Avitage

MARCH 28, 2013

The opening lines, and most of the lines that followed, really grabbed my attention: “Marketers spent more than $40 billion on custom media in 20111. B2B marketers are allocating one-third of their budgets to content marketing, and more than half plan to increase content marketing spending in 20132.

Allocation 120

Allocation Webcast Content Case Study 120

Avitage

MARCH 28, 2013

The opening lines, and most of the lines that followed, really grabbed my attention: “Marketers spent more than $40 billion on custom media in 2011. B2B marketers are allocating one-third of their budgets to content marketing, and more than half plan to increase content marketing spending in 2013.

Allocation 120

Allocation Webcast Curation Content 120

sagefrog

NOVEMBER 14, 2023

The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience. In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Directive Agency

FEBRUARY 28, 2022

This guide will help you understand what B2B SEO and B2C SEO are by defining each and and outlining all the pros, cons, importance, and scenarios where one would implement specific strategies and tactics. SEO for B2B SaaS is implementing SEO strategies and tactics to increase organic traffic on a SaaS company website. What is B2C SEO?

SEO 52

SEO Lead Ranking Comparison Ideal Customer Profiles 52

Kevin Indig

SEPTEMBER 4, 2023

Low ARPU (Average Revenue Per User) makes advertising or outbound sales too expensive for buyer/seller marketplaces. Retail marketplaces can scale on advertising but lean on SEO to diversify growth channels and make marketing spend sustainable. It’s like funnel optimization, just broader. What metrics are critical?

SEO 59

SEO Effectiveness Aggregators Product 59

Velocity Partners

JUNE 20, 2023

It’s processed in the part of our brains called the amygdala — an amazing bit of kit: In a matter of microseconds it contextualizes an immediate threat against our entire lived experience and decides a course of action: stay and fight or flee. It’s on you to find ways marketing can help. So what do you do?

B2B Marketing 86

B2B Marketing Urgency Marketing B2B Paid Search Agency 86

The ABM Agency

JANUARY 15, 2021

For some B2B companies, the 2021 marketing budget has increased due to the ongoing COVID-19 pandemic. Dollars usually spent on trade shows, in-person events, and travel expenses are up for grabs; the sales team is working virtually, spending less cash on entertaining potential clients. Content Creation: 30%.

Budget Programs 52

Budget Programs Paid Content Paid Search Agency Marketing Budget Creation 52

KEO Marketing

JUNE 29, 2017

This year, it continues to meteoric rise among B2B and B2C companies alike, who are using it to connect with customers and make sales. digital marketing spend is predicted to reach almost $120 billion. Use Marketing Automation . Nowadays, 49% of businesses are using marketing automation, according to emailmonday.

Sales Management 48

Sales Management Account Based Marketing Paid Search Agency Allocation 48

Valasys

MARCH 2, 2020

The term remarketing covers all the strategies that bring the customers to the website to complete the buying process. Read more on How Omnichannel Reputation management Assists in B2B Branding. This includes the evaluation of an increase in sales, audience profiles, conversions, and attribution.

Paid Content 59

Paid Content Conversion Effectiveness Top of Funnel 59

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. Multiple stakeholders and longer decision-making processes bring unique challenges, and the how-to tips everywhere online are mostly irrelevant in B2B industries.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Computer Market Research

SEPTEMBER 29, 2017

A performance-based MDF program is the backbone of a stable and healthy distribution sales channel. Performance-based MDF Program provides your company with the flexibility and workforce to reach end-customers in geographical locations and market segments that your direct sales cannot reach while validating their performance.

Allocation 60

Allocation Demand Generation Agencies POS Top of Funnel 60

Crimson Marketing

NOVEMBER 10, 2015

“Content marketing, or pull marketing, is the fastest growing trend” in digital marketing solutions, claims Gilad, who says it is “actually delivering more leads that lead to more sales than any other channel…in the marketing mix.” Gilad de Vries leads corporate development and products for Outbrain.

Lead Scoring 100

Lead Scoring Lead Ranking Banner Ads Marketing Strategy 100

markempa

OCTOBER 27, 2014

Tweet The ultimate goal of B2B marketing and lead generation is to help the sales team sell. Marketers spend a lot of time and effort creating inbound leads but struggle getting those leads to convert into customers after they hand them off to sales. That’s the question. Go beyond what they expect.

Conversion Rate 120

Conversion Rate Lead Scoring Lead Ranking Ideal Customer Profiles 120

ViewPoint

MARCH 6, 2012

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. She has produced hundreds of white papers, case studies and eBooks for a range of organizations, including some of the world's leading technology companies.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Crimson Marketing

NOVEMBER 10, 2014

Analyzing Influence: Acknowledging the ongoing challenge of determining attribution, Lance shows how his team uses analysis of digital and physical marketing efforts to determine where to allocate budget and energy, and explains why he and some other CMO’s prefer “last touch” to the popular Sales Force influence model.

Budget Programs 100

Budget Programs Enterprise Management CMO Planning 100

Marketing Insider Group

FEBRUARY 3, 2021

Content agencies hire expert writers who can persuade, inform, and attract search engines in the process. You might think that hiring a content marketing agency is only for giant corporations. Here’s why: Image via The Center for Sales Strategy. Content Agencies Bring Quality to the Table. Highly technical subject matter.

Marketing Agencies 2 271

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 271

Buzz Marketing for Technology

NOVEMBER 21, 2012

Their hero imagery is used strategically, the calls-to-action are prominent, and simple, actionable navigation jump-starts the shopping process. B2B marketers spend copious amounts of money driving traffic to their website, but spend next to nothing on converting said traffic. 2) Start testing, seriously.

B2B Marketing 100

B2B Marketing B2B Buying Cycle Paid Search Agency 100

ClickZ

AUGUST 26, 2020

Gartner has a nice illustration of the complexity of this process below: So, we have the problem… What’s the solution? These are 15 minute explainer videos delivered by senior executives (non-sales lead) covering 15 key areas (one per minute). . Sounds dreamy right, but how can you be confident in your choices?

Gartner 98

Gartner Marketing Budget Budget Programs Spending 98

Marketing Insider Group

APRIL 3, 2012

On average, B2B marketers employ eight different content marketing tactics to achieve their marketing goals. The top tactics include: article posting (reported by 79% of respondents). case studies (58%). Marketers, on average, spend over a quarter (26%) of their marketing budget on content marketing.

Cost 100

Cost Peer-to-peer Content Marketing Budget Creation 100

B2B Marketing Directions

JUNE 12, 2022

Revenue marketing has been around for more than a decade, so it's not surprising that 91% of the survey respondents said they were familiar with the concept. The primary areas of marketing spending - The top three areas selected by survey respondents were content creation (44%), webinars (37%) and SEO/SEM (32%).

Top of Funnel 52

Top of Funnel B2B Marketing Research Cost Per Click 52

ClickZ

JULY 22, 2019

At a minimum we should be tabulating these insights and updating our personas, but you start to get real value when you can add these insights into your CRM and marketing automation tools and start to adjust your marketing campaigns based on these insights. Watch the full webinars for more insight and case studies on each.

Paid Content 98

Paid Content Paid Search Agency Cost per Acquisition Ideal Customer Profiles 98

The Point

NOVEMBER 14, 2014

Research firm Software Advice have released their 2014 B2B Demand Generation Benchmark Report , a handy reference for anyone planning 2015 marketing spend. Based on responses from more than 200 BtoB marketing professionals, it provides useful insight on the types of demand gen programs and content that are trending in the marketplace.

Trade Show 100

Trade Show Demand Generation Agencies BtoB Lead Scoring 100

Hubspot

SEPTEMBER 17, 2020

At HubSpot's department-wide marketing team meetings, for instance, we often host customer panels. Plus, McKenzie adds, "Gabby Thomas, our Program Manager for DI&B, always asks whose voice are we not hearing. Kinzie Trompak, HubSpot's Manager of Customer Stories, says, "You'll want to find speakers that are comfortable on camera.

Enterprise Management 101

Enterprise Management Planning Work Management Marketing Management 101

BOP Design

AUGUST 19, 2019

These prospects may not be in a buying stage yet, but by building brand awareness early on, when they are ready to start the buying process, your firm will be a recognized partner. For B2B marketing, building awareness can be all in who you know sometimes. Create Thought Leadership Content with Partners. Contact us today.

Paid Content 68

Paid Content B2B Marketing Webinar Metrics B2B Thought Leadership 68

Choozle

JULY 3, 2019

MG: Shotzr streamlines the ad creative process and drastically improves ad performance by delivering targeted imagery for personalized campaigns, at scale. Marketers spend a good amount of time researching their ideal customer personas and defining parameters to target that audience, but then creative can often be left as an afterthought.

Creativity 40

Creativity Optimization Advertising Agencies Paid Search Agency 40

ClearVoice

SEPTEMBER 19, 2022

Forget about copywriting 101— this is an advanced guide to sales funnel copywriting. Why is funnel copywriting important, you might ask? If you’re getting loads of site traffic but get very little to no sales, then your funnel’s copy needs a bit more oomph! Map out your funnel’s content. I know why.

Top of Funnel 52

Top of Funnel Copywriting Digital Marketing Funnels Funnel Advertising 52

Webbiquity

JANUARY 2, 2013

While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult. Marketing Charts ). Marketing Charts ). Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012. eMarketer ). eMarketer ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Heinz Marketing

MAY 28, 2018

By Matt Heinz, President of Heinz Marketing. About three years ago now we started producing a weekly radio program called Sales Pipeline Radio ,(live every other Thursday at 11:30 a.m. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Work Management 50

Work Management Enterprise Management CMO Marketing Management 50

Webbiquity

DECEMBER 27, 2022

Drumroll please… #10: Why Your B2B Marketing Should Feature Case Studies. Here’s what makes a great B2B case study, and why these matter. #9: B2B marketers spend a great deal of time, effort, and money on top-of-funnel activities to drive website traffic. Yes, it’s an ad.

Top of Funnel 155

Top of Funnel Case Studies Case Study Paid Search Agency 155

Full Circle Insights

FEBRUARY 28, 2021

A Single Source of Truth for Marketing and Sales. Whatever the industry, marketing and sales departments that don’t share a single source of data truth tend to be misaligned because they aren’t operating from the same set of facts. Case Studies. Full Circle Method for Digital Marketing Overview.

Lead Ranking 89

Lead Ranking Sales Management Marketing Attribution Full Circle Insights 89

Rev

OCTOBER 4, 2023

Wouldn’t it be great if you could just create a product, launch a landing page and then watch the sales start rolling in? You’ve got to create demand for your product before you can expect any sort of sales. Demand creation is the process of creating or fostering demand for a product or service. Sounds good?

Ideal Customer Profiles 78

Ideal Customer Profiles Sales Management Demand Top of Funnel 78

Terminus

NOVEMBER 11, 2019

For those not familiar with the term, account-based marketing (ABM) is an end-to-end go-to-market strategy designed to focus a majority of marketing, sales, and customer success efforts on the accounts with the highest likelihood of success through data-driven targeting and personalization programs at scale.

Account Based Marketing 20

Account Based Marketing ABM Ideal Customer Profiles Churn Rate 20

QuanticMind

AUGUST 29, 2018

Think tectonic shifts in global markets, which make it difficult for brands to set marketing goals that will remain meaningful amid the shifts. Future performance on marketing spend is tough to predict given some of the changes happening right now. Digital Growth Strategy: Two Case Studies.

Marketing & Strategy 40

Marketing & Strategy Marketing Strategy Planning Paid Search Agency 40

Hubspot

JUNE 28, 2016

We emphasize the importance of creating content to give your buyers the information they are looking for, while simultaneously establishing you as the “expert” on the subject matter they are searching for, resulting in building trust in the process. 2) "Inbound Marketing is an Internet ‘fad’ that will pass.”. But there’s the catch.

Marketing Automation Services 53

Marketing Automation Services RFP Word of Mouth Planning 53

Contently

DECEMBER 14, 2022

You want quality leads within your ideal customer profile (ICP) that are ready to talk to sales. While you know content is integral to your lead nurturing strategy, you need more tangible results from your content marketing teams. They are qualified prospects ready to buy and willing to talk to sales. The end goal?

Top of Funnel 158

Top of Funnel Ideal Customer Profiles Marketing & Strategy Digital Marketing Funnels 158

Madison Logic

MARCH 26, 2024

The answer to overcoming these challenges is a data-driven, full-funnel account-based marketing (ABM) strategy to identify and prioritize key accounts, surround all buying committee members with relevant content and messaging that resonates with them, and measure and optimize your approach for higher impact and return on investment (ROI).

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

Only B2B

FEBRUARY 1, 2023

Lead Generation Driven By Digital Marketing Online marketing strategies are used in the process of “inbound lead generation” to entice clients with useful and pertinent material. Additionally, they might aid in generating a profitable return on your marketing spend. What is a Lead?

Lead Generation 117

Lead Generation Paid Content Inbound Marketing Lead Scoring 117