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How to gear up email for a strong finish to 2024

Martech

I’m still buzzing from a call a few days ago with a marketer working for a well-known Western university. Because her team wants to invest in email instead of chasing cooler channels like Reddit, TikTok or Snap. We might be major-league pros at marketing the company, but drop the ball when advocating for ourselves.

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Six Lead Generation Trends to Watch in 2021

Webbiquity

Affiliate sales support independent publishing. A form of artificial intelligence, live chat allows customers to interact with support representatives in real-time through a chat box on your website. Image credit: Chatter Buzz. Ensuring Alignment of Marketing and Sales. Image credit: Accenture. Image credit: McKinsey.

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The buzz around account-based marketing at MarTech

chiefmartech

Across software categories like predictive analytics, sales & marketing intelligence, and ad serving & retargeting, ABM is impacting vendor positioning, marketing campaigns, and even product roadmaps. Marketing automation came about to solve that problem in 2005, and now it’s table stakes. Jason Tillman, Sr.

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Demand Generation vs. Lead Generation: Which Path Leads to Success?

Inbox Insight

Reading time: 5 minutes Decoding demand generation If you’re wondering what is demand generation , often abbreviated as demand gen, it is a multifaceted marketing strategy aimed at sparking interest in your business’s offerings. Think of demand gen as the foundation upon which your marketing and sales efforts are built.

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5 Ways to Drive Revenue With Your B2B Social Media Strategy

Oktopost

Social media is not just about creating a buzz; it can be a powerful tool for strategically influencing your customers at every stage of the sales funnel. Your social team’s adaptability in reimagining content for various social formats becomes a significant opportunity for innovation and impact.

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What Bill Gates Predicted About Content Marketing

Convince & Convert

Put together a skilled team that knows what they’re doing in regards to content. Creative content marketing creates buzz. FINIS, a line of swimming gear known for its innovation, chose to use their most loyal fans as brand ambassadors and use their social media content in their marketing strategy.

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What is Demand Generation—and Why Do You Need It?

The ABM Agency

Demand generation for B2B marketing is a more holistic approach that, similar to account-based marketing , requires your sales and marketing teams to continuously collaborate and communicate. Press releases, newsletters, and email blasts are examples of tactics that can be used to drive marketing efforts. .