Modern B2B

MAY 4, 2023

This distinguished gathering celebrated the launch of Modern’s Digital Connections 2023 report , delving into the concerns keeping B2B CMOs awake at night. These marketing leaders boast CMO roles at nine global businesses, from FinTech to consultancy and SaaS firms. Asks Nick Webb, CMO at CloudPay.

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CMO Top of Funnel Marketing Automation Services Digital Marketing Funnels 52

Content4Demand

NOVEMBER 16, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. B2B Content That's Relevant at the Right Time.

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Intent Data Top of Funnel Intent Relevance 99

Martech

OCTOBER 28, 2021

“Basically, intent data allows marketing and sales teams to focus on the accounts that are in the market for a product or solution,” said Dan Tabaran, CMO of account-based advertising company N.Rich, in his recent MarTech presentation. Understanding buyer intent. Act on buyer interest data.

Top of Funnel 120

Top of Funnel Account Based Marketing Ideal Customer Profiles Generation 120

The Point

MARCH 29, 2017

Earlier this year, I talked to a CMO at a B2B tech company whose sales counterpart was lobbying strongly for the company to adopt Account-Based Marketing (ABM) as part of their demand generation strategy. The lead funnel is obsolete. Think about it: most companies have no problem generating leads at the top of the funnel.

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Sales Qualified Leads Top of Funnel High Quality Lead Marketing Qualified Leads 50

Heinz Marketing

JUNE 14, 2021

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. You can even ask Alexa! Listen in now and/or read the full transcript below.

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Top of Funnel Paid Search Agency Work Management B2B Sales 135

Mereo

MARCH 14, 2024

Most of us like to talk about winning, especially in sales. Most salespeople are losing about 75% of qualified sales opportunities. If your salespeople are on a losing streak, it is time to reassess your selling engines: Are you sending salespeople after truly qualified leads, or could your qualification process be improved?

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Top of Funnel Organization Allocation Lead Qualification 41

Golden Spiral

APRIL 1, 2022

The average tenure for a CMO has fallen further, to just 40 months , the shortest in the C-Suite. The tenure for a sales VP is much shorter, at around 19 months. Since the beginning of COVID, sales within tech companies has experienced massive attrition with an average tenure for all sales professionals at 21 months.

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Top of Funnel Paid Search Agency Work Management Paid Content 62

PathFactory

MAY 24, 2023

According to actual customers, PathFactory is being used across the entire buyer journey from top-of-funnel marketing , to ABM , through the sales cycle and supporting customer adoption and retention. The value can be experienced by the entire Go-to-Market team.

Marketing Analytics Tools 52

Marketing Analytics Tools Advertising Agencies Top of Funnel Buyer's Journey 52

KoMarketing Associates

APRIL 7, 2021

Boosting their demand generation efforts, in other words, gave B2B marketers a way to counteract the weak performance that so many other marketing tactics suffered from in 2020. While the two tactics share a lot of similarities, they are not the same thing. Or, as the Content Marketing Institute recommends , “Be customer-centric.”.

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Demand Generation Agencies Demand Generation Demand Marketing Budget 236

The ABM Agency

APRIL 10, 2023

As a director of marketing or CMO at a large or enterprise B2B SaaS organization, understanding and implementing ABM is essential for staying ahead in today’s competitive landscape.

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Account Based Marketing Top of Funnel Enterprise Management Work Management 97

Seismic

NOVEMBER 18, 2020

Whether you’re a CMO, CRO, or boots-on-the-ground storyteller, you’ve seen it before: the gaping hole at the bottom of the marketing funnel. Let’s take a look at Seismic’s Content Analytics and what they can do for your business. You don’t need a data science degree to use Content Analytics to uplevel your team’s impact.

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Top of Funnel Analytics Enterprise Management API 52

Mereo

JUNE 29, 2023

Content marketing is an important strategy but can be challenging to master. Your buyers desire meaningful content that is shares keen insights and is backed by facts (statistics, client testimonials). On top of this, content marketing is notorious for consuming valuable resources.

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Top of Funnel Content Marketing Case Studies Case Study 36

Albacross

NOVEMBER 10, 2020

Sales leader: “Those leads you sent over just weren’t qualified. How is my team supposed to close deals if the leads you provide aren’t sales ready?”. The problem is that there is a disconnect between marketing and sales. Whether you’re in marketing or sales, what you should be focused on is revenue.

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Top of Funnel Ideal Customer Profiles Sales Qualified Leads Digital Marketing Funnels 52

Seismic

APRIL 11, 2019

The struggles behind how to attribute credit to marketing , high rates of turnover in the position, and difficulty creating proper expectations lead to the belief that being a CMO is a shaky ground to stand on. When I joined Seismic, I had never been the CMO before. Leveraging analytics through the entire buyer’s journey.

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CMO Peer-to-peer Enterprise Management Work Management 61

Envy

JANUARY 28, 2018

Needless to say, the GDPR is also poised to make a big impact on B2B marketing and the way we manage customer data. With AI technologies driving better accuracy in sales intelligence, there will be an increase in personalized, data-driven marketing for both B2B and B2C. Here is one example of B2B marketers who rock video content.

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Top of Funnel Marketing AI Enterprise Management Account Based Marketing 103

Hubspot

FEBRUARY 23, 2018

"Hold on, let me just confirm the solution for you," the service rep responds as she scrambles to look up the answer to a customer's question. You may have heard the term "smarketing," which describes the ideal alignment of Marketing and Sales through shared goals and direct communication. Creating a Content Library on the Intranet.

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Top of Funnel Work Management Marketing Management Paid Search Agency 76

KoMarketing Associates

SEPTEMBER 14, 2013

Naturally, B2B marketers are looking at more ways to capitalize on the sales opportunities found online and look at e-commerce as an opportunity to build the sales and revenue funnel. In fact, the whole buyer consideration process is changing – especially as you look at it from the customer buyer journey.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Top of Funnel 120

Aberdeen

MARCH 21, 2018

This will enable you to emulate the strategies and tactics that have already proven to be effective, and allow you to identify – and capitalize on – gaps in service on the part of your competition. How to Analyze and Reverse-Engineer Your Competition’s Sales Processes. Point-of-Sale Processes.

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Process Top of Funnel Paid Search Agency Purchase 55

Heinz Marketing

JUNE 4, 2018

Another episode of Sales Pipeline Radio for you! It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We cover a wide range of topics, with a focus on sales development and inside sales priorities heading into and throughout the year.

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Sales Management Top of Funnel Enterprise Management Work Management 51

Strategic-IC

JULY 7, 2020

ABM in the House: a series of conversations between Alex Olley, Co-founder of Reachdesk and Declan Mulkeen, CMO of Strategic IC, as they explore how to build an effective Account-based Marketing (ABM) programme. From my experience, I have so many channels tactics, they're all valid across all programmes. How does that sound, Alex?

Account Based Marketing 71

Account Based Marketing Ideal Customer Profiles ABM Top of Funnel 71

Madison Logic

FEBRUARY 5, 2019

Today we launched Journey Acceleration™, which allows B2B marketers to hit the right members of the buying committee with the right content and messaging at the right time to speed them down the funnel. The post Why is our CMO, Jenn Steele, excited about Journey Acceleration?

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CMO Top of Funnel Marketing Funnels B2B Marketing 72

SnapApp

APRIL 4, 2018

This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . This is evident by the number of B2B companies who are still unable to answer the most critical sales and marketing performance questions. . .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Martech

OCTOBER 29, 2021

Understanding buyer intent . Basically, intent data allows marketing and sales teams to focus on the accounts that are in the market for a product or solution,” said Dan Tabaran, CMO of account-based advertising company N.Rich, in his recent MarTech presentation. Read more here. Read more here. Experience].

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Top of Funnel Buyer Intent Intent Signal Funnel Advertising 113

6sense

DECEMBER 8, 2021

CMO of 6sense , generating and closing more opportunities with AI insights & orchestration. While I consulted kitchen blueprints and picked cabinetry, I couldn’t help but compare the remodel process to marketing challenges from work. Scrub old, useless data, and undo tangled integrations and outdated processes.

Design 62

Design Work Management Top of Funnel Marketing Management 62

The Lead Agency

JUNE 17, 2019

increase in sales productivity and a 12.2% The bottom line is that B2B marketing automation generates ROI, revenue, and results. A typical marketing automation campaign will lead the recipient through their buyer journey to sale by sending relevant communications based on their interactions with the company.

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Marketing Automation Services CMS Development Paid Search Agency Marketing Automation 48

Strategic-IC

JULY 7, 2020

ABM in the House: a series of conversations between Alex Olley, Co-founder of Reachdesk and Declan Mulkeen, CMO of Strategic IC, as they explore how to build an effective Account-based Marketing (ABM) programme. From my experience, I have so many channels tactics, they're all valid across all programmes. How does that sound, Alex?

Account Based Marketing 48

Account Based Marketing ABM Top of Funnel Ideal Customer Profiles 48

The ABM Agency

APRIL 21, 2023

Reading Time: 13 minutes Winning strategies for account-based marketing (ABM) are essential for any director of marketing or CMO at a large B2B SaaS organization. We’ll start by discussing the importance of understanding your buyer personas and defining your ideal customer profile. Developing Buyer Personas C.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Marketing Strategy Marketing & Strategy 52

Adobe Experience Cloud Blog

MARCH 16, 2015

in the middle of all the action—we had a fun mix of engaging marketing thought leadership sessions, plenty of places to charge your devices and relax, a sweet photobooth, swag, and a taco bar! Use holistic, agile methodologies, software, and processes. No lead nurturing , and too much focus on the bottom-of-the-funnel.

Top of Funnel 48

Top of Funnel Paid Search Agency B2B Thought Leadership Multi-Channel 48

Anything Goes Marketing

NOVEMBER 15, 2009

The content generated by the event attendees was almost as good as the content from the speakers themselves. lauraramos : #EE09: Tony Jaros of Sirius Decisions talks about the gap in marketing skills, not the technology or relationship with sales. paynejoe : Avg CMO tenure 22 mnths. Because it’s real. It’s in the moment.

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Eloqua Twitter Sales Management Lead Ranking 100

SmartBug Media

SEPTEMBER 6, 2019

It’s not as simple as a magical button on your browser homepage—but it is a very real set of data analytics based on consumer behavior across the web (not just on your website) that: Gives you a front-row seat to live buyer activity, shows you the buyer’s pain points. Top Five Competitive Advantages of Intent Data.

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Intent Data Marketing AI Intent Bombora 79

ViewPoint

APRIL 18, 2012

He adds that this is part of a larger, content-driven marketing trend that includes rich media. He notes this evolution is surprising given the number of challenges that are out there, and yet it makes sense given content asset trending. Social Media is Becoming a Lead Gen Vehicle. ” The Role of Social Media.

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Trends Practices Marketing Automation Services Work Management 120

Aberdeen

JANUARY 23, 2019

ABM is a veritable game-changer for Marketing and Sales organizations. According to Awasthi, the key to successful ABM is the ability to capture buyer intent data across the entirety of a target account. The ability to hyper-target B2B marketing strategies is critical to Marketing and Sales performance. ABM Alone Isn’t Enough.

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Intent Data Account Based Marketing ABM Intent 40

Marketing Insider Group

MAY 5, 2011

Unless you are the CMO, chances are that your answers only look at a component of the entire marketing mix. The classic marketing funnel looks at leads as the progression of a person from being identified as a prospect through revenue close. Many factors affect the buyer journey. What is the ROI of your marketing program?

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Marketing Attribution ROI Paid Search Agency Lead Ranking 100

Marketing Insider Group

NOVEMBER 15, 2022

Though webinars and virtual events provide great access to content, and have evolved to offer increased interaction, nothing beats an in-person event for networking, face to face interaction with the experts, and both formal and ad-hoc discussions. Marketing Vision 2022 was back in Cambridge MA as an in-person event.

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B2B Thought Leadership B2B Marketing Planning Top of Funnel 240

Heinz Marketing

MARCH 6, 2023

By Matt Heinz , President of Heinz Marketing If you’re not already subscribed to Sales Pipeline Radio or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

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Top of Funnel Lead Ranking Work Management Marketing Qualified Leads 100

Contently

DECEMBER 14, 2022

As a results-driven CMO, your team KPIs and campaign-specific goals extend beyond building brand awareness. You want quality leads within your ideal customer profile (ICP) that are ready to talk to sales. When you work with your content team, you want to align your team goals across functions. The end goal?

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Top of Funnel Ideal Customer Profiles Marketing & Strategy Digital Marketing Funnels 110

DealSignal

MAY 3, 2018

It’s impacting how marketing and sales activities are planned and executed. Rob Weedn digs deeper: How is data-driven marketing impacting the way B2B marketers are approaching their sales and marketing efforts? ” They lack complete, accurate, contact and account details for their target buyers. Can you share some tips?

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Ideal Customer Profiles Enterprise Management Work Management Account Based Marketing 40