Outbrain

DECEMBER 28, 2020

Native Social not only ensured a viewability of 75% , but also a click-through rate of 0.34%. Samsung Case Study. After our successful Click-to-Watch Video case study , Red Bull recently tested our new Carousel Ad format. This strategy resulted in outstanding post-click engagement.

Case Studies 29

Case Studies Case Study Studies Best Practices 29

Marketing Insider Group

NOVEMBER 29, 2022

Redesigning a website can be a major task, but in many cases, it’s necessary for your site to survive and thrive. The website’s clear breadcrumb navigation makes it easy to check crucial details like flight information in just a few clicks. Your conversion rate is decreasing. Your bounce rate is increasing.

Marketing Websites 271

Marketing Websites Paid Search Agency Mobile Marketing Click Rate 271

Hubspot

MARCH 10, 2020

Before scheduling any consultations, I narrowed down the options based on their fitness philosophy (seen on their website) and the most highly rated. Below, let's review the top strategies to promote your business locally. In fact, you should use both social media and search engine advertising to promote your business locally.

Promotion 97

Promotion Business Loyalty Hubspot 97

Biznology

FEBRUARY 18, 2013

A joint study by the ANA (Association of National Advertisers) and MediaVest shows marketers are excited about opportunities for mobile marketing but frustrated about the ability to prove return on investment (ROI). To help alleviate the frustration, here are case studies. ROI for the mobile website was 30-to-1.

Case Studies 80

Case Studies Case Study Mobile Marketing ROI 80

Delivra

SEPTEMBER 27, 2018

And 66% said that they preferred to receive promotions from retailers through email, compared to 26% from direct mail, 25% from mobile apps and 23% from social media. It’s clear that any improvements in email open rates can get you on the path to an overall improvement in your campaign goals. A boost in email click-through rates?

Click Rate 40

Click Rate Marketing Automation Services Open Rate Trigger Marketing 40

The Point

MAY 17, 2021

Whatever demand gen channels you use to generate marketing leads, there’s value in always promoting a mix of content and other offers that span the entire buying cycle: early-stage, mid-stage, and late-stage. The Risks of Over-Reliance on Late-Stage Content Click To Tweet.

Marketing Management 207

Marketing Management Paid Search Agency Buying Cycle Demand Generation Agencies 207

Convince & Convert

DECEMBER 15, 2023

User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. It’ll help you create a loyal community of followers and promote your page and business. You rank higher on search engine results, which drives more clicks to your profile and content.

Social Media 158

Social Media SEO Cost Per Click Media 158

KoMarketing Associates

JULY 2, 2020

72% of B2B content marketers use social media advertising or promoted posts according to the 2020 CMI / Marketing Profs B2B Content Marketing Benchmarks report. And honestly, a lot of the marketers who are advertising are paying to promote ad creative that is just unnecessarily bland. They tend to get a lot of clicks.

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

Martech

DECEMBER 27, 2023

This is an example of doing it right: In this case, having only your name, title and company name would be too anonymous. In the best-case scenario, your emails will land in Promotions or Updates. In the worst case — in the spam folder. Tailor your content to the individual recipient based on their needs and interests.

Email Marketing 128

Email Marketing Marketing Management Salesforce.com Deliverability 128

Marketing Insider Group

NOVEMBER 3, 2020

It can cost 5x more to attract a new customer than it does to retain an existing one, and increasing your customer retention rate by just 5% can result in a profit increase of over 25%. How Content Marketing Can Improve Your Customer Retention Rate. Sharing customer case studies and success stories is a win-win for everyone.

Planning 359

Planning Top of Funnel Marketing & Strategy Paid Search Agency 359

Marketing Insider Group

JUNE 14, 2021

Testimonials and case studies. Promote New Videos on Social. After you publish and optimize your video content, promote it to increase visibility. For example, you could promote one video multiple times using different clips. Clicks: How often viewers click on your calls to action to engage with you further (e.g.,

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Navigate the Channel

JULY 13, 2023

Email service provider Constant Contact is currently keeping data on some 200 million monthly emails sent by customers who use its platform, including open rates, click rates and bounce rates. In the second quarter, the overall average open rate for all industries was 34.46%.

Email Marketing 120

Email Marketing Planning Paid Search Agency B2B Thought Leadership 120

Smashmouth Marketing

OCTOBER 1, 2021

Your goal needs to be to nurture your MQLs and move them along your pipeline and promote them to Sales Qualified Leads. If you can’t get those two departments in order, your conversion rate will suffer. Ask permission to use a previous customer as a case study can also allow you to engage them as brand ambassadors.

Sales Qualified Leads 187

Sales Qualified Leads Marketing Qualified Leads Lead Ranking Ideal Customer Profiles 187

Contently

OCTOBER 5, 2020

Depending on your study of choice, click-through rates clock in around 0.2 percent for banner ads these days—and most of those clicks are accidental. In this case, however, we made one important tweak that might seem counterintuitive: We used the space to promote ourselves. ” If only.

Webinar Metrics 200

Webinar Metrics Banner Ads Advertisements Advertising 200

Outgrow

APRIL 29, 2024

When we see celebrity endorsements, customer testimonials, or high user ratings, it creates an impression of trustworthiness and popularity. Case Studies and Success Stories : Detailed accounts of real-life success stories and case studies provide evidence of value and effectiveness, helping to overcome skepticism and objections.

Outgrow 52

Outgrow Customer Satisfaction Case Studies Advertising Agencies 52

Vidyard

MARCH 28, 2017

We can create blog posts, ads, and case studies to grab the attention of our prospects, but when they know all the tricks of the trade, creativity is key. A few months before we started promoting Advocamp 2016, we started using video marketing platform Vidyard to host all of our video content. open rate, 0.7%

Click Rate 50

Click Rate Video Marketing Conversion Open Rate 50

SocialPilot

JANUARY 21, 2024

In fact, as per a recent study by Arrivia , nearly one in three travelers seek their next vacation ideas on social media. Whether it’s promoting summer specials in tropical destinations or highlighting winter retreats in mountainous regions, your content should reflect the rhythm of the seasons.

Social Media 93

Social Media Social Marketing Marketing & Strategy Marketing Strategy 93

Top Rank Marketing

NOVEMBER 15, 2023

Paul Dobson “Incorporating influencers throughout the customer journey fosters familiarity and strengthens vendor-influencer relationships, benefiting both parties.” — Paul Dobson @svengelsk Click To Tweet Ursula Ringham Head of Global Influencer Marketing SAP @UrsulaRingham Authentic engagement will be key in 2024 and beyond.

Work Management 126

Work Management Marketing Management B2B Marketing B2B 126

Sprout Social

NOVEMBER 21, 2022

In this article, we’ll walk through case studies from top certified TikTok marketing agencies to show how they use TikTok to grow their clients’ brands, building a business case for more agencies to expand their services. 5 top TikTok marketing agencies (with case studies). Case study: ASO.

Paid Search Agency 109

Paid Search Agency Advertising Agencies Ad Agencies Work Management 109

Optinmonster

JANUARY 29, 2024

Here’s a table of contents in case you want to skip to a specific section of this guide: What Is Content Marketing ROI? Include any paid promotions, like PPC advertising and social advertising , as well as promotion through other media channels. Recommended Resource: Need to jumpstart your content marketing results?

Paid Content 108

Paid Content ROI Content Marketing Marketing Analytics Tools 108

SocialPilot

JANUARY 21, 2024

Studies have shown that adding a CTA button increased conversion rates by a whopping 83%. You need it to prompt your readers and viewers to take action on your site and social media , thereby enhancing your conversion rate overall. CTAs that just click. So just in case, here are some quick pointers: 1.

Social Media 118

Social Media Examples Media Urgency Marketing 118

Martech

FEBRUARY 8, 2024

Higher conversion rates The bottom-of-the-funnel (BOFU) content is all about conversions. For instance, we got eight clicks on a page about the SDR approach, which ranked for the “SDR team outsource” keyword, and two opportunities came from it. In some cases, they may even give you the idea for a new product, service, or market.

Top of Funnel 114

Top of Funnel SEO B2B Paid Search Agency 114

ClearVoice

DECEMBER 18, 2023

Metrics such as engagement time, conversion rates, and pipeline influence serve as your needle, pointing you toward an effective content strategy. Click-through rates (CTR). Measure the percentage of clicks on links within emails, ads, or other marketing communications. Content downloads. Event attendance and engagement.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

ClearVoice

DECEMBER 18, 2023

Metrics such as engagement time, conversion rates, and pipeline influence serve as your needle, pointing you toward an effective content strategy. Click-through rates (CTR). Measure the percentage of clicks on links within emails, ads, or other marketing communications. Content downloads. Event attendance and engagement.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

Optinmonster

MAY 15, 2024

Looking for ways to boost your website conversion rate ? 2-step or yes and no optins don’t ask you for your email address until you begin the process by clicking one of the buttons. Case Study: How Cosmetic Packaging Now Grew Their Email List by 754% with 2-Step Optins. Yes/No popups use psychology in another way, too.

Conversion 65

Conversion Opt-out Marketing Automation Services Opt-in 65

Choozle

NOVEMBER 14, 2023

Additional studies show that just five percent of a brand’s audience is “in market” at any given time. every click is part of the purchase journey. Mid funnel In the middle of the funnel, your objective is to encourage the searcher’s consideration of the brand after clicking on a paid search ad. Think about it….

Top of Funnel 80

Top of Funnel Paid Content Paid Search Agency Funnel Advertising 80

DealSignal

MARCH 2, 2024

These insights are shaped by prescient, effective data, such as audience demographics, traffic sources, engagement rates, and attitudinal information, among others. The sheer variety of possible intent data use cases is a major reason.­ Intent Data Use Cases 1. Intent Data Use Cases 1. Retargeting and remarketing 3.

Intent Data 52

Intent Data Intent Intent Leads Ideal Customer Profiles 52

SalesIntel

APRIL 17, 2024

For example, you can send an email with tips on improving efficiency in project management, a guide to navigating regulatory changes, or a case study showcasing how a similar company overcame a common obstacle. Ultimately the goal should be to encourage them to either download eBooks, whitepaper, case studies, or schedule a demo.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Inbox Insight

MAY 24, 2024

Try to negotiate discounted rates for higher lead volumes. Discuss what happens if leads don’t convert at expected rates – will unused leads roll over month to month? This alignment is crucial for delivering leads that convert at a high rate and maximize the return on your investment.

Lead Gen 52

Lead Gen Ideal Customer Profiles Lead Ranking Sales Management 52

Scoop.it

MARCH 2, 2023

You can do this by keeping your company profile updated, and sharing the latest company news, alerts, promotional offers, and more. Case study Your audiences have specific pain points they’re looking to solve. While other content types tell them you’re the expert in this field, case studies demonstrate how you can help them.

Content Marketing 92

Content Marketing Lead Scoring Lead Ranking Brand Identity 92

Scoop.it

MARCH 14, 2024

To create content and improve visibility Influencers are among the best people to collaborate with to create unique and engaging content for your brand that doesn’t see high bounce rates and makes your target audience stick and watch. The brand partnered with Instagram influencer Kyle Russell to promote their hair regrowth solutions.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Oktopost

MARCH 4, 2024

This can be achieved through activities such as monthly newsletters, use case-specific tutorials, or exclusive content. An Amazon sale is completed in as few as two or three clicks. Strengthening SEO through optimized blogs and pages is critical to building your brand visibility, establishing authority, and improving conversion rates.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. Not to mention, organic CTRs are declining, and zero-click queries are rising. Promote it on social, email and normal channels.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Inbox Insight

OCTOBER 19, 2023

Leverage social media : Social media is a crucial part of lead gen, offering both paid and organic channels to promote your offerings and engage with your audience. It generally includes gated content like whitepapers, eBooks, and case studies that require contact information to access.

Demand Generation 105

Demand Generation Demand Generation Agencies Lead Generation Demand 105

Optinmonster

APRIL 24, 2024

Instead, they’ll only receive your email campaigns if they’ve also clicked the link in the confirmation email to verify that they want to hear from you. That should make them more responsive to your emails, increasing your open rates and conversion rates. That can make you lose out on a lot of potential revenue.

Opt-in 109

Opt-in Opt-out CAN-SPAM Deliverability 109

Sprout Social

JULY 29, 2020

According to a study conducted by BrightLocal, 85% of online shoppers trust reviews just as much as personal recommendations. For B2B brands or Saas companies, take note of the people who continually use your service or software and reach out to these power users for feedback or even participation in case studies.

Effectiveness 136

Effectiveness Marketing Management Case Studies Case Study 136

Hubspot

JANUARY 19, 2016

One where the case study serves as the ultimate trust builder. How many marketing case studies are written where one of the core questions is, "Can this solution help improve the physical well-being of humanity?". For medtech marketing, that is the sole goal behind every published case study.

Case Studies 28

Case Studies Case Study Buyer Personas Studies 28