Improving PPC Performance: 10 competitive monitoring tips every search marketer should know
MAY 21, 2014
Imagine how well your PPC campaigns would perform if you had full visibility into the activity of competitors and industry leaders. Spend: Adjust cost per click (CPC) and monthly spend to get your desired market share without overspending. Yesterday, Lori Weiman of The Search Monitor presented our latest webinar with 10 tips to improve your pay per click (PPC) results.