KoMarketing Associates

JUNE 19, 2018

As I was relaxing this weekend and watching a few of the matches on TV, I couldn’t help but to notice some striking similarities between the World Cup and something I am much more familiar with – B2B content marketing strategy. Qualifying. When the qualifying tournaments concluded, the 32-team field was set for competition.

B2B Marketing 129

B2B Marketing Content Marketing Planning B2B 129

Tomorrow People

MARCH 13, 2018

Because it’s not something separate to other channels any more; it’s the core of any successful content marketing strategy. Share your content marketing findings early. Your content marketing agency can take these results and run with them. Let the market tell you what’s working. The A-frame layout.

Planning 232

Planning Marketing Budget Creation Advertising Agencies Marketing Budget 232

ClearVoice

JANUARY 2, 2024

Content marketing often yields a higher Return on Investment (ROI) than traditional advertising, especially as the marketing landscape shifts towards digital, customer-centric approaches. This guide will cover why content marketing delivers better ROI than traditional advertising and its potential to drive business growth.

ROI 52

ROI Advertisements Advertising Marketing Automation Services 52

Convince & Convert

FEBRUARY 21, 2014

» Social Pros Podcast blogging brand communities community management content creation content marketing digital marketing social media Social Media Marketing social media monitoring social media strategy Social Pros' Please support them; we couldn’t do it without their help! Read the whole entry. »

Broadcasting 128

Broadcasting Communities Social Media Mobile Marketing 128

Anyword

JANUARY 4, 2022

One way to achieve this is through content marketing. In order to understand how best to leverage content marketing, it’s vital to understand what it is, what benefits it can offer you, and how to use it best for optimized results and better revenue! Read on to find out more about this marketing method.

Content Marketing 52

Content Marketing Planning Work Management Marketing Management 52

Tomorrow People

NOVEMBER 9, 2018

Content marketing is a growing sector, but are increased budgets leading to better outcomes? This blog summarizes some recent research from the Content Marketing Institute. Rising stars, by contrast, are where the action is: high-growth marketspaces with market share there for the taking.

Paid Content 136

Paid Content Advertising Agencies Spending Paid Search Agency 136

Tomorrow People

FEBRUARY 6, 2018

Working with a content marketing agency isn’t all skinny jeans, free coffee and frolics. Writing a content marketing brief can bring out the villain in all of us. Learn how to superpower your content. The best content marketing briefs use vivid language that brings the subject to life.

Paid Search Agency 149

Paid Search Agency Advertising Agencies Ad Agencies Top of Funnel 149

Webbiquity

FEBRUARY 28, 2023

The increasing use of personalization has been one of the most prominent overall eCommerce trends over the past couple of years, and will increasingly affect B2B marketing practices as well. Nina Petrov is a content marketing specialist, passionate about graphic design, content marketing, and the new generation of green and social businesses.

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

Convince & Convert

MAY 9, 2024

Here’s a bit of trivia to use with your non-marketing friends: the word podcast comes from the combination of two words: iPod + broadcast. Unlike iPods, podcasts have grown into a steady channel that brands and creators continue to invest budget in for both production and sponsorship costs as part of their marketing plans.

Branding 107

Branding Brand Identity Advertising Agencies Allocation 107

Anyword

JANUARY 4, 2022

One way to achieve this is through content marketing. In order to understand how best to leverage content marketing, it’s vital to understand what it is, what benefits it can offer you, and how to use it best for optimized results and better revenue! Read on to find out more about this marketing method.

Content Marketing 40

Content Marketing Planning Work Management Marketing Management 40

ClearVoice

JULY 18, 2023

Both content marketing and traditional advertising fall under the global umbrella of “marketing.” Let’s take a deep dive into content marketing vs. traditional advertising in finance. Today, businesses have another option: content marketing. Plus, how to decide which is best for your company.

Advertisements 52

Advertisements Advertising Top of Funnel Paid Search Agency 52

Convince & Convert

JANUARY 19, 2015

According to Content Marketing Institute and MarketingProfs research, 50% of B2B content marketers say they struggle to create content consistently. 44% of B2C content marketers say the same. But, you have the solution to that problem sitting all around you.

Trends 164

Trends Content Marketing Paid Search Agency Television marketing 164

Tomorrow People

OCTOBER 24, 2017

There are some truly inspirational brands out there in the world of content marketing. fearless content marketing spanning both B2B and B2C organisations. content marketing strategy. content marketing strategy. Community building is a crucial part of its content marketing strategy.

Marketing & Strategy 147

Marketing & Strategy Marketing Strategy Content Marketing Planning 147

Brandpoint

MARCH 26, 2020

What’s more, we can expect to see 8 million broadcast airings of political ads in 2020, with 2.5 The post 4 Ways that Content Marketing Can Help you Gain Coverage in an Election Year appeared first on Brandpoint. million more ads than 2018. And that’s a win for you and your client!

Paid Content 136

Paid Content Paid Search Agency Planning Content Marketing 136

ClearVoice

SEPTEMBER 4, 2020

Finding reliable content marketing statistics and data on which you can base your marketing decisions can be difficult — but it’s not impossible. Use this list of research and data to help you make wise and informed content marketing decisions. Content marketing statistics for SEO. eMarketer ).

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Marketing Insider Group

OCTOBER 28, 2020

This allowed her to perfect the mop, understand its benefits, and sell the product to her audiences genuinely on a live QVC broadcast. If you’re interested in learning more about how a content marketing plan could help your business, reach out to us here. The post What Marketers Can Learn From Watching Classic Movies?

Planning 363

Planning Forrester Work Management Storytelling 363

nDash

NOVEMBER 30, 2020

Sarah Robinson – Freelance PR Consultant, Trainer, and Content Writer . “I I am a freelance writer who provides content marketing solutions in a broad range of industries, from health and fitness, green living, sustainability, small business marketing and SEO. Small business marketing . Digital marketing .

Marketing Budget 64

Marketing Budget Marketing Budget Creation Budget Programs Work Management 64

Marketing Insider Group

APRIL 18, 2017

There are now a wide variety of tools that enable marketers to capture a range of data at particular stages in their marketing campaigns. Gone are the days of mass, untargeted broadcasting. The digital age has brought about widened reach, The post Why Your Marketing Needs to be Data-Driven appeared first on PureB2B.

Broadcasting 279

Broadcasting Marketing Campaigns Tools 279

Convince & Convert

MAY 19, 2016

Before becoming a successful, results-driven marketing professional at Vision Critical, Nick had a robust career as an award-winning writer for FORTUNE Magazine and a producer at CBC News. Good content is compelling content ; stories that drive interest and action on the part of the reader. Quotes From This Episode.

Top of Funnel 88

Top of Funnel Ad Building Content Marketing Content 88

Integrated B2B

MARCH 26, 2020

A well-designed social media (SoMe) strategy is an indispensable part of your content marketing efforts. B2B social media marketing is all about engaging customers through relevant, value-adding content. Too much content? Good social media marketing goes beyond broadcasting news and views.

Social Media 52

Social Media Social Marketing B2B Marketing Top of Funnel 52

Integrated B2B

MARCH 26, 2020

A well-designed social media (SoMe) strategy is an indispensable part of your content marketing efforts. B2B social media marketing is all about engaging customers through relevant, value-adding content. Too much content? Good social media marketing goes beyond broadcasting news and views.

Social Media 52

Social Media Social Marketing B2B Marketing Top of Funnel 52

Writing on the Web

JANUARY 19, 2012

2012 Content Marketing – how did we get here so fast? I’ve been reviewing my 2011 blog posts, email broadcasts, videos , and taking stock. Content marketing is easier when you can outsource some of the writing and researching to qualified writers. Content Checklist: Don’t Publish Without It.

Planning 100

Planning Marketing Plans Content Marketing Content 100

Brandpoint

OCTOBER 28, 2019

Trend pieces are starting to pop up all over — what clothes are going to be popular next year, the type of shows Netflix will release, election cycle predictions — and it’s the same in the marketing world, as well. Customer needs continue to drive content strategy. Community-based marketing and relationship building.

Top of Funnel 92

Top of Funnel Trends Content Marketing Planning 92

ClearVoice

JANUARY 7, 2020

Once upon a time, content marketers felt comfortable in the knowledge that the adage of “content is king” was both true and enduring. After all, in the content world, it’s all about the eyeballs , right? 4 Key marketing reminders for the 2020 election cycle: 1. Prepare for the big spend.

Paid Content 98

Paid Content Paid Search Agency Ads Content Marketing 98

Stevens & Tate

APRIL 15, 2023

Strategic Digital Content Marketing Content marketing is a vital and effective strategy for your business. However, creating high-quality content requires expertise, but it’s worth the effort. Social media helps establish a bond with your followers and broadcast valuable content.

Marketing Management 104

Marketing Management Marketing Strategy Marketing & Strategy Effectiveness 104

Tomorrow People

APRIL 27, 2022

It’s also why we marketers avoid broadcasting the same message to every customer segment; doing so signifies a generic approach, which wastes time and money. To manage customer heterogeneity, it’s important to have a clearly defined target market. Having an undifferentiated strategy is more cost-effective in the long run.

Work Management 288

Work Management Marketing Management Tips Marketing Analytics Tools 288

Content Standard

APRIL 20, 2018

And as my grandfather would have been excited to see, far from being dead, radio is seeing a resurgence as it evolves alongside content marketing. Airwaves and Marketing Landscapes. In a recent Nielsen study , 93 percent of Americans were found to interact with radio broadcasting on a weekly basis. and Content Marketing.

Video Marketing 61

Video Marketing Content Marketing Planning Content 61

DivvyHQ

MARCH 15, 2019

Time is our most valuable resource, and for many content marketing teams, it’s in short supply. The 2019 In-House Creative Management Report surveyed more than 500 creative and marketing professionals and unsurprisingly found that, “As teams grow, creatives are stuck spending more time on administrative tasks.”

Activities 61

Activities Automation Enterprise Management Content Marketing 61

Biznology

DECEMBER 15, 2020

Mitch Ratcliffe is a business, product and content marketing leader with 35 years of experience in local media, technology marketing, online and broadcast publishing. Among the successful businesses he’s helped launch are the ON24 conferencing platform and BuzzLogic influencer marketing agency.

B2B Marketing 104

B2B Marketing B2B Broadcasting Paid Search Agency 104

nDash

JULY 30, 2021

With more and more businesses and events opening up, now is the time to create your agendas for content marketing events. In this guide, we’re showcasing a mix of hybrid, in-person, and virtual content marketing events for the remainder of 2021 and part of 2022. Top 25 Content Marketing Events for 2021.

Marketing AI 52

Marketing AI Co-Registration Demand Generation Agencies Advertising Agencies 52

Biznology

MARCH 9, 2021

Broadcast-quality live videos, across multiple sites, can be shot using contactless camera systems, remote video communication, autofocus facial detection, and professional sound and lighting. Businesses have become so dependent on Zoom, Google Hangouts, and the like, the “Zoom fatigue” is a more common than the common cold.

Trends 180

Trends Video Marketing Broadcasting Verticals 180

Marketing Insider Group

FEBRUARY 1, 2021

Using buyer intent data will improve your content marketing, lead generation, copywriting, and keyword optimization efforts. Using buyer intent data, you can improve your content marketing, lead generation, copywriting, and keyword optimization tactics to engage with prospects at the optimal time. Consideration Stage.

Buyer Intent 358

Buyer Intent Intent Work Management Marketing Management 358

Top Rank Marketing

DECEMBER 15, 2023

MarketingProfs New Study Reveals Clear Writing Tips for B2B Marketers [Report] When is comes to B2B writing, 73 percent of B2B health care professionals said that they were more likely to consider a purchase when supporting content was in more of a plain language format, while just 44 percent said they would do so based on more complex traditional (..)

Marketing Analytics Tools 135

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 135

Webbiquity

AUGUST 27, 2019

In addition to overdue changes to its marketing and functionality , here are four key facts and trends Twitter needs to address in order to reverse its current downward trajectory. These trends emerged from a study of 800 B2B software vendors profiled in The Ultimate Guide to Content Marketing Software and follow-on blog posts.

Enterprise Management 225

Enterprise Management Twitter Marketing Management B2B Marketing 225

KoMarketing Associates

JULY 2, 2018

Until recently many senders have treated email as primarily a broadcast channel, loading lists and ‘blasting’ their most popular content to broad swaths of their audience,” wrote the authors of the report.

Personalization 142

Personalization Broadcasting Blast Campaigns Response Rate 142

Content Standard

APRIL 9, 2018

Before content marketing, before the rise of web-based media, before the growth of brand storytelling. There are inherent differences between what short-form content marketing and long-form brand storytelling seek to accomplish. For more stories like this, subscribe to the Content Standard newsletter.

Branding 88

Branding Brand Identity Top of Funnel Content Marketing 88

Content Marketing Institute

FEBRUARY 5, 2018

On top of that, users comment on Facebook Live videos at 10 times the rate of standard content. Daily watch time for Facebook Live broadcasts has grown by more than 4x since 2016 via @Facebook. Get more innovative ways to make your content marketing even more successful at Content Marketing World this September in Cleveland, Ohio.

Social Media 167

Social Media Promotion Media Content 167