Valasys

JUNE 11, 2020

LinkedIn recently rolled out virtual events and poll features which will provide brands with new engagement opportunities. LinkedIn preconized that it accelerated its product roadmap to allow businesses to connect with their online communities. LinkedIn Virtual Events. Marketers can Drive Engagement For Their Event.

Linkedin 64

Linkedin Features Broadcasting Communities 64

Marketing Insider Group

AUGUST 27, 2019

Pre-event marketing is a critical part of the event planning process. You not only need to make sure people are aware of your event, but you must also build anticipation so your attendees get excited about what’s coming up. Use the power of social media to get your attendees to market your event for you.

Planning 100

Planning Content Marketing Generation Content 100

Hubspot

MAY 14, 2019

Brand marketing is shaping your brand’s public perception and forging an emotional connection with your target audience through storytelling, creativity, humor, and inspiration. Buzz Marketing. You can also use email marketing to nurture leads with content that moves them along the buyer’s journey. Event Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Hubspot

JUNE 23, 2020

"We’ve seen major success in promoting live and virtual events with a three-pronged partnership approach: a brand partner, a community partner, and HubSpot for Startups.". With this three-pronged approach, Raleigh says, "the brand partner adds credibility and can help us get some great speakers for the event.

Promotion 101

Promotion Hubspot Co-Registration Planning 101

BDB

JANUARY 12, 2024

With some sectors or regions being the exception, hybrid events will be the dominating trend for the next 12 months. 11% of B2B marketers surveyed in a recent report said they would be increasing spend on hybrid events in 2024. 2 It’s easy to see why they’re making these changes. What works? Which products are most valuable?

B2B Marketing 26

B2B Marketing B2B Co-Registration Dwell 26

Hubspot

FEBRUARY 1, 2021

“If you are establishing an event, changing the price on certain dates is a nice route because customers can be prepared and are compelled to act before the price increases. If you're already getting a lot of buzz, the scarcity model gets people eager to buy early, since they don't know when the current price is going to run out!”.

Inbound Marketing 99

Inbound Marketing Tips Planning Paid Search Agency 99

SpotMe Blog

JULY 25, 2021

Apple will return to hybrid events as soon as California eases venue restrictions, as presenting in front of an in-person audience adds unique buzz and excitement. #3) It would make sense for Twitch, the online live streaming community, to put on only virtual events. 1) Unite Your Marketing and Sales Teams.

Examples 111

Examples Enterprise Management Work Management Conference 111

Hubspot

DECEMBER 14, 2017

Facebook events are a great way to notify your followers and generate some buzz for your business. Even if people can't attend in person, it shows that your business is actively engaged with the community. Creating an event on your Facebook page is easy. First, navigate to the “Events” tab. Building a community.

Facebook 78

Facebook Tactics Marketing & Strategy Marketing Strategy 78

Adobe Experience Cloud Blog

OCTOBER 6, 2014

For example, you can use a marketing automation solution to do your outreach and nurturing for you. Perhaps you send a dedicated email to communicate sponsorship details via a periodic newsletter. You can also leverage LinkedIn Groups or your internal community platform. A sweepstakes helps generate demand by creating buzz.

Budget Programs 48

Budget Programs Outreach Advertising Agencies Thought Leadership 48

Adobe Experience Cloud Blog

AUGUST 13, 2012

by Liz Smyth Events are an important part of most B2B marketer’s bag of tricks. In fact, according to BtoB Magazine*, event marketing accounts for one fifth of the marketing budget. State of Event Marketing, July 2011). Theme: We created a really strong theme to generate a buzz.

Co-Registration 48

Co-Registration Peer-to-peer Trade Show BtoB 48

markempa

AUGUST 29, 2007

Thats a question I know a lot of very busy B2B marketers ask themselves which is why I found Tessa Wegerts ClickZ article on " Facebook as a B2B Marketing Tool " interesting. Ive been using LinkedIn for several years because its geared more for business people.

Social Networks 120

Social Networks Lead Generation Network Marketing B2B Marketing 120

Adobe Experience Cloud Blog

APRIL 15, 2015

Author: Ellen Gomes With a swarm of marketers buzzing around Moscone West in San Francisco, The Marketing Nation Summit 2015 kicked off with a bang! Marketers from near and far have traveled to join us, add to the energy of the Marketing Nation, and get inspired! Engagement Marketing Event Marketing b2b Consumer'

Top of Funnel 48

Top of Funnel Marketo B2B Thought Leadership Sales Qualified Leads 48

Martech

DECEMBER 21, 2023

The pace is frantic, so you can already guess how much time we’ve spent on post-event marketing. In the frenzy of event planning, what happens after the event isn’t yet on anyone’s radar. Plus, it’s not a KPI that’s commonly attributed to the event team. No other event attracts exactly this mix of personalities.

Webinar Metrics 127

Webinar Metrics Top of Funnel Planning Advertising Agencies 127

SpotMe Blog

JULY 1, 2021

While brainstorming your B2B event marketing ideas, these types of questions should be at the top of your mind. Your best B2B event marketing strategy can’t succeed without being seamlessly aligned with event objectives. First Things First: Set Objectives as Part of Your B2B Event Marketing Strategy.

Lead Generation 59

Lead Generation Event Marketing Webinar Metrics CMS Development 59

Launch Marketing

SEPTEMBER 15, 2021

Event marketing is an incredibly useful way to generate buzz and brand awareness. However, during COVID-19 almost all in-person events were shut down and virtual events took center stage. Today, virtual and hybrid events remain effective marketing tools—and can even provide a greater ROI than in-person events do.

ROI 144

ROI B2B Thought Leadership Top of Funnel Thought Leadership 144

markempa

MARCH 30, 2007

Other sources of names or lists: Trade associations Trade shows Trade conferences Standard Rate and Data Service ( SRDS ) Public libraries like HillSearch.org New social networking tools or community based contact information sharing tools such as Spoke , LinkedIn and Jigsaw.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

Unbounce

JULY 15, 2020

There’s something special about attending an in-person conference or industry event. The opening keynote that gets everyone in the room buzzing. This year though, almost every single conference and event has been either delayed or canceled. How can you possibly do a webinar that’s as exciting as an in-person event?

Webinar Metrics 145

Webinar Metrics Personalization Landing Pages Buzz 145

B2B Marketing Exchange

DECEMBER 15, 2022

I started out managing all the email marketing campaigns with DGR , and quickly learned that there’s one thing that every good B2B marketer has in common with each other: They all love connecting with their colleagues and use networking at events like #B2BMX as a way to learn from each other and grow as marketing professionals.

Planning 52

Planning Peer-to-peer Work Management Paid Search Agency 52

Webbiquity

JULY 26, 2010

B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) Paul Gillin ( Event Marketing Communities Forecast Loyalty Custom Publishing Direct Marketing Event ). How to Calculate Social Marketing ROI , June 24, 2010. The Power of B2B Communities , May 27, 2010. Post on Google Buzz.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Valasys

NOVEMBER 5, 2018

In B2B marketing, the fastest growing marketing technique is the webinar. As they are a 100% online event, marketers can reach a large yet targeted group of customers and the data that they provide becomes a part of your well-stocked database. Community Involvement. Event Marketing. Facebook.

Lead Generation 53

Lead Generation Paid Content Lead Scoring Lead Ranking 53

Single Grain

OCTOBER 11, 2019

With that in mind, let’s take a look at how you can start growing your e-commerce brand by taking it offline and in to the power of event marketing. Benefits of Event Marketing for E-commerce. Live events are a perfect way for any brand to showcase their personality and connect with their fans in a meaningful way.

Event Marketing 101

Event Marketing Top of Funnel Sales Qualified Leads Lead Scoring 101

Golden Spiral

JANUARY 7, 2021

of marketers say the primary goal of virtual events is to generate a pipeline. 68% of event marketers reported a hybrid solution that can manage both virtual and in-person events will play a key role in 2020 and 2021 strategies. Talk of a shutdown was all the buzz. Will Live Events Return?

Co-Registration 62

Co-Registration Trade Show Conference Webcast 62

Single Grain

MAY 12, 2020

If you want to maximize the effect of event videos, trying shooting them live on social media (more on that below!): Dive Deeper: How to Use Event Marketing to Generate Leads & Close Sales. One way that brands can leverage this format is by giving presentations at company events or small-scale networking events.

Paid Content 145

Paid Content Video Marketing Top of Funnel Webinar Metrics 145

Paul Gillin

APRIL 13, 2011

Publish an announcement on Yahoo’s Upcoming or Eventful. They help you publicize to a local community. Regardless of the size of the event, set up a Facebook page or create a dedicated event sub-page under your Facebook page. Post-Event. Here’s an example.

Social Media 50

Social Media Promotion Media Landing Pages 50

Hubspot

JUNE 17, 2015

To illustrate this uptick in interest, take a look at how these media mentions triggered small increases in the search volume for Sriracha: While these marketing endorsements played an important role in turning people on to the sauce, there was certainly more to it than that. Note the huge spikes in search volume during this time.).

Work Management 28

Work Management Marketing Management Trends Paid Search Agency 28

SnapApp

DECEMBER 14, 2016

If marketers aren't already thinking about employee and customer advocacy they will be behind. Both groups can help share new content and company news to increase awareness and generate buzz within their networks. Event Engagement. Founder B2B Marketing Technology Community on LinkedIn. Back to top. Collaboration.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Vidyard

SEPTEMBER 14, 2021

Top Sales Communities to Join 2.1 Now That You Know All the Top Sales Experts and Communities 1. How to Create a Snapchat Marketing Strategy 3.1 Create a Buzz 3.3 Part 3: 7 Types of Digital Marketing for Startups 3.1 Content Marketing for Startups 3.2 Social Media Marketing for Startups 3.4

Marketing Budget 65

Marketing Budget Enterprise Management Work Management Marketing Management 65

Vidyard

FEBRUARY 2, 2021

Top Sales Communities to Join 2.1 Now That You Know All the Top Sales Experts and Communities 1. How to Create a Snapchat Marketing Strategy 3.1 Create a Buzz 3.3 Part 3: 7 Types of Digital Marketing for Startups 3.1 Content Marketing for Startups 3.2 Social Media Marketing for Startups 3.4

Sales Management 65

Sales Management Top of Funnel Video Marketing Paid Content 65

Vidyard

SEPTEMBER 23, 2021

Top Sales Communities to Join 2.1 Now That You Know All the Top Sales Experts and Communities 1. How to Create a Snapchat Marketing Strategy 3.1 Create a Buzz 3.3 Part 3: 7 Types of Digital Marketing for Startups 3.1 Content Marketing for Startups 3.2 Social Media Marketing for Startups 3.4

Sales Management 65

Sales Management Video Marketing Product Enterprise Management 65

Vidyard

SEPTEMBER 23, 2021

Top Sales Communities to Join 2.1 Now That You Know All the Top Sales Experts and Communities 1. How to Create a Snapchat Marketing Strategy 3.1 Create a Buzz 3.3 Part 3: 7 Types of Digital Marketing for Startups 3.1 Content Marketing for Startups 3.2 Social Media Marketing for Startups 3.4

Video Marketing 65

Video Marketing Sales Management Product Enterprise Management 65

Vidyard

OCTOBER 8, 2021

Top Sales Communities to Join 2.1 Now That You Know All the Top Sales Experts and Communities 1. How to Create a Snapchat Marketing Strategy 3.1 Create a Buzz 3.3 Part 3: 7 Types of Digital Marketing for Startups 3.1 Content Marketing for Startups 3.2 Social Media Marketing for Startups 3.4

Enterprise Management 65

Enterprise Management Work Management Marketing Budget Marketing Management 65