markempa

NOVEMBER 17, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. If youre supporting multiple sales channels with lead generation, youll probably like this case study by MarketingSherpa. Share your comments.

B2B Sales 120

B2B Sales Lead Generation Sales Leads Sales Qualified Leads 120

markempa

NOVEMBER 22, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Response Rate 120

Response Rate Lead Generation BtoB Telemarketing 120

Industrial Marketing Today

JUNE 22, 2012

I have had many conversations where I have heard the other person tell me that they’ve never had to actively market their products and services before. Obviously, those channels have dried up, otherwise we wouldn’t be having a conversation about needing my industrial marketing consultation in the first place.

Top of Funnel 60

Top of Funnel BtoB Buying Cycle Advertising Funnels 60

Biznology

JULY 19, 2018

We help clients envision – and then deliver – more powerful customer and prospect journey experiences across their full life cycle and across all channels, using advanced data and automation technology. Q: You and your Verizon client recently won a silver PRO Award from Chief Marketer.

Automation 144

Automation B2B Marketing Advertising Agencies Cost per Acquisition 144

Industrial Marketing Today

JANUARY 14, 2011

Thriving in today’s content-driven online marketing world, demands that you think like a publisher. That’s the battle cry among content marketers. Build a larger base of loyal customers and spread the word via social media channels. For more, visit Indium’s blogs and their YouTube channel.

Content Marketing 60

Content Marketing High Quality Lead Planning BtoB 60

markempa

NOVEMBER 18, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. BtoB Online: E-mail testing MarketingSherpa just released their annual report on e-mail marketing.

Lead Generation 120

Lead Generation Relevance Resources B2B Marketing 120

Paul Gillin

JANUARY 24, 2013

. “A lot of attention has been focused on social media’s capacity to aid in awareness, marketing and positive brand perception,” said co-author Paul Gillin, “but little has been written to date about its dark side. Attack of the Customers is available through major online retail outlets and in Amazon Kindle format.

Press 50

Press Peer-to-peer Amazon BtoB 50

Industrial Marketing Today

OCTOBER 2, 2010

The old email marketing strategy of batch and blast or spray and pray is no longer effective. However, there’s no denying the low cost of email marketing. Therefore B2B and industrial marketers continue to favor email marketing over other direct marketing channels.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

markempa

APRIL 3, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Link: Redmond Channel Partner Online | Feature: Reaching the Decision Maker. The first part is finding them, the second is engaging them.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

B2B Marketing Zone Posts

JULY 9, 2009

Three steps for B2B marketers to build a personal social media presence - Chris Koch , June 26, 2009. Content Marketing Today , June 26, 2009. BtoB Leading Edge: 10 Sharp Tips taken from the Cutting Edge Demand Generation Virtual Conference - Modern B2B Marketing , June 24, 2009. June 4, 2009. Hot Topics. Twitter (35).

Social Media 40

Social Media Twitter Social Marketing B2B Marketing 40

markempa

NOVEMBER 15, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Marketing Strategy Marketing & Strategy Webinar Metrics 120

markempa

NOVEMBER 14, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. So the challenge is connecting website log file data (analytics), with marketing data (inquiries) and then connecting them with the sales process.

Lead Generation 120

Lead Generation Analytics Generation Google 120

MLT Creative

NOVEMBER 1, 2011

If you choose to attend, you have a rare opportunity to explore new technologies and business models in areas ranging from online commerce and social media to gaming, interactive advertising, entertainment, and many more! November 3, Vermont Web Marketing Summit. November 9, B2B Marketing Conference 2011.

Top of Funnel 40

Top of Funnel B2B Marketing Advertising Agencies Enterprise Management 40

markempa

JULY 13, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. B2B trends seem to be leaning in the direction of podcasting as another marketing channel according to Podcast Alley a.

Lead Generation 120

Lead Generation Purchase B2B Thought Leadership Generation 120

Webbiquity

FEBRUARY 21, 2011

While social media is the flashy show horse of online marketing, email remains the solid workhorse. According to recent research , 92% of marketers consider email to be one of their “most important marketing tools” and 54% plan increased spending on it in the coming year. Email Marketing Tips and Tactics.

Marketing Budget 100

Marketing Budget Email Marketing Tactics Tips 100

Webbiquity

JANUARY 19, 2011

Great content naturally attracts links, but Matt Malden points out ways to go beyond that by blogging, sending a regular email newsletter, using Twitter, social networks, YouTube and other sites to expand your online presence. Social Media Affecting BtoB Buying Behavior by The Proactive Report. Tweet about the video.

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

Ambal's Amusings

AUGUST 27, 2009

In addition to consulting, Mac conducts marketing workshops and seminars, writes regularly for leading marketing and business publications, is the publisher of Sales Lead Report, a newsletter with more than 15,000 subscribers, and Sales Lead Insights , his B2B marketing blog. ” Mac McIntosh's Tip.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

B2B Marketing Zone Posts

JUNE 9, 2010

BtoB 2010 Lead Generation Guide - B2B Lead Generation Blog , May 24, 2010 BtoB Magazine just published their 2010 Lead Generation Guide. The guide contains information about trends, expert columns, market statistics and vendor lists. Inbound Marketing (54). Inbound Marketing and SEO: If You Build It, Will They Come? ,

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40

Online Marketing Institute

JULY 31, 2009

BtoB magazine and the Sales Lead Management Association reported last week that 45.4% of the 273 corporate marketers they surveyed in May 2008 plan to increase spending on lead-generation programs in the second half of 2008. Keep the conversation going -- I appreciate hearing the different perspectives!

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

The ROI Guy

SEPTEMBER 17, 2010

Friday, September 17, 2010 Leaders indicate Growing Investment in Smart Digital Content The migration of B2B marketing budgets from traditional marketing vehicles toward digital channels continues according to a study by Booz & Co. Alinean recognized by BtoB Magazine’s as one of To.

Marketing Budget 40

Marketing Budget ROI Budget Programs Work Management 40

Webbiquity

NOVEMBER 28, 2011

Study: 93% of B2B Marketers Use Social Media Marketing by Social Media B2B The always insightful Adam Holden-Bache reports that according to research from BtoB Magazine , “B2B marketers overwhelmingly favor ‘the big 3′ social media channels, with LinkedIn being the most-used channel (72%).

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100