SmartBug Media

JANUARY 11, 2021

As a proud HubSpot Elite partner, SmartBug Media ® follows HubSpot’s best practices of using data to make informed decisions with marketing. HubSpot Reporting is one of our favorite tools to use at SmartBug Media, and with HubSpot’s recent updates to these tools, we’re excited to help you get the most out of your marketing.

Hubspot 72

Hubspot Sales Qualified Leads Enterprise Management Eye-Tracking 72

Marketing Insider Group

JULY 14, 2020

There’s no denying that the recent pandemic has affected many businesses, big and small. Supply chains and businesses are greatly affected too. Just like the virus, these changes are likely to evolve in the coming months, and we can expect to see newer ways of doing business in the near future. Be alert for unmet needs.

B2B Sales 350

B2B Sales Marketing AI Top of Funnel Work Management 350

SmartBug Media

DECEMBER 9, 2022

The answer of who will win the HubSpot Marketing Hub Enterprise versus Marketing Hub Professional showdown isn't super clear-cut—one is not inherently "better" than the other. In case you’re not familiar, HubSpot’s Marketing Hub is a resource that puts all your marketing tools and data together in one platform.

Enterprise Management 94

Enterprise Management Multi-Touch Attribution Marketing Budget Account Based Marketing 94

Hubspot

JULY 23, 2020

A wonderful way for two companies to partner together, co-marketing can create opportunities for businesses to reach new audiences and delight existing audiences at the same time. For instance, HubSpot has the Partner program, which offers unique benefits, including co-marketing opportunities. HubSpot's Co-marketing Campaign.

Hubspot 83

Hubspot Campaigns Advertising Agencies Work Management 83

SmartBug Media

FEBRUARY 27, 2023

HubSpot SEO and CMS are two of the most popular tools used by businesses today. SEO stands for search engine optimization , which is the process of optimizing webpages, content, and links to help businesses rank higher in search engine results pages (SERPs). HubSpot’s CMS is first and foremost marketing-focused.

CMS Development 96

CMS Development SEO Enterprise Management Hubspot 96

Convince & Convert

MAY 7, 2013

Following is a step-by-step list of how to host a memorable, interesting, and useful webinar. Of course, this list may change, depending on your business and your industry, but it provides a good place to begin thinking about how to generate good, qualified leads from content. For instance, we did a webinar about Google analytics.

Webinar Metrics 162

Webinar Metrics Co-Registration Budget Programs Marketing Analytics Tools 162

Hubspot

JULY 7, 2020

Since COVID-19 was declared a global pandemic on March 11, businesses have had to reckon with its economic impact for over a full quarter. Now that businesses have closed the books on Q2, we wanted to take a step back and assess where our customers are, four months later. What's worked, and what hasn't?

Advertising Benchmark 101

Advertising Benchmark Work Management Business Marketing Management 101

Hubspot

OCTOBER 28, 2020

As we reported in March, the initial impact was painful on businesses. But now, six months in, businesses appear to be adapting to the new normal. COVID-19 forced many businesses to start operating online, and since then we've seen a huge spike in online buyer interest that has steadily increased over the past two months.

Advertising Benchmark 101

Advertising Benchmark Business Digital Transformation Hubspot 101

Hubspot

MARCH 11, 2020

For instance, today's lucky search query was "How many businesses", and I ended up going with ".does With over 30 million businesses just in the United States (and 300 owned by Shaq alone), it's easy to slip into panic mode if you work for a small start-up. Let's talk about how to promote your business.

Promotion 95

Promotion CMS Development Work Management Business 95

Marketing Insider Group

SEPTEMBER 28, 2021

If your brand is earning tons of web traffic but seems lean on conversions, you might need more action words in your content marketing. Believe it or not, organic web traffic is not the end goal of content marketing — customer conversions are. For example: “ Jumpstart [action word] your web traffic with these 3 strategies!”

Content Marketing 337

Content Marketing Lead Scoring Lead Ranking Content 337

Webbiquity

MARCH 13, 2019

If we’re on a demo and I’ve done my research, I can usually just show these people how many people are searching for their product and services at Google and which keyword phrases to focus on first in order to start generating some of that traffic. Register for a webinar , a seminar, or a newsletter. Why is SEO first?

Social Media 206

Social Media Search Marketing Social Marketing Optimization 206

FunnelEnvy

DECEMBER 26, 2023

Even for relatively simple business models, this process has many variables. The critical thing to remember is that it’s not just about driving traffic to your website; it’s about converting that traffic into meaningful leads. It depends on your business, of course. Improving your conversion rate is a moving target.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

NetLine

DECEMBER 18, 2023

To properly leverage intent data and efficiently drive more business, here’s what you need to know. How to leverage intent data in 8 steps Gone are the days when banner ads on a popular review website could funnel hundreds of leads to your business. Retargeting Buyer intent data and behavioral retargeting go hand-in-hand.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

Hubspot

SEPTEMBER 5, 2018

When Brian Halligan (HubSpot’s CEO) started talking about retiring the funnel and adopting the flywheel as the model to think about our business, I was not very happy. No -- when you think of your business as a flywheel instead of a funnel, you make different decisions. See, I love the funnel. Friction kills flywheels.

Top of Funnel 78

Top of Funnel Hubspot Lead Ranking Word of Mouth 78

Zoominfo

JUNE 8, 2020

Like it or not, COVID-19 has forced businesses to adapt. . With the approval of our CEO and the help of our IT team, I began querying our internal email traffic logs to get counts of certain types of messages to get to the bottom of this. I found that Hubspot has been tracking this pretty well in their blog. Email traffic is up.

Paid Search Agency 195

Paid Search Agency Zoominfo Companies Ad Building 195

Hubspot

AUGUST 5, 2020

A few short months ago, I discovered the beauty of webinars. And my favorite way to learn is by watching a webinar. The only downside to webinars is that a lot of them are live events. Most of the time, my schedule doesn't allow for a "One-time only" experience, so I miss out on a lot of compelling webinars.

Webinar Metrics 67

Webinar Metrics Work Management Landing Pages Marketing Management 67

SmartBug Media

OCTOBER 5, 2023

Data is essential to making smart business decisions, but not all data is equally valuable. Check out this webinar on goal-setting and reporting for long-term success to help you narrow in on the dashboards you need. It also can help identify places to focus on improving when setting business goals. The first is website traffic.

Webinar Metrics 59

Webinar Metrics Lead Ranking Marketing Qualified Leads Top of Funnel 59

Webbiquity

SEPTEMBER 19, 2017

Meanwhile, 19% of marketers identified website traffic as their top KPI. Yes, traffic matters, but what’s far more important is the quality of that traffic: are visitors engaging with your site’s content and taking any type of conversion action? That’s a terrible metric to focus on. When in doubt, experiment.

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing Strategy Marketing & Strategy 262

ClearVoice

OCTOBER 14, 2022

However, there’s much more to content marketing than publishing loads of content pieces for your business. Knowing why your content works will help you continue to create the best quality content for your business by replicating success and giving you visibility into what’s not working.

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Zoominfo

JUNE 8, 2020

Like it or not, COVID-19 has forced businesses to adapt. With the approval of our CEO and the help of our IT team, I began querying our internal email traffic logs to get counts of certain types of messages to get to the bottom of this. I found that Hubspot has been tracking this pretty well in their blog. Email traffic is up.

Paid Search Agency 147

Paid Search Agency Zoominfo Companies Ad Building 147

Vidyard

FEBRUARY 13, 2020

KITCHENER, Ontario – February 13, 2020 – Growing businesses continue to look for new ways to stand out from larger competitors and efficiently scale their revenue in a digital-first world. After HubSpot’s co-founder and CEO, Brian Halligan, stressed that “video should be used everywhere within your business,” Digital 22 did just that.

Video Marketing 84

Video Marketing Top of Funnel Optimization Sales Qualified Leads 84

The Point

JANUARY 21, 2020

The most common reasons given for hosting landing pages as part of a company’s main Website are these: * It allows us to derive SEO benefit from site traffic to our main domain * We have more design flexibility if we’re building pages in our CMS * The Web team owns the site and doesn’t want us creating pages on our own. Design Capability.

Landing Pages 147

Landing Pages Industry CMS Marketing Automation Services Marketo 147

Only B2B

MARCH 6, 2024

Methods: Lead generation utilizes various marketing strategies, including content marketing (blogs, ebooks, white papers), social media marketing, advertising campaigns, events (webinars, conferences), and partnerships with complementary businesses. downloading white papers, visiting product pages, attending webinars).

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

SmartBug Media

MAY 8, 2023

This blog article will explore three B2B content marketing strategies your business must prioritize for business success. According to a forecast from HubSpot, short-form video has the highest ROI and will see the most growth in 2023. If you think influencer marketing is only for B2C businesses, think again.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 98

Navigate the Channel

JANUARY 5, 2024

We’ve isolated four things that we think you—as marketers—should do every day to stay competitive and achieve your company or business marketing goals. This involves reading industry news, blogs and reports, using new tools and platforms, attending webinars and conferences and following thought leaders (or being one!) on social media.

Planning 65

Planning Allocation Terms and Conditions Top of Funnel 65

Only B2B

JULY 7, 2023

In the digital age, a well- curated B2B email list is an important asset for businesses to connect with implicit clients, nurture leads, and drive conversions. It typically contains email addresses, names, work titles, business details, and other pertinent information.

Marketing AI 62

Marketing AI Webinar Metrics Trends Co-Registration 62

Hubspot

OCTOBER 15, 2020

And you might have the perfect agenda for your webinar, but if it isn't easy for your customers to sign up, it'll all be for nothing. Landing pages allow you to turn the traffic generated by your marketing campaigns into leads for your business. HubSpot's Landing Page Builder. The 7 Best Leadpages Alternatives.

Landing Pages 89

Landing Pages Best Practices Top of Funnel Marketing Automation Services 89

Hubspot

MAY 28, 2020

For the last few months, businesses around the world have had to rapidly adapt to the impact of COVID-19. In a time where it seems like things change every day, it can be difficult to gauge whether the challenges your business is facing are widespread. You can find the data, and more context on the dataset and sources, here.

Advertising Benchmark 97

Advertising Benchmark Response Rate Advertising Agencies Outreach 97

Martech

DECEMBER 4, 2023

Incrementality tests measure the impact of your entire marketing campaign and individual campaign components that help drive traffic. Tailor content to provide value, attracting and keeping potential customers engaged using formats like blog posts, videos, webinars and interactive experiences. Get MarTech! In your inbox. See terms.

B2B Marketing 107

B2B Marketing Trends B2B Planning 107

Hubspot

MAY 21, 2020

For the last few months, businesses around the world have had to rapidly adapt to the impact of COVID-19. In a time where it seems like things change every day, it can be difficult to gauge whether the challenges your business is facing are widespread. Web traffic was up last week, too, sitting at 23% above the benchmark.

Advertising Benchmark 90

Advertising Benchmark Positioning Open Rate Response Rate 90

Only B2B

DECEMBER 29, 2022

We’ve had a busy year at ONLY B2B. Your business relies on generating qualified leads and making sales. In general, B2B businesses prioritize producing high-quality leads above a large volume of leads. Additionally, B2B businesses do this through long-term organic lead creation techniques. Produce more leads.

B2B Marketing 126

B2B Marketing Trends Planning Paid Search Agency 126

SmartBug Media

AUGUST 19, 2021

According to HubSpot, “ Buyer personas are semi-fictional representations of your ideal customers based on data and research.” Assess how you compare to their healthcare marketing plan and their business in general, including the following questions: What seems to stand out? Buyer Personas. How can you do better?

Planning 97

Planning Inbound Marketing Marketing Plans Buyer Personas 97

SocialPilot

JANUARY 15, 2024

In 2024, video content will make up for 82% of the internet traffic. A study from Hubspot shows that 54% of video consumers are willing to see video content from their favorite brands. Webinars are the most common types of business-related video. Currently, 86% of businesses utilize videos as a marketing tool.

Statistics 82

Statistics Video Marketing Work Management Paid Search Agency 82

Tiecas

MARCH 21, 2024

By the way, I published that post in 2013, and it is still pulling in traffic. Organic SEO for Manufacturers Organic traffic is the lifeblood of sustainable B2B industrial marketing, but achieving top rankings requires strategic keyword research that goes beyond generic keyword research tools. It shows you the longevity of blogging.)

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Hubspot

MAY 11, 2020

The COVID-19 pandemic has sent businesses scrambling to pause plans, edit emails, and cancel campaigns. Consumers are increasing searches for valuable information and engaging with businesses at record rates. It's a conundrum facing countless creators across the globe. They're wondering how to be empathetic without being disingenuous.

CMS Development 101

CMS Development Paid Search Agency Planning Content Marketing 101

Hubspot

OCTOBER 28, 2020

When I first started working at HubSpot, I'll admit I wasn't the most analytically-minded person. It highlights important questions you should ask potential analytics providers ( including HubSpot! More likely, however, you'll probably want to establish benchmarks that are specific to your own business and industry.

Work Management 101

Work Management Marketing Management Planning Advertising Benchmark 101

Optinmonster

JANUARY 21, 2022

A landing page narrows down your visitors’ focus on the important elements of your page, such as a call-to-action button for growing your email list, selling a product, promoting your webinar, and more. So whether it’s for sales, coming soon announcements, maintenance, webinars, or optin campaigns, SeedProd has your back.

Landing Pages 83

Landing Pages Best Practices Eye-Tracking Pricing 83