Martech

MARCH 6, 2024

It’s because, once upon a time, someone on the email team set up a test to determine what would happen if the brand increased email frequency from one campaign per week to two. The results showed them that unsubscribes went up a fraction while open, click and conversion rates went down a percentage point or two.

Click Rate 108

Click Rate Budget Programs Case Studies Open Rate 108

Webbiquity

JANUARY 18, 2024

Moreover, you can also boost brand awareness by using storytelling and sharing your brand’s values and mission, while tying them to recipients’ pain points. Work on Building Credibility To demonstrate your brand’s worth in the recipient’s eyes, include case studies or testimonials from other clients you’ve helped.

Email Marketing 169

Email Marketing Work Management B2B Marketing Marketing Management 169

Scoop.it

FEBRUARY 15, 2024

With effective email marketing strategies, you can increase your email open rates and click-through rates, resulting in more traffic to your site. Just to prove my point, check out the stats below. Increases brand awareness Email marketing provides an opportunity to showcase your brand’s unique value proposition.

Small Business Marketing 94

Small Business Marketing Email Marketing Business Paid Search Agency 94

Zoominfo

JANUARY 14, 2019

Although the first two options require the least amount of time and resources, there are multiple risks associated with these courses of action. Here’s the problem—emailing inactive users impacts open rates. If your open rates drop low enough, internet service providers (ISPs) take note and your email reputation will suffer.

Zoominfo 166

Zoominfo Open Rate Marketing Automation Services Click Rate 166

SmartBug Media

MARCH 7, 2023

SMS or “short message service” is how a brand communicates campaigns, promotions, news, updates, and beyond to customers through text messages. When used strategically, SMS helps brands drive multiple purchases during the customer lifecycle to increase average order value (AOV). percent click-through rate (CTR) $4.42

SMS 98

SMS Conversion Click Rate CTR 98

Sprout Social

FEBRUARY 17, 2022

Businesses using email marketing: Building brand awareness. Increasing attendance rate for promoted events. Or consist of a design template with brand colors, logo and formatting. Then track the open and click-through rates to see which emails generate ROI. click-thru rate. Simply put—because it works.

Template 127

Template Email Marketing Blast Campaigns Planning 127

xiQ

APRIL 29, 2020

One that is not overtly branded and is based on neutral thought leadership content that inspires, educates, and informs. They cannot afford 6-8 weeks of content development and feedback cycles to course correct and improve their content strategy. Strengthen Brand Recognition. Increased Subscriptions, Minimized Opt-outs.

B2B Thought Leadership 103

B2B Thought Leadership Content Marketing Peer-to-peer Thought Leadership 103

Optinmonster

DECEMBER 22, 2020

Are you struggling with low open rates for your email campaigns? It could be that your subscribers never even get the chance to open them. Because we offer so many different targeting options, you don’t need to blindly cast out a net to get leads. We already discussed the importance of getting high engagement rates.

CAN-SPAM 140

CAN-SPAM Trigger Marketing Open Rate Deliverability 140

Vision6

JULY 5, 2023

Increases brand awareness Email marketing as a tool is great for getting your name out there. Nurtures leads An extension of maintaining your brand awareness is keeping your consumers engaged. You can track open rates, click-through rates, conversions, and other important metrics to gauge the success of your campaign.

Email Marketing 52

Email Marketing Budget Programs Webinar Metrics Marketing & Strategy 52

ConvertKit

AUGUST 4, 2021

A welcome email lands in your new subscriber’s inbox anywhere from mere seconds up to one day after subscribing through your form or landing page (or confirming a subscription if you use double opt-in ). It’s no surprise welcome emails have the highest open rate of all emails: 53.3% Open rates for various types of emails.

Examples 145

Examples Newsletter Template Landing Pages 145

Optinmonster

MARCH 16, 2020

Do you want to increase your email open rates, boost your click rates, and decrease your unsubscribe rates? In fact, 82% of marketers have reported an increase in open rates through mail personalization. And yet, 70% of brands fail to use them! That’s just crazy talk. New Subscribers.

Segmentation 143

Segmentation Enterprise Management Tips Work Management 143

Martech

JANUARY 31, 2022

Brands can set-up a front-end where consumers can choose how often they want to be notified, through which channel, as well as what kind of information they are interested in hearing about. Back in the Stone Age… …marketers tried hard to figure out how often they could contact their customers, usually via e-mail.

Contacts 93

Contacts Work Management Opt-out Lead Scoring 93

xiQ

APRIL 29, 2020

One that is not overtly branded and is based on neutral thought leadership content that inspires, educates, and informs. They cannot afford 6-8 weeks of content development and feedback cycles to course correct and improve their content strategy. Strengthen Brand Recognition. Increased Subscriptions, Minimized Opt-outs.

B2B Thought Leadership 62

B2B Thought Leadership Content Marketing Peer-to-peer Thought Leadership 62

ClickZ

JUNE 25, 2020

Whether you want to optimize your content, advertising, or audience management, there’s a tool out there for you. . is well worth a shot if you’re looking to rapidly grow your number of contacts, find higher-value contacts, or to generally make sure that you’re reaching out to the right people at all times. Seamless.ai Price: Seamless.ai

Marketing AI 137

Marketing AI Pricing Price Budget Programs 137

Business Brainz

OCTOBER 14, 2021

For any marketing strategy to come out with flying colors, the key is to be able to focus on the right audience and understand them. Businesses that are adopting buyer persona strategies have significantly better results in terms of ROI, and of course, developing a better understanding of their customers.

Buyer Personas 52

Buyer Personas Statistics Click Rate Clickthrough 52

Biznology

OCTOBER 21, 2016

They want you to work harder to earn their trust and interest before they give you an opt-in and a right to market to them further. The click-through rate to the webinar opt-in page that the InMail promoted was 50% less for the message sent by the individual at LinkedIn than the one sent by LinkedIn Marketing Solutions.

Enterprise Management 80

Enterprise Management Work Management Marketing Management Linkedin 80

ConvertKit

APRIL 26, 2019

You’ve created email opt-in forms that can be easily placed on your website and blog. Actions that will positively affect your email deliverability and engagement include: An email subscriber confirming their email address with the double opt-in. When someone opens your email broadcast. Always ask for permission.

Deliverability 93

Deliverability CAN-SPAM Click Rate Domain 93

Business Brainz

OCTOBER 14, 2021

For any marketing strategy to come out with flying colors, the key is to be able to focus on the right audience and understand them. Businesses that are adopting buyer persona strategies have significantly better results in terms of ROI, and of course, developing a better understanding of their customers.

Buyer Personas 52

Buyer Personas Statistics Account Based Marketing Click Rate 52

Optinmonster

DECEMBER 5, 2022

The stages of an email marketing or sales funnel are: Awareness Stage: the buyer knows about your brand, product, or service. Sometimes there is a final stage called Retention , where the buyer stays engaged with your brand after their initial purchase and is more likely to buy again. Click-through rate. Conversion rate.

Top of Funnel 74

Top of Funnel Marketing Funnels Email Marketing Conversion 74

Optinmonster

APRIL 4, 2024

If you want email marketing software that’s better than Mailchimp and has fairer pricing, there are plenty of options out there. Pricing : Of course, none of these great features matter if you can’t afford the platform’s cost. Customer Support : Lack of support is one of Mailchimp’s biggest drawbacks.

Enterprise Management 62

Enterprise Management Email Marketing Marketing Automation Services Work Management 62

ConvertKit

MARCH 25, 2019

You’ve created email opt-in forms that can be easily placed on your website and blog. Actions that will positively affect your email deliverability and engagement include: An email subscriber confirming their email address with the double opt-in. When someone opens your email broadcast. Always ask for permission.

Deliverability 93

Deliverability CAN-SPAM Domain Click Rate 93

Tiecas

OCTOBER 30, 2023

There are exceptions, of course. Another option is to ride the coattails of respected industry media publications that have a captive audience of opt-in emails who want to hear from you. You can streamline lead nurturing by using one of many Marketing Automation solutions that are out there.

Email Marketing 52

Email Marketing Effectiveness Tips Marketing Analytics Tools 52

Litmus

JUNE 28, 2021

But to maximise just how much of a return you get out of your email program, you need a healthy one that’s firing on all cylinders. Fortunately, it’s never too late to reverse course. Things that will get my spidey senses tingling would be dramatic drops in deliverability, open, or click-through rates.

Budget Programs 62

Budget Programs Deliverability CAN-SPAM Privacy Protection 62

Optinmonster

APRIL 3, 2024

Enhancing Brand Visibility: Getting featured on other websites or collaborating with influencers boosts your brand’s exposure. Timing: Choosing the Right Time to Send Your Emails Timing can significantly impact your email’s open rates. Too many people use this tactic, and you won’t stand out.

Outreach 67

Outreach Tips Marketing & Strategy Email Marketing 67

ConvertKit

APRIL 30, 2019

While many brands use email marketing to create relationships with their ideal clients in hopes of selling their products and services, too few of them have a regular routine for tracking email marketing analytics. It’s too easy to keep your email metrics out of sight and out of mind. Know who is reading your emails.

Email Marketing 64

Email Marketing Planning Marketing Analytics Tools Click Rate 64

ConvertKit

APRIL 30, 2019

While many brands use email marketing to create relationships with their ideal clients in hopes of selling their products and services, too few of them have a regular routine for tracking email marketing analytics. It’s too easy to keep your email metrics out of sight and out of mind. Know who is reading your emails.

Email Marketing 64

Email Marketing Planning Marketing Analytics Tools Click Rate 64

Parse.ly

OCTOBER 16, 2019

To understand valuable readers find it, evaluate: Open rates (total opens / total addresses the email was delivered to) give you a sense of overall engagement, especially when tracked over time. Or many people opening it once? We also recommend clearing out your list of people who no longer read. blog, of course.

Newsletter 61

Newsletter Marketing & Strategy Click Rate Open Rate 61

Optinmonster

JANUARY 18, 2024

Using urgency in your marketing can skyrocket your conversions because it triggers fear of missing out (FOMO). Consider these mind-blowing statistics about welcome emails: Welcome emails have an impressive 91.43% open rate. Their average click-through rate is 14.34%. Their average unsubscribe rate is 0.7%.

Conversion Rate 88

Conversion Rate Conversion Examples Marketing Analytics Tools 88

ConvertKit

APRIL 21, 2019

Utilizing lead magnets will also increase your open rates and email engagement. What is the point of writing emails if only a few people open them? Now you’re convinced that you need to make room for lead magnet creation in your email marketing strategy, but how do you decide what lead magnet types are right for your brand?

Lead Scoring 74

Lead Scoring Lead Ranking Leads Lead 74

ConvertKit

APRIL 21, 2019

Utilizing lead magnets will also increase your open rates and email engagement. What is the point of writing emails if only a few people open them? Now you’re convinced that you need to make room for lead magnet creation in your email marketing strategy, but how do you decide what lead magnet types are right for your brand?

Lead Scoring 74

Lead Scoring Lead Ranking Leads Lead 74

Optinmonster

AUGUST 16, 2023

These tools allow you to reach more subscribers and achieve higher open and click rates. But how do you choose from the multitude of options out there? The dashboard should have metrics like open rates, click-through rates , conversion rates, and revenue generated. Let’s get into it.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Management Service 52

Litmus

MARCH 19, 2020

In this webinar, we shared the email marketing best practices that help you stay connected with your audience in uncertain times, along with some of our favorite examples of brands that have mastered the art of sending empathetic, personal, and helpful emails in times of crisis. How can a brand stand out from the communication clutter?

Webinar Metrics 96

Webinar Metrics Email Marketing Practices Planning 96

Litmus

SEPTEMBER 17, 2021

But chances are, your shared IP is already warm, thanks to the other brands using it previously. Jaina suggests: “The first emails you’ll send from your new space should be messages with the highest open rates and click-to-open rate (CTOR). Measure deeper email insights such as read rates and email client usage.

Domain 75

Domain Planning Deliverability CAN-SPAM 75

Content Marketing Institute

MARCH 23, 2018

Conversational interactions between content consumers and brands – via SMS text-style messaging and chatbots – are redefining how marketing teams can engage their audiences. Learn how to prepare your brand. HANDPICKED RELATED CONTENT: 13 Smart Brands Using Technology to Power Their Content. Drive deeper relationships.

SMS 110

SMS Conversion Planning Paid Search Agency 110

ClearVoice

AUGUST 5, 2022

Your open rate could be to blame, and while it’s just one of many factors in email marketing campaign success, it may be the most foundational. Why are open rates important? Open rates matter because they represent the number of messages that are getting out there. Want a higher open rate?

Open Rate 59

Open Rate Opt-out Click Rate CAN-SPAM 59

LeadSquared

MAY 16, 2019

By running various campaigns , of course. Though it may seem complicated and time-consuming, a well planned out marketing campaign can significantly boost your revenue. And, marketers are fast adopting this as a platform to raise brand awareness. Now figure out what to tell them and how. But, in reality, it is not.

Paid Content 52

Paid Content Analytics Campaigns Paid Search Agency 52

Delivra

MAY 8, 2019

Taking your audience and brand into account, you could create spring email campaigns focusing on any one of the hundreds of spring national days. Springtime is ideal for testing out new strategies and finding unique ways to reach your subscribers. You don’t have to run a travel-centric brand to take advantage of the action.

Email Campaigns 68

Email Campaigns Campaigns Landing Pages Email Marketing 68