Vision Edge Marketing

MARCH 26, 2024

Gartner’s survey reveals a whopping 75% of B2B buyers prefer self-service, versus interacting with sales representatives, during the initial stages of the buying process. An IBM study found that chatbots can help businesses reduce their customer service costs by as much as 30%. Reducing costs is only one side of the coin.

B2B 242

B2B Customer Satisfaction Interactive Marketing Loyalty 242

Vision Edge Marketing

OCTOBER 3, 2023

[link] Customers are the gold vein for every business. As such, businesses continuously embark on the exciting treasure hunt to find and keep customers. The quest to discover new customers and retain the loyalty of existing ones is not without challenges. And that’s the focus of this episode of What’s Your Edge?

Acquisitions 208

Acquisitions Lead Ranking Loyalty Lead Scoring 208

Marketing Insider Group

DECEMBER 29, 2020

Marketers have been forced into survival mode to keep their businesses afloat. The businesses finding the most success today, despite the turbulence, are the ones willing to remain flexible, make change rapidly, and get creative. Despite the turmoil, many businesses remain optimistic heading into 2021. Source: Gartner.

Planning 362

Planning Trends Advertising Agencies Paid Search Agency 362

Salesforce Marketing Cloud

APRIL 4, 2024

How can you find out if your customers are happy (or not) with your business? Ask them in a customer satisfaction survey. Our research finds that 80% of customers say the experience a company provides is as important as its products and services A customer satisfaction survey helps you get candid feedback from your customers.

Customer Satisfaction 52

Customer Satisfaction Customer Surveys Work Management Marketing Management 52

Vision Edge Marketing

SEPTEMBER 19, 2023

In today’s rapidly evolving business landscape, achieving customer-centric organic growth has become paramount for every organization striving to stay competitive and thrive in their respective industries. A recent study by Berkley, companies reported a “very mature” level of customer-centricity experienced 2.5X

Enterprise Management 238

Enterprise Management Allocation Customer Satisfaction Lead Ranking 238

B2B Marketing Directions

MARCH 20, 2022

So it shouldn't be surprising that customer retention is an important business priority. Unfortunately, it appears that customer loyalty is more elusive than ever. Earlier this year, Edit and Kin + Carta published the results of a survey of 2,000 consumers in the US and the UK. Why Has Customer Loyalty Declined?

Loyalty 74

Loyalty Brand Identity Branding Paid Search Agency 74

Trade Press Services

APRIL 1, 2024

Businesses that can attract, develop, and retain great employees have a distinct advantage in today’s competitive business environment. As such, when organizations invest in their workforces, they also invest in business growth. Every business needs clearly defined goals as part of its strategic plan for growth. “Get

Work Management 96

Work Management Business Marketing Management Thought Leadership 96

Valasys

MARCH 7, 2023

Market research is essential for businesses to make informed decisions and achieve growth. Analyzing and interpreting market data is also crucial for business growth. This article will expound on how businesses can analyze and interpret market data. So let’s dive in and unlock the power of market research data.

Research 52

Research Paid Search Agency Business Analysis 52

Marketing Insider Group

AUGUST 11, 2023

In today’s digital landscape, social networks play a pivotal role in business growth and brand awareness. This comprehensive guide explores the top social networks that offer unique opportunities for businesses to connect, engage, and thrive in the online sphere.

Social Networks 169

Social Networks Business Work Management Social Media 169

Hinge Marketing

NOVEMBER 11, 2020

The Hinge Research Institute has released a special consulting industry version of its breakthrough study of professional services buyers and the firms that they hire. At the same time, the traditional business development approaches that consultants have been using are becoming less and less effective. Why This Study is Needed.

Consulting 161

Consulting Research Work Management Marketing Management 161

Salesforce Marketing Cloud

AUGUST 17, 2021

Digital sales surged by 50% in 2020 as the pandemic brought a new era of digital-first business that will likely continue long-term. Businesses can pull valuable insights about customer behaviors from these year-long efforts to deliver more personalized, targeted messaging during the winter holiday season.

Marketing AI 98

Marketing AI Loyalty Marketing Strategy Marketing & Strategy 98

Vision Edge Marketing

OCTOBER 23, 2023

In today’s highly competitive business landscape, standing out from the crowd is essential for success. It requires thorough market research to form, validate, and fine-tune your positioning platform. According to a survey by Salsify , 46 percent of customers say that they would pay more to purchase from brands they can trust.

Positioning 217

Positioning Best Practices Differentiation Touchpoints 217

Sprout Social

JANUARY 9, 2024

According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment.

Analytics 107

Analytics Enterprise Management Work Management Business 107

Marketing Insider Group

MARCH 2, 2021

Finding holes in your strategy and filling them with quality content will strengthen your SEO, build your website authority, and attract new leads and customers to your business. What path will they take from the moment they become aware of your brand to the moment they decide to support your business? Do Market Research.

Analysis 308

Analysis Top of Funnel Work Management Lead Scoring 308

Savanta

OCTOBER 22, 2013

That’s why every B2B business needs a programme of regular customer satisfaction research. Gain their support for the research first, or they and customers may react negatively. Gain their support for the research first, or they and customers may react negatively. Reflect your business. Take care though.

Customer Satisfaction 120

Customer Satisfaction Research Tips B2B 120

Content Standard

APRIL 2, 2019

However, when faced with the pressure of launch timelines, budget constraints, and performance expectations, marketers can easily overlook the foundational phase of content strategy development: audience research. Original research for content marketing takes the guesswork out of audience development. Image attribution: Omar Lopez.

Research 105

Research Content Marketing Paid Search Agency Content 105

Zoominfo

AUGUST 31, 2020

Today, businesses across the country are scrambling to adapt, doing everything they can to rework their operating models in weeks and months, not years. In 12 years, half the companies on the S&P 500 may fall off that list, according to industry research. Build Loyalty. Even those at the top are always at risk.

Marketing Management 264

Marketing Management Cross-Selling Ideal Customer Profiles Lead Ranking 264

illumin

MAY 9, 2024

Through metrics such as brand awareness and brand loyalty, brand lift can give a better understanding of customers’ intent to buy and purchasing behaviors. One of the most common ways is primary market research. Primary market research includes data gathered from surveys, focus group discussions, and interviews.

Advertisements 96

Advertisements Advertising Brand Identity Branding 96

Martech

JANUARY 9, 2024

Research data before the event Digital events are a great way to engage existing customers and build a sense of community in your industry. During the planning phase, research your customers and prospects to inform the kind of sessions and experiences to include in your event. Business email address Subscribe Processing.

Optimization 105

Optimization Ideal Customer Profiles Customer Surveys Communities 105

Zoominfo

NOVEMBER 29, 2023

A recent Forrester report found that Millennials and Gen Z make up 64% of business buyers. Millennials, born between 1981-96, account for more than half of all business buyers. In fact, 90% of Gen Z and Millennial survey respondents say they were dissatisfied with a vendor, compared to 71% of Gen X and Baby Boomer respondents.

Buy 130

Buy Generation Peer-to-peer B2B 130

Martech Advisor

JANUARY 28, 2020

Here are five practices to help you safeguard customer data and build customer trust and loyalty. Salesforce Research surveyed 6700+ consumers and business buyers for their second edition of the “State of the Connected Customer” report. 45% are unsure about how companies use their data.

Privacy 99

Privacy Loyalty Work Management CPO 99

Valasys

FEBRUARY 28, 2020

Ever wondered how to build customer loyalty with content marketing? But again the question arises: How building customer loyalty is possible with content marketing? According to a report by PR Newswire , it has been predicted that the customer loyalty management market will witness a surge from $1.4 billion in 2015 to $4.0

Loyalty 72

Loyalty Top of Funnel Content Marketing Ad Building 72

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. Let’s start with the business brass tacks. Here we go!

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Marketing Insider Group

APRIL 6, 2021

You probably already know how powerful customer retention can be for your business. They’ll be more likely to remember you, admire you, trust you, and work with your business long term. Making a sale but losing a customer’s future business is like making it to first base but getting tagged before you reach second.

Top of Funnel 324

Top of Funnel Work Management Marketing Management Content Marketing 324

Inbox Insight

AUGUST 30, 2020

Where do they go to research solutions? Our latest research pulls together essential data about the way decision makers reach their outcomes, giving vendors and demand generation managers the inside track. Survey sample. All survey participants play a part in technology purchasing decisions for their company.

Work Management 98

Work Management Marketing Management Research Allocation 98

Optinmonster

MARCH 21, 2024

Did you know that collecting customer feedback can help you transform the success of your business? Customer experience is one of the top factors in gaining new customers and building brand loyalty. In short, customer feedback should inform every stage of your business, from product development to web design to marketing.

Marketing Websites 105

Marketing Websites Tips Customer Surveys Customer Satisfaction 105

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing.

Marketing AI 112

Marketing AI Lead Ranking Work Management Lead Scoring 112

Martech Advisor

MARCH 18, 2020

What does it take to not only attract new customers in the increasingly competitive travel space, but also to retain these customers and nurture them along the path to loyalty? answers, Bryan Finke, SVP of Strategy at Yes Marketing, presents key findings into new research on the traveler’s journey. Acquisition.

Loyalty 52

Loyalty Acquisitions Brand Identity Branding 52

Zoominfo

JANUARY 20, 2021

The age-old fight to find new customers and retain existing ones is the biggest business challenge ahead for many companies this year. . The new year will require businesses to use technology to accommodate at-home customers, both B2C and B2B, with even quicker, more efficient online options. Face masks?

Zoominfo 246

Zoominfo eCommerce Loyalty Paid Search Agency 246

Sprout Social

JUNE 17, 2021

Accelerated by the events of 2020, this wave of transformation marks a turn of the tide in how businesses and consumers view, use and value social media—and we’ve got the data to prove it. For businesses wondering when to start making greater investments in social, the time is now. Companies that fail to do so risk being left behind.

Social Media 145

Social Media Statistics Social Marketing Marketing Budget 145

The Customer

MAY 7, 2020

Editor’s Note: This marks the 5th wave of our Coronavirus Lifestyle Changes Surveys but its a departure from our approach on the previous 4 trackers. In this edition, we surveyed American consumers on the first activities they are most looking forward-to after the quarantine restrictions are lifted. Methodology. About Suzy.

Customer Surveys 52

Customer Surveys Correlation Loyalty Sample 52

Contently

APRIL 6, 2023

But here’s the catch: Developing buyer personas requires research, analysis, and attention to detail. Marketers base these personas on research and data about their actual consumers and use them to understand their needs, pain points, goals, and behaviors. What Is a Buyer Persona?

Buyer Personas 203

Buyer Personas Template Psychographics Customer Surveys 203

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Aberdeen

MARCH 30, 2023

According to a recent Aberdeen survey lead by VP & Principal Analyst Jim Rapoza , 30% of employees now have a smartphone that is just used for work. In this article, we will explore the evolution of mobile technology, its impact on business communication, and how it is shaping the future of business.

Business 89

Business Customer Satisfaction Efficiency Work Management 89

Optinmonster

DECEMBER 19, 2023

Are you facing challenges to grow your eCommerce business? From finding the right niche to optimizing your eCommerce store , growing a business can feel like a never-ending battle. In this post, we’re going to share solutions to 7 of the most common issues that eCommerce businesses face. The good news?

eCommerce 83

eCommerce Marketing Management Business Budget Programs 83

Hubspot

DECEMBER 8, 2020

McKinsey's research also noted four other key shifts in consumer spending behavior that could majorly impact brands in the near or far future. Brand loyalty is being tested. McKinsey also discourages brands from raising prices in times of high demand and focusing on other vital business and customer experience strategies instead.

Research 101

Research Brand Identity Branding Budget Programs 101

Valasys

JUNE 22, 2023

Enhancing your business for greater profitability may include using advanced technology, but this is just one way to improve your company for added sales. Driving profitability requires adding innovation in ways that allow for continuous improvement in all business areas, not just the digital aspects.

Business 52

Business Customer Satisfaction Paid Search Agency Demand 52