Romi Mahajan leaves Microsoft to Join Metavana as CMO

Buzz Marketing for Technology

Long time friend and well respected CMO buddy of mine Romi Mahajan is leaving Microsoft to join Metavana. Romi has been profiled on my blog several times so its only fitting that reached out to find out why. Q: Thanks for taking the time to chat with me Romi, I’ve been a fan of your blogging on ResearchAccess for quite some time and it’s great to finally have a chance to reconnect. CMO Romi Mahajan Social Sentiment

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Building a ROMI Calculator

delicious b2bmarketing

Better ROMI (Return-On-Marketing-Investment) is one of the many reasons that more and more b2b marketers are turning to Inbound Marketing and Marketing Automation. A couple of pointers: Use Gross Profit, not Revenue, in your ROMI calculation. Some marketers make the mistake in calculating marketing ROI by using pure Sales Revenue in the ROMI formula. marketers have shied away from calculating ROMI. They also really understand online community building.

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B2B Lead Generation Blog: Closed-Loop Marketers More Likely to Reach ROMI Goals

B2B Lead Generation

« Your questions answered on Lead Generation via Podcasts | Main | On B2B Demand Generation tools and Lead Generation Dashboards » Closed-Loop Marketers More Likely to Reach ROMI Goals As Ive written before, Im a big proponent of using closed loop feedback to improve marketing and lead generation ROI. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.

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An Essential Guide to B2B Marketing Metrics That Matter

Marketing Insider Group

Return on Marketing Investment (ROMI) . The ROMI metric calculates a marketing campaign’s revenue compared to the cost of executing that marketing campaign. ROMI helps identify marketing projects that generate revenue or lack traction. .

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Improving B2B Marketing ROI: Thought Leadership With Merry Elrick

Marketo

Marketers need to think beyond justifying their existence, to improving ROMI (Return on Marketing Investment) to the point where they make a real impact on the enterprise. In your post, 10 Steps to Creating an Atmosphere of ROI Accountability , you make a distinction between business-building marketing activities designed to generate short-term cash flow and brand-building marketing activities designed for long-term benefit.

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Bolster your Go-to-Market plans by prioritizing the metrics that matter

Tomorrow People

Drive traffic and build awareness. Return on Marketing Investment (ROMI) Hubspot recently reported that 40% of marketers cited “Proving the ROI of our marketing activities” was their company’s biggest marketing challenge.

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Executive Insights: Account-Based Marketing (ABM) with Eric Martin of SAP Marketing

Marketing Insider Group

Have you successfully measured the return of marketing investment (ROMI) of your ABM programs?

Is Marketing ROI Important?

Customer Experience Matrix

Frankly, this surprises even me: ROMI appears every time I jot down a list of such measures, but it never quite fits into the final schemes. To use the categories I proposed yesterday , ROMI isn’t a measure of business value, of strategic alignment, or of marketing efficiency. Although ROMI could be considered the ultimate measure of marketing efficiency, it is too abstract to fit easily into this group. brand building) as overhead rather than marketing.

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A five-step playbook that will optimize lead generation programs

B2B Lead Generation

Companies that adopt closed-loop lead management processes report higher return on marketing investment (ROMI) than those that do not, making this a key investment for B2B marketers. EST. I'll outline ways to build an operational ‘playbook' with your sales department to better manage and nurture the leads you generate.

Executive Insights: Imperative Marketing Analytics for the Modern Marketer

Marketing Insider Group

Marketing ROI (ROMI) is directly related to marketing budgets, and tracking how our marketing investments are translating into business success. Q: Let us look toward 2021 and with that in mind, what guidance would you offer to marketers looking to build a strategy on data insights?

Investing in Marketing: Calculate ROI before you Leap

delicious b2bmarketing

You had to develop a “brand”, build “awareness” in your industry, and engage in activities like PR and advertising – all activities that didn’t result in a measurable return on investment. Today, more and more marketers are embracing the importance of demonstrating tangible Return-on-Marketing-Investment (aka ROMI). Today, 3 factors are driving organizations large and small to focus on ROMI: The recent economic downturn, tight budgets, and the added emphasis on cost accountability.

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The Path To Account-Based Marketing (ABM) Success

Unbound B2B

We’re now seeing a ‘return on marketing investment’ (ROMI) for our ABM efforts. TIP: Follow a clear step-by-step process to build your ABM plays. It will ensure you build a thoughtful, well-integrated ABM strategy that will focus on driving financial results. Introduction.

Why Marketers Need to Think Like Data Scientists (And How to Do It)

Content Marketing Institute

HANDPICKED RELATED CONTENT: Building Your Content Marketing Team? Your content teams make better decisions, you build support for the content initiatives you propose, and your company gets more value from its content. When you work with (or work like) a data scientist, you build predictive models that enable you to say “I know” instead of “I think” – an important part of transforming marketing into a profit center. See this online ROMI calculator.

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5 Ways Artificial Intelligence Scales up B2B Sales & Marketing

Valasys

This, in turn, helps the marketers in building a strong pipeline of leads, targeted at optimizing the sales’ conversions. 5) Improving the Return on Investment (ROI) & the Return on Marketing Investment (ROMI): According to a report by Hubspot, a closing sales lead is the prime objective of 71% of the salespeople. Running highly targeted campaigns helps B2B marketers to optimize their ROI as well as the ROMI.

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How to Define Social ROI for B2B marketing

Valasys

Hence, it is important for marketers to measure the Return on Marketing Investment (ROMI) as well as the Return on Investment (ROI) of the social campaigns. The Invisible Currency – Reputation Building & Management: Social Media ROI can also be managed in terms of brand equity, reputation building & management.

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The Future of Marketing: Is The Science of Marketing Taking Over?

Marketing Insider Group

Launching and running two successful marketing businesses for eight years allowed me the personal satisfaction of building my own business and the professional satisfaction of helping my clients grow theirs. We have been doing some “internal marketing” to re-position the role of Marketing beyond its traditional support role of helping the Sales organization sell to one that drives and builds the business.

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Top 10 Data Analysis Tools for B2B Marketing

Oktopost

With the rise of data analytics in B2B marketing, it is worthwhile to highlight how it can boost Return on Marketing Investment (ROMI) for you. . Data makes the world go round, and knowledge is indeed power, now more than ever.

How to Define & Measure Social Media KPIs – Part VII

Valasys

Leveraging social media KPIs in the year 2019 & beyond will be an unbeatable approach for marketers to figure out the loopholes in their marketing strategies & will guide them on how to set social media KPIs to optimize their marketing & other core bottom-line endeavors such as sales revenue & return on marketing investment (ROMI). Referral Traffic being fetched by Reddit: Building a well-engaged list of followers on Reddit must contribute to the website traffic.

What Is Market Segmentation? Why the Divide and Conquer Approach Works in Marketing

ClearVoice

Anderson said that “focusing on your ICP allows you to focus on the segment of the market where you’ll see the highest return on your marketing investment (ROMI) with the highest margins because of higher LTV (customer lifetime value). Start with what you know and build from there.

B2B Lead Generation Blog: 7 Tips to Improve Sales Follow-up & Close More Leads

B2B Lead Generation

This chronic lack of visibility has a snowball effect of making it challenging for marketers to measure their effectiveness and understand their return on marketing investment (ROMI). This chronic lack of visibility has a snowball effect of making it challenging for marketers to measure their effectiveness and understand their return on marketing investment (ROMI). B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.

Cohort Demand Waterfall Conversions – The Framework

B2B Marketing Analytics

Once the logic build for all these KPIs is completed, multiple rounds of data validation and unit testing (taking sample leads and opportunities and tracking their journey through the funnel) are undertaken to confirm that all calculations are working as intended.

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How to Incorporate Geofencing in B2B Content Strategy

Valasys

Geofencing or Radio Frequency Identification technology (RFID) is a technology that leverages virtual geographical perimeter targeting around any specific location, building, convention center or space that can be identified on a map & can be used for hyper-targeting sales’ prospects. Geofencing Campaigns On Facebook: Engaging audiences on Facebook, using Geotargeting helps marketers generate a greater Return on Marketing Investment (ROMI).

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How B2B Brands can benefit from Programmatic Marketing

Valasys

In addition to driving exemplary personalization & streamlining profitable customer journeys, programmatic advertising is also a way to effectively automate media buying so that the marketers can precisely quantify the returns on their marketing investments (ROMI). We, at Valasys Media, employ hyper-targeted campaigns to help our customers with their core bottom-line endeavors such as optimized users’ experiences & an increased return on marketing investment (ROMI).

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The Ultimate List of B2B Marketing Software for Ambitious Brands

Valasys

So, we have compiled the ultimate list of B2B marketing software for ambitious brands, intending to help you optimize your marketing endeavors for a better Return on Marketing Investment (ROMI). The following is the list of some of the best CRM software: HubSpot : This B2B software helps marketers build a targeted list, automate their email marketing & lead scoring campaigns & with robust analytical reporting. Prologue.

Demand Waterfall Conversion Rates – The Framework

B2B Marketing Analytics

Once the logic build for all these KPIs is completed, multiple rounds of data validation and unit testing (taking sample leads and opportunities and tracking their journey through the funnel) are undertaken to confirm that all calculations are working as intended.

Demand Waterfall Conversion Rates – The Framework

B2B Marketing Analytics

Once the logic build for all these KPIs is completed, multiple rounds of data validation and unit testing (taking sample leads and opportunities and tracking their journey through the funnel) are undertaken to confirm that all calculations are working as intended.

How to Scale Up Personalization to Streamline B2B Sales Cycle

Valasys

Marketers use personalization to streamline the B2B sales cycle & to scale up the Return on their Marketing Investment (ROMI). Read more on How to Build Customer Loyalty with Content Marketing.

Top 5 Creative Marketing Ideas to Revitalize a Tired B2B Strategy

Valasys

Valasys Media leverages an array of services including lead generation , account-based marketing , lead nurturing , event promotion services , list building services & content syndication services to help their B2B clients optimize their core bottom-line goals such as optimized sales revenue & an improved Return on Marketing Investment (ROMI). B2B marketing can be a bit boring if you have been doing it the same way for quite some while now.

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Top 10 Email Marketing Tools & Why You Need Them

Valasys

Using the right email marketing tools, marketers can achieve the following remarkable results: Automate their marketing workflows Track the status of their delivered emails Send bulk emails on a particular time desired & Build deeper relationships with the visitors by serving them with real-time & personalized insights. Using the tool the marketers can build their email lists up to 2000 & can send up to 12,000 emails per month.

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4 Traps Marketers Fall Into When Trying to Measure ROI

Allocadia

The overall return on marketing investment (ROMI) for the entire marketing department. Having ROI numbers that are Finance-backed will go a long way towards building and maintaining marketing’s credibility within the company. How Red Hat is Building the Foundation to ROI. There’s just no way around it: measuring ROI is one of the most challenging — and even mysterious — parts of a marketer’s job.

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Benefits of Content Personalization for B2B Marketers

Valasys

Benefits of content personalization for B2B marketers pay off in the form of improved return on marketing investment (ROMI), as the data can serve as the microscopic lens for understanding the customers better & improving their experiences. While building an omnichannel experience strategy, the marketers must look into diverse stakeholders viz. Prologue.

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Creative B2B Marketing Ideas for Small Business Success

Valasys

Properly planning events may cut the extravagant costs & may help brands in optimizing their reach, strengthen their brand equity, building perennially fetching sales pipelines & improving their Return on Investment (ROI). Prologue. Democratizing creative B2B marketing ideas for small business success is a daunting, yet essential task.

How Omnichannel Reputation Management Assists in B2B Branding

Valasys

The three main tasks entailed under omnichannel reputation management can be primarily classified as under: Building : The Building phase in “omnichannel reputation management” is primarily for the brands that are new & still trying to build strong brand equity. Even, hosting virtual events & live webinars is helpful for reputation building & management. Prologue.

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Perfect time to make a Sales Call in 2020

Valasys

In such a scenario, the best time to make a sales call is quizlet & the only one that needs to be researched & sought answers to for the marketers to effectively carry out their tasks of prospecting & to scale up the Return on the Marketing Investment (ROMI) from their sales endeavors.

Return on Marketing Investment: A Professional Services Primer

Hinge Marketing

Return on marketing investment — or ROMI — is a measure of a firm’s marketing efficiency. In fact, there are many different ways to calculate ROMI — and just as many opinions on the best way to do it. Online advertising — Online ads can be used to build brand awareness or promote a specific product or service. But start building a robust online toolkit to bring a little science — and confidence — into your marketing.

4 Traps Marketers Fall Into When Trying to Measure ROI

Allocadia

The overall return on marketing investment (ROMI) for the entire marketing department. Having ROI numbers that are Finance-backed will go a long way towards building and maintaining marketing’s credibility within the company. How Red Hat is Building the Foundation to ROI. There’s just no way around it: measuring ROI is one of the most challenging — and even mysterious — parts of a marketer’s job.

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8 Reasons to Attend “CMO & Future of Marketing Middle East”: A Marketing Summit Sponsored by Valasys Media

Valasys

The trending topics in B2B marketing such as omnichannel marketing , marketing automation & cloud , social media & influencer marketing , account-based marketing , agile marketing & strategies to build & strengthen the brand equity will be refurbished & redefined beyond their conventional meanings as stalwarts from an array of sectors, viz. It will provide marketers with an opportunity to meet the best people in the industry & build-on their wealth of knowledge.

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