LeanData
FEBRUARY 23, 2023
Within LeanData’s product suite of revenue orchestration and scheduling tools, customers are utilizing a number of features to gain better efficiency, to produce better and more results with less from their revenue tech stack. These seamless integrations free any potentially frozen tech stacks, locked into less-than-ideal solutions.
Mereo
MAY 25, 2023
Selling companies like the subscription pricing approach (whether or not they have a software as a service offering or leased physical product) because it creates a more predictable revenue stream. Buyers generally want to reduce inflationary risk by locking in long-term contracts with no cost of living / inflation adjustments.
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Martech
APRIL 7, 2023
That’s a whole bundle of opportunities stuck in your funnel, clogging your pipeline and baffling your stakeholders. Marketing can work with product, sales and ops colleagues to build and simplify packages based on their use case(s). Historically, the status quo — doing nothing — was the ultimate competitor.
Salesforce Marketing Cloud
NOVEMBER 3, 2021
Because customers of these services don’t get locked in with months- or years-long contracts, they don’t really have a reason to stick around and see what else the service can offer once they’ve gotten their fill. Design and deliver tailored products, packages, and promotions in an agile way. Bundles aren’t a new concept.
Sprout Social
NOVEMBER 21, 2016
Here are a few key items you should check on: Are your products or services easily purchasable on your Facebook Page? When presented with a pricing table, you lock onto the first price you see. An example of this in use in a pricing page is QuickBooks’ pricing page for one of their products. Set up a limited-edition product.
Hubspot
AUGUST 2, 2022
This starts by creating a solid SaaS bundle that customers want to buy. Here’s why: In a traditional sales model for a product or service, buyers might pay for the entire purchase up-front or sign long-term annual contracts that provided steady revenue over time. Here’s what that looks like in practice. Ongoing Retention.
Customer Experience Matrix
APRIL 10, 2014
Still, the real focus was on Marketo’s own announcements, which included several product changes and a new positioning. (I Real Time Personalization already exists, obviously, and will remain a separate product that can work with any marketing automation system. I wasn’t at the conference but Marketo briefed me on their plans.)
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