Sprout Social

APRIL 9, 2024

The recruiter paused to collect their thoughts and replied, “The CMO is very passionate about social media so I think you’ll find they’ll be actively involved in your day-to-day.” The post 5 ways to be a better CMO for your social teams appeared first on Sprout Social. To me this was a red flag.

CMO 92

CMO Top of Funnel Thought Leadership Marketing Funnels 92

ANNUITAS

NOVEMBER 29, 2023

There is perhaps no more challenging role in the C-suite than that of the Chief Marketing Officer (CMO) within a B2B organization. While the data on average tenure for CMOs changes each year, the consistent trend is that – among the C-suite – CMOs typically have some of the shortest tenure, well shorter than CEOs, CFOs and CIOs.

CMO 147

CMO Positioning Marketing Analytics Tools Peer-to-peer 147

The Marketing Blender

JANUARY 10, 2024

In the ever-evolving world of business, fractional CMOs (Chief Marketing Officers) have emerged as a popular choice for many organizations. A fractional CMO is a professional who offers their marketing expertise part-time or on a contract basis, providing businesses with strategic direction for a fraction of the cost of a full time executive.

CMO 52

CMO Allocation Paid Search Agency Work Management 52

The Marketing Blender

FEBRUARY 26, 2024

Here is our guide for how to select a fractional CMO agency if you run a B2B company. It’s Time to Contact a Fractional CMO Agency When… Here are a few key indicators that your organization should look for a fractional Chief Marketing Officer.

CMO 52

CMO Paid Search Agency Advertising Agencies Ad Agencies 52

ANNUITAS

AUGUST 30, 2018

It’s been a while since you’ve heard from the ANNUITAS blog– and we’re very pleased to be back – but we’ve spent the last year creating a lot of new content centered on helping our customers find the answer to a very specific question: What type of CMO do you have? Lack of Trust in the CMO. Two Types of CMO.

CMO 197

CMO Demand Generation Agencies Demand Generation Top of Funnel 197

DiscoverOrg

FEBRUARY 21, 2019

Fear isn’t a luxury the CMO can afford. Today’s CMO position – “ a minefield where many talented executives fail ” – requires the courage of conviction to survive. If you’re a first-time CMO, this goes double. more likely to get increased budgets. These should be the goals of any CMO, first time or otherwise.

CMO 176

CMO SWOT Advertising Agencies Budget Programs 176

chiefmartech

AUGUST 29, 2021

But it is why I always look forward to Gartner’s annual CMO Spend Survey report. Allocation of budget is a CMO’s way of “voting with their wallet” for what they think is most important. of the budget. Closely related, marketing analytics was ranked #4 with 11% mean budget allocation.

CMO 127

CMO Budget Programs Allocation Digital Transformation 127

B2B Marketing Directions

OCTOBER 3, 2021

The findings of the August 2021 edition of The CMO Survey were published last month. The CMO Survey is led by Dr. Christine Moorman and sponsored by Duke University's Fuqua School of Business, the American Marketing Association and Deloitte LLP. The CMO Survey is conducted semi-annually, and it provides a wealth of information.

CMO 96

CMO Customer Surveys B2B Allocation 96

The Marketing Blender

MARCH 2, 2022

What is the fractional CMO scope of work? For a fractional CMO, scope of work is usually determined by a few different factors, including: The budget you have assigned to spend on marketing. Since there can be a great deal of variation, let’s begin with what a scope of work for your fractional CMO could include.

CMO 98

CMO Marketing Budget Creation Marketing Budget Work Management 98

KoMarketing Associates

MAY 17, 2022

As B2B marketers expand their list of goals, new research indicates that they are seeing their budgets increase to help them achieve these key objectives. Additionally, the majority (68%) claim that they have seen their budget increase between 2021 and 2022, while 16% say that it has at least stayed the same. over the next year.

B2B Marketing 261

B2B Marketing B2B CMO Statistics 261

KoMarketing Associates

SEPTEMBER 20, 2022

2022 edition of The CMO Survey, and statistics suggested that spend on marketing analytics is predicted to increase by 63% within the next three years. of their marketing budget to analytics. The American Marketing Association, Deloitte, and the Duke Fuqua School of Business recently published the Sept. As of Sept.

Marketing Report 251

Marketing Report CMO Analytics Budget Programs 251

KoMarketing Associates

APRIL 20, 2021

The CMO Council recently published its “Scaling the Value of the CMO” report, and statistics found that the majority of marketers (86%) believe that a lack of resources and capabilities impairs the overall performance of their team.

Resources 281

Resources CMO Statistics Acquisitions 281

KoMarketing Associates

JULY 14, 2021

The CMO Council, in conjunction with Televerde, recently published the “Rising Above the Fray” report. It’s pretty clear what’s on the minds of marketers,” wrote the authors of the report. “As Statistics indicated that the majority of marketers (69%) intend on increasing their martech spend in the coming months.

Spending 292

Spending Budget Programs Gartner CMO 292

KoMarketing Associates

OCTOBER 4, 2022

As marketers discover the benefits of leveraging data to enhance the customer experience, new research indicates that their budgets will increase in this area. As a result, 40% stated that their budget for data-driven marketing is “increasing moderately” for the year ahead. of their marketing budget to analytics.

Budget Programs 221

Budget Programs Statistics CMO Marketing Budget 221

B2B Marketing Directions

MAY 14, 2022

Source: The CMO Survey (This month's Research Round-Up is devoted entirely to the most recent edition of The CMO Survey, which was published in late February. The CMO Survey has been conducted semi-annually since 2008, and it consistently provides a wealth of valuable information about marketing spending, trends and practices.)

CMO 52

CMO Customer Surveys Research B2B 52

Modern B2B

MARCH 9, 2023

They should be giving us reporting on which of our marketing activities is working and which isn’t. ” Marketing budget is easily justifiable when you can attach it to a quantifiable return. It could be that your marketing automation system isn’t set up to give you the reporting that you need.

CMO 52

CMO Marketing Automation Services Demand Generation Agencies Allocation 52

KoMarketing Associates

AUGUST 24, 2021

The CMO Council recently published the “C-Suite Scorecard” to gauge how C-Suite executives are gauging their marketing teams. The mandate is clear: marketing is expected to drive revenue,” wrote the authors of the report. In addition, 38% are boosting their defined CX budget.

Demand 276

Demand Demand Generation Forrester Budget Programs 276

ANNUITAS

DECEMBER 11, 2023

The key drivers of this breaking point are performance issues and budget issues: Performance issues: Conversion rates in paid digital media and content syndication have been trending down for some time, and outbound email is at some of its worst performance levels. This is a similar trend reported in the 2022 report , as well.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Martech

OCTOBER 16, 2023

Marketers are feeling much more optimistic this quarter, according to the CMO Survey from Deloitte. Nearly half (49%) reported feeling “more optimistic” about the U.S. By sector, B2C Services companies report the highest rate of optimism, with 72% reporting feeling more optimistic. Marketing budget.

Allocation 124

Allocation Marketing Budget Forecasting Lead Ranking 124

Top Rank Marketing

JUNE 30, 2023

MediaPost Marketing When Budgets Are Down When it comes to marketing effectively during challenging times, clarity, courage, and connection hold increasing importance in 2023’s era of less, and the Harvard Business Review recently took a look at measures to deliver marketing results and grow business despite economic challenges.

Paid Search Agency 56

Paid Search Agency Budget Programs CMO Advertising Agencies 56

Marketing Insider Group

NOVEMBER 9, 2020

Are you feeling pressure on your marketing budget? Budgets are changing but you only need a small investment for big results with content marketing. Marketing Budgets Shifting and Changing. Marketing budgets had been steadily rising, up from $12.3 Marketing budgets had been steadily rising, up from $12.3

Marketing Budget 292

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 292

KoMarketing Associates

FEBRUARY 1, 2022

Sparkpost recently published its “Email in 2022” report, and statistics indicated that most marketers (70%) are now reporting their business performance as better overall compared to last year. In addition, 63% claim that their budgets and priorities reflect pre-COVID levels.

Customer Satisfaction 209

Customer Satisfaction CMO Marketing & Strategy Statistics 209

6sense

DECEMBER 1, 2021

Editor’s Note: CMO Coffee Talk is an open space for more than 1,300 CMOs to come together weekly with their peers and discuss timely, crowd-sourced topics. Matt Heinz of Heinz Marketing co-hosts these dynamic, illuminating conversations with 6sense CMO Latané Conant. . The CMO discussion revealed a few best practices: .

CMO 62

CMO Peer-to-peer Budget Programs Organization 62

B2B Marketing Directions

OCTOBER 9, 2022

Source: "The CMO Survey" (Christine Moorman, 2022) (This month's Research Round-Up continues my review of selected B2B findings from the September 2022 edition of "The CMO Survey." In last month's Research Round-Up post , I discussed some of the major findings in the latest edition of "The CMO Survey."

CMO 52

CMO Customer Surveys Analytics Research 52

The Marketing Blender

APRIL 5, 2022

Typically, it requires a lot of content, quite a bit of research, and a healthy budget. For example, when it comes to setting a Google Ads budget, this will vary depending on what keywords you’re targeting, who else is operating in the same ad space, and what resources you have available. Outsource your marketing efforts.

Paid Content 52

Paid Content CMO Marketing Automation Services Advertising Agencies 52

Bluetext

MARCH 6, 2024

1 worldwide by revenue in the Gartner® Market Share report. How do you develop and implement efficient processes to maximize results while managing marketing budgets cost-effectively? The post In the Line of Brand Fire – Tales from a CMO Firefighter: CMO Damien Enderle on Digital Doorways appeared first on Bluetext.

CMO 26

CMO Branding Brand Identity Marketing Budget 26

B2B Marketing Directions

OCTOBER 10, 2021

This is the second of three posts discussing some of the B2B-specific findings of the August 2021 edition of The CMO Survey. In this post, I'll discuss what The CMO Survey reveals about the state of digital marketing in B2B companies. of their total marketing budget on digital marketing activities.

Digital Transformation 52

Digital Transformation CMO Customer Surveys B2B 52

6sense

FEBRUARY 17, 2022

Editor’s Note: CMO Coffee Talk is an open space for more than 1,300 CMOs to come together weekly with their peers and discuss timely, crowd-sourced topics. Matt Heinz of Heinz Marketing co-hosts these dynamic, illuminating conversations with 6sense CMO Latané Conant. . Coming Up on CMO Coffee Talk… .

ROAS 62

ROAS CMO Peer-to-peer Allocation 62

Marketing Insider Group

SEPTEMBER 2, 2020

Siloed from other major departments, such as finance, technology, and HR, there was little collaboration or visualized long-term data to report on. By developing a comprehensive strategy that hits on the CEOs agenda, CMOs become a partner and co-own future growth with key stakeholders. Plan a campaign. Marketing is an investment.

Advertising Agencies 338

Advertising Agencies Planning Paid Search Agency CMO 338

Marketri

APRIL 4, 2024

They have one person and some tools, but key skill sets are missing, starting with a professional capable of marketing strategy and planning, which is typically done by a CMO. Experienced marketing leadership in the form of a CMO is only one of the many key roles needed to effectively market a B2B company today.

Marketing Automation Services 118

Marketing Automation Services Budget Programs Work Management B2B Marketing 118

KoMarketing Associates

NOVEMBER 24, 2020

Merkle recently published its “Digital Marketing Report” for Q3 2020, and statistics show that mobile organic search visits were up 33% year-over-year in the third quarter, but down from the 35% recorded in the second quarter. Google organic search visits to company websites continue to increase in general, according to the report.

Organization 256

Organization Trends Gartner Mobile Marketing 256

Martech Advisor

DECEMBER 26, 2019

And what skills do CMOs need today to be successful? Being the CMO is an entirely holistic job. In fact, all of this makes being a CMO pretty good training for the future CEO. If you’re a marketer, you might think that becoming a CMO is the ultimate accomplishment, the thing that we are all striving for.

CMO 65

CMO Training ROI Enterprise Management 65

KoMarketing Associates

DECEMBER 29, 2020

Dentsu recently published the results of its 2020 CMO Survey, and statistics showed that 24% of CMOs based in the U.S. Globally, approximately 25% of CMOs were affected, and 7% are facing an existential threat. Budgets have also been impacted by the pandemic, but there has been less of an affect on U.S. In the U.S.,

Customer Surveys 271

Customer Surveys Forrester CMO Custom Publishing 271

KoMarketing Associates

OCTOBER 6, 2021

Allocadia recently conducted its “How Today’s CMO Can Leverage ROI to Prove Growth” report, and data suggested that 75% of marketing leaders believe their pandemic strategies were effective. Now, new research suggests that they were able to overcome many of the obstacles associated with the pandemic.

Marketing & Strategy 156

Marketing & Strategy Marketing Strategy Effectiveness Planning 156

Martech

MAY 31, 2023

In the B2B marketing space, 70% of marketing executives expect digital marketing budgets to increase slightly or significantly this year. While 19% of marketers in general expect a significant increase, 24% of executives expect budgets to significantly grow. Personalization and content generation lead the use cases. In your inbox.

Marketing Budget 122

Marketing Budget Budget Programs B2B Marketing B2B 122

Marketing Insider Group

OCTOBER 28, 2015

Ambitious CMOs focus on building credibility for their team. Some wonder if CMOs have what it takes to become the next CEO. Actually, I read a report this week that points out that even these ambitions are too low. The Report – When and How Does Board-Level Marketing Experience Impact Firm Performance? Is that enough?

CMO 100

CMO Gartner Case Studies Paid Search Agency 100

Sword and the Script | B2B

SEPTEMBER 10, 2019

Here are some of the findings that stood out for me: 1) Senior marketers expect budgets to grow. Overall, most marketers expect their budgets to grow by 8.7% Actual budgets have grown by 6.3% In terms of the overall company-wide budget, marketing accounts for about 12%. 2) Where marketers are spending their budget.

CMO 65

CMO Advertising Benchmark Customer Surveys B2B Marketing 65