B2B Lead Quality: Guide to Reducing Lead Rejections and Accelerating Sales
Inbox Insight
FEBRUARY 19, 2024
But with mounting pressure to demonstrate impact through hitting MQL targets, it’s easy for B2B marketers to overlook quality and become fixated on the latter. According to our first party research conducted among our IFP audience, lead quality is the key focus for 40% of senior B2B marketers.
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