Content Marketing Institute

AUGUST 2, 2018

And marketing tech tools once available to enterprise-level brands with big budgets are now viable for small and medium-sized businesses too. HANDPICKED RELATED CONTENT: 13 Smart Brands Using Technology to Power Their Content. TIP: Keep the message before the medium. Target the ready audience. 4-7 in Cleveland, Ohio.

Storytelling 99

Storytelling Branding Brand Identity Paid Search Agency 99

Hubspot

SEPTEMBER 18, 2018

Storytelling is described as an art … the “art” of storytelling. Storytelling isn’t something you can grasp in one sitting, after one course. It is, and rightfully so because storytelling has become a crucial component of the most successful marketing campaigns. Not a process, method, or technique. Here’s why.

Storytelling 101

Storytelling Advertising Mediums Communities Paper 101

Convince & Convert

FEBRUARY 16, 2016

If you read my stuff and know me, you know I am a storytelling nerd from both the business and improv stages—and proudly! I love that storytelling is experiencing a “corporate Renaissance” across business, social media, social entrepreneurism, and executive communications. Storytelling is so much bigger than marketing.

Storytelling 165

Storytelling Business Fulfillment Case Studies 165

BenchmarkONE

APRIL 1, 2020

Comedians are compelling because they are storytellers. And if a good comedian can hold a crowd rapt for an hour or more with nothing but a microphone and some words, you should be able to do the same for your customers — with storytelling. Why You Need Storytelling. One last note about storytelling. Final Thoughts.

Storytelling 100

Storytelling Business Urgency Marketing Differentiation 100

Bluetext

JULY 31, 2020

In recent years, leading branding firms and marketers have used brand storytelling to create interactive and empathetic experiences for users throughout their purchase journey. By creating a relatable experience, users see brands and companies as groups of real people working to solve real issues rather than faceless entities.

Storytelling 32

Storytelling Branding Brand Identity B2B 32

Navigate the Channel

JANUARY 8, 2024

If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. Micro-moments Micro-moments are a prevailing trend in digital marketing, redefining the way brands and consumers engage in a zipper-paced, mobile-centric world.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Webbiquity

JUNE 20, 2023

Image credit: Headway on Unsplash It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services. To create impactful testimonial videos, focus on authenticity and storytelling.

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

Seismic

MARCH 4, 2021

The best companies today are great storytellers. But before they purchase a product, buyers first engage with an organization’s brand story. B2C consumers are loyal to brands like Nike, Apple, and Tesla because their brand story resonates. Brands win big by connecting with the individual consumer on an emotional level.

Storytelling 52

Storytelling Ad Building Marketing Analytics Tools Blast Campaigns 52

Contently

SEPTEMBER 22, 2017

Over the last decade, audio storytelling—one of our oldest mediums—has seen an unprecedented explosion in popularity. And it’s a trend that brands can’t ignore—especially after GE’s podcast, The Message, reached the branded content singularity by becoming the most popular podcast in the iTunes store.

Storytelling 124

Storytelling Television marketing Advertising Mediums Demand 124

Content4Demand

APRIL 24, 2020

Stories Help B2B Buyers Connect Emotionally with Your Brand Narrative increases activity in certain areas of the brain. That’s why emotions play a big role in storytelling. And 50% of B2B buyers are more likely to purchase from brands they connect with emotionally. Explain a process.

Storytelling 66

Storytelling B2B Marketing B2B Case Study 66

Bluetext

MAY 21, 2021

Well, what if I told you that a solid and effective brand story is one of the most critical ingredients of a government contractor’s success? And, what if I told you that as a government contracting marketing expert that specializes in brand storytelling, Bluetext can help you significantly improve your market standing and brand goals?

Storytelling 26

Storytelling Branding Brand Identity Marketing Proposals 26

Marketing Insider Group

AUGUST 4, 2015

Great storytelling starts with a narrative bigger than yourself. Most brands want to talk products and features, rather than spark a captivating conversation. marketing communications manager, for Lincoln Electric, to find out how he took the idea of the brand’s newly launched ARC magazine from idea to successful execution.

Storytelling 100

Storytelling Branding Brand Identity Work Management 100

Marketing Insider Group

NOVEMBER 23, 2023

In fact, it is an inquisitive nature and a desire to know more and try out new things that has allowed content marketing to evolve into the dynamic, multi-dimensional, ever-shifting medium that it is today. What’s going on here is that marketers have become storytellers and concept creators. When did content marketing start?

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

Bluetext

MARCH 26, 2021

You’ve been researching for hours and finally come across the perfect blog post – one about why brand storytelling is critical in cybersecurity (hint: you’re reading it). Why Is Brand Storytelling in Cybersecurity Important? This is where brand storytelling comes in to help.

Storytelling 26

Storytelling Branding Brand Identity Paid Search Agency 26

Sprout Social

JUNE 7, 2023

But an ever-crowded space filled with brands and creators means your relevancy is always at risk. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. What is brand experience?

Work Management 114

Work Management Marketing AI Branding Brand Identity 114

Content Standard

APRIL 11, 2017

You’ve been evangelizing the power of good brand storytelling for a long time. You know the importance of finding great storytellers and creatives to build a stronger relationship with your brand. The Evolution of Storytelling. Brands can empower customers to make their own stories and experiences.

Storytelling 65

Storytelling Branding Brand Identity Paid Search Agency 65

Bluetext

APRIL 29, 2021

In the ever-growing B2B market , you want your brand to stand above the rest. What if I told you that your market standing could be improved significantly through brand storytelling. Keep reading to learn more and how Bluetext can help you reach your branding goals. Why Is Brand Storytelling Important For Me?

Storytelling 26

Storytelling Paid Search Agency Branding Brand Identity 26

EveryoneSocial

MAY 4, 2020

Whether you work in the marketing department or not, you’ve probably heard more industry experts and brands focused on storytelling. Brand storytelling has been around for years and you probably have numerous companies in your mind right now that tell great stories that often reflect their mission or brand values. .

Storytelling 70

Storytelling Paid Search Agency Mobile Advertising Marketing & Strategy 70

Contently

APRIL 20, 2021

Meanwhile Teachable, Udemy, LinkedIn Learning, and others allow creators to spin up paid courses, and platforms like Contently, where I work, make it easy to pick up high-paying branded content gigs if necessary. Individual creators can be competent across mediums without spending hundreds of hours learning Photoshop and FinalCut Pro.

Branding 123

Branding Brand Identity Content Creativity 123

Terminus

NOVEMBER 15, 2021

When you think of your favorite brands, are they selling products or a story? People buy from brands they trust. We speak with Zoltan Lorantffy , Global Marketing Director at Tidal Migrations , about why a brand selling convenience, empowerment, & community will always go further than product. Not all good or bad.

Storytelling 26

Storytelling Ad Building Branding Brand Identity 26

Webbiquity

FEBRUARY 25, 2020

Marketers are embracing the medium to produce several different types of videos including branding, customer education (explainer videos, tutorials), thought leadership, and client testimonials. Where are they most likely to see your brand? Google loves it, too: video can increase organic search traffic by as much as 157%.

Top of Funnel 235

Top of Funnel Video Marketing B2B Thought Leadership Digital Marketing Funnels 235

Marketing Insider Group

MARCH 27, 2023

Previous research has shown that B2B companies are able to maintain respectable client retention rates by building customer relationships and brand loyalty. Share Client Success Stories When it comes to establishing a growing client base, you want to use the power of storytelling to attract potential long-term business clientele.

Tactics 245

Tactics Effectiveness B2B Marketing Management 245

Marketing Insider Group

MARCH 16, 2021

Content marketing is a strategic process wherein brands consistently publish content that their audiences want to consume. It’s an interruptive medium and is an outbound approach to brand promotion. Another important difference is to look at it this way: Content marketing is storytelling where your customer is the hero.

Advertising Agencies 334

Advertising Agencies Advertisements Advertising Paid Search Agency 334

Marketing Insider Group

OCTOBER 21, 2021

AI will tell us what to create, but our best storytellers are our existing employees from across the business. Influencer marketing has already grown huge in recent years with top influencers on platforms like Instagram and YouTube attracting millions of followers and making a six-figure income from their deals with brands.

Marketing AI 361

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 361

Content Standard

FEBRUARY 21, 2019

And to utilize such an opportunity calls for yet another change to a brand’s digital storytelling strategy. Before we dive into what a healthy social media strategy might look like for brands looking to utilize the Story format, it’s helpful to consider at the scale of this opportunity. Evolution of the Story Format.

Social Media 98

Social Media Storytelling Media Marketing & Strategy 98

Content Standard

APRIL 23, 2024

But marketing’s core mission—being the expert in the customer and evolving how to build brand preference and loyalty—remains vital. Fragmented marketing efforts, with teams working in channel-oriented silos, can result in a frustrating and ultimately ineffective brand experience for the customer.

CMO 57

CMO Enterprise Management Planning Work Management 57

illumin

JANUARY 9, 2024

Lower-funnel activities like this are important for engaging customers throughout their buying journey and in retaining brand interest after a purchase has been made. Marketers are also looking to bring higher levels of creativity to the medium, making entertaining and engaging content for audiences.

Top of Funnel 105

Top of Funnel Advertising Agencies Funnel Advertising Emarketing 105

Tomorrow People

NOVEMBER 30, 2018

Fortunately for us at Hydro International, we have been looking into combining our ‘hard’ sell of technical products alongside the more ‘soft’ storytelling marketing. The lesson to be learned from that is to make sure the chosen medium is aligned with your business goals. A brand needs to be internally and externally consistent.

Trends 220

Trends Content Marketing Branding Brand Identity 220

Integrated B2B

OCTOBER 1, 2018

Monitor Deloitte’s Camilla Marie Thiele shares her perspective on why business innovation is important for the sustainability agenda and how storytelling can inspire other companies to follow. Storytelling matters. The post Deloitte: Storytelling boosts sustainable innovation appeared first on IntegratedB2B by cylindr BBN.

Storytelling 40

Storytelling Work Management Advertising Mediums Act-On 40

Content Standard

JUNE 23, 2016

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. ” On the other hand, storytelling conveys meaning through a sequence of events that reveals a character’s true self.

Storytelling 50

Storytelling Enterprise Management Branding Brand Identity 50

ClickZ

FEBRUARY 19, 2020

30-second summary: Netflix’s Bandersnatch offers a new window into creating a seamless and uninterrupted way to embed branded content into its programming, and in the process, the company may have shown other streaming platforms how to take advantage of an important new revenue stream. A new paradigm for interactive storytelling.

Branding 108

Branding Brand Identity Content Interactive Marketing 108

Content Standard

MARCH 22, 2018

And those people who’d been building the businesses realized what they were all along: They were storytellers. And the modern phenomenon of the corporate chief storyteller was born. But what is a chief storyteller exactly? A LinkedIn search for the job title “storyteller” reveals almost 10,000 hits.

Storytelling 102

Storytelling Business Work Management Paid Search Agency 102

Content Marketing Institute

MAY 9, 2018

John Bucher, virtual reality producer and consultant, makes the case for trying the medium even if it’s not fully ready for prime time, with examples of brands actively experimenting. He is the author of six books, including the bestselling Storytelling for Virtual Reality. Are we kind of, nearly, almost there?

Branding 97

Branding Brand Identity Advertising Mediums Paid Search Agency 97

Integrated B2B

SEPTEMBER 20, 2018

The SDG Accelerator programme supports small- to medium-sized Danish companies in creating new solutions to positively impact the Sustainable Development Goals (SDGs). Why target small- to medium-sized companies? Furthermore, small and medium companies are very agile, adding a layer of flexibility and boldness to the mix.

Storytelling 40

Storytelling Paid Search Agency Advertising Mediums Forecasting 40

Contently

OCTOBER 4, 2017

” Since then, Matter Unlimited has thrived helping brands from Merck to Google to HP find and communicate their purpose. At the Cannes Lions Festival of Creativity, I talked with Holzer about how brands can take a stand about what they care about. Joe : And now your talk yesterday was about VR and emerging storytelling formats.

Branding 144

Branding Brand Identity Paid Search Agency Storytelling 144

Content Standard

APRIL 4, 2018

Brand storytelling is the next generation of content marketing, and creating a compelling brand story is important. Just as traditional content marketing can’t succeed without a well-designed distribution strategy, brand storytelling requires a framework to support this complex, multifaceted marketing effort.

ROI 70

ROI Marketing AI Work Management Marketing Management 70

Contently

FEBRUARY 28, 2023

Audio stories are different from any other medium for this very reason. Creating your own branded podcast Whether you are in finance, healthcare, insurance, or entertainment, podcasts can be a great place to focus on thought leadership and brand awareness. The rumble of traffic. The buzz of a bee.

Marketing & Strategy 138

Marketing & Strategy Marketing Strategy Content Marketing B2B Thought Leadership 138