Writing on the Web

NOVEMBER 2, 2010

Here’s where I’ve posted more information about the Scribe sale , and these 3 tips on how to get great search engine results : SEO for Smart Content Marketers: You’ve got to do keyword research (so you know what words people will use to find you). Blog this on Blogger. Share this on Facebook.

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Blogger Tips Digg Traffic 100

Adobe Experience Cloud Blog

JANUARY 6, 2017

5 Ways To Brainstorm Great #Content Marketing Ideas https://t.co/LKhYMGcAOv. Jon Loomer is an entrepreneur, business owner, accidental marketer, and Facebook Ads geek. Mari Smith is a social media thought leader, Facebook marketing expert, globe-trotting speaker, and an author. LKhYMGcAOv. — Jon Loomer.

B2B Thought Leadership 0

B2B Thought Leadership Social Media Thought Leadership Storytelling 0

Writing on the Web

SEPTEMBER 1, 2010

Authors Dan and Chip Heath, in Switch: How to Change Things When Change is Hard , mention research about emotional words. My background in psychology has been essential in learning how to write effective content for a business blog. Blog this on Blogger. Share this on Facebook. Emotional Writing.

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100

Writing on the Web

JUNE 16, 2010

Online Surveys & Market Research. Do you use Wordpress for your business website? My content business, ContentforCoachesandConsultants.com , is built on a blog platform, although I don’t use it as a blog. Blog this on Blogger. Share this on Facebook. Many people do.

Marketing Websites 100

Marketing Websites Ning Digg Buzz 100

Writing on the Web

SEPTEMBER 7, 2010

The big 3: Facebook , Twitter and LinkedIn. And it seems everybody is preaching the same thing: You HAVE to have a Facebook Fan Page. The same could be true if your target audience hangs out on Facebook. Marketing you and your services is simply about educating your target audience about how you can solve their problems.

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Social Networks Ning Business Ideal Customer Profiles 100

Writing on the Web

JULY 15, 2010

Given my background and experiences, first in journalism, secondly in psychology, and for the last ten years in Internet marketing and communications, I see an interesting convergence of art and sciences. The Internet is becoming more influenced by brain science and research in neuro-marketing. Blog this on Blogger.

Content Marketing 100

Content Marketing Ning Work Management Content 100

Biznology

MARCH 6, 2019

Small business owners can now be more successful with a little knowledge on how online marketing works and very little budget. All successful businesses market to a certain demographic. Do proper research and think about who your potential customers are. Tip #3 Set your online marketing budget.

Small Business Marketing 123

Small Business Marketing Online Marketing Tips Marketing Budget 123

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. For example, a list of competitors that run blogs in your client’s industry. How NOT to pitch a blog - Online Marketing Blog [.]

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Writing on the Web

JANUARY 18, 2011

I don’t know if you’ve read Tim or not, but he’s a master at blogging and marketing his books. Tim masters two things that make him credible and trustworthy: Research, data and analytics: he backs up what he says with numbers and facts. If you’ve got a blog, you need to share more than facts. .

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Personalization Digg Blogger Buzz 100

Webbiquity

FEBRUARY 10, 2011

The Comprehensive Guide for a Powerful CMS using WordPress – Part one: 101 Techniques for a Powerful CMS using WordPress by Noupe Design Blog. ** 5 Stars. Code to Create Custom Share Buttons for Facebook, Twitter, LinkedIn & Delicious by B2B Online Marketing. Share this on Facebook. Share this on Bebo.

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Auto Responder Digg Best Practices RSS 100

Single Grain

DECEMBER 29, 2020

. * SaaS Marketing Strategy: 12 Killer Ideas to Grow Your Company. * 8 SaaS Marketing Trends You Can’t Ignore in 2020. Rand Fishkin is extremely well-known in the online marketing, SEO, entrepreneur, and SaaS world. A Simple Hack to Combine Facebook Ads and Google Ads. Book My Free SaaS Marketing Consultation.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

Industrial Marketing Today

SEPTEMBER 13, 2010

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Writing on the Web

MARCH 21, 2011

What do you find is the most important thing about a blog post? Mark Schaefer over at {grow} blog asked this question and gives his opinion. Here are the choices: Online Surveys & Market Research. Take a few minutes to decide, then leave a comment about the top blogging elements that get you to read a post.

Digg 100

Digg Blogger Opinions Buzz 100

Industrial Marketing Today

JUNE 24, 2010

I’ve read several articles about the impending death of email marketing because of the steady decline in open and click-through rates (CTR). Can we deliver a powerful 1-2 punch by combining social media and email marketing? I came across two research studies that answer the last question with a big YES!

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Industrial Marketing Today

MAY 26, 2010

I downloaded a white paper called “Understanding the Industrial Buy Cycle: How to Align Your Marketing with Your Customers’ Buying Process” from GlobalSpec that has done a very good job of explaining the four stages of the industrial buy cycle and how to match your marketing content to each stage.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Industrial Marketing Today

AUGUST 24, 2009

However, to be successful in your online marketing, you must come up with fresh and interesting content regularly. RESEARCH Even before I open up my trusty word processor, I head over to Google’s Keyword Tool. I use it to research key words/phrases that people are using to search for answers to their particular problem.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Online Marketing Institute

DECEMBER 1, 2010

Facebook Events Facebook doesn’t have the most elegant option for managing events, but it can be effective. If your event or organization does not have a Facebook presence, just set up your event in Facebook Events and invite all your friends. It’s a year old but the information is still useful.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Industrial Marketing Today

JULY 23, 2010

Rule #1: Natural or organic search engine optimization (SEO) In the research phase of the industrial buying cycle , engineers and industrial buyers tend to use broad keywords and phrases that describe their current problem. In complex industrial sales, researchers often do not have the authority to make the final purchase decision.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Webbiquity

JANUARY 16, 2012

Despite any recent recent rants you may have seen about how blogging is dead or blogs are passé , the fact of the matter is that business blogging is now more important than ever. ” The Entrepreneur’s Advisor | Why and How to do a Blog Right by The Entrepreneur’s Advisor.

Business Blogging 100

Business Blogging Tips Tools Blogger 100

Industrial Marketing Today

JUNE 8, 2010

In one word content – marketing content that is relevant and tailored to the prospect’s stage on the buy cycle. Create and deliver useful information such as white papers, industry research and trends and how-to guides for selecting the right solution provider. What has worked for you?

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

APRIL 30, 2010

Marketers need to create a process for content planning that helps them maximize the return from their investments in developing the content resources that fuel their online marketing programs. Put it on a refresh schedule and spiff it up to keep it in tune with constantly shifting markets.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Marketing Insider Group

SEPTEMBER 14, 2020

By ‘we” I mean my 17-year old daughter who helped me a ton with the research. Here are 199 Digital Marketing Stats to drive your marketing strategy… Content Marketing Stats. 26% of adults are almost always online. That percentage is part of the 77% of US adults who are online daily.

Stats 262

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 262

Industrial Marketing Today

JUNE 12, 2010

They’ll ask friends at other companies, post queries to industry email discussion groups and boards, ping analysts or surf the Web researching. You can see an example of B2B web design prices from my company’s online marketing division’s website. Your prospects will find pricing information even without your help.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Hubspot

OCTOBER 14, 2010

There is an elephant in the online marketing “room,” and the elephant’s name is Curation. Curation is the most important part of online marketing that no one is talking about. With the rise of inbound marketing, content has become front and center in the minds of marketers.

Curation 28

Curation Content Aggregators Inbound Marketing 28

Industrial Marketing Today

OCTOBER 2, 2010

According to SirrusDecisions research, the B2B buyer receives 20.3 And that reality of the flooded inbox is very evident from steadily dropping response rates of only 1% to 3% range for traditional email marketing. email campaigns per week, up from 15.4 per week in 2006.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Online Marketing Institute

JUNE 30, 2009

Website Grader Badge Connect with Us HubSpot on Facebook HubSpot on Twitter InboundMarketers LinkedIn Group ProMarketers Facebook Group Subscribe to Blog RSS Want to share your Inbound Marketing advice with the community? Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Industrial Marketing Today

JUNE 3, 2010

Why does online marketing content cause so much angst? Retrofitting optimization is much harder and it isn’t as effective as creating content from the ground up that is optimized for carefully researched keywords and phrases. And the cycle of frustration continues. There are many reasons for content becoming an afterthought.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Online Marketing Institute

MARCH 24, 2011

Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Have an account?

Business Blogging 40

Business Blogging Tips Business Classified Ads 40

Convince & Convert

MARCH 23, 2010

Your blog works exactly the same way. There’s a First Time for Everything New research (pdf) by my clients at Compendium Blogware show that for more than two-thirds of corporate blogs, new visitors comprise more than 80% of total blog traffic.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Webbiquity

OCTOBER 16, 2012

Is blogging coming back or trailing off? The recent 72 Fascinating Social Media Stats post on JeffBullas.com was one of my post popular guest posts ever, so here is an entirely new set of social media stats, facts and research findings. Marketing Pilgrim ). Marketing Pilgrim ). Social media and blogs reach 80% of all U.S.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

KoMarketing Associates

MAY 2, 2017

Livestream reports that 81 percent of internet views reported viewing more content in 2016 than the year previous, and 67 million Americans reported that they listen to podcasts monthly, which is an increase of 14 percent in one year, according to Edison Research and reported on by Convince and Convert.

B2B Marketing 141

B2B Marketing Work Management Marketing Management B2B 141

Webbiquity

JULY 26, 2010

Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Content Marketing Results: Landing Pages Rule , July 12, 2010. How to Convert Readers into Clients on Your Blog , May 26, 2010. Why Use Twitter, Facebook & LinkedIn for Content Marketing?

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Online Marketing Institute

MARCH 24, 2011

Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Have an account?

Paid Search Agency 40

Paid Search Agency Companies Mobile Advertising Advertising Agencies 40

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Great content this month via the B2B Marketing Zone. 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Online Marketing Institute

MARCH 30, 2011

This entry was posted in Content Curation , Content Marketing , Content Strategy and tagged content curation , Content Marketing , content marketing research , hivefire , rohit bhargava. Marcus Reply Nick Stamoulis Posted March 30, 2011 at 4:00 pm | Permalink Content is an important aspect of any marketing strategy.

Curation 40

Curation B2B Thought Leadership Content Privacy Policies 40

Hubspot

AUGUST 8, 2014

I am saying: People are going to research your products and services by reading. ” Or … you have to make videos … or SlideShares … or infographics … or have a Facebook page … or you name it. I searched “effective online marketing” (with personalized results turned off).

Planning 28

Planning Inbound Marketing Paid Search Agency Funnel Advertising 28

Webbiquity

MARCH 11, 2014

Compared to a normal Tuesday-to-Tuesday period on the blog, Content Marketing Week had: • Twice the normal number of total visits; • Five times the normal referral traffic from LinkedIn; • Four times the typical number of visits driven by Twitter; • Two times the average weekly visits from Facebook; and.

Enterprise Management 100

Enterprise Management Advertising Agencies Content Marketing Planning 100