Anything Goes Marketing

JANUARY 25, 2007

When comparing B2B marketing to B2C, many see B2B as having very generic campaigns that lack the excitement and creativity of B2C. For example, you rarely have celebrity endorsements or crazy contests that reach millions that you typically see with brands such as Nike or Coke. B2B marketers create surveys all of the time.

Viral Marketing 100

Viral Marketing Work Management B2B Marketing Word of Mouth 100

seo.co

NOVEMBER 28, 2022

Using each content medium to its maximum potential is the best way to be successful with your inbound online marketing campaign , but if you stay consistent with only a handful of content types, you run the risk of a stagnant or uninteresting campaign. New Mediums For Content Marketing. New Mediums For Content Marketing.

Advertising Mediums 98

Advertising Mediums SEO Top of Funnel Peer-to-peer 98

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Paid Content 94

Paid Content Paid Search Agency Social Media Social Marketing 94

Sprout Social

JULY 19, 2022

Forward-thinking brands use them with specific goals and intentional strategies in mind—whether they’re making their product go viral or gaining international press. Unfortunately, the confusion surrounding hashtags prevents some marketers from using them to their full potential. What is hashtagging? How to use hashtags.

Effectiveness 114

Effectiveness Social Media Paid Search Agency Viral Marketing 114

Martech Advisor

JANUARY 3, 2020

Social media is recognized as one of the most powerful game-changer when it comes to branding and marketing for businesses. Social media marketing presents a plethora of opportunities to effectively connect with audiences, and offers practical ways to optimize branding, lead generation, conversions, sales, and much more.

Social Media 135

Social Media Social Marketing Media Planning 135

The Effective Marketer

MAY 10, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Taming Your Brand Mascot From Tony The Tiger, Trix Rabbit and Energizer Bunny to Ronald McDonald and even John McCain (?!) brand mascots are a common tool to promote your product or service.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

Webbiquity

MAY 30, 2010

Highly creative take on Santa’s marketing and business brilliance, from branding (the red suit is instantlyrecognizable) to human resources (who’s ever heard of an unhappy elf?). The gold standard of viral videos. Six Business Lessons from the North Pole by The Communicator. Hard to Categorize.

Social Media 100

Social Media Social Marketing Paid Search Agency Advertising Agencies 100

FunnelEnvy

DECEMBER 11, 2023

Even before the internet, corporate video was a powerful (and expensive) tool in the marketing mix. During the 2000s, video production costs plummeted, bandwidth increased, and B2B videos quickly became a staple for online marketing. These goals include increasing brand awareness, generating leads, or boosting engagement.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Brightedge

APRIL 7, 2020

This has changed how people engage with brands and do business on a massive scale. Why should brands care about SEO during the coronavirus? Customers are increasingly shifting their buying activity towards online options, and brands need to be present for these consumers. Create targeted content to attract new users.

Paid Content 126

Paid Content Top of Funnel SEO Digital Marketing Funnels 126

Kapost

JUNE 24, 2016

Related: How to Build Video Into Your Content Marketing Strategy. Why Video Rules the Content Marketing Roost. When it comes to promoting a product or service, video stands out in an online marketing space that’s cluttered with words. Related: The Best B2B Video Marketing Resources. Two Brands Leading the Way.

Video Marketing 87

Video Marketing Marketing Strategy Marketing & Strategy Content Marketing 87

Tomorrow People

OCTOBER 31, 2012

It takes time to build up brand equity. Let your story help build up your brand and create interest in your company. Place your story at the centre of your brand and your brand will end up at the centre of the story. #4 Humour is the best way to make your content go viral. 3 Tell a Story. 4 Be Funny.

Content Marketing 120

Content Marketing Viral Marketing Inbound Marketing Rules 120

Tomorrow People

OCTOBER 31, 2012

It takes time to build up brand equity. Let your story help build up your brand and create interest in your company. Place your story at the centre of your brand and your brand will end up at the centre of the story. #4 Humour is the best way to make your content go viral. 3 Tell a Story. 4 Be Funny.

Content Marketing 120

Content Marketing Viral Marketing Inbound Marketing Rules 120

Adobe Experience Cloud Blog

JANUARY 15, 2020

Ann Smarty, one of the biggest names in digital marketing, said this in her article for Digital Marketer : “The great thing about digital marketing is that ingenuity and creativity can always win over big marketing budgets.”.and Having trouble associating your digital marketing spend to revenue?

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

Biznology

DECEMBER 13, 2018

Keeping up with the latest digital marketing trends often feels like a chore for marketers and brands. As a small business owner, it’s good to be aware of the latest trends that will shape the marketing strategies this holiday season and moving forward. Curate Content that Engages.

Trends 106

Trends Curation Viral Marketing Marketing & Strategy 106

Outgrow

DECEMBER 17, 2020

37 Must-Know Marketing Trends & Statistics Post COVID. Since the virus went viral , marketers started looking for new ways to communicate with their audiences. A lot has changed and here we are keeping a keen eye on the marketing trends and statistics post COVID.

Statistics 98

Statistics Paid Content Trends Cost Per Click 98

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. For example, we get pitches from PR firms about major brands running new viral or social media campaigns. That’s great, but what does it have to do with search marketing?

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Martech Advisor

JANUARY 24, 2020

This is another primer for anyone looking to get started with content marketing. The course explains the content marketing ecosystem and how your personal brand impacts the company’s content strategy. The first module in the series delves into the foundations of content marketing.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Convince & Convert

AUGUST 23, 2013

This week: From ExactTarget , a blog post called 45 Ways to Build Trust in Your Brand Using Social Media. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. They also have an amazing free report on the top 50 retail brands’ social media use in 2013. Listen Now . The RSS feed is: [link].

Inbound Marketing 132

Inbound Marketing Advertisements Advertising Paid Search Agency 132

KoMarketing Associates

JUNE 12, 2018

Most of all, Samantha’s presentation showed there are so many digital advertising options available to marketers today, and likely many more to come. Brand Enhanced Sitelink Format. If you spot an opportunity for your brand to engage with a current news story or event, how do you decide to go for it? Visual Sitelinks.

Paid Content 138

Paid Content Top of Funnel Lead Ranking Paid Search Agency 138

KoMarketing Associates

JUNE 13, 2017

They can improve brand awareness : When an infographic is created, it should always include a prominent brand theme, including your color scheme and logo. This way, when the infographic is promoted at a trade show or on social media, your audience will be exposed to your brand in a creative way. Identify the Topic and Theme.

Peer-to-peer 126

Peer-to-peer Paid Search Agency Budget Programs Marketing Analytics Tools 126

KoMarketing Associates

JANUARY 12, 2016

Brand backstory and episodic content are two marketing lessons worthy of carrying forward, inspired by the blockbuster Star Wars franchise. ONE: Don’t Build Without A Brand Backstory. At some point, we marketers have all thrown a little spaghetti on the wall just to see what sticks. Backstory In Business. The result?

Planning 120

Planning Paid Search Agency Multi-Channel Marketing & Strategy 120

Tomorrow People

SEPTEMBER 13, 2012

It got us thinking that despite the power of social media as an online marketing tool, all too often big business has managed to miss the point by a country mile, making a right royal mess of it in the process. Seriously though, what can we as social media marketers learn from these three failures of online marketing?

Social Media 120

Social Media SIC Media Peer-to-peer 120

Sprout Social

OCTOBER 19, 2016

Social media contests have been used by brands of all sizes to get more followers, increase engagement and generate buzz. If your social media contest is extremely successful, you have the potential to go viral. Unfortunately there is no set formula to guarantee your contest will go viral. Increase Social Engagement.

Social Media 94

Social Media Paid Content Media Viral Marketing 94

Content Marketing Institute

APRIL 27, 2018

Instagram presents a huge problem for brands. Still, it makes sense to brand your profile with a clear and attractive logo. HANDPICKED RELATED CONTENT: How to Outperform Fortune 500 Brands on Instagram [Research]. To do this for your brand, you can easily set up a landing page like Foundr’s using a tool like Leadpages.

Marketing & Strategy 110

Marketing & Strategy Landing Pages Leads Lead 110

Ambal's Amusings

FEBRUARY 15, 2010

" Socially engage consumers through all marketing channels, to drive peer recommendations of your brand. " Mani Iyer 's Marketing Prediction for 2010. Email marketing goes social. Social marketing goes from test-and-learn phase to a growing slice of corporate marketing budgets in 2H2010.

Peer-to-peer 100

Peer-to-peer Creativity Banner Ads Banners 100

Valasys

SEPTEMBER 21, 2021

Using social media platforms such as Facebook, Twitter, Instagram, and TikTok to promote your brand simply makes sense in 2021. To make good use of these channels, you can learn from past campaigns and brands which managed to strike a balance of creativity and originality. Perks of Investing Resources into Social Media Campaigns.

Social Media 52

Social Media Examples Campaigns Media 52

The Effective Marketer

MAY 18, 2011

You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site. Like Be the first to like this post. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! United States License. United States License.

Cost per Lead 100

Cost per Lead Planning Work Management Marketing Management 100

KoMarketing Associates

DECEMBER 21, 2017

The study is really fantastic and while they note “there is no magic formula for creating a viral or popular headline,” there is still a ton of great info and it’s worth the read. 10 Things We Learned About Marketing This Year. This foundational piece is a great place to start.

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

Ambal's Amusings

JULY 22, 2010

B2B Marketing has become multi-faceted in this digital era. We asked our panel of B2B marketing experts " How can companies maintain branding and messaging consistency across various marketing vehicles that they use? " Read on to get their insights. Ardath Albee's Tip.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

The Effective Marketer

NOVEMBER 30, 2009

Volkswagen launched what became quickly a viral campaign with emails being forwarded, youtube videos with over 1 million hits and comments from all corners of the web. They call it The Fun Theory (www.thefuntheory.com) and the goal is simple: using fun to change people’s behavior for the better. United States License.

Marketing Budget Creation 100

Marketing Budget Creation Work Management Marketing Automation Services Marketing Budget 100

The Effective Marketer

APRIL 6, 2011

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

KEO Marketing

JULY 18, 2017

Many business owners and small marketing teams try to do digital marketing on their own and find that it is not the best use of their time. They do not have the proper resources, experience, and time to dedicate to online marketing, and simply end up wasting money. Why Digital Marketing Experts are Necessary .

Allocation 54

Allocation Planning Paid Search Agency Advertising Agencies 54

The Effective Marketer

SEPTEMBER 20, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Opposite of Advertising How can a company embark on an branding campaign without prominently displaying its logo? Sources for more info on this story are: Creativity Online article, F*ck Smaller.

Work Management 100

Work Management Planning Marketing Management Advertisements 100

Buffer

JULY 29, 2019

This can be invaluable if you’re trying to maintain a consistent brand across multiple profiles. Brand Grader. Brand Grader will grade your brand’s presence online. We ran a test with Leesa mattresses to see how their brand ranked, and boy are they looking good! BuzzFeed’s Viral Lift.

Social Media 72

Social Media Social Marketing Media Dwell 72

The Effective Marketer

OCTOBER 22, 2010

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

Valasys

DECEMBER 9, 2019

Valasys Media brands start-ups & other established businesses. Another reason why the company is foremost among the lead generation business generators is the fact that they possess B2B marketing & business lists that help accelerate sales at a fast rate.

Lead Generation 64

Lead Generation Sales Qualified Leads Paid Search Agency Generation 64

The Effective Marketer

AUGUST 23, 2010

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Work Management 100

Work Management Marketing Automation Services Marketing Budget Creation Marketing Budget 100