Sprout Social

OCTOBER 10, 2023

And with 79% of marketers describing influencer content as necessary for their customers’ experiences, brands need to be strategic to create campaigns that resonate. Influencer marketing campaigns are partnerships that leverage the influence of creators to promote sales and build brand awareness.

Examples 127

Examples Campaigns Advertising Agencies Burn Rate 127

Navigate the Channel

SEPTEMBER 28, 2021

Have you wanted to gain more buzz for your architecture firm, but weren’t sure exactly how to go about doing it? Video marketing is one of the hottest mediums for building a recognizable brand. Here are four ways architects can use video marketing as a promotional tool. Using 3D Animations. Showing Off Your Creative Side.

Promotion 65

Promotion Video Marketing Tools Ideal Customer Profiles 65

Sprout Social

MAY 4, 2022

Perfect for building awareness and encouraging awesome user-generated content, brands are rightfully scrambling to find TikTok hashtags for their own challenges. Below we break down TikTok challenges work and the best practices for brands looking to leverage them. This branded hashtag challenge resulted in 2 billion video views and 1.3

Brand Identity 111

Brand Identity Branding Tagging Viral Marketing 111

Martech Advisor

AUGUST 30, 2019

In this article, we look at three viral marketing campaign examples and what they imply for marketers. Domino’s offered rewards for rival brands, enabled by image recognition. That’s why brands are eager to create smart mobile marketing campaigns that tap into this fast-growing audience.

Viral Marketing 85

Viral Marketing Mobile Marketing Campaigns Examples 85

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. They no longer expect accidental virality by hiring an influencer. Whether aiming to enhance brand awareness, generate leads or boost sales, ensure clarity in your objectives. It has become a core element of marketing and sales strategies. unique users in the UK.

Paid Content 100

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 100

Optinmonster

JUNE 22, 2021

Are you looking for the best 4th of July promotion ideas to celebrate this independence day and increase your online sales? Plus, we’ll share the tools you need to run each type of promotion. 7 Profitable 4th of July Promotion Ideas. Otherwise, let’s dive straight into our list of 4th of July promotion ideas.

Promotion 69

Promotion Landing Pages Template Budget Programs 69

Optinmonster

DECEMBER 21, 2023

Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day. It can generate a buzz around your product and get people to notice it. TNT, a cable TV channel, launched this guerrilla marketing campaign in Belgium to promote its TV shows. But why stop there?

Campaigns 90

Campaigns Ad Building Planning Paid Search Agency 90

CoSchedule

JANUARY 27, 2023

You can always blend two ideas together to create a new strategy or steal a campaign recipe from a brand in another industry. Definition & Overview Social Media Marketing Using social media platforms to build an audience for your business, promote your brand, engage with customers, and grow your business.

Social Media 126

Social Media Social Marketing Examples Planning 126

Marketing Insider Group

DECEMBER 17, 2019

Try piggybacking on one of the latest pop culture or internet trends to get more attention to your campaign – you might even go viral! The world’s most successful brands don’t conform to the norms and are innovative with their marketing. Ikea, Johnny Walker, and KFC all jumped on the GoT bandwagon, along with dozens of smaller brands.

Tactics 271

Tactics B2B Marketing Work Management Planning 271

Sprout Social

AUGUST 8, 2023

Unless you’ve been living under a rock, you’ve likely heard of TikTok—the short-form video platform that has been the basis of a number of viral moments over the last couple of years. If your brand is on TikTok, you’re probably aiming to create your own viral moment. With TikTok, they’re one in the same.

SEO 93

SEO Viral Marketing Keywords High Quality Lead 93

SocialPilot

FEBRUARY 11, 2024

It’s more about finding an influencer whose style, audience, and values align with your brand. The right AI prompts can analyze vast amounts of data to help identify popular and relevant influencers to your specific brand and campaign goals. This is where AI prompts can be incredibly useful.

Sales Management 90

Sales Management ROI Planning Work Management 90

Adobe Experience Cloud Blog

JULY 28, 2017

Almost every brand already has a video marketing strategy , and many have begun to test live stream marketing. Ask yourself, could “ Charlie Bit My Finger ” on YouTube be a viral hit today? Ask yourself, could “ Charlie Bit My Finger ” on YouTube be a viral hit today? Don’t Forget To Promote It. Show, Not Tell.

Campaigns 134

Campaigns Planning Tips Brand Identity 134

seo.co

MARCH 12, 2021

If you execute well, your guerrilla marketing strategy could go viral. This latter aspect increases its potential for virality). If nothing else, your brand will be memorable. Sometimes it’s best to let your hair down a little and not take your brand too seriously. Fashion and athletic wear brands are good examples.

Astroturfing 98

Astroturfing Creativity Marketing Strategy Marketing & Strategy 98

Sprout Social

DECEMBER 15, 2021

What started as a fun video streaming app for Gen Zers has taken the marketing and advertising world by storm, completely changing the way brands create and share content. And we’ll outline how to best promote your products, connect with customers and grow your business on TikTok. Let’s get started. Moreover, 47.4%

Effectiveness 133

Effectiveness Business Advertising Agencies Viral Marketing 133

Sprout Social

DECEMBER 7, 2023

After all, everyday TikTokers are the ones responsible for the trends, challenges and viral videos that rack up billions of views. This is in direct contrast with the TikTok Creator Marketplace where brands directly hire and pay creators for promotional posts. Oh, and don’t forget the billions of dollars in ad revenue.

Creativity 81

Creativity Paid Search Agency Viral Marketing Lock-In 81

Sprout Social

JUNE 28, 2022

After all, everyday TikTokers are the ones responsible for the trends, challenges and viral videos that rack up billions of views. This is in direct contrast with the TikTok Creator Marketplace where brands directly hire and pay creators for promotional posts. The more creators go viral, the more positive buzz TikTok earns.

Work Management 108

Work Management Paid Search Agency Viral Marketing Lock-In 108

Martech Advisor

AUGUST 16, 2019

The brands mentioned in the report created quite the buzz with rising social mentions and trending hashtags. We’re analyzing the report to learn about the peaks & pitfalls of brands such as BMW, Pepsi, Chase and IHOP to improve your digital marketing strategy. What Are Brands Doing to Stand Out?

Marketing AI 98

Marketing AI Marketing & Strategy Marketing Strategy Campaigns 98

Sprout Social

JANUARY 12, 2022

This is especially true for brands in crowded industries (think: ecommerce, SaaS) where it’s so simple to bounce to a competitor. Word of mouth marketing represents brand promotion that’s driven by customer experiences and stories. This includes @mentions of your brand and tagged posts. Brand ambassadors.

Word of Mouth 137

Word of Mouth Paid Content Conversion Work Management 137

Sprout Social

AUGUST 9, 2023

With this impactful data on-hand, businesses can improve brand reputation, predict trends, differentiate from competitors and carve out a market niche. Why a social media scorecard is crucial for leadership Most CEOs are already a part of their brand’s external social strategy. Take Airbnb.

Social Media 79

Social Media Media Customer Satisfaction Lead Ranking 79

Outgrow

NOVEMBER 30, 2022

Video has clearly grown as a marketing strategy due to its effectiveness in increasing brand awareness and sales. Video marketing is the process of planning, creating, and promoting videos that aim to educate and attract users and market your products. Schedule & Promote the Videos. What Is Video Marketing?

Marketing Budget 138

Marketing Budget Video Marketing Marketing Strategy Marketing & Strategy 138

Optinmonster

NOVEMBER 3, 2021

So you might be wondering, “How do I promote a product without being too pushy?” This is the easiest way to make your contest or giveaway go viral and get your brand in front of more eyes. If you really want to promote engagement, start generating buzz a few days before starting your giveaway or contest.

Social Media 81

Social Media Media Tips Ideal Customer Profiles 81

Digilant

FEBRUARY 10, 2022

sit down to watch the game, there’s bound to be viral moments that everyone will be talking about. This creates a great opportunity for brands to make a splash, join trending conversations, and earn some extra buzz. . Take Oreo’s viral ad of 2013, for example. When more than 100 million people in the U.S.

Trends 52

Trends Viral Marketing Buzz Paid Search Agency 52

Salesforce Marketing Cloud

NOVEMBER 17, 2021

Retailers and consumer goods brands may be feeling that same pain this holiday season. Here are some other ways to keep holiday shoppers hungry for your brand, even in a cookieless world. Find out what shoppers are saying about your brand and your competitors. The 2021 holiday shopping season calls for 2021 strategies.

Marketing AI 98

Marketing AI Planning Marketing Automation Services Marketing Management 98

Sprout Social

MARCH 15, 2021

These topics can be as broadly popular as the gossip or current events, or personally tailored to an individual level that reflects your own account’s interests, industry, and brand. To get the most out of Twitter trends, you need to make sure that the trends you see are catered specifically to your brand. Personalize your trend page.

Paid Content 130

Paid Content Twitter Trends Mobile Advertising 130

Brandpoint

SEPTEMBER 16, 2019

Social advocacy is like this with brands and companies. Companies can post on social media and their website, showing their client success stories and customer reviews, but it’s still hard for people to trust brands when they don’t have anyone they know vouching for them. Builds Brand Credibility and Reputation.

Buzz 98

Buzz Word of Mouth Thought Leadership Trust Marketing 98

Adobe Experience Cloud Blog

AUGUST 24, 2012

When creating a meme it’s important to not only have fun, but to tie back to your brand or services. The brand specific memes that you create may connect better with your immediate audience, but the more generalized topics have a better chance of going viral and breaking through your initial reach. But there is a tradeoff.

Buzz 48

Buzz Lead Generation Generation Viral Marketing 48

seo.co

MARCH 12, 2021

If you execute well, your guerilla marketing strategy could go viral. This latter aspect increases its potential for virality). If nothing else, your brand will be memorable. Sometimes it’s best to let your hair down a little and not take your brand too seriously. Fashion and athletic wear brands are good examples.

Guerilla Marketing 64

Guerilla Marketing Astroturfing Creativity Marketing Strategy 64

Sprout Social

APRIL 4, 2023

Most brands expect to drive engagement and generate leads with social media strategies. If leveraged properly, ephemeral content can help you beat the algorithm and keep your brand top of mind. Let’s look at why ephemeral content works for brands, how you can use it to drive results and examples from real brands.

Marketing Strategy 117

Marketing Strategy Marketing & Strategy Planning Work Management 117

Hubspot

MAY 14, 2019

Affiliate marketing is when an online retailer rewards a website with a commission for each customer they refer through their promotion of one of the online retailers’ products. The website, often called an affiliate, will only get paid when their promotion generates a sale. Brand Marketing. Buzz Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Outbrain

NOVEMBER 6, 2022

The story quickly went viral and people still can’t get enough of it! If you’re looking to drum up some buzz around your business, but without the usual Black Friday theme, consider a heartwarming Thanksgiving content campaign. Why not with their favorite brands or businesses too?

Brand Identity 26

Brand Identity Branding Content Paid Search Agency 26

SocialPilot

FEBRUARY 9, 2024

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. Janet is all about promoting thought leadership and will encourage you to take rewarding actions. Why should you follow her? Why should you follow him?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Martech Advisor

AUGUST 26, 2019

Brands like Coca-Cola, Burger King, Reebok, Cadillac, Chevrolet, Casio, Sharp, 7-Eleven, Adidas, Pentax, etc. In this article, we uncover some marketing insights from the Upside Down , and look at how brands banked on the success of Stranger Things to market themselves. Brands & Netflix/Stranger Things Partnerships.

Paid Content 50

Paid Content WOM Advertising Agencies Google 50

KoMarketing Associates

JUNE 13, 2017

In this post, I’ll walk through the steps we take with our clients (from start to finish) to create an infographic that they’ll be proud to promote. They can improve brand awareness : When an infographic is created, it should always include a prominent brand theme, including your color scheme and logo. Recognize the Need.

Peer-to-peer 126

Peer-to-peer Paid Search Agency Budget Programs Marketing Analytics Tools 126

Content Standard

JANUARY 4, 2018

This illustrates the power of publicity stunts and successful stunt branding: When it’s done well, the brand and event become synonymous with one another. Baumgartner’s successful freefall was a landmark human achievement, and it was accomplished through the support of a brand best known for its energy drinks.

Planning 48

Planning Brand Identity Branding Viral Marketing 48

Sprout Social

OCTOBER 19, 2016

Social media contests have been used by brands of all sizes to get more followers, increase engagement and generate buzz. In this post, we’re going to detail everything you need to know about running a social media contest like setting goals, choosing the right platform, how to promote it and everything in between.

Social Media 96

Social Media Paid Content Media Viral Marketing 96

Outbrain

FEBRUARY 6, 2022

For creative agencies, the Super Bowl spot is the most coveted and significant of all – brands use the commercials, or “anchor videos” as Vaynerchuck calls them, to define how they want the public to perceive them. Some brands rely on the element of surprise and celebrity to make a splash at the Super Bowl.

Paid Search Agency 29

Paid Search Agency Planning Ads Advertising Agencies 29

Optinmonster

MARCH 5, 2021

We’ll also include some helpful tools that you can use to make your holiday promotion successful. Patrick’s day promotion that gets your business the results it needs? If you need some help coming up with promotion ideas, you might want to check out this post: 22 Sales Promotion Examples to Win More Customers.

Tools 92

Tools Work Management Marketing Management Paid Search Agency 92