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Despite challenges, retailers find ways to build loyalty and grow wallet share

Salesforce Marketing Cloud

Despite the challenges, retailers see opportunities to build loyalty and grow share of wallet through personalization of customer service, ecommerce, and marketing. Today, many retailers are exploring additional services that elevate their store experiences above the competition.

Loyalty 64
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5 e-commerce pricing strategies to drive conversions in B2B

Sana Commerce

Having an effective e-commerce pricing strategy is one of many key differentiators between B2C and B2B web stores. The reason is simple: While a B2C pricing strategy is usually built on impulse purchasing, B2B web stores need to think more strategically about the way they sell their goods. What are pricing strategies in B2B e-commerce?

Pricing 52
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A Review of Retargeting Strategies to Test

NuSpark Consulting

The goal is to remind them of your products or services, encourage them to return to your website, and ultimately convert them into customers. Search retargeting: Target users who have searched for specific keywords related to your products or services on search engines.

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Why and How to Send A Personalized Discount Email

SendX

Benefits of sending tailored price drop emails. You’ll also see how they help you offer competitive pricing , without sacrificing good profit margins. In our case, we approach personalization from a pricing perspective. And what if after you use the discount, it’s exactly at a price that you’re willing to pay?

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Unlocking Sales Potential: Mastering Upsell and Cross-Sell Strategies on Shopify

Huptech Web

Upselling entails enticing customers to purchase a higher-priced or upgraded product version, amplifying its value proposition and delivering an enhanced experience. Both techniques serve as powerful tools to boost sales, maximize profitability, and cultivate customer loyalty. What is Upselling on Shopify?

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7 eCommerce Business Challenges in 2023 and How to Solve Them

Optinmonster

Solution: Conduct detailed competitor analysis to determine how they price their products. Even worse, eCommerce companies with less than $1 million in revenue don’t invest in customer loyalty. Challenge #5: Pricing Products and Managing Shipping Costs Shopify’s report published in 2022 found that pricing impacts 74% of consumers.

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Black Friday discounts: 7 clever ways creators can use discounts to boost sales this season

ConvertKit

But discounting isn’t only about price—in fact, two other factors—urgency and status—are far more likely to drive customers to open their wallets. Yes—but building loyalty requires a slightly different approach. The Lucky Loyalty Effect is why loyalty programs and affiliate programs can work wonders for online creators.