What the Future Holds for Business Blogging
MAY 23, 2013
Lately, the whole marketing community is abuzz about content. Content is a necessity for any successful inbound marketing strategy, and with more and more marketers creating it, it''s becoming increasingly difficult to stand out from the barrage of content out there -- a lot of which is, well.
Before and After: The Transformation of One Business Blog
JANUARY 2, 2015
Our marketing agency Revenue River''s blog was boring. As an inbound marketing company that specializes in creating custom, beautiful websites for our clients in HubSpot’s COS, we were embarrassed when we looked at our blog compared to the designs we had implemented for others.
11 Clever Ways to Nurture Leads With Your Business Blog
APRIL 26, 2013
When it comes to the role of business blogging in inbound marketing, there''s no question that it fits quite nicely into the ''Attract'' stage of the methodology. Because not all blog readers are brand new visitors, right? 5) Add Blog Content to Workflows.
12 Revealing Charts to Help You Benchmark Your Business Blogging Performance [NEW DATA]
OCTOBER 23, 2012
Most inbound marketers understand that business blogging is a critical part of a comprehensive inbound marketing strategy. But how frequently does a blogger need to publish content in order to make a true dent in their marketing results?
A Sampling of the Sexiest Business Blogs on the Internet
MARCH 6, 2014
Have you ever looked at a blog that just took your breath away? No matter what industry they''re in, companies are stepping up their game by focusing on their blog design in addition to content. Part of having a beautiful design is also improving the user experience of your blog.
7 Fatal Business Blogging Mistakes (And Easy Fixes!)
JANUARY 16, 2012
Creating remarkable content is one of the core components of inbound marketing, and one of the best ways to generate a steady flow of fresh content is by publishing a business blog. Ready to start applying some blogging band-aids? Ignoring Blog Analytics.
The Anatomy of a Lead-Generating Website
NOVEMBER 11, 2016
As a result, your business won't be able to grow at a healthy rate. Do you have lead generation CTAs on each of your blog posts? (Do Do you have a blog at all?). Forms are the crux of any business' lead generation efforts. blog post).
21 Awesome Inbound Marketing Blogs You Should Be Reading
AUGUST 18, 2011
Just a few years ago, marketers spent much of their of time, money, and manpower on traditional (outbound) marketing. Outbound marketing includes advertising, direct mail, renting lists, and other tactics to interrupt people. B2B Inbound Blog. MarketingSherpa Blog.
9 Lead Generation Mistakes Marketers Need to Stop Making
OCTOBER 28, 2016
For many businesses, the key to making sales is to first generate leads. Some marketers have trouble generating enough leads to feed their sales team. These are all common problems marketers have with lead generation. 9 Lead Generation Mistakes Marketers Need to Stop Making.
The Ultimate Dictionary of Marketing Terms You Should Know
MARCH 10, 2016
Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms.
Industrial Blog Sites Revisited
Industrial Marketing Today
SEPTEMBER 6, 2011
The idea of combining a website with the benefits of a blog is very appealing to many industrial marketers. In my conversations over the past few months, I have noticed a growing acceptance of blog sites among manufacturers, industrial distributors and engineering services companies. Blog sites as inbound marketing hubs. Industrial companies have realized the importance of inbound marketing and its impact on lead generation.
B2B Lead Generation Using a Business Blog
Industrial Marketing Today
SEPTEMBER 20, 2010
In order to satisfy the demands of the C-suite, the marketing department usually provides easy-to-measure metrics like traffic, page views, time spent and number of leads captured. And the tug-of-war between sales and marketing continues. Good luck in getting your blog project approved.
Checklist: How to Start a Business Blog
JULY 23, 2010
People like to get something from blogs they read. You don’t have to be Shakespeare to have a good blog. The fact is that web sites with a blog received 55% more visitors , 97% more inbound links and 434% more indexed pages than those that didn’t have a blog.
8 Things I Wish I Knew Before I Started Blogging
MARCH 10, 2014
And I''ll bet anyone who starts blogging for the first time can relate. Luckily, you''re not the first person to start blogging. So I thought I''d share some of the things I wish I knew when I first started blogging for HubSpot five years ago. Is blogging a challenge?
30-Day Blog Challenge Tip #17: Use H1 Tags
JANUARY 18, 2014
From January 2-31, we are challenging everyone to blog more to see firsthand the results that blogging can generate. Participating companies should submit their blog URLs on this page to enter the challenge. Did you blog today? HubSpot Have patience. Blogging
Google Starts Highlighting In-Depth Articles in Search, and Other Inbound Stories
AUGUST 11, 2013
There was a ton of stuff that happened in the news this week -- it seemed like Facebook, Twitter, and Google rolled out a bagillion features, and I was struggling to keep up with it all amidst my other marketing duties. No Strings Attached (via HubSpot ).
5 Reasons to Encourage Your Sales Team to Blog
FEBRUARY 14, 2011
One of the most common excuses businesses give when asked why they aren't blogging is the time commitment and lack of bandwidth. As marketers, we already have full plates. In fact, asking your sales staff to contribute blog content can have quite a few advantages.
How to Convert Casual Blog Visitors Into Dedicated Subscribers
OCTOBER 11, 2012
You probably know all too well by now that content creation is a very necessary function of successful inbound marketing. And for the inbound marketers who embrace that, a business blog is one of the most reliable and effective platforms for publishing much of the content they create. But if you’ve been consistently blogging for a while, you probably have all the business blogging basics down pat. Step 1: Blog Frequently.
Top 5 Inbound Marketing Articles to Start the Week: Geo-Marketing
MAY 10, 2010
Whether you're talking about location-based , mobile, local search, or geo-marketing, the ability to segment your message by location is one of the newest developments in marketing. Marketing Takeaway: Take your online security seriously. Connect with HubSpot
Top 5 Inbound Marketing Articles to Start the Week: Blogging Motivation
MAY 24, 2010
Our top article offers some useful tips for staying motivated during those trying, early months of blogging. However, in order to build a successful blog , a blogger must stay committed, which is why Ali's tips to stay motivated come in handy. Connect with HubSpot
Top 5 Inbound Marketing Articles to Start the Week: Find Your Voice
JUNE 21, 2010
Does your business blog have a unique, recognizable voice? If it doesn't, you could be in trouble, since voice is one of the most important elements of a successful blog , according to our top inbound marketing of the past week. Connect with HubSpot
The Business Blogger's Ultimate Guide to Mastering Lead Generation
OCTOBER 19, 2012
Your blog is, without a doubt, one of the most powerful inbound marketing tools at your disposal. But one of blogging's biggest benefits is in its huge potential for lead generation and reconversion. 8 Lead Gen Opportunities for Your Business Blog.
Top 40 Posts and Hot Topics of Inbound Marketing and Social Media
B2B Marketing Zone Posts
JULY 7, 2010
Best of B2B Marketing. A fascinating “hardcore” B2B social media success - grow - Practical Marketing Solutions , June 20, 2010 With many companies now engaged in social media marketing strategies for nearly two years or more, success stories are starting to emerge, even in the difficult marketing world of industrial B2B. Is lead generation killing marketing? &# If you’re a business to business marketer, you ought to check it out.
13 Types of Product Content Sales Needs to Close More Deals
NOVEMBER 7, 2012
As inbound marketers, we create a lo- hot of content. It fuels our whole marketing strategy, after all! We bucket these two types of content together because they usually fall under the responsibility of a company's product marketer(s) to create. 3) Product Blog Content.
10 Genius Ideas That Changed Marketing Forever
OCTOBER 9, 2012
This is an excerpt from our new ebook, 100 Ideas That Changed Marketing. At the beginning of this year, we set out to create an infographic that gave a rundown of the history of marketing. That made us think of all of the other advancements that have rocked the marketing world.
11 Types of Marketing Emails You Could Be Sending [+ Free Templates!]
DECEMBER 28, 2012
We see great examples in our inboxes, or even showcased in blog posts. Oftentimes, marketers do give a lot of thought to email design when it comes time to launch a campaign. 1) Emails About Your New Marketing Offers. Use an image that showcases the product or feature.
139 Content Marketing Blogs to Watch in 2017 (Broken Down By Category)
DECEMBER 22, 2016
million blog posts are published every single day. And, 70% of B2B marketers plan to create more content in 2017 compared to 2016. To help make it less overwhelming, our team scoured the web to identify the top content marketing blogs (by category) you should be reading in 2017.
Why Landing Pages Are an Indispensable Part of Marketing
APRIL 27, 2012
Any savvy inbound marketer "gets" that once you've done all that hard work to get visitors to your website, the next big step is to convert them into leads for your business. But let's put a stop to this, shall we, marketers?
Businesses That Blog Generate 2X More Email Traffic [New Data]
FEBRUARY 28, 2012
Peanut butter and jelly, Brad and Angelina, sun and sand, puddles and boots, blogging and email. A new study of over 6,000 HubSpot customers shows that among those who use email marketing , companies that blog get 2X more traffic from their email than those that don’t.
7 Places You Need to Publish Content on Your Website (Beyond Your Blog)
MARCH 16, 2012
Inbound marketers know content creation is key to their success, so it makes sense that business blogs are one of their most precious marketing assets. Blogging is a natural way to get more indexed pages on your website, create content around keywords you want to rank for in search, and convert site visitors into customers. But once companies master blogging, isn't there another way to expand content creation efforts on your website?
The Ultimate Checklist for Integrated Marketing
JANUARY 25, 2012
Successful inbound marketing requires a hand in a number of different marketing channels, from blogging , to social media, to email, SEO, PPC, and even live events. Don't keep your marketing contained in individual silos -- integrate it! Social Media and Blogging.
7 Epic Marketing Uses of LinkedIn Answers
DECEMBER 7, 2011
With more than 120 million business professionals registered, LinkedIn is an online marketing must for B2B marketers. One of the biggest opportunities for inbound marketers is LinkedIn's Answers platform. Then use those topics as fodder for your business blog.
How to Conduct Competitive Analysis to Step Up Your Content Strategy
MARCH 1, 2012
When you ask marketers who their competitors are, they can rattle off a list quite quickly, and perhaps a few anecdotes about notable differentiators like product features, sales techniques, and site structure. Blog posts. Feature articles. Connect with HubSpot
8 Reasons You'll Get Buried Alive Without Quality Content
JANUARY 2, 2012
On last week's episode of The Marketing Update , the marketing tip of the week was special. It took into account all the marketing news throughout 2011 and boiled it down to one main takeaway: Create quality content. Google News Standout Tag Features Quality Content.
8 Marketing Lessons From Online Dating
FEBRUARY 16, 2011
Twelve seconds into the video interview with Sam Yagan, OkCupid’s Co-founder, I thought I was listening to expert marketing insights. So I decided to really draw the parallel between online dating and inbound marketing. Read their blog with dating advice.
10 Amazing Blogs About Blogging to Start Reading NOW
JANUARY 2, 2012
With all the changes in inbound marketing over the past few years, one tactic has bubbled up and stayed at the top as a crucial part of a successful marketing strategy: business blogging. So what blogs should you be reading? Connect with HubSpot
The Sales Game Has Changed: Here's How to Adapt
APRIL 3, 2012
His top-rated business blog, Understanding the Sales Force , is read by thousands of sales and marketing leaders. Consider the following circumstances that were infrequent or nonexistent just a few years ago, and are now a constant scourge for sales and marketing professionals.
How to Capture More (and Better) Lead Intel With Progressive Profiling
FEBRUARY 7, 2013
But any savvy inbound marketer knows that forms are the way of the online conversion world. It's about creating lovable marketing after all, right? Advances in marketing technology to the rescue! Raise your hand if you hate filling out forms!
How the Right Tools Can Help Remedy Your Website's Traffic Problem
MAY 23, 2012
If you're an inbound marketer, you know that investing in expensive tools and technology won't solve that problem for you -- you need to consistently create content to do that. Today, the smartest marketers are focusing on search engine optimization, blogging, and social media.
9 Ways to Increase Visibility for Your Best Blog Content
MARCH 27, 2012
As an inbound marketer, you spend so much time writing amazing blog content -- you conceive an engaging topic , research the subject matter, pour your heart and soul into writing the post, and beam as you hit the publish button for all the world to see. So what happens to that awesome blog post you published a few days ago once the next one comes along? disappears into the ether, getting buried by newer posts and disappearing from your blog's homepage.