Improving PPC Performance: 10 competitive monitoring tips every search marketer should know

Biznology

Imagine how well your PPC campaigns would perform if you had full visibility into the activity of competitors and industry leaders. Spend: Adjust cost per click (CPC) and monthly spend to get your desired market share without overspending. Yesterday, Lori Weiman of The Search Monitor presented our latest webinar with 10 tips to improve your pay per click (PPC) results.

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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

But if you're new to LinkedIn ads, fear not -- we've put together a step-by-step guide to setting up your first LinkedIn ad campaign. How to Run LinkedIn Ad Campaigns. 1) Create a New Ad Campaign. Don't worry -- you won't be charged until your campaign is live, and from there, you'll be charged periodically for ad clicks and other engagements. On your dashboard -- or "Campaign Manager," as it's formally called -- you'll see a call-to-action (CTA) to create a campaign.

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A Beginner's Guide to Retargeting Campaigns

Hubspot

If you''ve never used retargeting before, don''t worry -- in the following post, we''ll go through all the basics of how retargeting works, explain how you can use it to support your larger marketing goals, and even outline an example of a Facebook Ad retargeting campaign. The way each works is slightly different, and each has different advantages based on your campaign goals. Often awareness campaigns are precursors to a much more effective campaign goal: conversions.

How to Design Content Remarketing Campaigns That Actually Work

Hubspot

The High Clickthrough Rate Game for Content Remarketing. Take a look at our research: We found that the clickthrough rate of remarketing ads is much higher to begin with, and it stays higher even as ad fatigue begins to set in. Here’s the same data in a normalized view to show decay of clickthrough rate over time: What we see here is that, while remarketing ads certainly did fatigue over time, remarketing ads fatigued at less than half the rate of generic display ads.

6 SEO KPIs Every Search Marketer Should Know

Hubspot

Cost-per-click (CPC). Cost-per-click (CPC) is the amount that you'll pay for each click on your ad. You set your CPC at the maximum price you are willing to pay per click on your ad. He adds, "Average CPC is a KPI that can also be used to capture content strategy gaps.

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10 Tips I Learned About Creating Viral Campaigns From Larry Kim

Hubspot

We all dream about that one campaign that just really takes off -- I'm talking about the Game of Thrones of the content marketing world. Here, I sat down with Larry Kim to discuss one of his campaigns for WordStream, which went viral and resulted in millions of links back to WordStream's website. Keep reading to learn Kim's ten tips for effectively creating viral content -- but first, let's dive into the backstory of the campaign itself.

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5 Simple Steps to Develop an Effective PPC Strategy

QuanticMind

So, if you’re ready to develop a more advanced PPC campaign strategy for your business, these 5 steps can help you get a head start. Defining what you actually want to achieve with PPC is probably the most important part of building an effective campaign strategy. There are several other types of audiences you can target on the Display Network, YouTube and Gmail: Affinity audiences — Audience targeting to expand the reach of TV ad campaigns. That would be your ideal CPC.

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How to Improve Your Amazon Ads to Increase Sales

Single Grain

How Much Does It Cost to Run an Amazon Campaign? AdBadger reports that as of January 2019, Amazon’s regular cost per click (CPC) is usually about $0.97. That cost makes using Amazon Ads a better deal than the average CPC of: Bing Ads ($3.36). for CPC and $1.00 Dive Deeper: Beginner’s Guide to Amazon PPC Ad Campaigns. Then marketers can set a daily budget that works for the length of that campaign. How to Gauge the Success of Your PPC Campaign.

PLA Query Segmentation – How to Drive Stronger Google Shopping Performance with PLA Query Segmentation

QuanticMind

However, if you’re running PPC campaigns for a major retailer selling this type of footwear, you know you need your PLAs for this brand and style of shoe to get the best placement possible – you’re competing against generalist retailers, specialty apparel outfits and resellers on eBay, among others. This is why we need PLA query segmentation, which uses priority settings at the campaign level by classifying queries into segments. Next to “Campaign Priority,” click Edit.

The Definition of Quality Score [In Under 100 Words]

Hubspot

Quality Score is a metric Google uses to determine your page ranking and how much you pay per click in a particular Google AdWords campaign. Quality Scores are essentially a measure of relevance; more relevant ads, campaigns, and landing pages have higher clickthrough rates (CTRs), which raises your Quality Score. Higher Quality Scores tend to lead to lower costs-per-click (CPC), which translate into lower costs per conversion.

The Top 3 SEM Takeaways from SMX Advanced 2017 – Social/Mobile, Audience Targeting and Shopping

QuanticMind

Tests suggest that mobile paid search campaigns will drive as much as 11% lower return on ad spend (ROAS) than a comparable desktop campaign. Mobile Facebook campaigns have also been observed to bring in a ROAS that is as much as 2.3x that of a comparable desktop campaign on Facebook, suggesting that social campaigns work best on mobile. What were the top search engine marketing takeways from the paid search experts at SMX Advanced 2017?

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Facebook Ads vs. Google Ads: Which is Better for Your Brand?

Hubspot

Your Campaign Goal. What do you want to accomplish with your campaign? But if that doesn't align with your broader objectives, knowing the main goal of your campaign will help you determine which platform is better suited to achieve it.

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What is Marketing Analytics? Understand Everything About Applying Data to Marketing Strategies

RockContent

Marketing is often seen as a creative area in companies, creating campaigns that share the brand with the world and delight the customer. Decisions, campaigns, and creativity are based on performance analysis, so the company won’t get lost along the way.

Good Social Marketers Just Prove Their Success. Great Ones Do This.

Hootsuite

Social reach is falling and social advertising clickthrough rates are down. In fact, clickthrough rates on social ads declined 30% last year. with low CPC compared to its other media campaigns.

How Do Your Google AdWords Metrics Compare to Industry Averages? [New Benchmark Data]

Hubspot

The study reveals a ton of helpful industry-specific benchmarks for both search and display ads, including average clickthrough rate (CTR), average cost-per-click (CPC), average conversion rate (CVR), and average cost-per-action (CPA). HubSpot Marketing customers: We recently launched a Google AdWords integration via HubSpot Ads to help you better measure and optimize your ad campaigns.). Average Clickthrough Rate (CTR). Average Cost-per-Click (CPC).

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SMX East 2016 Day 1 – Ad Copy Best Practices, Local SEM, AdWords & Bing Updates, Social

QuanticMind

Device separation for Enhanced Campaigns has been unveiled, but at a time when tablet clickshare has been going down (14% in 2016, with smartphones at 39%), presumably due to the growing popularity of larger “phablet” phones. Price extensions (also known as “table extensions”), for instance, continue to show poor results, appearing for only 10%-30% of queries with flat clickthrough rate.

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21 Native Advertising Statistics for 2021

Outbrain

Native advertising is the second-best top-performing channel for video campaigns according to US publishers. Long-term native campaigns are more cost-effective. Native campaigns running more than six months have a 36.4% lower average CPC than campaigns running six months or less.

Google Ads: The Definitive Guide (2018 Update)

SendX

It takes the following things into account: Clickthrough Rate (CTR). If your ad has a very high score, you have pretty good chances of getting your ad displayed without having the highest Cost Per Click (CPC). And you can DRASTICALLY reduce your CPC and boost your conversions at the same time by keeping the other 4 factors into account. They actually WANT you to have low CPC and high performance! Google Universal App Campaigns. Calculating the CPC.

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The Ultimate Guide to PPC

Hubspot

Below, we review the main elements of a PPC campaign, ranging from broad to the more specific. Cost-per-click (CPC) is the amount that an advertiser pays for each click on your ad. CPC acts as your bid in an auction that determines where your ad will be placed. You set your CPC at the maximum price you are willing to pay per click on your ad. What you actually pay is determined by the following formula: (Competitor’s Ad Rank / Your Quality Score) + 0.01 = Actual CPC.

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LinkedIn vs Facebook: Which Will be Better for B2B in 2021?

Oktopost

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. The average CPC (cost per click) on Facebook is 64 cents , while on LinkedIn , it’s an impressive $3.49.

How to Create a Social Media Report [Free Template]

Hubspot

You can also use a social media report to report on campaign-level analytics. Clickthrough Rate. A strong clickthrough rate shows you're sharing website pages that your audience finds relevant. CPM / CPC.

When Did Programmatic Advertising Start: A History Lesson

LeadCrunch

This is when Google marketing cleaned up the mess, and launched AdWords , which offered CPC pricing and let advertisers pay to run campaigns solely on the Google network. The average clickthrough rate across all formats and placements is 0.06%. Remember those banner ads that you used to see when scrolling through MySpace or talking to your best friend via the antiquated AOL Instant Messenger?

How to Save Up to 50% on Your PPC With Quality Score

Hubspot

More relevant ads, campaigns, and landing pages get more clicks; that raises your Quality Scores and -- since Quality Score determines both your ad ranking and what you pay per click -- everybody wins. In 2009, Craig Danuloff crunched some numbers to show that a Quality Score of 10 could save you 30% on cost per click, or CPC. I used this data to re-run the calculations and see how much a Quality Score higher than 5 saves you on CPC compared to the average advertiser.

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COVID-19’s Effect on Media Consumption (And 5 Trends to Note)

Outbrain

Marketer Action: Reconsider your campaign budget caps, if budget allows. And work Programmatic or Video campaigns into your digital mix. For top-performers, consider increasing bids by 25% to 50% to lift the competitiveness of your campaign within the network and gain more traffic.

A Simple Guide to Mastering the Basics of Effective Social Media Advertising

Hubspot

One of the most daunting things about social media advertising is the fact that you are dropping cold hard cash on your campaigns. Before launching your ad campaigns, align your marketing objectives with your advertising strategy. Instagram is growing in popularity with advertisers every day and presents a huge new opportunity for anyone running social advertising campaigns. Advertisers must use their Facebook ad account to create Instagram ad campaigns.

13 Best Keyword Research Tools to Boost Your Organic Traffic

Optinmonster

On top of being able to see keyword rankings, you can get in-depth details on traffic stats, Ads CPC, domain comparisons, keyword difficulty, and so much more. You get to see your competitors’ organic keywords, backlinks, and PPC campaigns. The Search Console report shows your top 50 Google search terms, as well as the number of clicks and impressions, clickthrough rate (CTR), and your average position in search results. This is great if you’re interested in improving CPC.

The Role of Bid Optimization Technology in Preventing PPC Performance Issues

QuanticMind

You can optimize keyword bids using automation technology, but that’s just one of its many features: automated bid optimization can help marketers improve campaigns, reach business goals, and avoid performance issues altogether. Quality data is essential if you want to develop an effective optimization strategy, create accurate forecasts, and make the most of key insights to improve visibility and campaign performance.

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Are Ads Worth the Investment? [Free ROI Calculator]

Hubspot

They build an AdWords campaign to rank for important search terms, it drives clicks, traffic, and leads, but ultimately their ad spend outweighs the impact of the ads. With the tool you can explore how a change in numbers, a lower CPC or higher close rate for example, will impact a campaign. This will give you a better idea of what it will take to create an ads campaign that makes you money. Ads act like a megaphone to amplify your marketing campaigns and content.

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AdWords Quality Score: What marketers need to know

Sprout Social

If you are creating new campaigns and groups, know that you need to reach a certain threshold of impressions and clicks to have a Quality Score. Your Google Ads Quality Score is important because good scores positively influence your Ad Rank and lower your cost per click (CPC). There are three factors that determine your Quality Score: expected clickthrough rate (CTR), ad relevance and landing page experience.

41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Demonstrating the value of any marketing campaign is challenging. How can you predictably generate leads , acquire new customers, and increase revenue if you have no idea what targets to hit, or which channels and campaigns are driving the greatest ROI? . . This makes it impossible to determine which campaigns are filling the sales pipeline and having the biggest impact on the bottom line. Email open and clickthrough rates. Inbound Campaigns.

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Learn How To Use Quora Ads for B2B User Acquisition

Listenloop

Definitely, as a marketer, I’m always looking to scale the existing campaign that I’m running and the existing platforms, but also with scaling, you always want to check out new platforms as well. So we did a small test there and I’d be happy to kind of like walk through how you set up a campaign on there and how the targeting works, and things like that. Walk us through creating a campaign using Quora. In terms of creating a campaign on Quora, it’s pretty straightforward.

Will Your SEO Strategy Be Impacted By Google’s Removal of Right-Hand-Side Ads on SERPs?

Content Standard

According to The Media Image , the reason that Google has decided to axe the right-hand ads is because: “Google has determined the average click-through-rate for Right Hand Side Ads is poor across verticals, and the expected CPC inflation from this major change is projected to be more profitable in the long run.” Though they differ per campaign, Google has reported the average CTR (click-through rate) is around 2 percent. Think your AdWords clicks are expensive?

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SMX Advanced Day 1 – Google + Bing Keynotes, Conversion Optimization, Audience Targeting and Social + PPC

QuanticMind

Dischler suggests that in the future, like with the move to deep neural nets, advertisers will still control the “inputs” of data points for their campaigns, but will have to have faith in the machine learning-powered process that produces the outputs effectively by way of a black box. In the same way, the behavior of customers – and of SEM campaigns – should not simply be attributed to educated guesswork, but rather, should be scrutinized scientifically.

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Facebook Ads • Your Ultimate Marketing FAQ Guide

Ladder.io

What is a good cost-per-click (CPC) for Facebook Ads? READ: A Smarter Way to Track Campaigns in Google Analytics. They take you through setting your campaign objective, creating your ad account (or choosing one you’ve already establish), putting together your ad set — which includes traffic, audiences, placements, budget, and schedule, then choosing and actually building your ad. What is a good cost-per-click (CPC) for Facebook Ads?

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SMX Advanced Day 2 – Branded Keywords, More Audience Targeting, ETAs and Shopping

QuanticMind

It’s estimated that competitors running ads against branded keywords can cost up to a 10% drop in clicks and 20% higher CPC. Competitors bidding on your branded keywords use such tactics as URL hijacking, violating Google guidelines either in limited territories or only temporarily on important timeframes (such as Black Friday) or use alternate keywords or misspellings to end-run your branded campaigns.

An Expert’s Thoughts On How To Scale ‘Single Keyword Ad Groups’ (SKAGs)

Ladder.io

Our Growth Analysts at Ladder noted some issues with ‘keyword stuffing’ in a few Google Ads campaigns recently. Initially, several keywords that performed well previously were added to these campaigns in order to increase the volume – because we were finding it difficult to spend with the old campaigns. PRO TIP: In order to facilitate the building of these campaigns at scale, it’s essential to use a template.

SMX East 2017 Day 1 – Online-to-Offline, Shopping, Display

QuanticMind

Shopping Best Practices: “Tailoring Your Shopping Campaign Programs to Your Customers” by Jared DeSisto. Some Bing tools to measure this include: Campaign planner – For seasonal traffic spikes. Shared Budgets – To redistribute budgets across campaigns. Bing recommends using both text ads and Bing Shopping Campaigns (BSC) together. Enhanced CPC for Bing Shopping – Available now in the US, coming soon to the UK.