LeanData

JULY 19, 2022

A lot of people are discussing how email stats are dead. With so many email clients, malware protection tools, and spam filter services in use, email statistics are getting very messy. Between deliverability problems and email scanners messing with your open rates, how can we use this email data to make better decisions?

Email Marketing 97

Email Marketing Demand Ad Building Marketing Automation Services 97

Porch Group Media

NOVEMBER 10, 2022

If you’ve stumbled on this blog, you probably are just as keen to read up on the latest stats – in this case, about email marketing. Our team curated the latest stats we could find to help you stay current and informed for 2023. Take a look at these stats on how it has grown and who is using email. Table of Contents.

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

LeadSquared

AUGUST 12, 2019

Also, emails can be customized to suit the persona of your customers. But how can you measure the performance of your email marketing strategies? These stats can help you analyze the effectiveness of your email campaign to avoid excessive spending or becoming overwhelmed by email services. Click-Through Rate.

Email Marketing 52

Email Marketing Planning CAN-SPAM Click Rate 52

Biznology

JUNE 8, 2016

I hope you’ll join me next Tuesday, June 14, 2016, for a free 30-minute webinar in which I’ll quickly lay out not only why email marketing still matters, but what you can do to maximize your email marketing’s effectiveness. You can register for the webinar here. Emails with social sharing buttons increase click through rates by 158%.

Email Marketing 80

Email Marketing Open Rate Advertising Benchmark CAN-SPAM 80

Mailmunch

JUNE 9, 2021

Then how can some marketers claim email marketing is dead? . Welcome emails have a 60% higher open rate than other promotional emails with a 5x higher click-through rate than the other emails. . It should set the tone for what your audience can expect from you going forward. Make it fun, engaging, and on-brand.

Conversion Rate 95

Conversion Rate Email Marketing Conversion Planning 95

Sharpspring

SEPTEMBER 26, 2019

KPIs (Key Performance Indicators) are the numbers/stats that determine how you are performing compared to your goal. . Email delivery rate. You can hire the best copywriter there is to hire. You can spend thousands of dollars on landing pages and SEO to build an email list. You can find a few more tips here.

Email Marketing 60

Email Marketing CTR Open Rate Copywriting 60

Litmus

AUGUST 2, 2021

You can access the full recording at any time and read the Q&A below. While we don’t know the exact rules and regulations in countries like Italy, see if you can contextualize where your subscribers are in their journey with your brand. Where can we get more information on applying BIMI to our emails? Newsletters.

Webinar Metrics 105

Webinar Metrics Privacy Protection Trends Privacy 105

Litmus

JUNE 28, 2021

You might know this stat by now: Email marketing’s return on investment (ROI) is an average of 36:1. It can be easy to fall into autopilot mode and the lure of “set it and forget it.”. That unnoticed, unresolved issue can reveal itself in unsettling symptoms: poor engagement, customer complaints, lost revenue, and more.

Budget Programs 61

Budget Programs Deliverability CAN-SPAM Privacy Protection 61

Convince & Convert

NOVEMBER 23, 2015

Some of this may seem like commons sense, but the little things with email marketing can make or break an email campaign. Forgetting the importance of organic lists can harm you more than you think. Organic Lists Give You Better Delivery and Open Rates. Compared to buying lists, where delivery rates are poor.”.

Organization 107

Organization Ad Building Landing Pages Open Rate 107

Vision6

JULY 10, 2023

They often contain outdated and unreliable information, which can lead to poor deliverability of your content or a high bounce rate. Furthermore, since these contacts have not explicitly provided consent to receive emails from your organisation, this can lead to a high spam rate.

Email Marketing 40

Email Marketing Practices Best Practices Paid Search Agency 40

Valasys

AUGUST 6, 2021

But what if you don’t know how to improve your email deliverability rates? You can improve your chances by comparing the email marketing platforms in the market right now, described in the blog. The purpose of this type of marketing is to produce an open rate for the company’s emails and generate sales leads.

Marketing Budget 52

Marketing Budget Enterprise Management Marketing Automation Services Deliverability 52

Hubspot

JULY 6, 2020

It can boost brand awareness, increase web traffic, delight your audience, and ease subscribers through the customer funnel. Although these emails are primarily for announcing deals or ways that your prospect can save money, you can still also use them for other promotions. Here's a great example. Other Reasons.

Top of Funnel 101

Top of Funnel Click Rate Work Management Hubspot 101

Litmus

MARCH 5, 2020

As a marketer, I understand the need for behavior tracking in a lot of cases and how beneficial it can be to better know your customers and tailor their experiences to provide value. Here’s a quote from the article: But whether these open rates are “useful” or not is irrelevant. It’s been fine!

Privacy 69

Privacy Email Marketing Marketing Automation Services Stats 69

Hubspot

MAY 19, 2016

But as you can likely tell by the steady stream of messages still flowing into your inbox every day, not to mention the ones you write and send yourself, email continues to keep on keeping on. Touchstone Subject Line Analyzer tool will show you projected open rates, click rates, and other helpful stats based on Touchstone's database.

Resources 77

Resources Email Marketing Deliverability Clickthrough 77

Hubspot

DECEMBER 14, 2012

(Source: Epsilon Q2 2012 Email Trends & Benchmarks Report ) Tweet This Stat. 2) 59% of new subscribers (who have subscribed within 3 months, and who represent 11% of an email list on average) are not engaged, neither opening nor clicking on emails. Source: Epsilon ) Tweet This Stat. Source: Epsilon ) Tweet This Stat.

Stats 28

Stats Email Marketing Clickthrough Click Rate 28

Outbrain

MARCH 17, 2020

Sure, we all know the stats. Imagine a marketing channel that got you open rates of 98% ! Unlike a social media post on a news feed or an email in a spam folder, affiliate marketers know that their SMS message won’t get lost in the crowd or go unnoticed. Open rates are a bit lower but engagement rates are higher.

Advertising Channels 38

Advertising Channels SMS Open Rate Verticals 38

MarketJoy

NOVEMBER 5, 2018

But when you didn’t get the replies you were hoping for you look at our email stats, you notice that the opens aren’t up to the mark, and the response rates are even more dismissal. This way you can learn from the masters. According to stats, A/B testing your subject line can increase open rates by 49%.

Tips 51

Tips Open Rate Stats Response Rate 51

Marketing Insider Group

SEPTEMBER 14, 2020

Maybe you can use some of these in your next budget meeting. Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. There are 179 bullets but 200+ actual stats in this post. Blogging Stats.

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Outbrain

JULY 29, 2020

If properly defined and managed, a newsletter can lead to numerous clicks and views, which translates to favorable conversions. Here are some KPIS for Newsletters to look at: Deliverability: Email Delivery Rate : the percentage of emails that are received by the gateway servers of your subscribers’. Understand Your Goals. Distribution.

Newsletter 29

Newsletter ROI Generation Click Rate 29

Circle Studio

FEBRUARY 21, 2019

For example, you can segment your clients by industry and send content that is relevant to that specific audience. Regularly look for any email addresses with hard bounces or recurring soft bounces and remove them from your lists, as continuing to email them can hurt your sender reputation and email deliverability.

Newsletter 60

Newsletter Email Marketing Click Rate CAN-SPAM 60

distribion

APRIL 12, 2017

With those stats, you can see why brands of all sizes have adopted email marketing as part of their distributed marketing mix, just as you have. According to Return Path , deliverability issues can come down to inadequate list hygiene, causing your emails to go straight to the junk and spam folders, or merely just go missing.

Deliverability 71

Deliverability Marketing Automation Services CAN-SPAM Work Management 71

Porch Group Media

AUGUST 31, 2021

Not Another State of Marketing , 2020) 78% of marketers have seen an increase in email engagement over the last 12 months ( Not Another State of Marketing , 2020) Across all industries, the average email open rate is 19.8%, the click-through rate is 11.3%, and the bounce rate is 9.4%. Constant Contact , 2021).

Advertising Channels 52

Advertising Channels Webinar Metrics Generation Marketing & Strategy 52

Optinmonster

MAY 18, 2020

But if you can accurately calculate EPC, then you don’t need to rely on hope. You can make data-driven decisions with predictable success and even target other affiliate products with higher CPC. You need to know your earnings per click so you can focus on what matters: profit. That’d be nice, too. That’s it.

Cost Per Click 123

Cost Per Click CPC Advertising Agencies Landing Pages 123

Sharpspring

JULY 23, 2020

Effective businesses consistently optimize email campaigns; emails sent just for the sake of having an email marketing campaign can end up with poor user engagement or worse — your emails could be sent straight to spam folders. Once the lead has opened your email, the hardest part is over, but that does not mean the work is done.

Email Campaigns 52

Email Campaigns Optimization Campaigns Top of Funnel 52

The Lead Agency

MAY 26, 2019

No other communications channel speaks directly between a brand and a consumer like email does, so with the right B2B email marketing strategy in place, you can increase engagement, leads, conversions, and ultimately profit. This can be done by demonstrating thought leadership.

Top of Funnel 48

Top of Funnel Email Marketing B2B Marketing Practices 48

Act-On

NOVEMBER 7, 2023

Or getting stuck in SPAM folders, never to fulfill their destiny? Soft bounces are often temporary, and senders can typically fix them. Click Rate: Number of clicks divided by number of emails delivered. Click-Through Rate (aka Click-to-Open Rate): Number of clicks divided by number of emails opened.

Deliverability 184

Deliverability Top of Funnel Best Practices CAN-SPAM 184

SendX

MAY 17, 2021

Put this alongside other email marketing stats and this number makes perfect sense: There were an estimated 3.9 A low delivery rate (or high bounce rate) means that many of your emails are not delivered to inboxes. Your open rate. Average open rate for the wellness/fitness industry is 25.34%.

Email Marketing 39

Email Marketing Work Management Marketing Management Paid Search Agency 39

Outgrow

AUGUST 11, 2020

and 22.86% open rate. The true power of email marketing in terms of CTR and conversion rates lies behind the powerful and correctly written copy that prompts a consumer to open and read the message. Which Direct Response Marketing Techniques Can You Borrow? Show value. Wrap up with a CTA.

CTR 105

CTR Conversion Rate Conversion Click Rate 105

ConvertKit

MAY 10, 2019

Any time you want to test a product idea or launch a new offering , you can look inside the folder to see what segment of your audience is the best fit for any call-to-action. And while this is great, it can also become a major issue if you aren’t prepared to execute strategies that will help you optimize your list as it increases.

Segmentation 74

Segmentation Email Marketing Webinar Metrics Marketing & Strategy 74

ConvertKit

MAY 10, 2019

Any time you want to test a product idea or launch a new offering , you can look inside the folder to see what segment of your audience is the best fit for any call-to-action. Email list growth is great, but it can become a major issue if you aren’t prepared to execute strategies that will help you optimize your list as it increases.

Segmentation 74

Segmentation Email Marketing Webinar Metrics Marketing & Strategy 74

LeadSquared

OCTOBER 19, 2020

From business perspectives, general lags in email marketing are: Delay in responding to an email Losing track of the conversation in long threads of emails The emails you send lands into the receiver’s spam folder Non-mobile responsive email templates Unable to measure open rates and activities like link clicks, forwards, etc.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Optinmonster

APRIL 11, 2024

Track Your Email Stats 6. Avoid Spam Trap Emails What Is Email Deliverability? Email deliverability rate refers to the percentage of your emails that are delivered AND make it through the email servers’ spam filters. They don’t have to check their spam or junk folders to see them.

Deliverability 105

Deliverability CAN-SPAM Work Management Domain 105

SendX

APRIL 22, 2021

Here are some ways to optimize your email copy: Write a killer subject line to boost your open rates Optimize the preview text so you can make the most of it Write for the web (short sentences, and even shorter paragraphs) Avoid spammy practices , such as using all caps, multiple exclamation marks, etc. Source: Moosend 9.

Newsletter 249

Newsletter Practices Best Practices Deliverability 249

Outbrain

OCTOBER 4, 2018

Fortunately, there are loads of accessible tips and tools that can help you refine your outbound sales while scaling these activities to reach even more prospects. Read on to find out how you can scale your sales and your success. #1 You can start by answering these two questions: What type of company do you want to approach?

Tips 52

Tips Tools Work Management Blast Campaigns 52

Adobe Experience Cloud Blog

MAY 12, 2010

The slightly disturbing stat, reporting how 20% of legitimate email never reaches the inbox, should make you want to give this paper a quick read through. The five data points to keep in mind include volume, complaint rates, ‘hard-bounce” rate, spam trap hits and authentication. Repair and Protect Your Reputation.

Deliverability 48

Deliverability CAN-SPAM Paid Search Agency Paper 48

Hubspot

OCTOBER 25, 2012

But they're the kind of misconceptions that, if marketers believe them, can really impact the effectiveness of email marketing campaigns. 1) Trigger Words Land You in the Spam Filter. Spam filters look at way, way, way more than just your email subject line to determine if your message is spam. The other myths?

Email Marketing 28

Email Marketing CAN-SPAM Open Rate Opt-out 28

Delivra

FEBRUARY 14, 2019

You can easily be one of these marketers, but first, you need to map out your customer journey. In this post, we will look at what a customer journey is and how you can create an email process your customers will find engaging. If you’re still not sold on personalization, consider the stats. What is a customer journey?

Top of Funnel 40

Top of Funnel Email Marketing Marketing Prospects CAN-SPAM 40