Oktopost

AUGUST 15, 2022

Social media has come a long way from when it first appeared on the web. Long before any of us knew or understood the potential behind social media, the first iterations were popping up to connect us all to the rest of the world. Let’s take a look at the history of social media.

Social Media 174

Social Media Media Social Facebook 174

Webbiquity

JUNE 21, 2022

say strengthening their brand is a top business objective. However, while most focus on brand awareness, it’s crucial to understand that brand awareness alone doesn’t create conversions and sales. Brands compete for the attention of their customers in real-time, across various channels. Image credit: HubSpot.

Brand 325

Brand Branding Multi-Channel Privacy Policy 325

Heinz Marketing

NOVEMBER 23, 2022

With budgets in mind and a recession looming over our heads, how can marketers keep social media efforts afloat and make the most of what they have? Here are four different social media management solutions that you may or may not have that can help boost and analyze your social marketing efforts. Sprout Social.

Social Media 110

Social Media Budget Optimization Media 110

Hootsuite

NOVEMBER 14, 2022

The good news: There are so many ways to make money on social media! The bad news: There are so many ways to make money on social media…. And brands… As you know, social media changes constantly. What’s working to drive sales from social media right now? Partner with brands.

Social Media 114

Social Media Media Brand Branding 114

Sprout Social

FEBRUARY 6, 2023

With so many competing social media ecosystems, it can be overwhelming to keep track of all the features. But we’ll discuss the common social media features brands benefit from the most and a few untapped features to consider. How do you know which platform to prioritize to make the biggest impact on your business?

Social Media 92

Social Media Features Media Social 92

Rock Content

AUGUST 19, 2020

A big part of succeeding in Digital Marketing is finding out the right channels to promote your brand. But with so many social media platforms out there, how can your company make such a big decision? In this guide, you will understand why it is so important to have social media profiles for your business.

Social Media 116

Social Media Channel Media Social 116

KoMarketing Associates

JULY 2, 2020

B2B advertising has a reputation for being dull, but it doesn’t have to be – especially when you’re advertising on social media. The more relaxed nature of social media platforms gives B2B marketers a valuable opportunity to be more approachable and relatable. LinkedIn’s customer story ad on Instagram.

Social Media 292

Social Media B2B Advertisement Advertising 292

Hootsuite

NOVEMBER 28, 2022

There’s nothing more convincing than a friend’s endorsement — especially on social media. That’s why a social media advocacy program is the best way to show the benefits of your products instead of telling your customers why they should care. What is social media advocacy?

Social Media 132

Social Media Media Social User-Generated 132

Optinmonster

NOVEMBER 3, 2021

Do you want to learn how to increase sales with social media? Social media can be one of the best ways to connect with your audience and get your company in front of countless numbers of prospective customers. How to Increase Sales With Social Media. When do people use social media?

Social Media 113

Social Media Media Social Sales 113

Marketing Insider Group

MARCH 24, 2021

When you humanize your brand with authentic content, you can build the kind of trust that makes your company the go-to authority in its field. Gone are the days when a catchy commercial was all a brand needed to win a consumer’s business. Your brand doesn’t need a David Ogilvy or Phyllis Robinson to give it a human touch.

Content 356

Content Brand Branding User-Generated 356

Marketing Insider Group

APRIL 18, 2022

eCommerce brands need great content if they want to connect with their audience and win these potential customers. The truth is, creating content that catches your audience’s attention and converts users into paying customers requires significant time and consistency. the traffic as those publishing 3 or less articles.

Ecommerce 293

Ecommerce Content Brand Branding 293

Oktopost

DECEMBER 5, 2022

Backlinks are the backbone of SEO, but Google does not consider backlinks from social media websites as strong as other links. Nevertheless, your SEO efforts with social media are still valuable. What is the connection between SEO and social media? Social media in search. Social signals.

Social Media 113

Social Media SEO Media Social 113

Webbiquity

MARCH 7, 2019

Social networks have become the primary means of keeping friends, family members, and business contacts up to date on what’s happening in our lives. 77% of all Americans have at least one social media profile. Social media is a powerful tool to build buzz around your event and drive attendance.

Social Media 163

Social Media Promotion Media Social 163

Sprout Social

AUGUST 17, 2022

Is it time to step up your social media monitoring ? With so many networks and interactions across social media, tracking your engagement data can be tricky. Thing is, those engagements are invaluable to your brand. According to the Sprout Social Index™ , 60% of brands analyze their social data daily.

Social Media 124

Social Media Media Campaign Social 124

TrustRadius Marketing

JULY 25, 2022

Building a solid social media presence is the fastest and cheapest way for small business owners to increase brand engagement, boost revenue, and grow at scale. Social media has always helped people stay connected. Over 75% of consumers have purchased at least one product they’ve seen on social media profiles. .

Social Media 98

Social Media Small Business Analytics Media 98

Webbiquity

NOVEMBER 8, 2022

This psychological phenomenon has further expanded thanks to the growth of social media. People praising a product or brand through ratings and reviews increases its credibility and authority. In marketing, the primary types of social proof are: Product Reviews : Reviews are the lifeblood of social proof.

Social 329

Social Marketing Social Media Review 329

Hootsuite

SEPTEMBER 16, 2022

To succeed in a social media, you need the right skills, the right knowledge, the right training — and the right social media marketing tools. Each social media platform operates as a silo. The right social media marketing stack quite simply makes you a better marketer.

Social Media 135

Social Media Media Tools Social 135

TrustRadius Marketing

JUNE 20, 2022

Social media is essential to building brand awareness and increasing sales. Social media analytics is indispensable for improving social media performance and business growth. If you’re a small business or eCommerce merchant, free social media analytics tools can boost your social marketing strategy.

Social Media 116

Social Media Analytics Media Social 116

Heinz Marketing

APRIL 28, 2022

Since starting with Heinz Marketing a little over a year ago, I have been continuously exposed and tasked with different areas of social media marketing, from organic content to paid ads on various platforms. 1 Choose Social Media Platforms Where Your Audience is Located. . #1 Shall we jump in then?

Social Media 117

Social Media Media Social Custom Publishing 117

Sharpspring

APRIL 25, 2022

Social media has transformed the world of digital marketing. That’s why many brands are eager to establish a strong social media presence — and these days, potentially even sell their products and services directly on the platform. Social media may be popular, but it’s also fickle. Now, it’s TikTok.

Social Media 75

Social Media Statistics Media Social 75

Sharpspring

APRIL 25, 2022

Social media has transformed the world of digital marketing. That’s why many brands are eager to establish a strong social media presence — and these days, potentially even sell their products and services directly on the platform. Social media may be popular, but it’s also fickle. Now, it’s TikTok.

Social Media 74

Social Media Statistics Media Social 74

Sprout Social

OCTOBER 11, 2022

Adjusting content or moderating online conversations can make or break a brand. Whether you’re in PR or a Social Media Manager, knowing how to navigate online interactions is important. As is understanding the stakes your brand has in significant cultural moments. What is social media moderation?

Social Media 106

Social Media Media Social User-Generated 106

ClickDimensions

AUGUST 10, 2021

The social media landscape today is filled with potential pitfalls and landmines for the B2B brands attempting to navigate it. As such, B2B marketers are bound to have their fair share of snafus and slip-ups on social. Here are some top tips for avoiding common social media mistakes that B2B businesses often make: 1.

Social Media 105

Social Media B2B Media Social 105

Sprout Social

OCTOBER 6, 2022

If you’re a social media marketer, chances are you’ve been asked, “but how do we go viral?” Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. In fact, it’s the dream of many social media managers. What makes a social media viral video?

Social Media 120

Social Media Viral Video Media 120

Valasys

FEBRUARY 20, 2023

Social media platforms are witnessing an increase in users year after year. Approximately 59% of people worldwide use social media, and the average daily usage of social media is 2 hours 31 minutes, as reported by a survey. However, there is no auto-posting, social inbox, or influencer search.

Social Media 40

Social Media Media Social Tools 40

Sprout Social

MAY 26, 2022

Is your social media messaging on point? For some brands, it’s a constant back-and-forth. But given how quickly social comms can move, it’s easy to overlook what you say and how you say it. Thing is, even the shortest messages you publish can have a big impact on your audience. This includes: Posts.

Social Media 116

Social Media Media Social Strategy 116

EveryoneSocial

SEPTEMBER 22, 2022

Does your brand’s social media strategy need a refresh? These decisions are not to be taken lightly — they’ll impact your brand, reach, and engagement. These decisions are not to be taken lightly — they’ll impact your brand, reach, and engagement. What is content planning?

Social Media 52

Social Media Content Media Social 52

Outgrow

FEBRUARY 12, 2023

15+ Promotion Ideas on How to Grow a Small Business Marketing and growing a small business is a challenging task all startups go through. Brands do everything in their capacity to increase their awareness and maximize their revenue. Some brands succeed but there are some that struggle to make their presence.

Small Business 105

Small Business Promotion Business Cross-Sell 105

Heinz Marketing

JUNE 2, 2022

In my previous posts I wrote about the criteria to consider before choosing a social media platform. It’s best to ‘master the art’ of 1-2 social platforms before adding more into your strategy. Twitter is a great platform to promote your brand by reaching and engaging with your audience.

Social Media 115

Social Media Media Social Youtube 115

Hootsuite

JANUARY 13, 2022

Marketers need to start with social media optimization (SMO) to get the most out of their social media campaigns. Understanding how to optimize your social media profiles and posts for maximum returns isn’t scary—there’s no keyword research or technical know-how involved. Improve reach on social media.

Social Media 145

Social Media Optimization Media Social 145

EveryoneSocial

JUNE 8, 2021

As new social channels emerge and existing platforms update their offerings, the jargon of social media marketing evolves as well. Today, even people who aren’t so social-savvy know what Facebook is and understand the concept of a “follower” or a “retweet.”. In terms of social media terms, API has a host of uses.

Social Media 111

Social Media Media Social Marketing 111

Scoop.it

MARCH 2, 2023

Marketers swear by its effectiveness in generating leads and sales, building brand awareness, and even boosting customer loyalty. Content marketing is a time-tested strategy for creating and publishing relevant, valuable, and informative content to a clearly defined audience to drive business goals. So let’s dive in.

Content Marketing 92

Content Marketing Content Brand Branding 92

Hootsuite

MARCH 30, 2021

Social media and ecommerce are a match made in heaven. Marketers have been using social platforms to connect with ecommerce customers for a while now. And for a good reason — more and more internet users shop online and use social media to research brands. What is social media ecommerce marketing?

Social Media 139

Social Media Ecommerce Media Examples 139

Buffer

JUNE 8, 2022

One of the most tried-and-true social media strategies is to build a content calendar around celebrations, events, and holidays. With so many gifting occasions throughout the year, their social media marketing revolves around celebrating each giving moment, big and small. Letterbox Gifts co-founders, Eleanor and Michelle.

Social Media 80

Social Media Case Study Campaign Media 80

Sprout Social

FEBRUARY 10, 2022

Is a social media rebrand on your radar? The importance of thoughtful and original branding can’t be overstated. You shouldn’t be saddled with a brand identity that doesn’t make sense, right? In this guide, we’ll break down how to rebrand your business on social media and keep your customers happy.

Social Media 110

Social Media Media Social Deliverability 110

Brandpoint

FEBRUARY 23, 2022

Social media can be a tricky place to navigate. Elizabeth Camp , social media manager at the Walker Art Center, gave us some tips on tackling the world of social media and knowing how to approach a brand’s social media presence. Yes, I don’t think Facebook is going anywhere.

Social Media 133

Social Media Media Social Audience 133

Sprout Social

NOVEMBER 16, 2021

If you’re reading this, you probably know the answer to the question, “Can social media support our company’s sales goals?” Social is now a fixture in the customer journey and has a direct impact on purchasing decisions. Start selling directly on social media platforms. is a resounding yes.

Social Media 133

Social Media Social Media Sales 133