Launch Marketing

MARCH 31, 2020

As we shared in our post on Marketing Adjustments for Turbulent Times , the buyer personas that B2B marketers use to guide their efforts were not developed in the context of a pandemic disruption. What persona needs, wants, and pain points are new, which remain the same, and which have shifted in priority? We are here to help.

Buyer Personas 94

Buyer Personas Allocation Ad Building Terms and Conditions 94

The Marketing Blender

DECEMBER 27, 2023

In this post, let’s dive into one of the most intriguing topics: building a B2B marketing strategy that not only works but ensures guaranteed success. Whether you call it buyer personas, avatars, or target markets, knowing who is most suited to pay for your service or product is crucial.

Organization 52

Organization Ideal Customer Profiles Brand Identity Branding 52

Tony Zambito

DECEMBER 20, 2015

A recent survey conducted by Cintell*, entitled 2016 Benchmark Study On Understanding B2B Buyers , indicates that high performing organizations utilized qualitative research for their buyer personas. The study focused entirely on the use of buyer personas for understanding B2B buyers.

Buyer Personas 100

Buyer Personas Research Studies Demand Generation Agencies 100

The Mx Group

AUGUST 8, 2018

Here at The Mx Group, we have frequent conversations with our clients about how to create buyer personas , and what a powerful tool they can be when they are really being utilized. Few B2B marketers dispute the value of personas for strategy, messaging and execution across sales and marketing. Number of personas: 5 or more.

Buyer Personas 86

Buyer Personas Budget Programs Buying Cycle Deliverability 86

The Mx Group

AUGUST 16, 2017

Your Top Ten Questions About B2B Buyer Personas. Recently, we partnered with Demand Gen Report to present a webinar about the power of personas. You will also want Sales’ agreement in defining what makes up the profile of the people and the organizations within those segments. Video Production. Digital Development.

Buyer Personas 84

Buyer Personas Account Based Marketing Demand Generation Agencies Work Management 84

Zoominfo

MARCH 5, 2021

According to Content Marketing Institute, 69% of top-performers in B2B content marketing have a documented content strategy. Create Your Buyer Personas. That’s where your buyer personas come in. The strategy will take on more meaning if others in the organization know about it during the development process.

Marketing & Strategy 257

Marketing & Strategy Marketing Strategy Content Marketing Planning 257

Marketing Interactions

JUNE 23, 2017

While 89% of B2B marketers have embraced content marketing, only 37% have a documented content marketing strategy, and only 22% say they are extremely successful with their overall approach to content marketing. One of the key foundational elements to a content marketing strategy is a buyer persona. Step 1: Internal Interviews.

Buyer Personas 74

Buyer Personas Enterprise Management B2B Marketing Marketing Strategy 74

Content Standard

MAY 28, 2021

Colleen Brooks, Director of Digital Marketing at Verizon Business Group, spoke with Skyword’s Senior Vice President of Strategy, Dan Baptiste, about how the Verizon team has built an organization-wide content strategy and implemented a research-driven top-of-funnel approach that keeps their audience engaged early and often in the sales funnel.

Top of Funnel 132

Top of Funnel Organization Marketing & Strategy Digital Marketing Funnels 132

SnapApp

FEBRUARY 29, 2016

This post is intended for the individual (or team) spearheading the buyer persona process. In order to be successful, the information you’ve worked so hard to research and create must have a broad, company-wide reach. How do you share your personas beyond your team so the entire company is using them?

Buyer Personas 54

Buyer Personas Organization Validation Organic Leads 54

SnapApp

FEBRUARY 28, 2016

This post is intended for the individual (or team) spearheading the buyer persona process. In order to be successful, the information you’ve worked so hard to research and create must have a broad, company-wide reach. The sad truth is that when personas are created in a vacuum and not shared, they have a limited shelf life.

Buyer Personas 48

Buyer Personas Organization Validation Organic Leads 48

Act-On

SEPTEMBER 25, 2023

They share common goals— driving revenue for their company —but poor communication regularly gets in the way of these two teams working together. Sales and Marketing Best Practices: Why Work Together? When sales and marketing teams aren’t aligned, those buyers can feel whiplash as they progress through their customer journey.

Work Management 147

Work Management Planning Marketing Management Paid Search Agency 147

Zoominfo

JANUARY 11, 2021

A customer profile is a document that outlines specific characteristics of who is interested in purchasing your product or service. In a nutshell: Customer profiles give your marketing team a steadfast starting point to the buyer cycle. How do they compare to buyer personas? What is a Customer Profile?

Ideal Customer Profiles 162

Ideal Customer Profiles Profiling Enterprise Management Work Management 162

Zoominfo

JULY 13, 2020

They don’t serve a whole lot of purpose when it comes to making personas the best they can be. In order for personas to serve your goals, they need to be data-driven. So what, exactly, does a data driven persona look like? What is a buyer persona, and who does it help? Identify buyer personas!

Ad Building 213

Ad Building Buyer Personas Zoominfo Paid Search Agency 213

Heinz Marketing

NOVEMBER 8, 2023

By Carly Bauer , Marketing Coordinator at Heinz Marketing At Heinz Marketing, we regularly talk about sales and marketing alignment– A strategic and collaborative approach in which a company’s sales and marketing teams work closely together to achieve common goals, increase efficiency, and improve overall business performanc e.

Work Management 109

Work Management Buyer Personas Paid Search Agency Marketing Automation Services 109

Tomorrow People

DECEMBER 2, 2020

A guide to the key principles of product marketing, what it involves, and how it delivers for organizations. Product marketing is being embraced by B2B, tech, and—increasingly—B2C organizations. Buyer personas. Customer research and development. Sales training on customers. Go-to-market strategy. Competitor research.

Product 156

Product Planning Buyer Personas Paid Search Agency 156

Zoominfo

MARCH 5, 2018

It’s no secret, sales and marketing teams don’t always work well together. If you work in marketing and want to help your sales counterparts increase their productivity, keep reading! Take a collaborative approach to buyer personas. 93% of companies who exceed lead and revenue goals use personas.

Sales Qualified Leads 201

Sales Qualified Leads Lead Scoring Lead Ranking Product 201

Pam Didner

MAY 14, 2020

And that was a lot of work and stressful. Or you can download these templates to help you update your marketing plan: two-pager, buyer persona, and messaging templates and the written examples here. ?? What templates worked the best to communicate with upper management or to convey tactical information?

Planning 137

Planning Template Marketing Budget Creation Marketing Plans 137

Heinz Marketing

JULY 28, 2023

It’s like a finely tuned system where various elements, such as marketing operations, workflows, RACI (Responsibility Assignment Matrix), and standardized templates, work together seamlessly to create a powerful symphony of lead generation, customer engagement, and revenue growth.

Planning 93

Planning B2B Marketing Lead Ranking B2B 93

SmartBug Media

MAY 18, 2021

Build the Foundation, Then Document. Branding requires quite a bit of foundational work beyond font and accent colors. Don’t overlook the importance of documentation, because brains aren’t as trustworthy as we think. They include the following: Buyer personas. What are foundational brand elements? Voice and tone.

Brand Identity 111

Brand Identity Branding Tips Peer-to-peer 111

SmarkLabs

JUNE 13, 2022

Ideal client profiles and buyer personas are essential building blocks that ensure everything else you build remains relevant to consumer needs. Define Buyer Personas & Ideal Client Profiles. Your buyer personas will assist in creating effective messaging that aligns with real customer needs and desires.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

Launch Marketing

APRIL 19, 2023

The B2B market continues to grow and fill with competitors, so it’s essential that your marketing is supportive of the buyer’s journey. For your organization to boost customer marketing activities, consider these B2B content personalization tactics. One of the main objectives of customer marketing is to build and solidify trust.

Top of Funnel 118

Top of Funnel Tactics B2B Marketing Work Management 118

Tony Zambito

JULY 17, 2016

People and professionals in organizations can have different intentions while working towards the accomplishment of organizational, as well as, individual goals. Understanding the difference between intent-driven and goal-driven behaviors allows for deeper levels of understanding buyers (customers). Transformation by Yu Luck.

Intent 100

Intent Buyer Personas CMO Work Management 100

Zoominfo

JANUARY 11, 2021

A customer profile is a document that outlines specific characteristics of who is interested in purchasing your product or service. In a nutshell: Customer profiles give your marketing team a steadfast starting point to the buyer cycle. How do they compare to buyer personas? What is a Customer Profile?

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Enterprise Management Work Management 100

Tony Zambito

JANUARY 29, 2017

Per recent surveys by IBM, KPMG, and Gartner, you will find that more than half of CEOs surveyed believe their organizations will be significantly transformed by digital-centric globalization. Whereby, rethinking buyer persona development and insight gathering in a digital-centric world becomes a necessity.

Digital Transformation 100

Digital Transformation Buyer Personas Ideal Customer Profiles B2B Thought Leadership 100

Zoominfo

FEBRUARY 12, 2019

Lead management allows your business to effectively organize and nurture leads throughout the buyer’s journey, and improve your response time to sales-ready leads. All of these steps work together to produce your ideal outcome— an increase in revenue. Create buyer personas. 7 Tips for Improved Lead Management.

Lead Ranking 172

Lead Ranking Work Management Lead Management Marketing Management 172

Hubspot

MARCH 10, 2015

When speaking with sales and marketing organizations across North America, I share that the most important question a business can answer is, “ Who do we want to be a hero to ?”. Your buyer personas should be among the most worn out documents in your sales and marketing arsenal. As the saying goes, seek and you will find.

Buyer Personas 28

Buyer Personas Sales Cycle Lead Scoring Lead Ranking 28

SocialPilot

MARCH 8, 2024

Whether you are a freelancer or work at a social media management agency , it’s essential to create a social media proposal to convert new prospects into clients. A social media proposal is a document through which you explain to your prospects how your services will help them achieve their social media goals. There’s more to it.

Social Media 80

Social Media Ideal Customer Profiles Template Marketing Proposals 80

Navigate the Channel

MARCH 17, 2023

It’s a documented blueprint for positioning and selling a product (or service) to qualified buyers in a way that differentiates any one solution from its competitors. Try tailoring user journeys to buyer personas and empower knowledge translation and sharing. Therein lies the rub. Focus on shared goals.

Top of Funnel 65

Top of Funnel Marketing Strategy Marketing & Strategy Planning 65

Hubspot

JULY 8, 2019

So how can you identify the right brand influencers to work for your business? If you work for a SaaS platform company, odds are you won't be reaching out to Beyonce to promote your product. Even if she did want to work with you, her audience likely doesn't fit your target audience or buyer personas.

Work Management 98

Work Management Brand Identity Branding Best Practices 98

Marketing Insider Group

MARCH 25, 2020

This document should include background information about your organization, including your mission, values, and business goals. Presenting this information as buyer personas can be a very helpful way for writers to create engaging content, as it enables them to have a specific reader in mind when they’re creating content.

Content Marketing 232

Content Marketing Brand Identity Branding Work Management 232

Lake One

OCTOBER 25, 2021

This can go back and forth, creating hostility between two groups who need to be working together. To achieve this, you need to curb the finger-pointing and get the two teams to align and work together. Marketing can then share what initiatives they are working on, what campaigns are running, and what metrics they are tracking.

Practices 69

Practices Best Practices Buyer Personas Paid Search Agency 69

ClearVoice

MARCH 9, 2020

Tracing these pathways and understanding how they connect and intersect forms the basis for a documented customer journey. Think of a working funnel like an ice cream sundae. Are you working on mapping your #customerjourney? This is a more traditional flow for marketers working to sell products and services. Absolutely.

Top of Funnel 112

Top of Funnel Ideal Customer Profiles Buyer Personas Advertising Funnels 112

Hubspot

OCTOBER 11, 2019

As a sales manager, you'll want to work with your marketing team to generate leads. The sales and marketing teams should work together to make sure you are top of mind with your audience. With a complete understanding of your sales system, you can analyze what's working and what isn't. Work on professional development.

Work Management 87

Work Management Burn Rate Business Sales Cycle 87

DivvyHQ

JUNE 15, 2022

A marketing strategy template is a great way to organize your thoughts as you sketch out your strategy. One of the most critical factors underlying a successful marketing operation is to put your strategy in writing so that the rest of your teams can refer to it while planning various tactics, especially content.

Template 96

Template Marketing Strategy Marketing & Strategy Planning 96

Hubspot

APRIL 23, 2020

Whether you’re working with an agency, redesigning your site in-house, or proposing a redesign to company stakeholders , this guide will help you strategize your website redesign and ensure it turns out to be a huge success — not a total flop. Before you begin planning your website redesign, document your current performance metrics.

CMS Development 100

CMS Development Marketing Websites Work Management Ad Building 100

Pam Didner

MAY 14, 2020

And that was a lot of work and stressful. Lack of Marketing Continuity Plan and communication protocol As we know, many companies demand their IT organizations have business continuity plans and processes. What templates worked the best to communicate with upper management or to convey tactical information?

Planning 70

Planning Template Marketing Budget Creation Marketing Plans 70

Hubspot

MARCH 19, 2015

Take buyer personas, for instance. We spoke with three of our customers to see if they''d share their personas with the world -- and they said yes. Note the different colors of numbers on each example -- those in orange and red are the must-have elements of a buyer persona; those in blue are nice-to-have features.

Buyer Personas 28

Buyer Personas Paid Content Examples Work Management 28