KoMarketing Associates

FEBRUARY 26, 2015

Utilizing events to market your company and its product or services can be not only be an extremely great opportunity to network with new clients, it can allow you to become a stronger influence on your community and industry. Below are some of the ways that event marketing can help your B2B company grow.

Event Marketing 120

Event Marketing B2B Marketing Work Management B2B 120

Litmus

SEPTEMBER 4, 2020

Our Litmus Live conferences are well-loved in the email community. They’re not your typical boring, buttoned-up event. Marketers, designers, and developers from all industries at every level come together for some real-life advice and practical takeaways. And yes, the email community magic will be going strong!

Communities 65

Communities Peer-to-peer Conference Network Marketing 65

SmartBug Media

AUGUST 21, 2020

For senior living communities, that makes it extra important to communicate the measures you’re taking to keep residents, employees, and visitors safe. Press releases, website updates, and email campaigns have certainly been on many marketers’ minds in response to COVID-19, but what about Facebook Live for senior living communities?

Communities 90

Communities Facebook Press Interactive Marketing 90

Martech

JANUARY 9, 2024

How do you make sure your digital events are engaging and effective with your audience? And with digital events, there’s no shortage of data that event marketers can use to optimize sessions and experiences for their attendees. The post 3 kinds of data to optimize digital events appeared first on MarTech.

Optimization 107

Optimization Ideal Customer Profiles Customer Surveys Communities 107

B2B Marketing Analytics

AUGUST 24, 2019

Given the potential of events marketing, it is not surprising to see that events and field marketing continue to get more and more attention of marketing leaders. I am sure that every CMO, field marketing and event marketing leader can relate to this dilemma.

Event Marketing 40

Event Marketing Analytics Planning Marketing Automation Services 40

Webbiquity

DECEMBER 31, 2020

There are many ways you can promote your business in the local community, and outdoor advertising isn’t as costly as you might think. The key is to market across many channels and be consistent with your messaging. Event Marketing. While at events, it’s important to get your brand noticed.

Promotion 254

Promotion POS Business Paid Search Agency 254

Brandpoint

APRIL 7, 2021

One of the biggest question marks is still event marketing. Are people starting to finally push past lockdown fatigue and willing to venture out to in-person events as the year progresses? Although we’re one quarter into 2021, there are still many unknowns about what the rest of the year will look like.

Event Marketing 62

Event Marketing Social Marketing B2B Thought Leadership Budget Programs 62

Webbiquity

AUGUST 18, 2020

GoBrunch features include breakout sessions with virtual room layout options, virtual networking and private meetings, event promotion and registration pages, ability for attendees to download presentations and documents, and a community feature to keep attendees posted about upcoming events. Pricing: free (!).

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Webbiquity

MAY 25, 2021

Now you’ve got “social media 2.0,” which tends to be more community-oriented. You and I might love fishing, or arts and crafts, or photography, or yoga—for anything that we have a passion or an interest in, you can create siloed Discord communities. You’ve got Community , which just raised $40 million.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Martech

APRIL 10, 2024

LinkedIn: Sarah Franklin (43K followers) X/Twitter: SWBJoyce (34K followers) Ben McCarthy Ben, AKA “Salesforce Ben,” is a prominent figure in the Salesforce community. He is the founder of SalesforceBen.com, which is the largest community-powered Salesforce media platform, boasting over 1.2 million monthly views.

CRM 89

CRM Work Management Marketing Management Marketing Automation Services 89

Marketing Insider Group

SEPTEMBER 20, 2021

With a bit of creativity and open-mindedness, your association program can take advantage of the expanded possibilities of the digital world to diversify your own virtual event programming. Infuse an element of healthy competition into your virtual event marketing by teasing some of these digital titles.

Work Management 283

Work Management Marketing Management Marketing Automation Services Tips 283

Webbiquity

SEPTEMBER 12, 2023

There’s lots, lots more to discover in this study, from concerns about venues and the role of event technology to the challenges of demonstrating event marketing ROI and the top priorities and expectations for attendees when deciding which in-person events to participate in. .” Just 1% strongly disagree.

Marketing Report 304

Marketing Report Event Marketing Stats Paid Search Agency 304

Webbiquity

NOVEMBER 27, 2018

It’s great Twitter is addressing its issues with bots and trolls , but to really turn around performance, marketing will have to play a key role as well. Case in Point: Event Marketing. presentation downloads, session video) after the event. Fear of missing out (FOMO) can be a powerful motivator.

Paid Search Agency 216

Paid Search Agency Twitter Trade Show Social Networks 216

Webbiquity

MARCH 31, 2020

In the current environment where the coronavirus outbreak and COVID-19 pandemic have shut down live events and even coffee meetings, forcing increased online interaction, B2B marketing activity on Twitter should be exploding. prohibiting the use of profanity) and community enforced. But it’s not.

Twitter 320

Twitter Enterprise Management Business Work Management 320

Marketing Insider Group

SEPTEMBER 16, 2019

Unless you’re planning a unique event in a very popular industry, your event is not going to market itself. You need a great event marketing plan to get the word out, build buzz, and get people excited about attending. It can be overwhelming even choosing where to start when it comes to event marketing.

Planning 225

Planning Marketing Plans Work Management Marketing Management 225

Salesforce Marketing Cloud

AUGUST 31, 2022

We build trust by being honest, helpful and relevant, providing information our customers and others need to make the right decisions for their company and community. We practice inclusive marketing. That means our storytelling reflects the diverse communities that we serve. We lead with sustainable marketing.

Trust Marketing 98

Trust Marketing Marketing AI Lead Ranking Lead Scoring 98

Marketing Insider Group

JULY 15, 2020

Highlighted below are some good reasons your organization might still consider hosting hybrid and virtual events beyond COVID-19: Opportunity To Expand Audience Base. Ease of Collaboration and Community Building. Extension of Event Content Lifecycle. This will cut your cost and also boost your overall event profitability.

Sales Qualified Leads 321

Sales Qualified Leads Budget Programs Conference Marketing Budget 321

Martech

OCTOBER 23, 2023

More MarTech experts to follow: Marketing operations AI and marketing Email marketing Events marketing B2B marketing Content marketing Customer experience ABM Google Analytics 4 CDP The post MarTech’s digital transformation experts to follow appeared first on MarTech.

Digital Transformation 116

Digital Transformation Enterprise Management B2B Thought Leadership Work Management 116

B2B Digital Marketer

NOVEMBER 10, 2022

How to avoid common mistakes and stay ahead in the B2B event marketing game. Taking advantage of B2B events can bring your brand to the attention of your customers. Every day, consumers are bombarded with pitches and advertisements, so you need to make your event stand out. What is the best way to do it?

Marketing Budget 52

Marketing Budget Marketing & Strategy B2B Multi-Channel 52

Marketing Insider Group

OCTOBER 27, 2020

We will consider the following action points: Plan for Post-Event Resources. Be Swift with Post-Event Communication. Send Post-Event Surveys to Attendees. Create Attendee Communities to Continue Engagement. Ready to learn more about enacting a strong virtual event follow-up strategy? Let’s get started.

Lead Ranking 308

Lead Ranking Lead Scoring Tips Leads 308

Paul Gillin

MAY 27, 2010

Here are the first 1,100 words of the chapter on B2B social communities from my forthcoming book, co-authored with Eric Schwartzman, entitled Social Marketing to the Business Customer. Does it set the stage for a deeper discussion of social communities? Spiceworks does a very good job of managing B2B communities.

Communities 50

Communities B2B Work Management Marketing Management 50

ClickZ

DECEMBER 14, 2020

Panelists discuss trends in ecommerce including the rapid shift consumers have made to purchasing all categories of goods online, the need for agility and speed in today’s ever-changing retail environment, and the importance of building community around your brand, among other things. Curiosity, adaptability and community.

eCommerce 141

eCommerce Trends Top of Funnel Amazon 141

Webbiquity

SEPTEMBER 17, 2019

SalesReach (communication software for sales professionals). WorkOutLoud (software for building customer communities). ” Now, if your job involved planning and executing large, multi-day conferences with 10,000 or more attendees, you’d be aware that there are more than a dozen event marketing platforms on the market. .”

Startups 239

Startups Enterprise Management Work Management Marketing Management 239

Attendify

JUNE 10, 2021

The past year, in particular, has seen an acceleration of these digital-first event experiences out of necessity, accommodating for the needs of public health orders that limited gatherings and travel. They also offer new frontiers of insights for measuring and marketing today’s events, regardless of their format.

Intent Signal 68

Intent Signal Trigger Marketing Lead Ranking Intent 68

ClickZ

OCTOBER 6, 2020

Attendees may be given the choice between attending in-person or virtually, making every event experience and community a hybrid. The nice-to-have event technology solutions of the past, like mobile event apps and web-based engagement tools, will become critical infrastructure that powers participation and community.

Peer-to-peer 116

Peer-to-peer Fulfillment Intent Data Differentiation 116

Salesforce Marketing Cloud

JUNE 21, 2022

The basics of event marketing. The first step is to list out the goals for your event: why are you doing it, who is your audience, how do you reach them, and what do you hope they take away. ” Marc has always had a clear vision about how events connect with customers and drive results. . Have fun and create magic.

Planning 98

Planning Lead Ranking Lead Scoring Business 98

Seismic

MARCH 31, 2023

This March, our women’s Community of Belonging (CoB), Seismic Sisters, hosted events for other CoB members and the broader organization to celebrate together. Megan Thompson | Event Marketing Planner | San Diego, CA I joined to support and be supported by the fabulous women of Seismic!

Paid Search Agency 52

Paid Search Agency Communities Intent Network Marketing 52

Drew Neisser

MARCH 10, 2023

A robust event marketing strategy will do the trick. Especially in a world where budgets are being cut and CMOs are being asked to do more with less, a well-run event (virtual, hybrid, or in-person) can get you the most bang for your buck.

B2B 52

B2B Cross-Selling CMO Forrester 52

Martech

JANUARY 24, 2024

Introducing The Visual Jam Pardeep “Paddy” Dhanda and Grant Wright are the co-founders of The Visual Jam , a meet-up community for visual thinkers that is evolving into a business start-up. We wanted to learn more about it, so we set up a meet-up community in Birmingham in the U.K.”

Webinar Metrics 102

Webinar Metrics Conference Aggregators Communities 102

Brandpoint

AUGUST 21, 2023

Facebook: Tap into the massive user base of Facebook to reach a diverse audience, share engaging content and foster community engagement through groups and discussions. Liebherr, a renowned manufacturer of construction machines, introduced Tower Crane World, an online community dedicated to crane operators and enthusiasts.

Social Media 62

Social Media Allocation Advertising Agencies Social Marketing 62

Martech

FEBRUARY 28, 2023

A: I went to college for journalism and communications because I wanted to be a newspaper reporter, but I ended up working in public relations and somewhat in marketing as well — dabbling in event marketing — and I kind of worked my way up to marketing manager. My husband worked in IT at the time.

Planning 91

Planning Paid Search Agency Advertising Agencies Work Management 91

Brandpoint

NOVEMBER 10, 2020

[Read More: 5 Must-Have Content Types You Need For Virtual Events] Chris Todd, Br8kthru I’ve always been one to live-tweet events (introverted marketer) and I think that’s now one of the best options for connecting with other online event attendees. How’s your event marketing going?

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

Marketing Insider Group

JULY 13, 2020

I have had the pleasure to work with an amazing array of people over my nearly 30+ year marketing career. Perhaps one of the greatest gifts has been to work with some great firms and people from the analyst community. Event marketers who “get” digital, for example, will be the ones who invent new kinds of virtual events.

CMO 203

CMO Marketing AI Paid Search Agency Work Management 203

Pam Didner

SEPTEMBER 16, 2020

VP of Marketing or CMO. Roles based on your marketing functions: Email Marketing. Event Marketing. Digital Marketing. Content Marketing. Brand Marketing. Marketing Operations. Co-marketing or Partner Marketing. Event Marketing. Social Media. Demand Generation.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

Biznology

JULY 7, 2020

It’s not easy to replace a marketing channel that represents on average 20% of our marketing mix—with many marketers devoting as much as 60% of their budgets to events. The last pre-pandemic study I saw pegged event marketing usage among B2B marketers at 91%. Build a community.

B2B Marketing 166

B2B Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 166

Online Marketing Institute

DECEMBER 1, 2010

Once your event has multiple attendees, people can leave comments, invite their contacts, add the event to their calendar and more. Twitter Twitter can offer limitless value in promoting your event. If your event has the resources and a large enough base of attendees, consider putting a community in your event planning agenda.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Valasys

JUNE 11, 2020

LinkedIn recently rolled out virtual events and poll features which will provide brands with new engagement opportunities. LinkedIn preconized that it accelerated its product roadmap to allow businesses to connect with their online communities. LinkedIn Virtual Events. Marketers can Drive Engagement For Their Event.

Linkedin 64

Linkedin Features Broadcasting Communities 64