Zoominfo

JUNE 4, 2019

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic. Unfortunately, trade shows are expensive and time-consuming.

Trade Show 100

Trade Show Planning Zoominfo Paid Search Agency 100

Envy

JANUARY 14, 2019

But join us in making enough hours to at least start mapping out which cybersecurity trade shows you won’t want to miss next year. You know it as well as we do it at this point; going to trade shows is an unparalleled way to network and to learn from the innovators in your industry… Not to mention generate leads.

Trade Show 113

Trade Show Gartner Conference Work Management 113

markempa

MARCH 4, 2013

Tweet It’s easy to get ahead of ourselves trying to promote products and services before we’ve given the prospect a reason why they should learn more, and trade events can exacerbate the issue. However, trade shows can do so much more by creating opportunities for more meaningful engagement for everyone.

Trade Show 120

Trade Show Marketing Prospects Tips B2B Thought Leadership 120

The Point

NOVEMBER 14, 2014

In this case, to their credit, Software Advice is candid about their sample population (mostly large companies) and where their results align with, or depart from, other recent industry research. Note: in fairness, the quadrant does designate trade shows as a “high cost” channel.). Far from it.

Trade Show 100

Trade Show Demand Generation Agencies BtoB Lead Scoring 100

markempa

APRIL 24, 2009

These summits feature case studies based on real-life marketers’ actual lessons learned about what is working at this moment in advanced business marketing. Here’s what they are looking for: B-to-B marketers to present Case Studies on real-life tests and tactics in demand generation. Click here to learn more.

Demand Generation Agencies 120

Demand Generation Agencies Case Study Case Studies Demand Generation 120

NuSpark Consulting

MARCH 30, 2016

Heading out to trade shows and conferences are one of the best ways to generate leads. However, trade shows are costly, and measuring ROI can be complicated. So when you’re at a trade show, there are a number of tips to make you stand out and increase the capture prospects. Geofencing. Think about it!

Trade Show 100

Trade Show Ads Mobile Advertising Conference 100

Allocadia

APRIL 1, 2019

Then, every spend goes into Allocadia, tagged according to functional activity: corporate marketing and brand, advertising and PR, trade shows and sponsorships, and content creation and campaigns. First, everyone creates their budgets and forecasts in Allocadia. A Faster, Simpler Budgeting Process.

Case Study 59

Case Study Case Studies Budget Programs Marketing Budget Creation 59

B2B Marketing Traction

APRIL 14, 2011

They were going to exhibit their software product at a trade show in three weeks. With traditional marketing, there’s not a lot you can do with just three weeks before a show. Neither opportunity was a fit for me, but I was encouraged. This year, a B2B start-up in Northern California messaged me on LinkedIn. Could I help them?

Case Study 100

Case Study Case Studies Linkedin Studies 100

Trade Press Services

MAY 13, 2024

Customer Testimonials and Case Studies By offering first-hand accounts of satisfied customers, video testimonials build trust and credibility. Case studies take testimonials a step further. In fact, 91 percent of viewers report watching explainer videos to learn more about a business’ products and services.

Video Marketing 87

Video Marketing B2B Marketing B2B Thought Leadership Work Management 87

Kaon

JULY 11, 2019

Increasing Trade Show Booth Engagement 400% with Award-Winning Application. Because it was developed on Kaon’s High Velocity Marketing Platform ® , CenturyLink has the ability to add scenarios and solutions to the application, evolving it for future trade shows. Advertisements.

Trade Show 124

Trade Show Effectiveness B2B Advertising Agencies 124

Tiecas

APRIL 5, 2024

Industrial marketing strategies often encompass multiple channels like trade shows, SEO, and targeted paid advertising. Channel mix: Prioritize where you’ll reach your audience (website, trade shows, SEO, etc.), Bottom line— A documented industrial marketing strategy provides clarity, alignment, and measurable results.

Marketing Budget 92

Marketing Budget Advertising Agencies Marketing Strategy Marketing & Strategy 92

Tiecas

MARCH 21, 2024

How to Succeed: A Mindset Shift Here are three key focus areas for B2B industrial marketers that recognize this transformed buyer behavior: Become an Information Hub: Produce content that answers potential buyers’ question s, from technical specs to implementation case studies and post-sale support examples.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Martech

MARCH 20, 2024

In one case, my internal team of three digital marketers and I worked with an outside design firm, one with whom I had prior experience, to refresh the corporate and product logos, update the color scheme and then redesign the website and product data sheets. A great example of this is a case study from St.

Enterprise Management 106

Enterprise Management Work Management Marketing Management Brand Identity 106

sagefrog

NOVEMBER 14, 2023

Enhanced Content Relevance: By understanding the specific information each decision-maker seeks, you can create highly relevant content, like whitepapers, case studies, or product demos. Case Studies: Real-world examples of how your product or service has helped others can offer compelling evidence of your value proposition.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

B2B Marketing Exchange

JANUARY 24, 2024

With more than 80 sessions that include Breakouts, Lunch & Learns, Case Studies, Workshops, Keynotes and Labs across five tracks — Content2Conversion, Demand Gen Summit, Sales Impact Summit, Go-To-Market Strategy and ABM In Action Live — there’s something for every marketer in the line-up.

Account Based Marketing 52

Account Based Marketing ABM Emarketing CMO 52

The Point

APRIL 22, 2020

I posted recently on LinkedIn that, in the current climate, leads from content syndication and other CPL programs may be an ideal replacement for lost trade shows and other events, and indeed can be an effective way to stay engaged in the marketplace at a time when many buyers are laying low. You can always swap out content if needed.

Lead Scoring 162

Lead Scoring Lead Ranking CPL Cost per Lead 162

Navigate the Channel

AUGUST 7, 2023

Beacon Technology in B2B Marketing In the B2B marketing landscape, beacons play a crucial role in delivering personalized content to potential clients during trade shows, conferences, and other business events. Trade Shows and Conferences Beacons have become an indispensable tool for B2B marketers during trade shows and conferences.

Marketing AI 65

Marketing AI B2B Marketing B2B Trade Show 65

Inbox Insight

MAY 24, 2024

Request relevant case studies Case studies allow you to see specific examples of how the company has helped other clients generate and convert leads. Make sure to request case studies for companies in your industry or niche, at a similar stage of growth, and with comparable goals.

Lead Gen 52

Lead Gen Ideal Customer Profiles Lead Ranking Sales Management 52

SmartBug Media

JUNE 24, 2022

With outbound marketing, the company is starting the conversation—think cold calls, trade shows, TV ads, billboards, paid advertisements, and so on. With outbound marketing, you have to pay for the trade shows, TV commercials, billboards, and so forth, and you’re hoping the message reaches someone out of a mass audience.

Inbound Marketing 105

Inbound Marketing Paid Content Cost Paid Search Agency 105

Brandpoint

MARCH 31, 2020

Events are canceled , trade shows are postponed and clients are now facing a wide variety of new challenges that they haven’t had to deal with before. Running CPL campaigns can help you generate leads in a strategic way, using the same concepts as attending industry-specific trade shows or conferences and meeting people there.

Cost per Lead 142

Cost per Lead Sales Qualified Leads CPL Lead Ranking 142

ATAK Interactive

MARCH 12, 2020

Invest in trade shows for lead generation. 3. Trade Show Marketing. In an increasingly digital-focused landscape, trade show marketing is still a valuable B2B marketing strategy in 2020. This greater trackability makes trade shows are a worthwhile investment for B2B marketing in 2020.

Top of Funnel 107

Top of Funnel Trends Account Based Marketing B2B Marketing 107

Vision Edge Marketing

OCTOBER 18, 2018

In the case study Thorough Competitive Analysis Leads to Successful Shift in Business Strategy you can learn how one of our customers applied this approach. Can you harvest data from combing competitor websites, company reports, customer reviews, analyst market reports, trade show material, and other information in the public domain?

Work Management 183

Work Management Analysis Validation Marketing Management 183

Kaon

OCTOBER 21, 2015

Case Study conducted by MarketingSherpa. SUMMARY: Seagate Technology, a leader in data storage solutions, transported High Performance Storage Solutions that literally weighed a ton to show its product at trade shows and sales presentations. Define what you want the virtual demonstration to show.

Display 100

Display Paid Search Agency Case Studies Trade Show 100

Brandpoint

MARCH 15, 2023

The template for a drip sequence to welcome and engage new prospects might look something like this: Trigger: Your lead provides their email address at your trade show booth, activating sequence delivered weekly. News and evolutions: Show your stuff. Write succinctly Manufacturing prospects are busy people.

Email Marketing 62

Email Marketing Planning Trade Show Newsletter 62

Lead Liaison

FEBRUARY 7, 2023

Case Study: Event Activations with Universal Lead Capture In this case study, we discuss some common pitfalls in event preparation, participation and execution. What do other participants have to say about their experience with this show organizer as show sponsors or exhibitors?

Lead Capture 80

Lead Capture Case Studies Case Study Lead Liaison 80

Biznology

MAY 17, 2018

Your other marketing investments probably manifest in the forms of brochures, blog posts, trade show displays, emails and custom PPT decks. You may think that video also provides a one-time use case scenario. Perhaps you want to make a case study or service overview video to explain the details of what you offer.

Video Marketing 191

Video Marketing Trade Show Paid Search Agency Distribution 191

BOP Design

NOVEMBER 14, 2023

During the pandemic, traditional sales tactics like in-person meetings, trade shows, and conferences were put on hold, so a robust digital sales strategy became imperative. This is no longer the case. Convert those case study PDFs to an HTML page directly on your site. This trend has stuck.

Design 94

Design Trends Marketing Websites B2B 94

Golden Spiral

MARCH 10, 2022

In this article, we outline four essential gifts you must give to those who interact with your marketing efforts including your website, webinars, podcasts, trade show booths, and videos. Your case studies are not reports of past success. 52% of B2B buyers cited case studies as a key factor in their decision to buy.

Word of Mouth 62

Word of Mouth Case Study Case Studies Stats 62

ATAK Interactive

MARCH 12, 2020

Invest in trade shows for lead generation. 3. Trade Show Marketing. In an increasingly digital-focused landscape, trade show marketing is still a valuable B2B marketing strategy in 2020. This greater trackability makes trade shows are a worthwhile investment for B2B marketing in 2020.

Top of Funnel 78

Top of Funnel Trends Account Based Marketing B2B Marketing 78

Webbiquity

JANUARY 5, 2017

This trend makes case studies more important than ever. A case study is more than a review or a testimonial. A good case study paints a picture, tells a story. A question and answer (Q&A) case study is a simple and natural approach to telling a client’s story. Your Biggest Successes.

Case Studies 214

Case Studies Case Study Studies B2B Marketing 214

B2B Marketing Traction

APRIL 13, 2015

case studies. case studies, and 6.) That means webinars (#2 most effective), videos (#3), blog posts (#4) and case studies (#5) are a better use of your time than eNewsletters. Use webinars, videos, blog posts, articles and case studies to connect with buyers when they are ready. webinars, 3.)

Top of Funnel 100

Top of Funnel Customer Surveys B2B Marketing B2B 100

Salesforce Marketing Cloud

JANUARY 3, 2024

For example, if you pitch someone in person at a trade show, you might follow up with a phone call, then an email, and so forth until you reach a close. In the meantime, I’d be happy to share a case study about how we [helped a similar client with a similar issue.]” It’s specific to the prospect.

Examples 109

Examples Work Management Ideal Customer Profiles Marketing Management 109

MLT Creative

MAY 27, 2011

Here’s a quick B2B case study outlines how we helped our client turn another trip to a trade show into an opportunity to generate leads by integrating outbound tactics with their inbound marketing program. Promote before, during and after the show.

Trade Show 40

Trade Show B to B Advertising Agencies B2B 40

BOP Design

AUGUST 18, 2020

Since in-person meetings and trade shows are canceled until who knows when, your B2B website has become your most important sales asset (next to your people, of course). Take this opportunity to create compelling case studies that showcase ROI, update project portfolios, refresh your product photography, etc.

Marketing Websites 77

Marketing Websites Tips Trade Show Paid Search Agency 77

The Mx Group

JULY 21, 2017

It’s billed as “not your typical conference or trade show,” and after being there, I understand why. And as many insights and connections were gained during informal and social meeting times as they were during the sessions, case studies, panel discussions, round tables and planned 1:1s.

Marketing Management 80

Marketing Management Trade Show Case Study Case Studies 80

ViewPoint

JUNE 6, 2013

B2B Trade Show Marketing Circa 2013: Everything is the Same, Everything is Different. CMO Council study: Content has significant impact on buying process. According to a study from the Chief Marketing Officer Council, 9 out of 10 B2B buyers ranked online content as having at least a moderate effect on their choice of vendors.

B2B Marketing 120

B2B Marketing PointClear B2B Trade Show 120

Zoominfo

MARCH 9, 2021

pricing page, case studies). Case Studies – Providing potential customers with hard data about how your product or service helped to solve a problem for one of your paying customers is a great way to demonstrate your value proposition. What are some of the core responsibilities of demand generation?

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225