Marketing Insider Group

NOVEMBER 9, 2020

Buyer personas: Fictional representations of who your buyers are that help you understand their needs and motivations. For us, Hubspot sort of competes with us on content, but not in any way in the real market. The output for our clients is two articles per week, one long-form article, and one landing page per month.

Marketing Budget 292

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 292

Tomorrow People

DECEMBER 2, 2020

Buyer personas. Product-focused content Create the content assets that will best communicate and promote the product, including marketing copy, web content, case studies, landing pages, emails and sales collateral. Customer research and development. Sales training on customers. Go-to-market strategy. Competitor research.

Product 156

Product Planning Buyer Personas Paid Search Agency 156

SmartBug Media

FEBRUARY 15, 2021

Define target audience and buyer personas. Build out a Buyer’s Journey and map out content for each stage. Imagine this: You have a pain point (let’s say, determining how to track revenue growth), and you wind up on a landing page that is speaking directly to you. Persona-Based Vertical Strategy.

Lead Ranking 98

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Marketing & Strategy 98

SmartBug Media

FEBRUARY 15, 2021

Define target audience and buyer personas. Build out a Buyer’s Journey and map out content for each stage. Imagine this: You have a pain point (let’s say, determining how to track revenue growth), and you wind up on a landing page that is speaking directly to you. Persona-Based Vertical Strategy.

Lead Ranking 98

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Marketing & Strategy 98

SmartBug Media

AUGUST 24, 2022

HubSpot succinctly defines inbound marketing as follows: "Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. Let's imagine that this one takes you to a customized landing page titled, "How to Buy a Refrigerator That Meets Your Needs Without Overspending."

Inbound Marketing 98

Inbound Marketing Campaigns Top of Funnel Planning 98

Sprout Social

JULY 1, 2021

The links in the below blog post from Affirm show off an example of using off-page SEO. In a blog post about small business customer acquisition, Affirm links the phrase “find your CAC” to a HubSpot article on what a CAC is. It’s rare for a business decision-maker to browse a page and then decide that’s the product they’re going with.

SEO 125

SEO Top of Funnel Buyer Personas B2B 125

Scoop.it

DECEMBER 28, 2023

Cater to Your Entire Spectrum of Buyer Personas When investing in ecommerce content production, one of the main things you must understand is that every post you publish must answer your readers’ questions. And the only way to ensure this relevance is to have a strong understanding of your buyer personas.

Conversion Rate 107

Conversion Rate eCommerce Top of Funnel Conversion 107

SmartBug Media

AUGUST 27, 2021

It all comes down to your buyer personas and your business’s unique goals. Use HubSpot Ads Software to make reporting easy. With HubSpot Ads Software there’s no reason to not create an inbound-informed paid media strategy. Paid media can help you reach your buyer personas and gain inbound marketing momentum faster.

Paid Content 105

Paid Content Top of Funnel Inbound Marketing Lead Ranking 105

FunnelEnvy

AUGUST 8, 2022

Most companies don’t make it a regular habit to review and update their buyer personas. A deep understanding of personas is vital if you want to succeed with personalization. Take some time to refresh your knowledge of each buyer persona you’ll be targeting.

Conversion Rate 76

Conversion Rate Conversion Personalization Marketing & Strategy 76

Hubspot

APRIL 7, 2023

For example, HubSpot started as a CRM but has since expanded digital product offerings. Identify Your Target Audience and Buyer Personas It is integral to figure out who you’re marketing your digital products to. Create a buyer persona using HubSpot’s free tool. How can you grow traffic and convert visitors?

CMS Development 72

CMS Development Product Buyer Personas Industry CMS 72

Hubspot

JANUARY 5, 2015

For most marketers, the buyer persona is one of the first things developed when beginning work on a new campaign. In an ideal world, you have time to carefully craft personas through a combination of internal stakeholder discovery and direct customer interviews. Which of your content pieces are your personas downloading?

Buyer Personas 28

Buyer Personas Marketing Attribution Planning Marketing Automation Services 28

SmartBug Media

MAY 21, 2021

Create and Understand Your Buyer Personas. By now, you’ve likely heard this advice before, but creating buyer personas should be one of your first priorities when beginning any marketing project for your brand. Figuring out how to create buyer personas can bring on a whole new set of challenges.

Design 98

Design Planning Marketing Websites Buyer Personas 98

The ABM Agency

APRIL 21, 2023

We’ll start by discussing the importance of understanding your buyer personas and defining your ideal customer profile. Table of Contents: Understand Your Buyer Personas A. Developing Buyer Personas C. A comprehensive persona should include: Demographic information: Age, gender, education level.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Marketing Strategy Marketing & Strategy 52

SmartBug Media

APRIL 2, 2020

This tends to happen when internal staff—the marketers and salespeople—create a list of topics that they think their buyers care about but use a lot of jargon that their buyer personas may not have heard of yet. What Is a Buyer’s Journey? Identify Buyer Personas. This is a big alignment fail. Pain points.

Top of Funnel 102

Top of Funnel Buyer's Journey SEO Buyer Personas 102

PureB2B

JULY 6, 2022

Through using a marketing automation software, you can create fixed campaigns that work within various buyer personas. This information can be key to developing further outreach initiatives that retarget the same persona. Using Data to Personalize Campaigns.

Marketing Automation Services 114

Marketing Automation Services Marketing Automation Sales Management Automation 114

SmartBug Media

APRIL 9, 2020

Generally speaking, website copy is written for the awareness stage of the Buyer’s Journey and is painstakingly crafted by writers to generate leads. When someone lands on your website, you have mere seconds to capture their attention. Web copy often follows some semblance of a tried-and-true formula, such as Bob Stone's Gem.

Marketing Websites 105

Marketing Websites Copywriting Urgency Marketing Buyer Personas 105

Hubspot

FEBRUARY 9, 2018

Luckily, HubSpot and GoToWebinar teamed up to bring you the ultimate guide, “ How to Produce Webinars Your Sales Reps and Prospects Will Love. ”. Instead of running a webinar with speakers internally, try working with another company that’s going after a similar buyer persona and bring their expertise into the conversation.

Webinar Metrics 203

Webinar Metrics Co-Registration Top of Funnel High Quality Lead 203

Strategic-IC

MARCH 5, 2018

For Marketing Directors today, that means having the confidence to change strategy; earning visibility through helping buyers reach the solutions they need. 3 out of 4 marketers across the globe prioritise an Inbound approach to marketing - HubSpot State of Inbound 2015. HubSpot State of Inbound 2015. Directionless Content.

Inbound Marketing 118

Inbound Marketing Planning Campaigns Buyer Personas 118

Hubspot

MARCH 26, 2020

As per HubSpot's own definition , "Lead generation is the process of attracting and converting a strangers and prospects into people who have indicated an interest in your company's product or service. Landing Pages, Forms, and Offers. HubSpot Marketing Hub. Local Lead Generation Tips. Local Lead Generation Software.

Paid Content 95

Paid Content Lead Generation Budget Programs Lead Scoring 95

SocialPilot

JANUARY 21, 2024

For instance, you might create posts to generate engagement, including: Driving sales and sign-ups to your landing page Encouraging user-generated content Drive conversations and comments Alert readers of sales, discounts, and promotional events …and much more! And then plan social media posts and CTAs to help you achieve these goals.

Social Media 119

Social Media Examples Media Urgency Marketing 119

FunnelEnvy

SEPTEMBER 5, 2022

Begin the process by going over your buyer persona, which according to HubSpot best practices , should include information like: Demographics including age, income, location, etc. Here’s an example: let’s say visiting a landing page is an important step in the funnel for which you want to create effective content.

Top of Funnel 73

Top of Funnel Digital Marketing Funnels Marketing Funnels Work Management 73

Hubspot

MAY 25, 2020

For example, with HubSpot CRO planner , you'll find instructions on how to conduct a site audit, identify areas to improve your conversion funnel, understand users on your site, and go through the process of A/B testing and experimentation. Do the offers make sense for the page they're on? Use a CRO planner. Add live chat.

Conversion Rate 101

Conversion Rate Conversion Effectiveness Top of Funnel 101

Velocity Partners

FEBRUARY 20, 2024

We bring together thoughts and ideas from folks on the client’s side, all backed up by rigorous data analysis which involves scrutinizing SEO metrics, delving into GA4 analytics, exploring HubSpot databases, reviewing past campaign performance and checking out what our competitors are up to. You get the point.

Paid Content 79

Paid Content Paid Search Agency Lead Ranking Planning 79

Hubspot

MAY 22, 2014

Ah yes, the excitement of creating your company’s first buyer persona. The interviews, the surveys, the extensive research … the PowerPoint presentation you put together so you can properly unveil your personas in all their persona-y glory. There are lots of ways you can use your personas to drive results.

Buyer Personas 28

Buyer Personas Long Tail Marketing Lead Scoring Lead Ranking 28

Only B2B

NOVEMBER 27, 2019

Key takeaway: You should conduct customer research at regular intervals and update buyer persona to maximize ROI by staying relevant to your audience in all your campaigns. MarketingSherpa via HubSpot ). 47% of buyers viewed 3-5 pieces of content before engaging with a sales rep. million page views.

Demand Generation Agencies 104

Demand Generation Agencies Demand Generation Statistics Demand 104

Stevens & Tate

MARCH 22, 2021

Re-evaluate Your Buyer Personas. With that in mind, developing buyer personas is crucial; however, if you haven’t revisited your buyer personas for a while, it may be time to do so. As such, before embarking on a website redesign, be sure to re-evaluate your buyer personas.

Marketing Websites 52

Marketing Websites Marketing Automation Services Work Management Buyer Personas 52

Rev

OCTOBER 13, 2018

Scott , the VP of Platform Ecosystems at Hubspot and the editor of chiefmartec.com, has been categorizing marketing technology since 2011. In the book, David covered five areas of demand generation and lead management: Buyer personas. From Buyer Personas to Target Demand. It’s about creating the buyer persona.

Lead Ranking 114

Lead Ranking Account Based Marketing Lead Scoring Top of Funnel 114

SmartBug Media

MAY 30, 2023

Source: HubSpot Let’s be honest—does any marketer really know what that means? If your data is inconclusive, use your best judgment to choose the page with the most traffic that also has a conversion rate above your overall annual average. Speak to your buyer personas. Try split-testing page layout/UX.

Conversion Rate 98

Conversion Rate Optimization Conversion Tips 98

Hubspot

JULY 21, 2017

question has been flying around HubSpot for a few years now. But at the same time, it turned out that we had a lot of landing pages for our offers -- the gates, if you will, that weren’t getting much organic search traffic. Hypothesis : We have a lot of offer landing pages that aren't getting much organic search traffic.

Landing Pages 98

Landing Pages Lead Scoring Lead Ranking Content 98

Only B2B

FEBRUARY 6, 2018

Hubspot, credited for coining the term Inbound marketing defines it as something that “…focuses on creating quality content that pulls people toward your company and product where they naturally want to be. I searched “ demand generation tactics ” and the first page had an article by Sprout Social. Let’s begin. Merging both.

Demand Generation Agencies 122

Demand Generation Agencies Cold Calling Advertorials Demand Generation 122

Hubspot

AUGUST 30, 2012

Asking these types of questions will help you paint a clearer picture of your target customer -- what marketers like to call their " buyer persona " -- which will help you make smarter marketing decisions that always cater to the needs of your target customer. Not only will you be successful, you'll make your buyers happy!

Buyer Personas 28

Buyer Personas Advertising Agencies Landing Pages Thought Leadership 28

Outgrow

NOVEMBER 20, 2022

According to the State of Marketing Trends Report 2022 by HubSpot , 61% of marketers believe that generating leads and website traffic is their biggest challenge. The answer is Buyer Persona. Once you’ve identified your buyer persona, you can filter the leads based on your requirements and the questions asked. .

Top of Funnel 52

Top of Funnel Lead Scoring Lead Ranking Sales Qualified Leads 52

DealSignal

FEBRUARY 18, 2024

A HubSpot study found that more than 40% of sales professionals consider prospecting as the most challenging part of the sales process—even more than closing. Leverage, partner, and get help from your marketing team Get marketing’s help on content—everything from emails to landing pages, to ebooks, and more.

Top of Funnel 52

Top of Funnel Sales Qualified Leads Generation Account Based Marketing 52

SmartBug Media

MARCH 19, 2020

Video marketing is one of the strongest ways to give a visual introduction or demonstration of your products or services—and it allows you to capture the attention of your buyer personas at the right stage of the Buyer’s Journey. Be sure to include a call to action in the video itself and the video landing page.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Hubspot

OCTOBER 26, 2012

More landing pages , you say? Several months back, I wrote an article about why landing pages are an indispensable part of marketing. Let's find out why -- at least in the case of landing pages -- more is better. Why You Need More Landing Pages. BUT WHERE ALL THE LEADS AT?! But why is this so?

Landing Pages 28

Landing Pages Buyer Personas Lead Gen Inbound Marketing 28

Hubspot

APRIL 25, 2023

Now Google, HubSpot , and Microsoft are racing to develop their own versions of AI chat tools to compete with ChatGPT. Research Buyer Personas AI gathers customer data on a massive scale. Use it to research buyer personas and identify pain points and responsibilities that provide deeper insights into target audiences.

Tools 68

Tools Lead Ranking Template Outreach 68

Hubspot

JANUARY 21, 2020

Target audiences are used to define the buyer persona of a business, as well. Buyer personas are a representative overview of a business's ideal customer, drawn from data that makes up a target audience. When you create your buyer persona, they're the users you should look to. Look at social media analytics.

Buyer Personas 100

Buyer Personas Marketing Analytics Tools Demographics Social Media 100