Google Ads: The Definitive Guide (2018 Update)

SendX

It takes the following things into account: Clickthrough Rate (CTR). If your ad has a very high score, you have pretty good chances of getting your ad displayed without having the highest Cost Per Click (CPC). They actually WANT you to have low CPC and high performance!

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The Ultimate Guide to PPC

Hubspot

Cost-per-click (CPC) is the amount that an advertiser pays for each click on your ad. CPC acts as your bid in an auction that determines where your ad will be placed. You set your CPC at the maximum price you are willing to pay per click on your ad.

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The Role of Bid Optimization Technology in Preventing PPC Performance Issues

QuanticMind

Bid optimization technology has advanced algorithms and data processing capabilities that can accurately calculate the best CPC to maximize campaign performance. Here’s a breakdown of the data and process QuanticMind uses to calculate CPC and minimize wasted ad spend for PPC: 3.

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5 Simple Steps to Develop an Effective PPC Strategy

QuanticMind

On a basic level, here are are important metrics to consider for search, display, and/or social ads (depending on your campaign goals): Clickthrough rate: Can help you determine how relevant your ads content is to your keyword or audience targeting for social or display.

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The Top 3 SEM Takeaways from SMX Advanced 2017 – Social/Mobile, Audience Targeting and Shopping

QuanticMind

Tests suggest that mobile paid search campaigns will drive as much as 11% lower return on ad spend (ROAS) than a comparable desktop campaign. Mobile Facebook campaigns have also been observed to bring in a ROAS that is as much as 2.3x Sellers who overbid on their PLA campaigns will not only see massive drops in efficiency as their products begin surfacing for irrelevant, broad-match keywords, but even worse, they will also tend to see an increase in CPC.

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SMX Advanced Day 1 – Google + Bing Keynotes, Conversion Optimization, Audience Targeting and Social + PPC

QuanticMind

Despite its low volume, Customer Match has anecdotally shown to reach highly relevant customers and deliver stronger clickthrough rates (CTR), conversion rates (CVR) and better overall return on investment (ROI). higher ROAS than desktop. . .

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SMX East 2017 Day 1 – Online-to-Offline, Shopping, Display

QuanticMind

A recent case study showed one merchant recorded +71% clickthrough rate (CTR), +76% conversion rate (CVR) and +22% return on ad spend (ROAS). Last year, the Carousel extension went through a limited holiday beta, and participating merchants saw a 10-13% CTR lift with no observed cost-per-click (CPC) increase. Enhanced CPC for Bing Shopping – Available now in the US, coming soon to the UK.