Salesforce Marketing Cloud

DECEMBER 8, 2023

If your metrics are suffering and you’re not seeing the results you need, maybe it’s time to review your email marketing strategy and see where you can improve. In this article, we’ll cover the basics of email marketing and ways you can use automation and AI to optimize your approach.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

SendX

APRIL 26, 2021

Should I buy an email database to start with email marketing? It might be tempting to buy an email database when starting with email marketing. However, you need to resist this temptation - not only do you lose credibility in the eyes of your customers, but you’re also probably not even getting quality emails.

Email Marketing 195

Email Marketing Click Rate CAN-SPAM Deliverability 195

distribion

APRIL 12, 2017

Data from a recent survey by The Relevancy Group also found that of the 300 US marketing executives surveyed, 91% recorded email marketing as the most effective channel for delivering revenue results. But the question of the day is: Are your email marketing campaigns performing as well as you would like? Reporting basics.

Deliverability 71

Deliverability Marketing Automation Services CAN-SPAM Work Management 71

Litmus

FEBRUARY 14, 2020

In this episode of Delivering, host Jason Rodriguez digs into how Gmail classifies messages as spam before looking at a potentially disruptive new email service and the state of email surveys in 2020. Welcome to Delivering, a podcast about email design, strategy, copywriting, development, and the email marketing industry.

CAN-SPAM 79

CAN-SPAM Deliverability Guidelines Google 79

SendX

FEBRUARY 22, 2019

So here, we share our in-depth feedback and comments on using the top alternatives to MailChimp: SendX Campaign Monitor ActiveCampaign AWeber ConvertKit Constant Contact Drip Our team went deep into MailChimp, and realised that in a lot of cases, it isn’t the right fit for a lot of businesses. And that’s precisely why we created SendX.

Marketing Automation Services 196

Marketing Automation Services Work Management Paid Search Agency Budget Programs 196

Predictive Response

AUGUST 15, 2022

This means that the moment you press the “send” button on your next email newsletter, someone will read it. An email newsletter should be an essential part of your digital marketing strategy. You can share news tips and updates on your product, service, or nonprofit. Building an email newsletter can be time consuming as well.

Newsletter 98

Newsletter Template Ad Frequency Eye-Tracking 98

Litmus

APRIL 29, 2021

Whether it’s analyzing design trends like representation or geometric elements , or writing about tips and tricks like enabling Dark Mode , a lot of our content focuses on producing beautiful, functional HTML email campaigns. But, what about the equally-as-important-yet-often-overlooked plain text emails? START TESTING NOW ?.

CAN-SPAM 129

CAN-SPAM Bandwidth Template Deliverability 129

Martech Advisor

OCTOBER 21, 2019

An email marketing manager is responsible for end-to-end marketing activities through email campaigns. If you’re evaluating the option of becoming an email marketer, this article takes you through the role, skills, and job description of an email marketing manager. Improving Deliverability.

Work Management 44

Work Management Marketing Management Marketing Automation Services Email Marketing 44

Optinmonster

APRIL 11, 2024

Do you want to improve your email deliverability rates so that more of your subscribers will receive your email marketing campaigns ? of marketing emails never make it to the recipients’ inboxes. That number comes from their testing of 15 of the top email marketing platforms. Track Your Email Stats 6.

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Deliverability CAN-SPAM Work Management Domain 104

Litmus

FEBRUARY 17, 2021

Automating your emails maximizes team productivity while also driving significant email marketing results. You can finally work on them! But email automation only works with the right strategies and tools in place. Let’s dive into the ways email automation makes your life easier. Prevent errors and broken emails.

Automation 89

Automation Marketing Automation Services Work Management Budget Programs 89

Circle Studio

NOVEMBER 2, 2017

the conference attendee lists provided to exhibitors and sponsors) can often lead to a negative impact on your email sender reputation, deliverability issues and less than stellar results. Instead, segment your email contacts to target different groups so you can send them more relevant information.

Marketing Automation Services 79

Marketing Automation Services Email Marketing Marketing Management Practices 79

ConvertKit

APRIL 30, 2019

While you may be able to get away with this in some areas of marketing, it’s hard to be successful with your email marketing efforts if you aren’t actively tracking how well your emails are performing. The better you can understand the numbers, the more context you’ll have to make strategic tweaks to your strategy.

Email Marketing 64

Email Marketing Planning Marketing Analytics Tools Click Rate 64

ConvertKit

APRIL 30, 2019

While you may be able to get away with this in some areas of marketing, it’s hard to be successful with your email marketing efforts if you aren’t actively tracking how well your emails are performing. The better you can understand the numbers, the more context you’ll have to make strategic tweaks to your strategy.

Email Marketing 64

Email Marketing Planning Marketing Analytics Tools Click Rate 64

BenchmarkONE

SEPTEMBER 27, 2019

There are many features and capabilities you’ll want to consider and evaluate before choosing the best email marketing tool for your small business. Creating eye-catching HTML emails is essential for small businesses for getting newsletters and promos read in the inbox. Deliverability Tools. Drag & Drop Builder.

Small Business Marketing 76

Small Business Marketing Budget Programs Email Marketing Paid Search Agency 76

Optinmonster

DECEMBER 14, 2021

It’s also about collecting their info so you can drive communication and turn casual traffic into loyal customers. That way, you can choose which tools are suitable for your own company, and you’ll soon be generating more leads and making more sales. That way, you can find what you’re looking for FAST.

Marketing Automation Services 125

Marketing Automation Services Budget Programs Enterprise Management Work Management 125

Optinmonster

MAY 29, 2024

For eCommerce businesses, email marketing lets you sell products, recover abandoned carts, and increase lifetime value. Small business owners can use email marketing to maintain brand awareness and build relationships over time. There are many benefits of email marketing : People check their email a lot , up to 20 times a day.

Enterprise Management 105

Enterprise Management Work Management Email Marketing Marketing Management 105

PureB2B

MAY 30, 2022

You need to figure out the best cold email software to use, create targeted prospect lists, write compelling email copy, and more. In this guide, we’re going to walk you through the steps you need to take to set up and send your first cold email campaign. Benefits of Using a Cold Email Marketing Strategy.

Email Campaigns 62

Email Campaigns Campaigns CAN-SPAM Barriers 62

SendX

FEBRUARY 16, 2021

Email marketing is one of the most stable and effective ways for business owners to drive conversions and raise brand awareness. When done right, it can generate impressive returns - 4200% return on investment. businesses spent over $350 million on campaigns and email-based advertising. What is Email Optimization?

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Optimization Tips Deliverability CAN-SPAM 245

Optinmonster

AUGUST 20, 2023

Are you looking for the best WordPress email plugin? Efficient email plugins can help you improve email deliverability, grow your email list , and do a lot more. However, finding the right tools to streamline your email marketing efforts can be a challenging task. And the best part?

CMS Development 52

CMS Development Best Practices Eye-Tracking Work Management 52

Salesforce Marketing Cloud

FEBRUARY 13, 2024

The basics of opt-in email marketing are pretty simple, but as with all inbound email marketing , there are good (and better) ways to go about it. Build your deliverability strategy now In this free webinar, our experts will walk you through key email deliverability terms, core strategies, and how to make sense of the metrics.

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Opt-in Marketing AI Email Marketing Opt-out 111

SendX

AUGUST 6, 2021

Despite the huge potential for email marketing campaigns, if you’re not optimizing your emails, you’ll run the risk of your marketing messages getting buried under a pile of unread emails, then your project management will also suffer from it. This is especially important in today’s world of crowded email inboxes.

Work Management 223

Work Management Tips Click Rate Marketing Management 223

Belkins

JANUARY 20, 2020

That means you’re ready to start scheduling your emails. So, let’s explore the processes behind deliverable emails and proper time management. Why do you need to schedule emails? The same thing can be said about emails. How often do they check their email per day? Do they work overtime?

Best Practices 40

Best Practices Work Management Ideal Customer Profiles Open Rate 40

Litmus

APRIL 21, 2023

Imagine how you’d feel if someone asked you to review a lengthy contract just as you open your eyes in the morning versus after getting into the rhythm of your work day. Similarly, marketing emails make more sense in the promotions tab than the primary inbox. The Gmail promo tab is NOT the spam folder. Jarring, to say the least.

Promotion 106

Promotion CAN-SPAM Deliverability Eye-Tracking 106

Salesforce Marketing Cloud

FEBRUARY 19, 2024

This closeness can lead to increased customer loyalty , but it can also amp up increased customer expectations. That’s where email marketing for small business really comes into play. See how the right technology can pay off for your small business. Table of contents Why is email marketing essential for small businesses?

Small Business Marketing 113

Small Business Marketing Email Marketing Planning Business 113

Scoop.it

NOVEMBER 3, 2022

You can use different tools to facilitate the segmentation strategy. Organize your gift guide emails by persona like Gifts for mom, Gifts for the outdoorsmen, Gifts for the fashionista, etc. Keep track of the browsing data on different kinds of gifts and people your customers are planning to buy for. Target last-minute shoppers.

Email Marketing 94

Email Marketing Tips Planning Deliverability 94

Optinmonster

NOVEMBER 22, 2023

Great email marketing is one of the best ways to improve conversion rates. Even the most talented writers can struggle to perfect their email marketing copy. If you want to send effective email campaigns, you need to learn how to write copy that sells. 17 Email Copywriting Tips to Get More Conversions 1.

Copywriting 103

Copywriting Email Marketing Planning Paid Search Agency 103

Single Grain

NOVEMBER 18, 2022

In this AWeber review, I’ll cover the pros and cons of using this email marketing service so you can decide if it’s the right solution for your business. It saves time with plenty of automation tools, can help get more eyes on the content you publish, build brand awareness, and retain customers for life. is a cinch.

Marketing Automation Services 52

Marketing Automation Services Autoresponders Landing Pages eCommerce 52

Litmus

SEPTEMBER 18, 2020

Today’s live sessions covered email deliverability, marketing in 2020’s “New Normal,” AMPscript, and our first-ever Email First Awards and Litmus Certifications. And we’ll be releasing all recordings from Litmus Live Week on Monday, so keep an eye out for that. So how can you be better? That’s a wrap, folks!

Deliverability 68

Deliverability CAN-SPAM Top of Funnel Webinar Metrics 68

Litmus

JUNE 17, 2021

Why you should care about email subject lines. With email as a primary method of communication—even more so since the COVID-19 pandemic began— the average person receives over 100 emails a day. How can you make your email stand out from the sea of emails in your subscribers’ inboxes? LEARN HOW ?.

Open Rate 119

Open Rate Tips CAN-SPAM Click Rate 119

Valasys

AUGUST 8, 2019

In a study conducted by Emarsys in 2018, it was deduced that 81% of Small & Medium-Sized Businesses (SMBs) rely on emails as the primary channel for client acquisition & 80% use it for client retention. Marketers need to keep an eye on the evolving trends in Email Marketing to optimize it for their omnichannel marketing endeavors.

Paid Content 40

Paid Content Email Marketing Optimization Research 40

DealSignal

FEBRUARY 26, 2024

When done correctly, email marketing is a low-cost, high-return tactic that should be weaved into any content marketing strategy. Table of Contents [Open] [Close] What Is B2B Email Marketing? B2B email marketing is not blasting promotional material to a large number of recipients, hoping that someone responds or becomes a lead.

Email Marketing 52

Email Marketing Marketing Automation Services B2B Marketing Practices 52

SnapApp

NOVEMBER 22, 2016

Use segments to organize your subscribers so you can send them more targeted, relevant content. Automate What You Can. Automate as many email marketing activities as possible, from campaigns to follow-ups, to save you time for other marketing tasks. Your marketing emails are not just “newsletters,” they’re messages.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Email Marketing Automation 48

SendX

OCTOBER 23, 2018

You’re probably no stranger to the fact that subject lines play a HUGE role in deciding the success of your email marketing campaign. Consider this: 47% of email recipients open emails based on the subject line alone. You can use these subject lines as inspiration and swipe them right off! Let's get right into it.

Best Practices 224

Best Practices Digital Marketing Funnels Top of Funnel Webinar Metrics 224

Optinmonster

NOVEMBER 16, 2023

Do you want to learn how to increase your email open rate? Your email marketing campaigns can only be effective if they’re getting opened in the first place. Only then can you entice subscribers to click your links and buy. At OptinMonster , we’re experts on all things related to email marketing.

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Open Rate Tips CAN-SPAM Segmentation 100

SalesIntel

SEPTEMBER 6, 2021

You probably want to find a convenient way to improve your email conversion rates. However, this is often a challenge as you have to keep track of various things and be well informed. How to Increase Email Conversion Rate. Below are a few helpful tips you can use to improve your email conversion rate: Use Double Opt-In.

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Conversion Rate Conversion Work Management Marketing Management 52

Albacross

JULY 24, 2018

Unfortunately, there’s more than meets the eye when it comes to blogging. Some marketers or business owners assume that they can publish one blog article per month, and have their leads soar through the roof…. Not unless you can splash out and hire a freelance writer, but we’re assuming that’s out of the question here).

Budget Programs 71

Budget Programs Tools Business Marketing Budget 71

Hubspot

JULY 11, 2014

During your first month, take the 11 classes from the certification course, which you can watch on-demand at your own pace. Companies often can have several different personas. It helps you make you can deliver the right content to the right people at the right time. will eventually turn into real customers.

Inbound Marketing 28

Inbound Marketing Buyer Personas Landing Pages Planning 28