Golden Spiral

APRIL 18, 2019

Understanding these two essentials will empower you to more effectively develop and market products in the B2B tech world. platform for value-added HIM experiential education featuring multiple software applications and corresponding lab lessons. an interactive facility for events, open-source community tools, and education.

Work Management 102

Work Management Marketing Management Research Organization 102

Brandpoint

NOVEMBER 10, 2020

Virtual events are no longer just another lead gen tactic added to an arsenal of marketing assets — they’re now the only option most people have. However, I have continued to network one-on-one during the pandemic. Webinars, online classes, Zoom meetups and full-fledged conferences. while looking for some free swag.

Work Management 149

Work Management Marketing Management Planning Conference 149

Martech

SEPTEMBER 7, 2022

The metaverse will be a 13-trillion-dollar opportunity by 2030, according to a recent report by Research and Markets. That’s a huge market attracting enterprise tech companies and investors alike. B2B marketers can no longer dismiss virtual worlds and immersive technology as tactics solely dedicated to consumer campaigns.

Enterprise Management 112

Enterprise Management B2B Marketing B2B Marketing Management 112

Sprout Social

SEPTEMBER 2, 2020

This might not seem like breaking news, but it’s telling given Instagram’s reputation as a photo-centric network. The good news is that the barrier to entry is lower than ever for businesses looking to get started with Instagram video marketing. What makes Instagram video marketing so compelling?

Video Marketing 145

Video Marketing Brand Identity Branding Best Practices 145

Webbiquity

FEBRUARY 28, 2011

Airline. • Morgan Johnston – Manager Corporate Communication at JetBlue Airways. • Bowen Payson – Manager of Online and Digital Marketing at Virgin America. Nystrom – Digital Marketing Manager – Social Media, Red Bull. • Debbie Weinstein – Senior Director, Global Media, Unilever.

Enterprise Management 100

Enterprise Management Twitter Marketing Management Salesforce.com 100

Convince & Convert

FEBRUARY 17, 2016

70% of companies will create more content this year (according to Content Marketing Institute). Whether it’s a YouTube star, a SnapChat phenomenon, a B2B industry thought leader, or a particularly passionate customers with little audience but a lot of enthusiasm, real people have become the broadcast networks of the modern age.

Advertorials 94

Advertorials Best Practices Paid Search Agency Broadcasting 94

Sprout Social

FEBRUARY 6, 2020

For social marketing professionals, it’s a constant challenge to stay up to date with the latest changes on social media platforms. Your social media strategy is the map that guides your social media marketing plans for the upcoming campaign, quarter or year. Takeaways for Facebook. Instagram updates. Be on time and be seen.

Social Media 144

Social Media Media Buzz Facebook 144

Salesforce Marketing Cloud

JULY 6, 2022

Get strategic with your network 7. Trailblazer Community Explore your interests and join groups to meet and collaborate with Trailblazers from anywhere. Learn in-demand skills, earn resume-worthy credentials, and connect with a community of Trailblazers for mentorship and employment opportunities. Do what you love 3. Brand up 5.

Marketing AI 98

Marketing AI Ad Building Tips Marketing Automation Services 98

Martech

FEBRUARY 3, 2023

I have two distinct voices in my head: One that is craving the in-person networking, excitement and sheer adrenaline of large-scale events. You may fall on one side of this equation, the other or land somewhere in between, but there is no denying that events will continue to be an important avenue for marketing professionals.

Marketing AI 88

Marketing AI Advertising Agencies Planning Broadcasting 88

ClickZ

NOVEMBER 22, 2019

Areas where chatbots can be used – Sales inquiries, pre-sales support, post-sales support, self-service knowledge, customer support, self-help/self-service, shopping assistance, training and education, and lots more on a 24/7 basis. What do customers expect when communicating with a brand? Does it require coding? Customization.

CMS Development 132

CMS Development Tools Case Studies Paid Search Agency 132

Buffer

APRIL 6, 2023

LinkedIn has a reputation for being a professional networking platform where users can learn about the latest industry trends. Writer and marketer Anjali Oberoi’s LinkedIn profile has the “Follow,” button because she’s enabled Creator Mode.

Features 126

Features Linkedin Newsletter Profiling 126

Chris Koch

SEPTEMBER 18, 2009

For marketers trying to figure out where to put their resources into social media marketing, the horse race looks more like a crapshoot. These brands all start to sound the same and there are so many variables at play—the usual business stuff like VC funding, marketing, strategy, management, funding, M&A, etc.

Social Media 100

Social Media Viral Marketing Tools Media 100

Chris Koch

SEPTEMBER 18, 2009

For marketers trying to figure out where to put their resources into social media marketing, the horse race looks more like a crapshoot. These brands all start to sound the same and there are so many variables at play—the usual business stuff like VC funding, marketing, strategy, management, funding, M&A, etc.

Social Media 100

Social Media Viral Marketing Tools Media 100

Thinkers360

DECEMBER 29, 2024

Thought Leaders & Influencers: To join the worlds largest opt-in B2B thought leader community and influencer marketplace, participate in our leaderboards, earn credentials, and curate, amplify and monetize your personal brand Sign-up today for free ! Toda semana, por Maurcio Magaldi Suguihura e convidados.

Marketing AI 143

Marketing AI Enterprise Management B2B Thought Leadership Thought Leadership 143

ClickZ

JANUARY 20, 2020

30-sec summary: 60% of Instagram users say they have discovered products through the platform and have been more open to purchasing them – this makes it essential for ecommerce businesses to get serious about their Instagram marketing. More stats, tips, tools and their combinations that can benefit Instagram marketing for ecommerce.

eCommerce 141

eCommerce Marketing & Strategy Marketing Strategy Planning 141

Content Marketing Institute

DECEMBER 3, 2018

Many brands leverage content marketing to generate qualified leads and boost sales. In fact, content marketing generates over three times more leads as outbound marketing and costs 62% less. When your goal is to generate leads, you need to incorporate that objective into an effective content marketing strategy.

Sales Qualified Leads 111

Sales Qualified Leads Lead Scoring Lead Ranking Marketing Qualified Leads 111

Adobe Experience Cloud Blog

MARCH 5, 2021

The Architect: recognizing a company that has unified its content and marketing strategy to streamline the digital customer journey delivering personalized, relevant content to the right audience at the right time to achieve measurable impact and lift to business results. Foxtel broadcasts a new culture of personalization.

Enterprise Management 115

Enterprise Management Work Management Marketing Management Mobile Advertising 115

Single Grain

MAY 12, 2020

Over the past few years, content marketing has undergone a huge transformation, and video has emerged front-and-center. Especially in the age of mobile marketing, many smartphone users find engaging types of video content difficult to resist. Many marketers believe that it's easier to produce blogs, case studies and even white papers.

Paid Content 145

Paid Content Video Marketing Top of Funnel Webinar Metrics 145

Convince & Convert

AUGUST 31, 2010

It’s a great place to broadcast and get some quick tidbits, but let’s face it, unless you’re creating spiritual and motivation tweets, it’s hard to have substance in 140 characters (or less – if you’re looking for a retweet). Twitter doesn’t really bring out a conversation.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Hubspot

JUNE 29, 2020

When you think about social media marketing, what's the first platform that comes to mind? For many marketers, it's probably Facebook or Instagram. Marketing case studies usually focus on specific verticals, industries, or solutions. That's not easy to do anywhere else," says Vivian Chen of NerdWallet's Brand Marketing team.

Case Studies 101

Case Studies Case Study Paid Search Agency Linkedin 101

Webbiquity

FEBRUARY 10, 2015

Or have too many social media marketing statistics.” Image credit: Business 2 Community. How effective is social media in comparison to other digital marketing channels? How does B2B social media marketing differ in effectiveness from B2C use? 54% of B2B marketers said they have generated leads from social media. (

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

Single Grain

APRIL 29, 2021

million in the Ethereum blockchain network: Blake Jamieson , a 36-year old Brooklyn artist, made over $46,000 in six weeks selling NFTs of his artworks: Just a few hours left on this @SuperRare auction! The NFT market has leaped 2,100% to $2 billion in sales within the first three months of 2021. What Are Non-Fungible Tokens (NFTs)?

Demand Generation Agencies 113

Demand Generation Agencies Paid Search Agency Advertising Agencies Marketing Agencies 1 113

Biznology

NOVEMBER 20, 2012

If you only give to the people and the community around you and never ask for help or for favors, people might still like you but they’ll never feel the sort of intimacy and humanity needed to really connect with you in a profound way. You’re allowed to market your tenants!

Social Media 80

Social Media Spending Ad Building Media 80

Sprout Social

SEPTEMBER 1, 2021

The sheer amount of performance data available often leaves marketers overwhelmed. Share of voice (SOV) is a metric that illustrates your place in the market, making it a great place to start. Share of voice is a measure of the market your brand owns compared to other brands in the same industry. How to measure share of voice.

Paid Content 145

Paid Content Social Media PPC PR 145

Go Beyond SEO

AUGUST 23, 2021

The need for video marketing in your marketing strategy has exploded on the internet. Why to Prioritize Video Marketing Whenever Possible . Prioritizing videos for your marketing efforts may not make much sense to you if you haven’t done it before. Video marketing is only going to increase in scope and frequency.

Video Marketing 88

Video Marketing Marketing & Strategy Marketing Strategy Planning 88

Hubspot

MAY 11, 2021

Which leaves many marketers wondering: Which one is more worth my time? Clubhouse vs. Podcasts: Which Should Marketers Use? But] podcasts need to be fully incorporated into your marketing campaigns and amplified across every channel to be effective — including blog posts, social media, landing pages, and ad retargeting.".

Work Management 101

Work Management Paid Search Agency Tips Marketing Management 101

Salesforce Marketing Cloud

JUNE 21, 2022

The basics of event marketing. So how do you build an experience that excites, educates, and engages attendees – both in person and virtually? Event marketing caters to the attendee. Make sure to curate space for networking in your agenda, both as standalone mixers and within programming. Not for seats in a breakout room.

Planning 98

Planning Lead Ranking Lead Scoring Business 98

EveryoneSocial

AUGUST 13, 2018

Initially, the concept began as the natural outgrowth of educative marketing—the concept of developing relationships with prospective customers by engaging them with non-promotional and industry oriented conversations. But all of these things can (and should) be achieved through classic content marketing as well. Authentic PR.

Thought Leadership 68

Thought Leadership Paid Search Agency Companies PR 68

SnapApp

AUGUST 31, 2017

Though this shift might seem minor, it greatly impacts how marketing teams operate, sales teams engage, and how purchase decisions are ultimately made. . For B2B marketing and sales teams to continue finding success, they must be able to identify, acknowledge, and respond to the generational differences of today’s new buying committees. .

Sales Management 112

Sales Management Paid Content Buy Top of Funnel 112

ClearVoice

AUGUST 3, 2021

Communication methods have radically changed recently and have created a conflicting environment of emotions, regardless of sided views. Now more than ever, journalists need to rely on a sense of community of professional groups and organizations made up of fellow journalists for personal and professional support.

Organization 80

Organization Press Ethics Thought Leadership 80

Ambal's Amusings

SEPTEMBER 1, 2009

We have invited Russell Sparkman, co-founder of Fusionspark Media and event co-producer of New Media 2012 to share his thoughts on New Media and Content Marketing. However, today, the work that we do can best be described in the following terms: Content Marketing, Custom Publishing, Branded Content, Inbound Marketing and Social Media.

Content Marketing 100

Content Marketing Media Work Management Storytelling 100

ClearVoice

APRIL 9, 2020

From articles and podcasts, to infographics and white papers, there are dozens of content types available to marketers to reach their target audiences, keep their editorial presence fresh and align with the needs of their consumer base. Marketing content should speak to your #buyerpersonas, stages in your funnel and align with campaign goals.

Top of Funnel 119

Top of Funnel Inbound Marketing Paid Search Agency Work Management 119

Vidyard

JUNE 8, 2017

To help you learn from this awesome medium, I wanted to look at what the most popular video podcasts have going for them, and understand how you can apply this to your marketing efforts. Business was separated from Health, which was separated from Education. That’s a big audience. TED Talks – Not Just a YouTube Phenomenon.

Video Marketing 67

Video Marketing B2B Thought Leadership Business Broadcasting 67

ConvertKit

JANUARY 10, 2022

You educate and inspire your students, produce unique content, and plot new ways to change the world. Automating your marketing helps you multitask, but it’s understandable if your first impression is that it’ll feel impersonal. Email automation lets you set up marketing sequences once that run while you work on everything else.

Template 75

Template Automation Business Landing Pages 75

Spiralytics

MAY 30, 2024

This level of engagement provides a golden opportunity for marketers and entrepreneurs like you to expand their reach and connect with a highly active online audience. But with the plethora of social media platforms available in the Philippines, where should you focus your efforts to maximize your marketing impact?

Social Media 62

Social Media Media Paid Search Agency Advertising Agencies 62

Sprout Social

OCTOBER 1, 2019

Because according to recent social media statistics , LinkedIn is booming right now in terms of user growth and new features for marketers. Recently, LinkedIn themselves clued marketers in on the platform’s best practices and how to thrive in the wake of the latest LinkedIn algorithm. What new marketing tools can you recommend?”.

Linkedin 110

Linkedin Case Studies Custom Publishing Tagging 110

Single Grain

NOVEMBER 16, 2023

If you are looking to drive high-value MQLs and raise the CLV of your SaaS organization, you need a killer SaaS content marketing strategy. Content marketing allows companies to educate their target audience about the benefits, features, and functionalities of their products to elevate your SaaS sales.

Paid Content 98

Paid Content Enterprise Management Webinar Metrics Work Management 98