article thumbnail

Which social media channels should your brand be present?

RockContent

A big part of succeeding in Digital Marketing is finding out the right channels to promote your brand. But with so many social media platforms out there, how can your company make such a big decision? How to build a social media strategy? Social Media

article thumbnail

Best 6 Strategies to Promote any Event Through Social Media 

Altitude Branding

From managing the event registrations to in-event arrangements and promotions, event hosts know how laborious bringing together event arrangements can be. If you are prioritizing the organizing and planning of the event, you cannot ignore the event promotions and marketing.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Convey Your Brand Personality Through Social Media

Marketing Insider Group

You know your brand. But, conveying your brand’s personality to your audience on social media isn’t always easy. But in addition to adjusting your messaging and tactics, how should you determine the personality and tone of voice of your brand? Social Media

article thumbnail

How to Create Shareable Social Media Content

Marketing Insider Group

Writing optimized social media posts that are highly engaging isn’t as easy as it looks. Posting on social for a personal account can look a lot different than posting for a business account. To get the most out of social media, you need a plan. Social Media

article thumbnail

Social Media Recruitment: Optimizing Your Hiring Leads

Marketing Insider Group

Enter social media recruitment strategies—today’s most savvy way to showcase your company culture via social media and network with prospective job candidates. 3 These numbers overwhelmingly support that social media recruitment is a necessary tool in today’s market.

article thumbnail

Choosing the Right Social Media Platforms for Your Buyer Personas

Marketing Insider Group

But when you’re dealing with large social media audiences, you need to not only think about who you’re talking to but where they spend their time and what you want to achieve by engaging with them. There are so many social platforms, and new ones are popping up every single day.

article thumbnail

4 Unconventional Ways to Promote Blog Content on Social Media

Content Marketing Institute

Remember when you could write an amazing blog post, paste the link with a featured image, and hit share on social to see your web traffic grow? The same old content promotion tactics don’t work anymore. With organic reach rapidly declining on social media, you need new ways to effectively promote blog content without paying for it. Well, one of the most underused forms of content promotion on Facebook is live video.

Promotion 131
article thumbnail

The 2022 Guide to Content Marketing on Social Media

DivvyHQ

With social media still being the top content distribution channel for major brands, it needs to occupy the lion’s share of your content planning during the coming year. This guide to up-and-coming social media marketing trends can help you lead the pack in 2022.

article thumbnail

How to Learn Social Media Without Getting Scammed

Contently

This February Austin McBroom, former college basketball star and patriarch of YouTube ‘s ACE Family, launched an online social media course. McBroom’s is a particularly egregious example of social media courses that are accused of being flops, or outright scams.

article thumbnail

5 Hacks to Boost Your B2B Company’s Organic Social Media Reach

Marketing Insider Group

If you’re a B2B social media manager, you’ve probably noticed that organic social media reach has been on the decline in recent years. Here are 5 hacks you can use to boost your company’s organic social media reach. Develop a Social Media Strategy.

article thumbnail

The pros and cons of social media

Sprout Social

Ah social media. As social media platforms have changed over the years (RIP, Vine), so too have the pros and cons of social media. Not so long ago, brands and executives were still wondering whether they should be on social media at all.

article thumbnail

8 Steps To An Effective Social Media Strategy

Marketing Insider Group

Have you ever stumbled upon a social media account and been amazed by how creative human beings can be? The accounts that rise to the top have figured out the secret sauce to an effective social media strategy. So what does a successful social media strategy look like?

article thumbnail

4 Small Businesses on How They’re Changing Their Social Media Strategy in 2023

Buffer Marketing

Social media is always evolving – as should your strategies for creating content. While you may have tried and tested methods when it comes to your social media posts, testing out something different is a great way to stay on top of trends and potentially grow your following.

article thumbnail

Social media employee advocacy is the heartbeat of your company

Biznology

On social media. Start your social strategy with your employees. I look at social media for business from a holistic viewpoint. Crafting an effective social media strategy starts with your employees. Too many companies work backward, trying to fit employee advocacy into a pre-existing social media program. Start your social strategy and planning with your employees in mind. You have a social media playbook for your company.

article thumbnail

Optimal Results With A Limited Social Media Budget

Heinz Marketing

With budgets in mind and a recession looming over our heads, how can marketers keep social media efforts afloat and make the most of what they have? What is Social Media Management Software? Sprout Social. Social Management. Social Analytics.

article thumbnail

B2B Advertising: 20 Examples of Terrific B2B Social Media Ads

KoMarketing Associates

B2B advertising has a reputation for being dull, but it doesn’t have to be – especially when you’re advertising on social media. The more relaxed nature of social media platforms gives B2B marketers a valuable opportunity to be more approachable and relatable.

article thumbnail

What Makes a Successful Social Media Strategy?

Sharpspring

A solid social media strategy is essential to making sure that your social media marketing efforts are aligned with the rest of your marketing strategy. There are many different approaches, styles, and layouts for a social media strategy.

article thumbnail

Brands to watch on social media right now

Sprout Social

When you think of brands on social media, which come to mind first? People don’t remember brands or sales-y content—they remember stories. And great brand marketing on social is behind some of the most creative storytelling out there. Brands we’re watching.

article thumbnail

How social media collaboration can boost your strategy’s impact

Sprout Social

More than ever, companies need to bleed every ounce of impact out of their social media. Social isn’t just about awareness anymore. Then, use this information to inform business decisions and improve your brand’s online presence. Include social listening feedback.

article thumbnail

Creating Brand Communities on Social Media: Takeaways from Social Media Strategies Summit

Brandpoint

Social Media Strategies Summit (SMSS) is a virtual social media conference that took place Oct. I attended the conference and was inspired by the sessions, specifically the panel “Building Brand Communities on Social.”

article thumbnail

Influencer marketing is fully integrating with social media marketing strategy

Biznology

The RFP was for a year’s social media strategy consulting. What made it unique and worth a Biznology blog post is that influencer marketing was assumed to be an essential and inextricable part of a social media marketing campaign: “The selected consultancy will review and advise on social/digital online strategies, such as leveraging reach through influencers , to position engagement across social and digital online platforms and result in coordinated messaging.”

article thumbnail

6 Tips for Building a Social Media Marketing Strategy that Actually Works

Marketing Insider Group

Billions of people around the world are on at least one social platform. based businesses larger than 100 employees leverage social media marketing to tap into this large consumer group’s potential. Start by establishing a consistent, clean, and recognizable brand identity.

article thumbnail

Report: 69% of Marketers Use Social Media to Develop More Brand Awareness

KoMarketing Associates

Although social media marketing is still challenging for some marketers, new research suggests that it continues to help businesses grow brand awareness. In addition, 52% use it to increase web traffic, while 44% leverage it to promote content.

article thumbnail

Graphic Design Trends for Social Media in 2021

RockContent

When it comes to social networks, success requires more than quality content and a competent strategy – the “third whale” is thoughtful design. It’s about unique brand history, which, however, has to consider new fashion trends.

article thumbnail

2021 Social Media Updates

ClearVoice

Some things never change, but social media is not one of them. We’re here to help you stay current with all of the latest social media news updates from new features, product releases, and occasional platform glitches. Social media updates for Clubhouse.

article thumbnail

8 Powerful Ways to Promote Your Product in Social Media

Altitude Branding

Social media has become an innate part of everyday life for a lot of people all over the world. You can use social media for personal purposes but a lot of businesses have also found social media to be useful when it comes to promoting their products to a wide variety of audiences.

article thumbnail

7 Proven Social Media Promotion Ideas That Don’t Suck

Hootsuite

There are many reasons to use social media to promote your business. But the tl;dr of all of them is: people are on social media. That’s good news for you, since people are spending more time than ever on social media. Build brand loyalty.

Promotion 112
article thumbnail

6 Tips for Easy Ebook Promotion with Social Media

Writing on the Web

with Social Media" src="[link] width="300" height="300" title="6 Tips for Easy Ebook Promotion with Social Media" /> Producing expert ebooks has never been simpler, and promoting them has never been easier. Since social media has come into being, the way you promote your expert ebook is, in fact, a whole lot easier. It’s not just about promoting your ebook, it’s about promoting YOU! Set Your Social Media in Motion.

article thumbnail

4 Easy Ways to Improve Social Media Engagement with Your Audience

Go Beyond SEO

Posting regularly about your business, and about yourself, on social media and interacting with your audience will enable you to create the traffic you need for your business to thrive. Promote Blog Posts on Social Media. Relationships of all types take work.

SEO 127
article thumbnail

How companies use video content on social media

RockContent

If you haven’t already made substantial investments in video content for social media platforms, then it’s about time to get started. In this article, we are going to explain the following topics: Why should we use videos for social media?

article thumbnail

10 Tips to Craft the Perfect Social Media Profile

Hootsuite

That’s why making sure you’ve nailed your brand’s social media profile isn’t optional — it’s critical. But a good social media profile goes beyond a first impression. To keep it simple: Yes, your social media profiles matter.

Profiling 114
article thumbnail

Five Tips for Promoting a Technology Solution On Social Media

Webbiquity SMM

Social media promotion uses platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest to connect with your target audience, build brand awareness, drive web traffic , and increase sales. Create a social media marketing strategy.

article thumbnail

7 Best WordPress Social Media Plugins to Boost Your Followers

Optinmonster

Are you looking for the best social media plugin for WordPress to increase your followers? Social media is one of the biggest tools for companies to grow. But how can you leverage the website you already have to increase your following on social media?

article thumbnail

14 types of social media every marketer should know

Sprout Social

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. Types of social media. Social networking. Social messaging.

article thumbnail

Look Beyond Social Media: 10 Web Platforms for Brand Engagement

DivvyHQ

When you think of how your brand engages with customers, social media is probably the first channel that comes to mind. But there are so many more web-based platforms that are designed with brand engagement in mind.

article thumbnail

Social Media Solutions: Understanding The Importance of Social Media Engagement vs. Following

Stevens & Tate

Social media has become one of the most important marketing platforms over the past decade or so. This is because there are hundreds of different social channels out there, all of which cater to different demographics.

article thumbnail

How to Measure Social Media ROI for B2B Brands

Oktopost

Yet, organic social media is one channel that still delivers consistent results. Many marketers shy away from social media because they don’t understand how to measure social media return on investment (ROI). Why Measure Social ROI.

article thumbnail

Organic vs. paid social media: A hybrid strategy that works

Sprout Social

Let’s cut to the chase: It’s not organic vs. paid social media—it’s organic and paid social media. As social becomes even more of a pay-to-play game, “organic social is dead” has become a popular catchphrase for marketing thought leaders.

article thumbnail

7 Great Social Media Advertising Campaigns

Banner Flow

The best social media campaigns are those that stay with you long after you’ve scrolled beyond the advert. A strong campaign leaps off the screen and supercharges your social channel performance by connecting with an audience at exactly the right moment.

Banner 52
article thumbnail

Nine Brand Promotion Tactics You Can Use Without Spending a Fortune

Webbiquity

Marketing your brand doesn’t have to break the bank. Below are nine great tips for successful marketing on a small budget, from free marketing tools you can use to get your brand noticed to tips for low-budget marketing strategies you can start using today.

Promotion 231