Rev

JULY 17, 2019

The hype cycle. A new methodology or CRM or automation software or what-have-you appears on the scene, and it’s going to fix what ails us as B2B marketers. And that buzz you’ve been hearing lately? The hype cycle, gearing up to full throttle on the promise of artificial intelligence in B2B. You know this story. .

Marketing AI 114

Marketing AI Work Management Marketing Management Marketing Qualified Leads 114

xiQ

NOVEMBER 1, 2019

01, 2019 – xiQ, the next generation AI-powered, B2B Strategic Sales and Account-Based Marketing (ABM) platform, announced today an expanded collaboration with Salesforce. xiQ will provide Salesforce users with AI-generated DISC personality analysis, access to real-time account intelligence and sales triggers within Salesforce CRM.

Advertising Agencies 62

Advertising Agencies Account Based Marketing B2B Trigger Marketing 62

xiQ

NOVEMBER 1, 2019

01, 2019 – xiQ, the next generation AI-powered, B2B Strategic Sales and Account-Based Marketing (ABM) platform, announced today an expanded collaboration with Salesforce. xiQ will provide Salesforce users with AI-generated DISC personality analysis, access to real-time account intelligence and sales triggers within Salesforce CRM.

Advertising Agencies 48

Advertising Agencies Account Based Marketing B2B Trigger Marketing 48

Heinz Marketing

MAY 6, 2019

Yet another great episode this time of Sales Pipeline Radio , live every Thursday at 11:30 a.m. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We cover a wide range of topics, with a focus on sales development and inside sales priorities.

Sales Management 59

Sales Management Top of Funnel Work Management Marketing Automation Services 59

Zoominfo

JANUARY 29, 2018

As a team manager or executive, it can be difficult to justify this expense. When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic.

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113

Varicent

MAY 17, 2018

But, for creating general awareness and buzz it is smart to include generalists. For companies that want to run an influencer marketing strategy, should their sales team be involved with any of the strategy behind setting those up? No one should know your target customer better than your sales reps, because they're on the front line.

Lead Generation 75

Lead Generation Generation Lead Scoring Lead Ranking 75

SnapApp

APRIL 4, 2018

This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . This is evident by the number of B2B companies who are still unable to answer the most critical sales and marketing performance questions. . .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

markempa

NOVEMBER 10, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. In the complex sale, we need to continually remind ourselves that companies dont buy - people do. This is where lead nurturing fits in.

Sales Cycle 120

Sales Cycle Lead Generation B2B Sales Leads 120

Launch Marketing

SEPTEMBER 18, 2019

Content marketing has been all the buzz over the past few years but for what it’s worth, the components that make up content marketing have been around forever. The term is just a fancy way of packaging tactics and techniques we as marketers should have been implementing all along. Content marketing—everyone’s doing it.

B2B Marketing 71

B2B Marketing Content Marketing Planning B2B 71

markempa

AUGUST 1, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. But as you may already know, generating tons of “leads” doesn’t guarantee sales will follow. « 9 1/2 Ways. If so, what’s the status?

Lead Generation 120

Lead Generation B2B Sales Sales Qualified Leads Top of Funnel 120

Salesforce Marketing Cloud

NOVEMBER 13, 2023

The world of enterprise sales (or “complex sales”) is a good place to be — bigger playing field, bigger impact, bigger revenue, and exciting challenges. Ask an enterprise sales rep what they’re selling at the start of the enterprise sales process, and you might hear: “I don’t know yet.”

Enterprise Management 59

Enterprise Management Top of Funnel Work Management Marketing Management 59

Jifflenow

DECEMBER 19, 2019

Enterprises spend millions of dollars on events and the buzz word on everyone’s mind – right from the CMO to VP of Events to Sales and Marketing teams is event Return on Investment (ROI). As elusive as a sighting a unicorn, event ROI can strike fear in the most fearless of event managers as well.

ROI 52

ROI Enterprise Management Marketing Analytics Tools Trade Show 52

Directive Agency

FEBRUARY 22, 2019

Database marketing is a methodical approach to the gathering and processing of consumer data that is stored and maintained in a company’s database. In many B2B companies, this information can be pulled from marketing automation platforms and customer relationship management (CRM) platforms. What is Database Marketing?

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Tony Zambito

APRIL 2, 2011

If you are a CEO, CSO, or CMO, I am sure you’ve been confronted by the statement: “we know everything we need to know about our buyers” from your sales or marketing departments.    It sounds like a chorus - sales, marketing, customer service, support, and corporate strategy all saying the same thing repeatedly. 

Buyer Personas 100

Buyer Personas Trade Show Buzz Social Networks 100

markempa

MARCH 21, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 So how do you ask for referrals?

Lead Generation 120

Lead Generation B2B Sales Peer-to-peer Lead Scoring 120

Adobe Experience Cloud Blog

JANUARY 3, 2017

However, most sales don’t happen overnight and, as such, late-stage metrics take time to mature. His recommended tactics? 5 Ways to Boost B2B Sales Through LinkedIn Social Selling. 5 Ways to Boost B2B Sales Through LinkedIn Social Selling. LinkedIn is also a great channel for sales teams to drive revenue with.

Marketing Automation Services 106

Marketing Automation Services Marketo B2B Thought Leadership Work Management 106

Vidyard

NOVEMBER 28, 2014

There’s a reason that “actionable insights” is such an overused, buzz phrase: because data that measures the past with no insight into what to do in the future is as good to us marketers as that dusty sock that’s been underneath your bed for the last 6 months. So … use that data! And the same goes for you.

Analytics 50

Analytics Video Marketing Campaigns Lead Scoring 50

accelerate agency

AUGUST 7, 2021

The process of word of mouth and referrals is one that can happen without you doing a thing. Campaigns using this strategy merely influence and encourage this process along. The referral process is better at catching the attention of your current customers, so they’re more likely to refer your brand to friends and colleagues.

Budget Programs 52

Budget Programs Marketing Budget Marketing Automation Services Work Management 52

markempa

OCTOBER 6, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Just remember, they should be EARLY in their buying process ! Just remember, they should be EARLY in their buying process !

BtoB 120

BtoB Lead Generation Paper Generation 120

markempa

JANUARY 4, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. More outreach required to the sphere of influence : Buying processes frequently involve a team approach.

Lead Generation 120

Lead Generation B2B Sales Lead Scoring Lead Ranking 120

markempa

MARCH 8, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Register for this webcast registration is closed.

Webcast 120

Webcast Ideal Customer Profiles Lead Generation Generation 120

Online Marketing Institute

DECEMBER 23, 2010

MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business 6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC Jun 8, 2010 at 9:05am ET by Andy Komack For anyone involved in marketing their B2B companies via paid search, it’s painfully obvious that the cost of clicks can be prohibitively high.

Paid Content 40

Paid Content PPC Cost Per Click Paid Search Agency 40

markempa

FEBRUARY 7, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Sales cycles have gotten longer and number of decision makers involved in a typical buying process has increased too.

Lead Generation 120

Lead Generation Paid Search Agency Companies Generation 120

Zoominfo

JUNE 30, 2020

You’ve probably heard the buzz around the B2B sales tech stack. And if you want success in sales, you need to put one together. Sales professionals experience serious pressure to perform and sell. Every sales professional needs tech solutions to aid performance and help them attain their quotas.

B2B Sales 162

B2B Sales Ad Building B2B Enterprise Management 162

markempa

NOVEMBER 9, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

markempa

NOVEMBER 14, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. So the challenge is connecting website log file data (analytics), with marketing data (inquiries) and then connecting them with the sales process.

Lead Generation 120

Lead Generation Analytics Generation Google 120

Outreach

SEPTEMBER 26, 2019

This labor-intensive workflow kept reps gasping for air. Every single day, reps had to coordinate with Marketing and manually update records — on top of executing a 7-touch sequence of phone and email follow-ups… for each lead they were chasing. ." - Tom Coyne, DocuSign's Senior Director of Market Development. Is Your CRM Enough?

CRM 71

CRM Marketing Automation Services Outreach Lead Scoring 71

markempa

JUNE 8, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. A while back, I met with a CRM consulting firm. A while back, I met with a CRM consulting firm. They said they were thought leaders.

Lead Generation 120

Lead Generation Budget Programs Word of Mouth B2B Thought Leadership 120

markempa

MARCH 30, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Instead they should focus more on reputation building especially, if they have a complex sale. They have it wrong. "Build it and they will come.

Word of Mouth 120

Word of Mouth Lead Generation WOM B to B 120

Sales Engine

OCTOBER 1, 2015

Measuring content marketing’s return on investment in B2B companies can be a complex calculation, especially if your solution is expensive, requires committee-based decisions, and has long and unpredictable sales cycles. Sale intelligence includes information such as: Who is involved in the decision?

Top of Funnel 120

Top of Funnel Sales Qualified Leads B2B Marketing Marketing Qualified Leads 120

Online Marketing Institute

NOVEMBER 8, 2010

Some marketers make the mistake in calculating marketing ROI by using pure Sales Revenue in the ROMI formula. Instead, make sure the “Income” part of the ROMI formula truly represents the incremental profit contribution from the increase in sales. Please contact Gossamar for credentials. Please contact Gossamar for credentials.

ROMI 40

ROMI Ad Building Marketing Automation Services Privacy Policies 40

The ROI Guy

NOVEMBER 8, 2006

Improved up-sell / cross-sell is a good example of an indirect benefit from a new CRM system that helps the call center improve its interaction with customers. Most revenue benefits like improving lead conversion rates or reducing sale cycle length 2. Tom then served Gartner as a Managing VP.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

PureB2B

APRIL 2, 2021

Recently, many people have been talking about account-based marketing thanks to the buzz created by bloggers, marketers and market research firms in the digital marketing world. Account-based marketing is a strategic approach to sales and marketing that involves marketing to high-value businesses as a single entity. And the result?

Account Based Marketing 62

Account Based Marketing ABM Enterprise Management Marketing Budget 62

PureB2B

APRIL 2, 2021

Recently, many people have been talking about account-based marketing thanks to the buzz created by bloggers, marketers and market research firms in the digital marketing world. Account-based marketing is a strategic approach to sales and marketing that involves marketing to high-value businesses as a single entity. And the result?

Account Based Marketing 62

Account Based Marketing ABM Enterprise Management Marketing Budget 62

The ROI Guy

NOVEMBER 8, 2006

Since labor costs and equivalent outsourced services dominate most IT budgets -- over 56% of IT spending on average -- selecting platforms with lower implementation and ongoing management costs can significantly improve overall IT efficiency. Tom then served Gartner as a Managing VP. to 1) than the Microsoft databases on average.

ROI 40

ROI Marketing Budget Work Management Marketing Automation Services 40

The ROI Guy

DECEMBER 14, 2005

As well, personal productivity applications such as word processing, e-mail and messaging could be considered commodities. IT solutions are indeed evolving from basic infrastructure, through business process optimization and information management. A Hierarchy of Needs for IT Investment Management?

ROI 40

ROI Work Management Marketing Management Budget Programs 40

Customer Experience Matrix

DECEMBER 21, 2011

This started as a post about Empathy Logic , a company that merges data from marketing automation, CRM, Web tracking, order processing, social monitoring, and other systems; lets marketers segment and select from this more complete set of data; and sends the resulting lists back to message delivery systems such as email and Web sites.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Work Management Marketing Management 120