Martech

FEBRUARY 4, 2022

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. That is why the team at MarTech have created this Email Marketing Periodic Table that tells you everything to know about sending emails that your customers want to receive and that inboxes won’t block.

Deliverability 109

Deliverability Work Management Marketing Management Marketing AI 109

Salesforce Marketing Cloud

MAY 20, 2024

The team can connect with fans in new and innovative ways, from targeted email and digital marketing and great customer service, to get them ready for game day — all powered by Salesforce Einstein 1. Service Cloud is a complete platform that connects service to sales, marketing, commerce, and IT.

Marketing AI 104

Marketing AI Digital Marketing Funnels Merchandising Funnel Advertising 104

Scoop.it

SEPTEMBER 7, 2021

Social media and email marketing go hand in hand. Still, some may not be motivated to make the purchase without hearing from you via email, either directly or indirectly, through offers that encourage a purchase. Why should you integrate email with social media strategy? Email should not be your only marketing channel.

Social Media 76

Social Media Email Marketing Social Marketing Marketing Strategy 76

markempa

FEBRUARY 10, 2014

I say this because boring marketing is often a pain point for B2B marketers. Admittedly, it’s tough to create excitement around content in general, so I understand the struggle to find that wild spark in niche markets or with products and services that don’t seem to have an ounce of sexy on their surface. Boring is a choice.

Creativity 120

Creativity Email Marketing Campaigns Planning 120

Vision6

OCTOBER 12, 2022

Email drip campaigns are perfect for luring, educating and rewarding your leads in those micro-moments of the buyer journey. What is an email drip campaign? An email drip campaign can be a stand-alone or series of automated emails to address specific times, events, or user behaviour.

Top of Funnel 52

Top of Funnel Email Marketing Campaigns Content Marketing 52

Zoominfo

FEBRUARY 25, 2021

A webinar funnel works a lot like a sales funnel or marketing funnel. You might want to send an email to prospects. According to GoToWebinar, 57% of registrations come from email. Create an Email Campaign. Let prospects know about your webinar in a persuasive email. Capture Attendee Emails.

Top of Funnel 208

Top of Funnel Webinar Metrics Advertising Funnels Landing Pages 208

Content Standard

JULY 2, 2019

Social versus email. Marketers perpetually debate which channel is more effective. Each channel brings its own strengths to a content marketing strategy. Email is direct, targeted, and inspires action. Long gone are the days where you had to keep email and social on separate silos.

Social Media 96

Social Media Email Marketing Social Marketing Paid Search Agency 96

Contently

FEBRUARY 1, 2023

Some larger organizations will have a content resource embedded in non-marketing functions that use content. However, not all will (nor are embedded content experts common in smaller organizations or those with limited or immature marketing capabilities). If sales teams are the revenue engines for a company, content is the fuel.

Demand Generation Agencies 183

Demand Generation Agencies Content Demand Generation Paid Search Agency 183

Only B2B

APRIL 24, 2024

Among marketers, few topics spark as much debate as the comparison between demand generation and inbound marketing. Conversely, inbound marketing predominantly relies on passive techniques to draw in potential leads. Here are some metrics to consider: High-intent Marketing Qualified Leads (MQLs).

Demand Generation Agencies 71

Demand Generation Agencies Demand Generation Inbound Marketing Top of Funnel 71

Martech

AUGUST 8, 2023

Assembling a customized web series to attract a new audience The Acura marketing team all shared a personal interest in Japanese-style anime films. We went into this really not knowing what to expect, but we were huge anime fans and we went into it with a strategy,” said Meliza Humphrey, senior manager of Acura Marketing. “We

Advertising Agencies 84

Advertising Agencies Buzz Paid Search Agency Fulfillment 84

Huptech Web

DECEMBER 7, 2023

Using just one strategy limits thе outcome of your Christmas marketing campaigns. Developing a D2C marketing strategy that involves understanding consumer behavior can help create impactful campaigns. Leverage the Power of Email Marketing Have you thought of how email marketing can fuel your overall inbound strategy?

Paid Content 97

Paid Content Marketing & Strategy Marketing Strategy Creativity 97

Optinmonster

DECEMBER 21, 2023

If you answered yes to both of these questions, you’ll benefit from learning how to do pre-launch marketing. Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day. It can generate a buzz around your product and get people to notice it.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Webbiquity

OCTOBER 9, 2018

Here are four areas where your business can benefit from using personalization in your digital marketing. Personalization in Email Marketing. Research by Aberdeen suggests that personalized email messages improve click-through rates by an average of 14% and conversions by 10%. Image credit: Elastic Email.

Paid Content 254

Paid Content Personalization Lead Ranking Marketing Analytics Tools 254

Marketing Insider Group

SEPTEMBER 16, 2019

Unless you’re planning a unique event in a very popular industry, your event is not going to market itself. You need a great event marketing plan to get the word out, build buzz, and get people excited about attending. It can be overwhelming even choosing where to start when it comes to event marketing. Quick Takeaways.

Planning 217

Planning Marketing Plans Work Management Marketing Management 217

chiefmartech

APRIL 11, 2016

The following is a guest post by Bertrand Hazard of TrustRadius , who attended MarTech last month and interviewed a number of vendors exhibiting there about their perspective on “hot” categories within the marketing tech landscape. Account-based marketing (ABM) was one of the biggest topics at the MarTech conference.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles Buzz Enterprise Management 40

ClearVoice

SEPTEMBER 22, 2023

In this guide, we’ll help you define UGC content and explain how you can collect it from customers to market your business. Do this by reposting and sharing UGC from satisfied customers on social and including it in marketing emails and your website. We’ll also discuss the value of UGC in content curation.

User-Generated Content 96

User-Generated Content Curation Generation Marketing & Strategy 96

Marketing Insider Group

OCTOBER 21, 2019

Your marketing strategy is one of them. You’ve no doubt considered how you will use display ads, email marketing, and social media to market your event. But how much thought have you put into your content strategy for event marketing? After all, your other marketing activities depend on great content.

Event Marketing 186

Event Marketing Marketing & Strategy Marketing Strategy Planning 186

Zoominfo

MAY 3, 2020

In a prospect’s path to become a customer, they often engage in numerous digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Enter: Marketing attribution. We explain the basics of marketing attribution and explore several popular marketing attribution models.

Marketing Attribution 130

Marketing Attribution Multi-Touch Attribution Paid Content Sales Management 130

Scoop.it

MAY 4, 2023

Add UGG to Your Email Newsletter Newsletters play a pivotal role in keeping your customers engaged with the brand. Show off satisfied customers in personalized email campaigns. Give discount codes to UGC creators to encourage them to create more, and wait for your next email. Source: LawRank 3. Source: Instagram 10.

User-Generated Content 93

User-Generated Content Traffic Generation Content 93

Industrial Marketing Today

MAY 15, 2012

Right off the bat let me say that this post is not about email marketing versus social media. However, I’ve had conversations with manufacturers and industrial companies where I am asked if email marketing is still relevant and effective since all the talk these days is about social media.

Social Media 60

Social Media Paid Search Agency Email Marketing Social Marketing 60

Zoominfo

SEPTEMBER 25, 2019

When most marketers think outbound marketing, they think emails, paid advertising, and other digital campaigns aimed at engaging their target audience. We’ve written at length about how effective those tactics can be — but today, we’re talking about a different type of marketing campaign. Keep reading!

Paid Content 182

Paid Content Campaigns Examples B2B 182

Optinmonster

FEBRUARY 21, 2022

Are you looking for an in-depth AWeber review to see if this email service provider is right for you? Email service providers (ESPs) are a vital piece of your marketing toolbox. They have a bundle of tools to build, grow, and connect you with your email list. Design a new email campaign. Ease of Use.

Budget Programs 75

Budget Programs Work Management Marketing Management Template 75

Sharpspring

APRIL 20, 2021

No matter your product or service, a comprehensive e-commerce marketing strategy is essential. What Is e-commerce marketing? With an e-commerce marketing strategy, you take steps to drive awareness and action toward your product or service. Why you need an e-commerce marketing strategy. Email marketing.

Paid Content 109

Paid Content Work Management Marketing Strategy Marketing & Strategy 109

Biznology

JULY 24, 2018

Over the last two weeks, I have discussed what clients want and expect from influencer marketing and what influencers want and expect from influencer marketing , each according to influencer marketing guru and creator relations goddess, Kristen Matthews. Emails Are Almost as Valuable to Clients as Worthy KPIs.

Amazon 116

Amazon Landing Pages Case Study Case Studies 116

Sprout Social

JANUARY 21, 2021

The importance of your marketing messaging can’t be overstated. By having a constant pulse on which messages perform best to your audience, your marketing is more likely to land with customers over time. Why brands should regularly refresh their marketing messaging. Another prime example is marketing during a recession.

Social Marketing 128

Social Marketing Paid Search Agency Social Media Work Management 128

Sharpspring

APRIL 20, 2021

No matter your product or service, a comprehensive e-commerce marketing strategy is essential. What Is e-commerce marketing? With an e-commerce marketing strategy, you take steps to drive awareness and action toward your product or service. Why you need an e-commerce marketing strategy. Email marketing.

Paid Content 79

Paid Content Work Management Marketing Strategy Marketing & Strategy 79

xiQ

JULY 19, 2019

The latest buzz word in B2B marketing is Intent Data. Currently, 3rd party intent data is mesmerizing the B2B marketing community and is the talk of the town. However, 3rd party intent data is not the silver bullet B2B marketers are looking for. Interests evolve; today, I’m interested in content video marketing.

Intent Data 84

Intent Data Vendors Intent Analysis 84

Circle Studio

DECEMBER 4, 2019

Industry trade shows and conferences are staples in the A/E/C marketing mix, and typically represent a large line item in a firm’s marketing budget. This is precisely why conferences are often a cornerstone in many firms’ marketing plans. Quick tip: Create a mini marketing plan for each trade show the firm participates in.

Trade Show 87

Trade Show Planning ROI Marketing Budget Creation 87

xiQ

JULY 19, 2019

The latest buzz word in B2B marketing is Intent Data. Currently, 3rd party intent data is mesmerizing the B2B marketing community and is the talk of the town. However, 3rd party intent data is not the silver bullet B2B marketers are looking for. Interests evolve; today, I’m interested in content video marketing.

Intent Data 62

Intent Data Vendors Intent Analysis 62

Zoominfo

SEPTEMBER 25, 2019

When most marketers think outbound marketing, they think emails, paid advertising, and other digital campaigns aimed at engaging their target audience. We’ve written at length about how effective those tactics can be — but today, we’re talking about a different type of marketing campaign. Keep reading!

Paid Content 100

Paid Content Campaigns Examples B2B 100

LeadSquared

NOVEMBER 30, 2020

Your marketing campaigns may have specific goals. For instance, Coke’s Share a Coke campaign aimed at increasing the consumption of Coca-Cola during the summer. Dove’s Real Beauty campaign or the Always #LikeaGirl campaign addressed social cause. What is campaign management software?

Work Management 52

Work Management Marketing Management Marketing Automation Services Budget Programs 52

Webbiquity

JANUARY 24, 2011

Looking for an easy way to create a cool graphical email signature with trackable interactive buttons? Supplement your email list with your contacts’ social network info? Create video emails? A handy way to supplement your email contact list with information about those prospects from the most popular social networks.

Social Media 100

Social Media Tools Buzz Media 100

Convert

SEPTEMBER 21, 2020

Digital marketing is a continuously evolving and expanding field, where competition is often fierce and new tactics and strategies pop up every so often. However, to stay at the very top of the game, you don’t need to keep reinventing the wheel with every campaign you run. Do influencer marketing and PR.

Tactics 98

Tactics Marketing Automation Services Planning Paid Search Agency 98

Brandpoint

JUNE 2, 2016

The trade show marketing mania. After all, it’s the job of marketers to continually think up creative and exciting ways to tell people about their company’s offerings. Trade show marketing ideas: The good and the bad. How content marketing can work for your company. Email campaign.

Trade Show 48

Trade Show Marketing Budget Marketing Budget Creation Buzz 48

Brandpoint

JUNE 2, 2016

The trade show marketing mania. After all, it’s the job of marketers to continually think up creative and exciting ways to tell people about their company’s offerings. Trade show marketing ideas: The good and the bad. How content marketing can work for your company. Email campaign.

Trade Show 48

Trade Show Marketing Budget Marketing Budget Creation Buzz 48

Single Grain

JUNE 24, 2019

Normally, I tell these people “sorry, most marketing campaigns don’t work like that.” Trying to spend a lot of time creating viral campaigns by being edgy or controversial can even backfire on brands who get so caught up in rapid expansion they forget to nurture the relationships they already have. Get A Free Consultation.

Buzz 105

Buzz Word of Mouth Paid Search Agency Advertising Agencies 105

Vision6

JANUARY 7, 2021

The team was set to move forward with preparations for 2020’s largest, premier email marketing summit in the southern hemisphere. Backed by our small in-house marketing team we were able to pull off the unimaginable. Here’s an example of the type of rem-marketing ads across our social channels: LinkedIn Ad. Facebook Ad.

Event Marketing 52

Event Marketing Planning Paid Search Agency SMS 52