SmartBug Media

APRIL 23, 2019

Develop case studies. Build credibility with prospects as they search for online reviews through case studies, which are an effective way to deliver social proof. If you can’t create a case study, outline product comparison sheets to showcase how your products or services compare to your those of your competitors.

Peer-to-peer 53

Peer-to-peer Ad Building Case Study Case Studies 53

BenchmarkONE

DECEMBER 17, 2019

Remember when being sold something often involved pushy, over-zealous, salesmen and women? It wasn’t long ago that sales professionals would do anything to drive as many people as possible toward a purchase and create a very unpleasant sales process while doing so. Trust + Passive Selling = Nurture. The Principles Behind Passive Selling.

Peer-to-peer 67

Peer-to-peer Marketing Automation Services Case Study Case Studies 67

6sense

OCTOBER 22, 2021

In a recent survey of our 6sense customers: Nearly half said peer referrals were a “driving factor” behind their purchase of our solution. In a recent survey of our 6sense customers: Nearly half said peer referrals were a “driving factor” behind their purchase of our solution. B2B buyers are more empowered than ever.

Peer-to-peer 62

Peer-to-peer B2B Thought Leadership B2B Opinions 62

Biznology

JULY 23, 2014

a Boston-based agency that just published a new study on how SMBs buy today. These buyers trust their peers more than any other information source, across the spectrum from awareness, to researching product details, to the buying decision. They like print materials, for brochures, checklists, handbooks, case studies.

SMB 80

SMB Peer-to-peer B to B Paid Search Agency 80

ANNUITAS

OCTOBER 2, 2014

In reading through the study and then comparing this survey to last years, the hard truth is marketers are not getting any better. I believe the answer lies in the key theme called in the beginning of the study and that is the lack of a documented strategy by our peers that is causing this decline. How is this strategy?

Content Marketing 100

Content Marketing Peer-to-peer Advertising Benchmark Case Studies 100

Velocity Partners

AUGUST 2, 2023

According to a study by Demand Gen Report , interactive content was more effective at educating buyers than static content by 23%. According to a study by Demand Gen Report , interactive content was more effective at educating buyers than static content by 23%. Like I’m Goop or something. Insights galore, hot-takes aplenty.

Advertising Benchmark 77

Advertising Benchmark Content Peer-to-peer Lead Scoring 77

ClearVoice

OCTOBER 31, 2023

Social influence: People tend to conform to social norms, while peer pressure can force individuals to make certain choices or engage in specific behaviors. Social influence: People tend to conform to social norms, while peer pressure can force individuals to make certain choices or engage in specific behaviors.

Effectiveness 52

Effectiveness Marketing Management Urgency Marketing Peer-to-peer 52

ClearVoice

OCTOBER 31, 2023

Social influence: People tend to conform to social norms, while peer pressure can force individuals to make certain choices or engage in specific behaviors. Social influence: People tend to conform to social norms, while peer pressure can force individuals to make certain choices or engage in specific behaviors.

Effectiveness 52

Effectiveness Marketing Management Urgency Marketing Peer-to-peer 52

ClearVoice

SEPTEMBER 8, 2021

But before we get into Pinterest hashtag best practices, let’s consider what the platform was designed to support. Pinterest is the place for creating, inspiring, motivating, and gathering ideas. It’s a digital vision board for its users, where many pin things to use now or engage with later. That’s right! Good branding.

Traffic 105

Traffic Ad Building Brand Identity Branding 105

Hubspot

FEBRUARY 6, 2020

Many, if not all, platforms will claim they have an intuitive and easy-to-use platform — but this isn't always the case. Many, if not all, platforms will claim they have an intuitive and easy-to-use platform — but this isn't always the case. How will you know which is the right platform for your ecommerce business? User Interface.

Marketing Automation Services 93

Marketing Automation Services eCommerce Marketing Automation Automation 93

Outgrow

FEBRUARY 4, 2022

Your Guide to B2B Intent Data in 2022. We have all been hearing that data is the new oil. Sure, but how do businesses leverage this data? From data through website sessions to data from search engines, data around user intent can be a marketer’s heaven as it has the potential to transform the way you interact with your prospects. IP Addresses.

Intent Data 52

Intent Data Intent Peer-to-peer Outgrow 52

TrustRadius Marketing

DECEMBER 5, 2019

Because of this, B2B selling relies heavily on facts, social proof, peer reviews, and case study examples. Over the past 20 years, the digital economy has been rapidly expanding. It has grown at an average rate of 9.9% per year from 1998 – 2017. And ecommerce, a major part of the digital economy, has grown along with it.

eCommerce 52

eCommerce Marketing Management Peer-to-peer B2B 52

ClearVoice

MAY 31, 2022

In each case, strong content marketing writers incorporate the principles of persuasion into their writing to make the content powerful, effective, and valuable for the people they write for, their clients, and their clients’ prospects. In this case, the reciprocity norm is the tendency of most folks to return the favor.

Content Marketing 96

Content Marketing Content Paid Search Agency Case Studies 96

Martech Advisor

FEBRUARY 10, 2020

.” We know that the B2B ecosystem offers a higher customer lifetime value (CLV) as compared to the B2C industry, given that the price of products/services are much more. This article unveils the top 5 B2B customer experience (CX) best practices for 2020. Owing to these, the CX challenges and metrics also vary significantly for B2B companies.

Practices 57

Practices Work Management B2B Best Practices 57

ClearVoice

MARCH 22, 2021

The funnel. It’s one of those memorable marketing terms we all grew up with. Fond memories spring to mind of enthusiastic whiteboard sessions, with crappy colorful markers that always seemed to run out at the most intense strategic moment. Buyers can absolutely come and go out of any stage of the marketing funnel at any time.

Top of Funnel 52

Top of Funnel Marketing Funnels Work Management Marketing Management 52

BOP Design

JANUARY 29, 2018

This is often not the case for B2B. In addition to having a variety of end users, B2B products and services often have a variety of use cases. Understanding all the use cases of the software is critical for the B2B marketing company to ensure they properly position the product and provide the necessary resources for all users.

Work Management 49

Work Management Marketing Management Marketing Agencies 2 B2B Marketing 49

Content Standard

NOVEMBER 10, 2017

Every piece of advice, every “how-to” article, every case study, every conference features marketing segmentation and the much-feared younger generation, with experts showing how they’ve reached—and kept—that all-important millennial audience. But millennials are struggling to get on the property ladder.

Segmentation 54

Segmentation Advertising Agencies Peer-to-peer Paid Search Agency 54

The ROI Guy

JULY 9, 2018

Schenk says, “We see it in our study, and also in other studies that are out in the market: Being relevant, valuable in differentiating in every buyer interaction is THE challenge. Fewer than 1/3rd ( 30% ) of buyers engage with salespeople to clarify their needs, at the critical early phases of the buyer’s journey.

Business 53

Business Peer-to-peer Differentiation Case Studies 53

Hubspot

JUNE 1, 2018

In that case, you see the overall growth of internet users slowing down.". The time internet users spend online has increased, but when it comes to the number of new internet users, growth has significantly slowed. Does the future of growth reside in ways for people to connect, rather than getting more people online?

Trends 72

Trends Peer-to-peer Paid Search Agency Privacy 72

SnapApp

JULY 11, 2017

Your customers are relying on honest peer reviews, and they’re not fooled by 100% 5-star evaluations. . The simple peer review has morphed into a multimedia experience. The B2B customer experience isn’t a shifting landscape anymore. It’s a whole other planet. . Buyers are in control, and they’re aware of it. . Source: Demandbase.

Buy 70

Buy Process B2B Peer-to-peer 70

Biznology

OCTOBER 22, 2014

Such testimonials or past case histories can appear in a sidebar, suitably labeled. Small businesses have the potential to tap into special strengths, but they also have a special set of pitfalls to avoid. Marketing a small business can sap time and attention from actually doing the work of serving customers, but it has to be done.

Small Business Marketing 80

Small Business Marketing Work Management Content Marketing Marketing Management 80

Directive Agency

FEBRUARY 25, 2019

As digital marketers, we recognize how essential it is to know where our target market hangs out online. You can’t effectively sell your product or service if you’re putting it in front of the wrong people – that’s marketing common sense! . But knowing where your target market spends their time is only half the story.

PPC 67

PPC Intent Campaigns CPC 67

The ROI Guy

MARCH 20, 2013

ROI and financial justification has traditionally been used in later phases, to create the business case for economic-buyer / CFO approval. This was presented at the latest Forrester Sales Enablement Forum, and is a marked increase from the 65/35% split of just two years ago.

ROI 40

ROI Process Peer-to-peer Best Practices 40

Directive Agency

NOVEMBER 15, 2018

They go back to the search engine to view other options, probably modifying their search with “best”, “top”, “reviews”, or “comparison.”. They analyze the top 3 options by looking at reviews and case studies. Those are all useful tactics, but we can’t forget how our inputs correlate with our clients’ marketing funnel.

Sales Management 63

Sales Management Lead Generation Top of Funnel Lead Scoring 63

The ROI Guy

OCTOBER 18, 2012

According to IDC’s annual 2012 Buyer Experience Study , it was not Product Information, Peer/Customer References, Industry Trends, Competitive Comparisons and Case Studies, but by a large margin, Financial Justification / ROI. So what do your Customers think is the most valued sales and marketing content ?

ROI 40

ROI Peer-to-peer Marketing Proposals Case Studies 40

Everything Technology Marketing

APRIL 8, 2010

Contrast this with the sophisticated and networked and community-embedded buyer today, who conducts research and talks with their peers in online communities long before identifying and narrowing down the list of potential vendors that can solve the problem. Customers are are in the driver’s seat today. What business problems do they face?

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Buying Cycle Lead Ranking 100

The ROI Guy

MARCH 11, 2014

The question was posed as a key portion of IDC’s annual 2013 IT Buyer Experience Study , surveying over 200 executive decision makers worldwide. Today’s buyer is more empowered than ever before, leveraging content from the Internet, discussion groups and social media to take charge of the purchase decision-making process.

Peer-to-peer 40

Peer-to-peer Sales Cycle Content Case Studies 40

Everything Technology Marketing

FEBRUARY 19, 2011

A recent eMarketer study confirms that metrics for measuring social media performance are already changing dramatically to reflect this new reality. One of my recent posts (“ The Top-10 B2B Marketing Trends for 2011 ”) received a lot of great comments. Conversion Metrics More Important This question is being asked more frequently.

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

The ROI Guy

NOVEMBER 18, 2010

This will include an understanding of what white papers, opinion posts, product data sheets and case studies already exist and could be leveraged, and most importantly, will highlight what is missing. Today’s buyers face several unique challenges that make content marketing ever more important to the successful vendor.

Marketing Management 40

Marketing Management Peer-to-peer Content Marketing Buying Cycle 40

The ROI Guy

NOVEMBER 29, 2010

Content that is created by or endorsed by peers and analysts is becoming more and more essential to create credible connections and engagements, and win over skeptical buyer trust. Having the right content and tools to help fuel buyer’s decision making process is essential.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

The ROI Guy

NOVEMBER 30, 2011

However, continued economic uncertainty will make this desire hard to fulfill. Frugalnomics is in full effect, leaving few resources to evaluate opportunities and the organization risk adverse to change, giving more control to finance and requiring more economic justification on each proposal.

Marketing Management 40

Marketing Management Process Peer-to-peer Case Studies 40

The ROI Guy

SEPTEMBER 17, 2010

Rounding up the challenges, recent studies indicate that 9 out of 10 of buyers say that when they are ready to buy, they find you. These new channels have made it easier than ever for marketers to reach out to prospects, and marketers are certainly taking advantage of the available efficiency.

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

The ROI Guy

FEBRUARY 2, 2011

According to a new Accenture study of 1,054 senior finance executives, in the wake of the recession, more chief financial officers (CFOs) are expanding their role beyond finance. says there's more back and forth with different departments when making decisions with more meetings face-to-face and options getting heavier scrutiny.

Work Management 40

Work Management Marketing Management Peer-to-peer Effectiveness 40

The ROI Guy

SEPTEMBER 3, 2010

Formally defined, Demand Generation is the use of targeted marketing programs to address four key objectives for B2B marketers: Building awareness of a company’s products and services; Establishing relevance to a prospective buyer/end user; Supporting validation for the purchase; and Mitigating customer concerns.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Peer-to-peer Demand 40

The ROI Guy

JANUARY 6, 2012

The New Year’s cheer didn’t last long for IT, as Gartner was quick to lower its global technology spending forecast, barely a week into 2012. growth forecasts. Looking beyond 2012, Gartner also estimates continued headwinds, lowering future forecasts for 2015 downwards to 5% growth from earlier 5.4% predictions.

Work Management 40

Work Management Marketing Management Gartner Forecasting 40

Directive Agency

NOVEMBER 15, 2018

They go back to the search engine to view other options, probably modifying their search with “best”, “top”, “reviews”, or “comparison.”. They analyze the top 3 options by looking at reviews and case studies. Those are all useful tactics, but we can’t forget how our inputs correlate with our clients’ marketing funnel.

Sales Management 40

Sales Management Lead Generation Top of Funnel Lead Scoring 40

The ROI Guy

MARCH 1, 2016

Economically Focused – today’s IT buyer is more frugal, with over 95% of technology purchase decisions now requiring a formal business case, with quantifiable ROI and fast payback (IDC). If you’re marketing or selling technology, this decline could have a significant impact, with buyers becoming even more cautious and economic focused.

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40