The Point

JULY 17, 2017

This year’s report (download a copy here – registration required) is striking in the degree and pace of change reported, since only last year, in how B2B buyers describe their research and purchase processes. FINDING : 77% of respondents said they conduct a detailed ROI analysis before making a final decision – an 11% increase from 2016.

Paid Search Agency 241

Paid Search Agency Demand Marketing Automation Services Peer-to-peer 241

Adobe Experience Cloud Blog

OCTOBER 21, 2016

McKinsey research shows that B2B buyers typically use six different channels throughout their decision-making journey, and almost 65% will come away from it frustrated by inconsistent experiences. Interested in learning more about how you can increase productivity and ROI for your manufacturing organization?

Buying Cycle 48

Buying Cycle Buy B2B Thought Leadership Account Based Marketing 48

Webbiquity

JANUARY 19, 2023

B2B marketing targets buying groups within businesses. Companies that are looking for products or services with which to assist their own operations will typically have or assign a “product champion” to conduct research on solutions and manage the sales relationship.

Work Management 218

Work Management Marketing Management B2B Marketing B2B 218

6sense

MAY 5, 2016

For years, HP has used internal data and competitive research to identify accounts with a high likelihood of making a purchasing decision. With data driving the next wave of innovation, HP began looking for a partner who could help them improve their ability to predict timing and identify prospects in active buying cycles.

Buying Cycle 48

Buying Cycle Activities Buy Ideal Customer Profiles 48

Contently

APRIL 20, 2023

This can result in a higher return on investment (ROI) over time. While paid traffic can provide quick results, organic traffic has long-term benefits and can result in higher ROI over time. This allows you to track the ROI of your content marketing efforts and make data-driven decisions to optimize your strategy.

Lead Scoring 179

Lead Scoring Lead Ranking Traffic Organization 179

Walker Sands

AUGUST 12, 2022

Better understanding the role of audiences and their journey through the buying cycle is one of the best ways to optimize messaging and marketing activities. First-party research is a great way to collect audience data that informs or validates the targeting of new or expanded audiences in your 2023 go-to-market strategy.

Top of Funnel 59

Top of Funnel ROI Marketing & Strategy B2B Marketing 59

Inbox Insight

AUGUST 30, 2020

Where do they go to research solutions? Our latest research pulls together essential data about the way decision makers reach their outcomes, giving vendors and demand generation managers the inside track. This shows great buying power from marketing departments that are looking to elevate their success and increase conversions.

Work Management 98

Work Management Marketing Management Research Allocation 98

Valasys

MAY 3, 2019

Intent data is a buzzword for B2B marketers & it reflects on the purchase intent of the potential customers at the different stages of their respective buying cycles. 2) Tracking the journey of a buyer persona: Not all who research a website are potential buyers. Sources of Intent Data.

Intent Data 49

Intent Data Intent Analysis Top of Funnel 49

The Point

APRIL 26, 2018

B2B is much different, for a number of reasons: One, the buying cycle is longer in B2B. Finally, because the buying cycle is longer and there’s so much content freely available online, B2B brands don’t typically learn until much later in the decision-making process that companies/individuals are interested in their solution.

Intent Data 209

Intent Data Intent Bombora Account Based Marketing 209

Martech

JULY 14, 2022

Factors driving changes in ABM include shifts in buyer preferences and pre-purchase behavior, as well as the development of more sophisticated technology and data products that enable marketers to analyze behavior, identify in-market audiences, and craft experiences for a buying group or its individual members. Why we care.

Account Based Marketing 118

Account Based Marketing Enterprise Management Work Management Marketing Management 118

Inbox Insight

OCTOBER 27, 2023

According to our first party research conducted within our IFP community, 99% of B2B marketers have witnessed significant sales and ROI increases by harnessing the power of intent data. In summary, intent data tells you when a lead is actively researching online before making a purchasing decision. Where to find B2B intent data?

Buyer Intent 105

Buyer Intent Intent Data Intent Demand Generation 105

markempa

APRIL 8, 2012

The report reveals that companies that use lead scoring see an average 138% ROI on lead generation, and companies that do not use it see a 79% ROI. I posed those questions to Paula Reinman, SVP, Marketing, Bersin & Associates , a human resources research and consulting organization. Lead scoring is a simple premise.

Lead Scoring 120

Lead Scoring Lead Ranking Sales Qualified Leads ROI 120

The ROI Guy

JANUARY 13, 2016

If you think your clients are more ROI focused, and that your ability to deliver financial justification can assure greater success, new research proves you right. In fact, the demand for ROI calculations has increased more than 50% over the past five years. The reason for the increased importance on ROI?

ROI 40

ROI Buying Cycle Case Studies Case Study 40

Madison Logic

OCTOBER 18, 2023

Yet more and more marketing leaders faced with larger buying committees and longer buying cycles are realizing the need for a balance and a stronger link between their brand and demand activities. Forrester research finds that 67% of B2B marketers say buyers are taking longer to commit to purchases than last year.

Paid Content 52

Paid Content Advertising Agencies Demand Advertisements 52

Zoominfo

DECEMBER 28, 2020

They’re customers’ verbal buying signals—the cues your sales agent homes in on when talking to a prospect. And they’re online buying signals—the data trail—that prospective buyers leave as they research solutions online. How to Spot Buying Signals When B2B buyers need to solve a problem, they start researching online.

Lead Ranking 100

Lead Ranking Buy Work Management Marketing Management 100

Martech

SEPTEMBER 16, 2022

The consumer buying cycle is an increasingly self-serve process scattered across multiple touchpoints. Content marketers are increasingly focused on other measures like engagement, conversion rates and ROI. How to measure content marketing ROI and ROE : Why Return on Effort is an essential metric for content marketers.

Digital Asset Management 131

Digital Asset Management Paid Content Work Management Marketing Management 131

Webbiquity

APRIL 10, 2018

The research and observations presented here may not answer all of those questions, but provide a good start and a solid foundation. Meanwhile, the top three challenges for marketers are generating website traffic and leads (63%), proving the ROI of marketing activities (40%), and securing enough budget (28%). LinkedIn Pulse ).

Marketing AI 248

Marketing AI Enterprise Management Stats Marketing Management 248

Content4Demand

JULY 7, 2021

According to the recently released 2021 B2B Buyers Survey Report from Demand Gen Report, here are a few of the top trends: Buying committees continue to become more prevalent, and committees are growing larger. The buying cycle is less predictable; some cycles are longer while others are being accelerated based on need.

Account Based Marketing 121

Account Based Marketing Peer-to-peer B2B Content 121

seo.co

OCTOBER 6, 2021

Early in this guide, I mentioned the importance of doing your market research before even beginning a campaign—now, you’ll need to call upon that research to help you figure out what types of platforms you’re going to use. Image Source: Pew Research ). Know your buy cycle. Know your dispositions.

Optimization 98

Optimization Conversion Buying Cycle Burn Rate 98

Madison Logic

FEBRUARY 14, 2024

Why Personalization Matters More Than Ever Buyers today spend more time conducting independent solution research than ever before. These buyers are digitally motivated and self-guided in their solution research process. Paying attention to engagement and pipeline metrics uncovers important campaign optimization opportunities.

Personalization 52

Personalization B2B Top of Funnel Multi-Channel 52

Zoominfo

MAY 30, 2018

Diversify content formats: Research suggests companies use 8 different content formats to cater to the varied tastes of their target audience ( source ). Accelerate lead nurturing and sales cycles: Understanding a prospect’s status in the buying cycle helps both content marketers and sales reps do their jobs more efficiently.

Analytics 167

Analytics Content Lead Ranking Buying Cycle 167

Binary Demand

JUNE 21, 2023

By analyzing this data, you gain a deeper understanding of prospects’ buying signals, whether overt or subtle. These buying signals may manifest as industry keyword research, booking demonstrations, or downloading reports. This knowledge empowers you to position your product as the optimal choice.

Intent Data 98

Intent Data Ideal Customer Profiles Intent B2B 98

KoMarketing Associates

AUGUST 6, 2019

B2B buyer personas provide a foundation for accomplishing the research and development of effective online marketing campaigns designed to achieve strategic marketing objectives. SEO and PPC Keyword Research. Keyword research is both a fundamental and critical component of search marketing programs; paid and organic.

Buyer Personas 123

Buyer Personas Paid Content Online Marketing B2B Marketing 123

DiscoverOrg

MARCH 8, 2017

The low-cost initial investment will help deliver an astronomical ROI. Though you can build an org chart with research of your own, that will add to the time and money you’re already spending to clean up the list. Where are your leads in the buying cycle? Are they ready to buy? Hidden costs just keep popping up.

Contacts 240

Contacts Top of Funnel CAN-SPAM Domain 240

ClearVoice

MARCH 9, 2023

The B2B audience has a long chain of command, as well as a longer buying cycle than that of a B2C audience. This could include an ROI increase or other incentives. Also, research changing audience needs and content formats. You’ve also succeeded in connecting that audience to your brand.

Marketing & Strategy 81

Marketing & Strategy Marketing Strategy Planning Content Marketing 81

Valasys

JANUARY 13, 2020

Buyers like to have complete sovereignty in the methods they research about the potential solutions to their problems through specific products or services, engage with the pieces of content being delivered at various stages of their buying cycles & in ways they interact with the salespeople before they decide to close a business deal.

Account Based Marketing 59

Account Based Marketing B2B Marketing Marketing Management Marketing & Strategy 59

Hinge Marketing

MARCH 30, 2022

Let’s explore some things you can do to improve your current situation and start seeing real ROI from all the time and resources you’ve put into your content marketing efforts. What’s the point of dedicating so many resources to creating and promoting great content if it’s not generating any ROI? The revenue and ROI will follow.

Contact Marketing 85

Contact Marketing Contacts Top of Funnel B2B Marketing 85

SalesIntel

NOVEMBER 17, 2022

Optimization of search engines is a broad topic and there are several things that you need to optimize and work on like keyword research, website optimization, and content optimization. Strong ROI : When done effectively, email marketing can generate a strong return on investment (ROI) by driving sales and revenue for your edtech business.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

NuSpark Consulting

JUNE 29, 2015

While marketers recognize that content marketing can boost ROI, many corporate leaders still live in a worldview where traditional direct marketing campaigns rule. The answer is simple: because content marketing delivers a higher long-term ROI than traditional outbound marketing. Content Marketing Conquers the Buying Cycle.

B2B Marketing 100

B2B Marketing Content Marketing Planning Cost per Lead 100

Terminus

MAY 8, 2020

Get the right content in front of your most important stakeholders at the right time, educate other stakeholders on your product or service to avoid future roadblocks, or use intent surges to know which topics your accounts are researching. million and an ROI of 313%. The post ABM ROI Numbers for the CRO appeared first on Terminus.

Account Based Marketing 29

Account Based Marketing ABM ROI Ideal Customer Profiles 29

Madison Logic

OCTOBER 4, 2023

Gartner indicates that sales reps have just 5% of a customer’s time in the B2B buying journey, leaving it up to marketers like you to convey the solution story and secure buy-in from the entire buying committee. Knowing when an account is ready to buy empowers you to take immediate action and drive higher ROI.

Multi-Channel 52

Multi-Channel Account Based Marketing ABM Advertising Channels 52

B2B Marketing Analytics

AUGUST 2, 2020

Scrutiny around marketing budgets and the asks for returns from the marketing spend (ROI) have only increased in the current times. Latest (July 2020) DemandGen benchmark research around marketing measurement has once again highlighted that marketing analytics continues to be the top priority for B2B marketing organizations.

Marketing Attribution 91

Marketing Attribution Resource Management Multi-Touch Attribution Analytics 91

Porch Group Media

MAY 11, 2022

According to research by V12 in partnership with The Harris Poll, 9 in 10 movers are willing to try new brands. Two of the greatest challenges marketers face when executing mover marketing programs is making data actionable and measuring ROI. Mover Marketing Targets Consumers Too Late in the Buying Cycle.

First-Mover Advantage 52

First-Mover Advantage Work Management Marketing Management Advertising Agencies 52

Adobe Experience Cloud Blog

OCTOBER 18, 2012

Measure and prove marketing ROI. But while some companies achieve amazing ROI (100%+ improvements) from marketing automation, others achieve more modest gains, and a few fail to get value at all. Summarize the key factors beyond the technology that drive maturity and ROI. Marketing Automation Can Deliver Amazing ROI.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation ROI Automation 48

Zoominfo

JUNE 28, 2023

Support: How can you offer greater support during the buying cycle and beyond? Audience research and targeting Whether you’re launching a new product in a new market or relaunching an existing product in an existing market, research is key. How can your product help employees be more productive?

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Work Management Marketing & Strategy 130

Adobe Experience Cloud Blog

MAY 15, 2019

With marketers increasingly under pressure to show ROI on every dollar spent, anything that can increase those chances is well worth the investment. Are they at the right stage of the buying cycle? In fact, according to research by MarketingSherpa , databases naturally degrade by about 22.5% Define the best criteria.

Demand Generation 134

Demand Generation Segmentation Demand Generation 134

SalesIntel

SEPTEMBER 14, 2023

This enables them to identify, target and engage prospects early in the buying cycle, prioritize and score leads more effectively, and win against competition. Revenue teams know that more intent signals lead to shorter sales cycles and more closed deals. What is PredictiveIntent?

In-market Buyers 40

In-market Buyers Activities Marketing Analytics Tools Lead Ranking 40