Marketing Insider Group

DECEMBER 8, 2021

But one thing that B2B brands can capitalize on is influence. Influence has the power to separate brand leaders from those who follow, especially when it is applied and becomes ground zero for all marketing. The result is brand relevance and search engine visibility. Brand building to familiar faces. People trust people.

Enterprise Management 313

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 313

The Forward Observer

FEBRUARY 23, 2024

The Perfect Story: How to Tell Stories that Inform, Influence, and Inspire by Karen Eber About the Book Learn how to take any story and make it perfect—from storytelling expert Karen Eber, whose popular TED Talk on the subject continues to be a source of inspiration for millions. What makes a story perfect?

Storytelling 177

Storytelling Consulting Marketing & Strategy Paid Search Agency 177

Marketing Insider Group

DECEMBER 15, 2020

Brand awareness is more than people simply recognizing your business name or your logo. True brand awareness entails your audience getting to know the personality behind your brand and what makes you different from your competitors. Content marketing can be a highly effective way to build brand awareness. Quick Takeaways.

Ad Building 345

Ad Building Content Marketing Brand Identity Branding 345

Content Standard

APRIL 22, 2024

Brand bonding isn’t just a buzzword; it’s a science that any marketing team can master. She is renowned for her ability to spearhead innovative strategies, catalyze growth, and deepen consumer engagement for iconic and rising brands. Episode Highlights: [02:55] What is Brand Bonding? —

CMO 77

CMO Brand Identity Branding Storytelling 77

ClearVoice

DECEMBER 29, 2020

One of those is the endless pursuit brands have with being considered a great storyteller. And for those who are concerned about the lifecycle of their leads and their base, storytelling can be a captivating and effective way to keep audiences engaged. 6 storytelling myths in marketing.

Storytelling 122

Storytelling Planning Paid Search Agency Advertising Agencies 122

ClearVoice

FEBRUARY 2, 2024

Everyone has their favorite creative marketing moment. Creativity has always been the starlet of content creation. This article explores the role of creativity vs. analytics, how to strike the ideal balance, and some tools to help you get it just right. Differentiate your brand. Your content —and brand — go viral.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

illumin

APRIL 3, 2024

illumin was so thrilled to be a part of Brand Innovator’s Leadership in Brand Marketing Summit @ SXSW from March 7 to 11, 2024. Guest speakers included Brandon Larson , Head of Brand Strategy, Microsoft Cloud, and our very own Seraj Bharwani , Chief Strategy Officer at illumin.

Brand Identity 52

Brand Identity Branding Storytelling Marketing & Strategy 52

Content Standard

MARCH 12, 2024

So long as you play where you have the perceived right to, there is no reason that your brand cannot form a larger, more loyal audience than any media publication. It currently stands at close to 60%, down from 85% in 2020 when consumers looked to brands for guidance during the pandemic.

Media 95

Media Brand Identity Branding Storytelling 95

Trade Press Services Newsletter

MARCH 7, 2024

Whether you have a compelling story to tell, a unique perspective to share, or a passion you want to explore, writing a book can be a transformative experience in self-expression, creativity, and personal and professional growth. In some cases, successful book publication brings monetary rewards that can build an author’s brand or business.

Paper 311

Paper Thought Leadership Planning Storytelling 311

Contently

DECEMBER 2, 2019

My gifts are also self-serving— marketing is all about empathy and storytelling, and great stories are proven to make us more empathetic and creative. The Storytelling Animal: How Stories Make Us Human | Jonathan Gottschall. If you want your team to be more creative and innovative in 2020, this book is sure to help.

Storytelling 163

Storytelling Amazon Paid Search Agency Advertising Agencies 163

ClickZ

JUNE 21, 2023

This interview with Tyrona Heath , Director of Marketing Engagement at LinkedIn’s B2B Institute, is aimed at celebrating and championing B2B excellence to drive creativity and excitement amongst B2B brands, marketers, and advertisers. When you talk about creativity in B2B, it can feel abstract. And if so, how did we get here?

Advertising Agencies 130

Advertising Agencies Creativity Top of Funnel Advertisements 130

Martech

OCTOBER 23, 2023

Downturns can hit industries unexpectedly, causing brands to reevaluate strategies, especially when it comes to marketing and media buying. As media agency experts, it’s up to us to apply the wisdom and lessons learned to help brands stay the course and emerge successfully. A slowdown doesn’t necessarily mean pulling the plug.

Advertising Agencies 119

Advertising Agencies Paid Search Agency Brand Identity Branding 119

Zoominfo

SEPTEMBER 16, 2020

But how does this connect to B2B brand development? Author and blogger Seth Godin describes a brand as “the set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.”. Why Is B2B Brand Development Important? Consistency Is Key.

Brand Identity 261

Brand Identity Branding B2B B2B Sales 261

Content Standard

APRIL 19, 2024

Your brand message might be the culprit. With a background in marketing and branding, Tamsen has worked with major organizations such as Johnson & Johnson, Harvard Medical School, and Intel. Struggling to cut through the noise and reach your ideal audience?

Enterprise Management 93

Enterprise Management Design Work Management Brand Identity 93

Vision Edge Marketing

MARCH 19, 2024

Creativity stands as a testament to the remarkable capabilities of the human mind. As the field of artificial intelligence (AI) continues to explode, we find ourselves at an interesting crossroads between AI, creativity, and its application: innovation. Where does human creativity come from? Where does AI fit into your mosaic?

Marketing AI 217

Marketing AI Ethics Creativity Marketing Automation Services 217

B2B Digital Marketer

AUGUST 3, 2023

Harnessing the Power of Emotion: Master the Art of Primal Storytelling for Enhanced Conversions Introduction Welcome to another episode of B2B Digital Marketer! In this episode, we delve into the fascinating world of primal storytelling and its immense power in connecting with prospects and customers. Our guest, Anthony L.

Storytelling 52

Storytelling Small Business Marketing Marketing Prospects B2B Marketing 52

Biznology

MARCH 11, 2019

Many experts believe the answer lies with developing new creative skills that will enable people to adapt and even build on this new technological landscape. And these creative talents will be crucial for making brands more relevant and engaging too. The trend favors creative and independent thinking. The U.S. –

Creativity 91

Creativity Brand Identity Branding Lead Scoring 91

Zoominfo

JUNE 27, 2019

Creativity is a tricky concept. As marketers, we all strive to be more creative —but what exactly does that mean? How can we measure creativity or generate more of it when it is a seemingly intangible quality? This guide to content marketing gives you three proven strategies that will revive and renew your marketing creativity.

Creativity 185

Creativity Content Marketing Planning Content 185

Martech

APRIL 26, 2024

This is why it’s essential CEOs and brand leaders recognize the profound connection between storytelling and technology. By combining storytelling and technology, we can achieve new levels of creative expression and audience engagement. My work on an AI-driven education platform showcased this capability.

Marketing AI 92

Marketing AI Storytelling Content Budget Programs 92

Contently

FEBRUARY 4, 2020

2020 was projected to be the start of a creative renaissance. It delivered a serious blow to creative freelancers, and even if you’re not one, you should care. Many freelance creatives didn’t want to be employees. In December, we surveyed creative freelancers to find out what they thought of the new law.

Creativity 199

Creativity Studies Classified Ads Storytelling 199

Stevens & Tate

DECEMBER 12, 2022

Creating a strong brand identity requires good storytelling in order to establish your brand as unique and relevant as well as to make it more engaging for your target audience. The Importance of Package Design to Your Brand. Consistency is what helps to strengthen your brand identity.

Design 122

Design Brand Identity Branding Storytelling 122

KoMarketing Associates

JUNE 25, 2015

In the words of Skyword CEO & Founder Tom Gerace , the event “explored the art and science of storytelling.” Tom Gerace began the 2015 Content Rising conference by addressing the need for a fundamental change in the marketing industry – a shift from focus on the brand to consumers. Finding storytellers. Thinking visually.

Storytelling 120

Storytelling Brand Identity Branding Budget Programs 120

Content Marketing Institute

JUNE 1, 2018

Great storytellers come from all sorts of places. Great storytellers come from all sorts of places, says @EditorStahl. storytelling Click To Tweet. Let’s take a look at the secrets to their storytelling success. Great storytellers collaborate. Great storytellers know who they want to enchant. But that’s OK.

Storytelling 110

Storytelling Advertising Mediums Advertising Agencies Paid Search Agency 110

Convince & Convert

MARCH 19, 2015

But here’s the key question: How do companies get started with storytelling? Everyone Is a Storyteller. The first and probably most important step is recognizing that every company can be a storyteller, and every company has good stories to tell. The answer: a five-step process that any company can embrace. Take the Leap.

Storytelling 167

Storytelling Marketing Budget Creation Startups Barriers 167

Sword and the Script | B2B

JANUARY 25, 2020

Like many in PR, I’ve had debated many times over the years, and the reason is that storytelling works. It humanizes a brand, creates an emotional connection, and boosts recall in a way that a list of statistics, no matter how compelling just can’t rival. 1) What is storytelling? 2) Why storytelling works: The Angel’s Cocktail.

Storytelling 79

Storytelling Examples PR Trigger Marketing 79

Sprout Social

JUNE 2, 2022

For creative marketers, there’s nothing that brings more joy than bringing an idea to fruition through a campaign, creative asset or captivating content. However, taking a creative concept from your mind and executing it in real life isn’t always easy. Creative block is not one-size-fits-all.

Creativity 115

Creativity Barriers Social Media Deliverability 115

Hubspot

SEPTEMBER 18, 2018

Storytelling is described as an art … the “art” of storytelling. And — like art — it requires creativity, vision, skill, and practice. Storytelling isn’t something you can grasp in one sitting, after one course. It sets apart vibrant brands from simple businesses and loyal consumers from one-time, stop-in shoppers.

Storytelling 101

Storytelling Advertising Mediums Communities Paper 101

Zoominfo

AUGUST 12, 2018

Creativity isn’t a concept that can easily be put into words. So in an effort to demystify the term, we’re going to dive into marketing creativity in the B2B realm. With the ultimate goal of increasing conversion rates, marketers have to accelerate brand activity through digital channels.

Creativity 130

Creativity B2B Marketing Examples Work Management 130

Brandpoint

MAY 5, 2021

Sarah’s content marketing consultant company is named Kindred Speak and she focuses on helping clients to “build a brand storytelling framework.” And in a world where we’re operating more online than we have in the past, the connection that storytelling brings is even more important than before. Let’s start out with the basics.

Top of Funnel 154

Top of Funnel Paid Search Agency Brand Identity Branding 154

Vidyard

OCTOBER 27, 2019

But in today’s noisy marketing landscape, what your brand really needs is a story. A really great story can communicate the entire character of a brand in less than three minutes, and clever stories can be especially persuasive. Even B2B brands are taking this indirect approach. Video Storytelling Tips 3.1 Contents 1.

Storytelling 110

Storytelling Video Marketing Top of Funnel Work Management 110

The Customer

MAY 8, 2020

Rachael Henke’s short title is just “brand” at Dell Technologies. Her formal title is long, but it’s a big job, for a big company: Director of Global Brand Advertising Content and Customer Engagement Storytelling. That means, per Henke, “everything we do — the purpose — ultimately is to elevate the brand.”

Creativity 80

Creativity Ideal Customer Profiles Brand Identity Branding 80

Content Standard

DECEMBER 12, 2017

The way content marketers talked about social media storytelling made it sound whimsical and impassioned. Content production and planning felt more like a creative endeavor than a business practice. Three Ingredients for Brand Narratives. Storytelling is a practice nearly as old as mankind itself.

Storytelling 81

Storytelling Social Media Effectiveness Media 81

illumin

APRIL 9, 2024

You often hear brands tout the importance of short, targeted ads. If advertisers are turning to OTT as a replacement for linear TV commercials, shouldn’t they apply the same level of creativity and storytelling ? Like with all advertising, strong creatives are at the heart of success.

Advertising Agencies 105

Advertising Agencies Cable Advertisements Advertising 105

Heinz Marketing

MAY 7, 2022

3 Reasons Why Brand Consistency Matters. With today’s economic market, it’s important to understand your brand and keep it consistent. The biggest representative of your brand is your content and this article mentions the value of creating at least one piece of content per day to help achieve brand consistency.

Brand Identity 98

Brand Identity Branding Storytelling B2B 98

Content Standard

NOVEMBER 11, 2016

From abstract creative thinking to nitty-gritty marketing budget balancing, we’re constantly searching for patterns to settle into. To some extent, the process worked, and it was comfortable for the brand’s leadership. Storytelling, while content based, still represents a shift in the paradigms of content marketing.

Marketing Budget 92

Marketing Budget Marketing Budget Creation Storytelling Budget Programs 92

Contently

DECEMBER 12, 2018

The brand had a slick new site, detailed persona work, and a strong SEO gameplan. Creativity strikes back. Starting in 2013, brands started hiring journalists to work on their content programs. Slowly, they brought on other smart people with great storytelling skills to join them in the fight. The brand purpose craze.

Creativity 154

Creativity Content Marketing Enterprise Management Content 154

Sprout Social

NOVEMBER 29, 2022

When you think of brands on social media, which come to mind first? People don’t remember brands or sales-y content—they remember stories. And great brand marketing on social is behind some of the most creative storytelling out there. Brands we’re watching. Wendy’s buzz-worthy sarcasm? Sprout’s TikTok?

Social Media 91

Social Media Media Brand Identity Branding 91