Writing on the Web

MARCH 28, 2012

Maintaining a business blog is time-consuming. As you establish your blog, define your goals to determine whether to keep it alive. Below are five common uses for feeding regular content into a business blog. Anything that gives your business a marketing edge can’t hurt. photo courtesy digitalart ).

Business Blogging 100

Business Blogging Business Copywriting Sales Qualified Leads 100

The Point

SEPTEMBER 23, 2015

If you’re not generating leads – as in: a lot of leads – from your company’s blog, you’re missing out on what is perhaps not only your best opportunity to convert organic Web traffic into actionable, measurable sales inquiries, but also the best way to actually show real ROI from your social media investment. Optimize post titles for search.

Business Blogging 100

Business Blogging Lead Ranking Lead Scoring Generation 100

Webbiquity

SEPTEMBER 23, 2016

Some would even go as far as saying that if you’re not online with a regular stream of fresh content, you don’t exist. So what’s a small business owner like you going to do about it? You can always set up a Facebook page or establish a company Twitter account, but these platforms may not be the best for every type of business.

Business Blogging 100

Business Blogging Business Blogger Custom Publishing 100

Lead Liaison

DECEMBER 20, 2017

Business blogs can be somewhat of a hot topic, as it relates to marketing investments. a business blog before committing. The Con’s of a Business Blog. You need to actually put thought into your business blog posts so that they offer value. The Pro’s of a Business Blog.

Business Blogging 50

Business Blogging Lead Liaison Business Lead Ranking 50

Marketing Insider Group

FEBRUARY 23, 2021

Clearly, people care about what others have to say about businesses they’re considering. Case studies are one of the most powerful forms of content to have in your marketing repertoire. The longer-form content goes more in depth to describe a problem, solution, and outcome – all while keeping the customer at the center of the story.

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

Writing on the Web

FEBRUARY 10, 2011

It’s all good, really, except for a few problems… I am quite simply more excited about creating content that markets for other professionals than I am for myself and my own business. But here are some problems… All the while, my ranking on the Top 42 Content Marketing blogs is slipping. Tweet This!

Business Blogging 100

Business Blogging Business Blogger Digg 100

Writing on the Web

SEPTEMBER 8, 2011

I hear it all the time: smart professionals, who are great at what they do, don’t have enough time to blog , or even start a business blog. Recently someone shared with me how they had started blogging with great gusto – they put in a lot of time – but got stuck, and never went back. What do you think?

Business Blogging 100

Business Blogging Business Twitter Course 100

Writing on the Web

JUNE 29, 2012

alt=" Using a Business Blog: Are You Hard to Find on the Web?" />. No, I don’t mean by searching for your name or the name of your business – that would be too easy. Try searching for a solution to the kind of problems your business solves, using keyword phrases your typical client might use.

Business Blogging 100

Business Blogging Marketing Budget Business Marketing Budget Creation 100

Writing on the Web

NOVEMBER 3, 2010

Blog this on Blogger. Share this on Facebook. Blog Content: Are you personal… or all business? Blog Marketing: How Readers Find Your Business. Your Business and the Web: Getting Better? Blog or Website: Do You Use WordPress as a Website? Subscribe to the comments for this post?

Business Blogging 100

Business Blogging Blast Campaigns Business Class 100

Biznology

JANUARY 12, 2015

Although they were not widely used by businesses at their conception, they have been around since the 1980’s and 1990’s. Business blogs just started to go mainstream about 10 years ago. Unlike your website, your blog can communicate news, events, and up-to-the-minute details with your customers and target audience.

Business Blogging 80

Business Blogging Activities Business Landing Pages 80

Writing on the Web

MAY 30, 2016

What should you include in your blog if you want to use it to attract clients? I’ve been talking about how to start a blog in my recent series of posts. Your next step is to look at your design – content is king, but if your design stinks, visitors won’t get past the banner. Include a photo (or video).

Business Blogging 100

Business Blogging Banners Business Design 100

Writing on the Web

FEBRUARY 14, 2011

Why is content marketing and persuasion so difficult, and what can you do to set people on fire? When it comes to writing content for a business blog , most professionals start from their point of view. Blog this on Blogger. Share this on Facebook. Blog Writing: What Can We Learn From Reality TV?

Business Blogging 100

Business Blogging Business Digg Storytelling 100

Writing on the Web

JUNE 8, 2010

Content Marketing?" alt=" Why Use Twitter, Facebook & LinkedIn for Content Marketing?" />. Content Marketing?" But still, I am using Twitter , Facebook and LinkedIn and I think you should too. Facebook claims over 400 million active users. Social media sites are huge sources of traffic to blogs.

Twitter 100

Twitter Linkedin Facebook Content Marketing 100

Webbiquity

JUNE 30, 2010

When a blog is new to the world, it doesn’t have high awareness to draw a lot of direct traffic, high credibility to attract links, or loads of content for search engines to index. Many bloggers fail at this point because they get discouraged and abandon their blogs. Share this on Facebook. Share this on FriendFeed.

Business Blogging 100

Business Blogging Business Blogger Digg 100

Webbiquity

OCTOBER 18, 2010

Find the answers to those questions and others here in more of the best guides to business blogging of 2010 so far. Example: “Old Rule: Good Bloggers Keep Posts Short…Instead of insight, opinion and commentary, we got copycat stories and blogging for blogging’s sake. Share this on Facebook. Tweet This!

Business Blogging 100

Business Blogging Tips Blogger Peer-to-peer 100

B2B Marketing Traction

JANUARY 19, 2012

Blog categories that help visitors understand this blog’s content at a glance. Blog archives so a visitor can see by date how long the blog has existed and the volume of posts. A way to subscibe to the blog (typically an RSS feed). A tag cloud which displays themes that the blog posts cover.

Business Blogging 100

Business Blogging Features RSS Blogger 100

NuSpark Consulting

OCTOBER 28, 2011

So I thought I’d raise the question on the benefits of blogging to the NuSpark Marketing content alliance team, and get their reaction to the following question. I’m not convinced a blog is right for my business, plus I’m concerned over time and resources. How to I build subscribers? From Maureen Monfore.

Business Blogging 100

Business Blogging Business Work Management B2B Thought Leadership 100

Webbiquity

DECEMBER 6, 2022

While producing enough content and creating high-quality content are perennial challenges for B2B social media and content marketers, the biggest challenge is standing out. Facebook is at #3, used by 56% of respondents, followed by Instagram which is used by 44%. ” The Biggest Challenges in B2B Content Marketing.

Social Media 236

Social Media Allocation Social Marketing B2B Marketing 236

Industrial Marketing Today

AUGUST 10, 2010

However, none of that can happen until you drive lots of interested traffic to your business blog. Optimizing (SEO) your business blog is critical because it allows your target audience to find you in search engines and attract traffic. I keep these checked to avoid any duplicate content issues.

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Webbiquity

JUNE 6, 2017

Keyword research, solid on-page SEO, and sharing content across the most popular social networks is still essential. But those and other established digital marketing practices are no longer enough to make your blog posts or other content stand out. Video content is also easier to consume, particularly on mobile devices.

Paid Content 223

Paid Content Mobile Advertising Content Social Media 223

Writing on the Web

SEPTEMBER 9, 2010

5) Use your blog as a resume to get other writing jobs. Newspapers today always need lots of content. Maybe you write a blog about things to do around town, and your newspaper has a section that talks about the same thing. Blog this on Blogger. Share this on Facebook. Blog Marketing: How Readers Find Your Business.

Business Blogging 100

Business Blogging RSS Merchandising Advertorials 100

Writing on the Web

FEBRUARY 7, 2011

Here’s the message, loud and clear: 99% of busy business professionals and attorneys should not – repeat, not – waste their precious productive hours writing their own blog posts and website content. You will burn yourself out, and your business will suffer – even if you enjoy doing the writing.

Business Blogging 100

Business Blogging Business Blogger Digg 100

Writing on the Web

FEBRUARY 21, 2012

You’re probably already on Facebook , sharing photos of your kid’s first birthday party and links to your favorite articles , recipes and videos. After all, Facebook is a great way to keep in touch with friends and family. You can also have a business page on LinkedIn, as Patsi does here for Content for Coaches.).

Linkedin 100

Linkedin Facebook Ideal Customer Profiles Privacy 100

Writing on the Web

FEBRUARY 18, 2011

Are your blog posts fed automatically into Facebook? The other day I was horrified to learn that a dear client was manually posting his blog articles to Facebook. No wonder blogging seems tiresome and time-consuming. So I asked Facebook expert Annalaura Brown to write this guest post. Blog this on Blogger.

Facebook 100

Facebook Digg Ideal Customer Profiles RSS 100

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Ranking Lead Scoring 60

ClearVoice

JUNE 24, 2021

In 2021, content marketing continues to dominate for one simple reason: Your audience doesn’t want the alternative. That’s why an overwhelming 90% of all companies and other organizations use content in their marketing plans, including 91% of B2B marketers and 86% of B2C marketers. That’s more than any other kind of content.

Statistics 117

Statistics Content Marketing Marketing Budget Paid Search Agency 117

Writing on the Web

AUGUST 16, 2011

Your Blog & Facebook, Social Sites" alt=" Say NO to Auto Feeds: Your Blog & Facebook, Social Sites" />. Many people who think they don’t have time for social media use applications that automatically feed their blogs into Facebook, Twitter and LinkedIn. The first one is Networked Blogs.

Facebook 100

Facebook Social Media Tagging Linkedin 100

Webbiquity

MARCH 15, 2018

For example, one of my biggest goals with social media marketing is to drive more traffic to my business blog and website, especially with Twitter. Because of this, I post a lot of link updates, so I need a tool that allows me to queue up all my content—otherwise, I’d spend hours every week scheduling all the posts I want to publish.

Social Media 322

Social Media Tools Media Work Management 322

Hubspot

AUGUST 13, 2013

For instance, business blogging. What''s the difference between regular blogging and business blogging? What Is Business Blogging? Business blogging is a marketing tactic that uses blogging to get your business more online visibility. I still don''t know what blogging is!

Business Blogging 28

Business Blogging FAQ Business Lead Ranking 28

Writing on the Web

JULY 6, 2010

Here is a quick video I made this weekend with my Flip camcorder… It’s just a short one… let me know if I can help you with your business blog. What’s your biggest challenge with blogging, and content marketing? Blog this on Blogger. Share this on Facebook. Share this on Bebo.

Ning 100

Ning Content Marketing Tools Digg 100

Industrial Marketing Today

MAY 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How to Make Your Business Blog Be All It Can Be by Achinta Mitra on May 3, 2010 in Industrial Marketing & Web 2.0 , Industrial Marketing Blog Remember the U.S. How about your business blog, is it all it can be for your industrial company?

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Webbiquity

JUNE 16, 2015

Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). But with so much content being produced, distributed and shared, how do you make your efforts stand out and grab the attention of your prospects? – Blogs (62%).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Content Standard

JUNE 25, 2015

Facebook announced on their business blog this past week that they will be rolling out a new “place tips” tool that seeks to augment users’ Facebook experience based on location. This optional Facebook marketing feature is a cross between user a experience improvement and a business page tool.

Facebook 40

Facebook Tools Aggregators Tagging 40

Writing on the Web

MARCH 13, 2013

Most small businesses don’t realize how much writing goes into publishing (and updating) a website or blog. Yet the content on your website or blog is the key component of your content marketing strategy. So who writes the web content? That’s a good question. And that can often be a poor decision.

Small Business Marketing 100

Small Business Marketing Content Marketing Business Content 100

Writing on the Web

APRIL 11, 2011

Marketing nowadays requires writing and publishing great content in multiple ways. That’s why there’s a tsunami of information online about content marketing. And, it gets multiplied on websites, blogs, Facebook, LinkedIn, Twitter, and videos on YouTube, to the point that people tune out. Blog this on Blogger.

Rules 100

Rules Content Digg Custom Publishing 100

Webbiquity

AUGUST 22, 2017

Many marketers believe that brand building is only for B2C companies like Nike, Coke, and Facebook. But’s it’s also vital for businesses like Microsoft and IBM that drive a significant amount of revenue from B2B customers. Brand building for B2B businesses is a little different from that for B2C companies.

Ad Building 273

Ad Building Branding Brand Identity Enterprise Management 273

Writing on the Web

JUNE 30, 2010

Blog this on Blogger. Share this on Facebook. Related posts: Your Business and the Web: Getting Better? 3 Key Content Pieces for Starting an Online Business. Blog or Website: Do You Use Wordpress as a Website? How to Start “a Little Online Business …&#. Share this on Bebo.

Ning 100

Ning Content Marketing Digg Business 100