Inbox Insight

OCTOBER 19, 2023

Reading time: 5 minutes Decoding demand generation If you’re wondering what is demand generation , often abbreviated as demand gen, it is a multifaceted marketing strategy aimed at sparking interest in your business’s offerings. Think of demand gen as the foundation upon which your marketing and sales efforts are built.

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Demand Generation Demand Generation Agencies Lead Generation Demand 105

Heinz Marketing

OCTOBER 13, 2021

By Payal Parikh , Director of Client Engagement at Heinz Marketing. There’s been a buzz in the industry around customer intent data. It’s the next shiny object that is luring B2B marketers so they can gain and provide more insights into their prospects and have a better shot at closing a deal. But what exactly is Intent Data?

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Intent Data Intent Top of Funnel Marketing Automation Services 123

The Point

NOVEMBER 27, 2018

Social media may be a hot topic in B2B marketing circles, but most of that buzz focuses on the role of social media advertising. Beyond the ability to optimize social media strategy, this allows marketers to confidently demonstrate the value of any given social activity on the company’s bottom line.

Top of Funnel 203

Top of Funnel Demand Generation Agencies Demand Generation Lead Scoring 203

Salesforce Marketing Cloud

NOVEMBER 17, 2021

Automate marketing journeys and use artificial intelligence (AI) to serve the most effective creative to shoppers at the right times. Use an email marketing automation tool to ensure you avoid the batch-and-blast approach and stay out of the spam folder. . Build influencer relationships. Use AI to get personal.

Marketing AI 98

Marketing AI Planning Marketing Automation Services Marketing Management 98

PathFactory

JUNE 23, 2022

Revenue intelligence is all the buzz in the B2B world right now – and for good reason. Yes, you can use Marketing Automation/ABM/ABMX/CRM tools to identify who the active leads are in an account. Content fuels a significant part of the buyer journey. is where true, actionable intelligence is unlocked. Let’s face it.

Forrester 59

Forrester Research B2B Content 59

Everything Technology Marketing

JUNE 27, 2013

B2B marketers are increasingly using content marketing tactics to engage B2B buyers with compelling content to educate, inform, entertain and guide them along their buying journey. But what’s behind the buzz and growing popularity of content marketing? Download the new B2B Content Marketing Report to find out.

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Marketing Report B2B Marketing B2B Thought Leadership Content Marketing 100

Sprout Social

OCTOBER 25, 2022

Every customer journey begins with the same step. Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ The classic marketing funnel looks straightforward but in reality, every customer journey is different and some can be much longer than others.

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Brand Identity Branding Marketing & Strategy Eye-Tracking 127

The ABM Agency

JANUARY 28, 2021

B2B accounts, on average, use six different channels throughout a buying journey—so you must meet them at each touchpoint with consistent, cohesive messaging. . Content Marketing : Demand generation can only be accomplished if informative, engaging content is delivered to target audiences at every stage of the sales funnel.

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Demand Generation Demand Generation Agencies Demand Paid Search Agency 52

Adobe Experience Cloud Blog

JANUARY 3, 2017

For digital marketing especially, your buyers are perusing different channels to make informed decisions on whether they should purchase from you, let alone click on your ad. 4 Reasons Why Marketing Automation Fails. 4 Reasons Why Marketing Automation Fails. Was it a marketing automation fail?

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Marketing Automation Services Marketo B2B Thought Leadership Work Management 106

BDB

JANUARY 12, 2024

11% of B2B marketers surveyed in a recent report said they would be increasing spend on hybrid events in 2024. Adding a digital component to in-person events can improve visibility and reach, helping to generate that much needed industry buzz. 2 It’s easy to see why they’re making these changes. What works?

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B2B Marketing B2B Co-Registration Dwell 26

Digilant

MAY 23, 2023

And by 2028, the market for AI in marketing is expected to reach $107.5 What are the benefits of using AI in Marketing? Automation Automate repetitive tasks, such as data entry and analysis, allowing marketers to focus on more complex and creative tasks. What are the different types of AI used in Marketing?

Marketing AI 40

Marketing AI Advertisements Advertising Marketing Automation Services 40

B2B Marketing Directions

APRIL 16, 2023

More importantly, the buzz surrounding ChatGPT has ignited an arms race among tech companies to develop and roll out new or enhanced applications enabled by artificial intelligence. While AI For Marketers is a solid introduction to the topic, it doesn't go quite deep enough to provide this level of information. One final point.

Marketing AI 40

Marketing AI Marketing Automation Services Statistics Paid Search Agency 40

Meerkat Marketing

SEPTEMBER 14, 2017

As a marketing leader you’ve probably heard many of these trendy buzz words in our industry – marketing automation, content marketing, big data, mobile marketing, lead generation, lead nurturing, the customer journey, social selling, story telling etc.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Thought Leadership B2B 40

Huptech Web

JUNE 29, 2023

With headless commerce, your customers enjoy a seamless and snappy shopping journey. Furthermore, the headless approach enables seamless integration with other systems and technologies, such as CRM (Customer Relationship Management) platforms, ERP (Enterprise Resource Planning) systems, or marketing automation tools.

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CMS Development Enterprise Management Industry CMS Elasticity 52

Meerkat Marketing

SEPTEMBER 14, 2017

As a marketing leader you’ve probably heard many of these trendy buzz words in our industry – marketing automation, content marketing, big data, mobile marketing, lead generation, lead nurturing, the customer journey, social selling, story telling etc.

B2B Marketing 40

B2B Marketing B2B Thought Leadership B2B Thought Leadership 40

Metadata

JULY 21, 2022

With so much noise in the market, what’s the best way to get in front of your audience and hit your revenue numbers? Running legit demand generation marketing campaigns is a great place to start. Demand generation is about building buzz and excitement. Use the right tools and automate wherever possible. Confused yet?

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Demand Generation Agencies Demand Generation Paid Content Demand 52

Adobe Experience Cloud Blog

JUNE 13, 2016

Author: Heidi Bullock Does it feel like every day you see a new article on marketing metrics ? Lately, there has been a lot of buzz around the RIGHT metrics to focus on. One way to do this is by mapping your business stages to the customer journey. Do you know which email program was the most successful for deal acceleration?

Lead Ranking 48

Lead Ranking Planning Top of Funnel B2B Thought Leadership 48

Adobe Experience Cloud Blog

APRIL 7, 2015

At the event, you could feel the buzz in the expo hall and sense the anticipation among the attendees as sessions assembled. Marketers have an ever-expanding set of options when it comes to the technology they can add to their “marketing stack.” What’s the desired state of marketing tech to fill the buyer journey?

Marketing Management 48

Marketing Management B2B Thought Leadership Marketing Automation Services Thought Leadership 48

DealSignal

DECEMBER 28, 2021

Buyers today are more well-informed than ever, spending a large portion of their buyer journey researching before meeting with a sales rep. Demand generation is all about generating awareness, creating buzz, sparking interest, and attracting as many people from your target audience as possible. Boost authority with valuable content.

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Demand Generation Sales Management Lead Generation Lead Ranking 52

Sharpspring

JUNE 23, 2017

Getting new business used to be about word-of-mouth buzz, good old referrals, knowing when to strike, and presenting unique creative ideas. Put yourself in the shoes of the client and walk through the buying journey with them. How is everyone else in the agency market pitching business? OK, you’re an expert.

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Paid Search Agency Acquisitions Advertising Agencies Ad Agencies 46

Hubspot

AUGUST 24, 2017

If you’re running a campaign on a local level, generate buzz in your community by sending out a visually compelling piece of direct mail that neighbors are apt to discuss. Keys to Direct Mail Marketing Success. You should already be using a marketing automation solution to track your typical inbound efforts.

Inbound Marketing 78

Inbound Marketing Marketing & Strategy Marketing Strategy Landing Pages 78

SnapApp

JULY 26, 2018

Reaching new markets, building buzz, promoting new offerings, and initiating and nurturing customer relationships are just a few of the activities that demand-gen marketing takes the lead on. Success in those areas trickles down to almost every other marketing sphere, from PPC to inbound marketing to conversion optimization.

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Demand Marketing Analytics Tools Marketing Automation Services Planning 92

SnapApp

JULY 10, 2018

If you want to stay up-to-date with news and trends in marketing tech and campaign optimization, bookmarking DemandGen’s blog is a must. Full of valuable tips to help organizations optimize their digital marketing journeys, DemandGen covers everything from upcoming events to in-depth guides on how to get the most out of demand marketing.

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Training Demand Demand Generation Agencies Demand Generation 59

Content Standard

MAY 5, 2015

Using B2C platforms like YouTube and Vimeo is great for quick access to a large audience, but it doesn’t necessarily translate into video marketing ROI. We’ve all heard the stories of Super Bowl ads that captivated audiences and created buzz, but didn’t effectively translate into new business by their creators.

ROI 40

ROI Video Marketing Work Management Paid Search Agency 40

SnapApp

JULY 10, 2018

If you want to stay up-to-date with news and trends in marketing tech and campaign optimization, bookmarking DemandGen’s blog is a must. Full of valuable tips to help organizations optimize their digital marketing journeys, DemandGen covers everything from upcoming events to in-depth guides on how to get the most out of demand marketing.

Training 48

Training Demand Demand Generation Agencies Planning 48

Vidyard

NOVEMBER 10, 2015

So if you’re producing videos and don’t know what CTR or MQL stand for, or what all the hype is around Demand Generation and Marketing Automation, I highly recommend this session by Heidi Bullock , VP of Demand Gen at Marketo, which will basically give you a PhD in modern digital marketing in 30 minutes.

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Demand Generation Agencies Planning Advertising Agencies Paid Search Agency 50

Customer Experience Matrix

MAY 28, 2015

Customer journey mapping is now the buzziest of buzz words. Every self-respecting marketing automation system offers something called a “customer journey map,” even if it’s exactly the same as last year’s campaign designer or does nothing more than connect functionless icons on a virtual whiteboard.

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Paid Search Agency Multi-Channel API Display 120

accelerate agency

AUGUST 7, 2021

You may get some initial buzz from incentives and rewards, but customers won’t become brand advocates unless they trust and like your SaaS product. . It may be a good idea to run your terms and conditions past your sales, marketing, and legal team to make sure the verbiage and content cover all your bases. . Promote on social media .

Budget Programs 52

Budget Programs Marketing Budget Marketing Automation Services Work Management 52

markempa

AUGUST 24, 2007

« Off topic: Response to meme - 8 Random Things About Me | Main | B2B Marketing and lead generation via Social networking » Closed Loop Marketing Isnt Software I recently spoke with a reader who was struggling with his closed loop marketing process.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Generation 120

LeanData

MARCH 28, 2016

Invoca found itself gaining a reputation as one of the trailblazers in the emerging Account-Based Marketing trend. We started talking to more and more people, and hearing that they were struggling with ABM,” said Ari Echt , Invoca’s senior marketing automation manager. “A B2B marketing is so complex these days.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles ABM Multi-Touch Attribution 40

LeanData

MARCH 28, 2016

Invoca found itself gaining a reputation as one of the trailblazers in the emerging Account-Based Marketing trend. We started talking to more and more people, and hearing that they were struggling with ABM,” said Ari Echt , Invoca’s senior marketing automation manager. “A B2B marketing is so complex these days.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles ABM Multi-Touch Attribution 40

LeanData

MARCH 28, 2016

Invoca found itself gaining a reputation as one of the trailblazers in the emerging Account-Based Marketing trend. We started talking to more and more people, and hearing that they were struggling with ABM,” said Ari Echt , Invoca’s senior marketing automation manager. “A B2B marketing is so complex these days.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles ABM Multi-Touch Attribution 40

LeanData

MARCH 28, 2016

Invoca found itself gaining a reputation as one of the trailblazers in the emerging Account-Based Marketing trend. We started talking to more and more people, and hearing that they were struggling with ABM,” said Ari Echt , Invoca’s senior marketing automation manager. “A B2B marketing is so complex these days.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles ABM Multi-Touch Attribution 40

Hubspot

FEBRUARY 9, 2016

The Customer Journey Has Changed Over the Years. And you can’t just ask for permission to buzz the tower with a little bit of information and expect to create a long and distinguished list of customers who have everything they need to make a purchasing decision. Gone are the days of taking leads straight to bed or losing them forever.

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Sales Qualified Leads Marketing Qualified Leads Leads Lead 28

Buzz Marketing for Technology

JULY 17, 2015

Here are three key takeaways from the webinar: Customer is driving not the marketer – Rachel laid out a 4 step content marketing plan (LINK) that really gets to the heart of the modern marketing department they include: creating buyer personas, developing a persona matrix, mapping the buyer journey and mapping your content to the buyer journey.

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Planning Marketing Management Buyer Personas Webinar Metrics 100

Anything Goes Marketing

NOVEMBER 15, 2009

To better understand, how Eloqua pulled this off, see: Social Media Buzz at a Live Event. Marketing automation experience will be key. Tags: lead nurturing marketing automation user-generated content social media facebook Twitter lead qualification youtube. Silos must go. Very nice add-on and a big thank you.

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Eloqua Twitter Sales Management Lead Ranking 100

Altitude Marketing

OCTOBER 17, 2018

This could be generating awareness and buzz around a new product launch , lead generation for an existing product or service, a company rebranding , a response to major industry news or regulations, or just about anything else. A B2B marketing campaign is not just some pretty creative, a tagline and a few print ads.

Enterprise Management 56

Enterprise Management B2B Marketing Work Management Campaigns 56