Content4Demand

DECEMBER 11, 2018

So of course I don’t board a plane without a book to make the most of the time I spend trapped in a narrow seat 30,000 feet in the air. So I’ve had plenty of time to dig into the best new books to inspire new and better marketing ideas. Word of mouth drives nearly one-fifth of all purchases and influences many of the rest.

Word of Mouth 55

Word of Mouth Planning Marketing Budget Case Study 55

Hubspot

OCTOBER 13, 2020

These five elements encompass a customer success story — a transformation from a regular case study to an enticing piece of content that encourages a reader to explore what your company has to offer. When people think about writing a case study , they might feel a daunting rise of tediousness, or perhaps writer's block.

Case Studies 101

Case Studies Case Study Studies Work Management 101

Content Marketing Institute

DECEMBER 21, 2018

If you’re looking for a holiday gift book to advance the recipient’s content marketing skills, I have good news. During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. In addition, some acclaimed authors returned with new books. Drivers of content marketing. Aha,” I said.

Work Management 90

Work Management Advertising Agencies Marketing Management Content Marketing 90

Marketing Insider Group

JULY 11, 2023

Word of mouth is the best publicity, but it’s not enough to sustain a thriving business. A recent study found that brands overestimate ad conversions by 4,000%. Even better, try to book interviews on podcasts that your target audience is listening to. However, getting a good return on ad spend is challenging.

Paid Content 179

Paid Content Advertisements Advertising Paid Search Agency 179

Hubspot

FEBRUARY 17, 2017

With a perpetually incomplete to do list, an eternal quest for work-life balance, and ongoing efforts to keep up with the latest creative trends, where the heck are we supposed to find time to do something like, say, read a book? 9 Marketing Books to Read This Quarter. Read This Book If You: Want to boost the virality of your content.

Amazon 78

Amazon Word of Mouth Advertising Agencies Viral Marketing 78

Trade Press Services Newsletter

OCTOBER 6, 2022

Examples of thought leadership content include bylined articles, white papers, books, case studies and even LinkedIn posts. User-Generated Content User-generated content, or UGC, is 2023’s version of word-of-mouth marketing. Remember, the key to a successful thought leadership strategy is a comprehensive promotion plan.

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

Online Marketing Institute

AUGUST 17, 2018

So it turned to influencers to spread word of mouth in the market and did achieve its goal. A blogger who draws inspiration from reading books, she has a penchant for writing articles on technology, education, and marketing. Leesa Leesa is an online store that sells mattresses and bedding accessories.

Case Study 52

Case Study Case Studies Studies Advertising Agencies 52

Marketing Insider Group

JANUARY 21, 2020

It’s important to carry out thorough market research from a number of sources, including web and social analytics, studying competitors, your own customer databases, and customer surveys in order to build up a true picture of the demographics and needs of each market. Image source: [link].

Marketing Strategy 319

Marketing Strategy Marketing & Strategy Ad Building Planning 319

Outgrow

MARCH 2, 2021

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]. Examples of inbound e-commerce marketing include blogs, podcasts, and e-books. We’ve got some real-life case studies that can help you understand how e-commerce marketing has worked for other brands. E-commerce Marketing - Case Studies . Golf Avenue .

Case Studies 104

Case Studies Case Study Studies Marketing Strategy 104

Webbiquity

JULY 28, 2010

At roughly 340 pages of text plus another 42 pages of worksheets, this is a meaty book, but the end result of following Dave’s hour-a-day guide is a solidly justified, strategic social media marketing plan. The book begins with a fascinating trip through the early days of the web and the foundations of social media.

Social Media 100

Social Media Social Marketing Planning Media 100

Onalytica B2B

DECEMBER 11, 2017

He is a faculty member of the graduate studies program at Rutgers University and is the author of six best-selling books: KNOWN , Social Media Explained , Return On Influence , Born to Blog , The Content Code , and The Tao of Twitter , the best-selling book on Twitter in the world. His new book is amazing.

P2P 164

P2P Ad brokers Social Media Word of Mouth 164

FMG Suite

FEBRUARY 2, 2021

1454 AD, the Gutenberg Bible is the first mechanically printed book. Perhaps that’s why word of mouth is still one of the most trusted forms of marketing. A Nielson study found that 92% of consumers trusted friends and family members’ recommendations over any other marketing form.

Storytelling 98

Storytelling Word of Mouth Ad Exchange Trust Marketing 98

Content4Demand

NOVEMBER 15, 2018

These intriguing conversations and case studies not only drove eyeballs and downloads, but stirred some interesting comments and dialogue along the way. Turning Word-of-Mouth Marketing Into a B2B Weapon. If you haven’t read Jay Baer’s new book, “Talk Triggers,” this compelling AdAge Q&A with Baer will make you want to.

Top of Funnel 57

Top of Funnel Word of Mouth Content CMO 57

Marketing Insider Group

NOVEMBER 3, 2020

Happy customers are also more likely to recommend your brand to others, bringing in new customers via word of mouth with no cost or effort on your part. Sharing customer case studies and success stories is a win-win for everyone. Set up a quick consultation , and I’ll send you a free PDF version of my books.

Planning 362

Planning Top of Funnel Marketing & Strategy Paid Search Agency 362

SocialPilot

FEBRUARY 9, 2024

Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? Jay Baer, the ‘Hall of Fame’ speaker, posts evergreen material on content marketing and word-of-mouth marketing. His book, Epic Content Marketing, was in Fortune’s ‘5 Must-Read Business Books of the Year’ in 2014.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Vision6

DECEMBER 17, 2023

For example, anyone who has downloaded an ebook, case study, or any marketing content from your website is an MQL. Here’s an example: Create compelling lead magnets: Offer valuable lead magnets, such as e-books, webinars, or exclusive offers, in exchange for email sign-ups. These can be e-books, webinars, and whitepapers.

Lead Ranking 52

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 52

Golden Spiral

MARCH 10, 2022

Your case studies are not reports of past success. 52% of B2B buyers cited case studies as a key factor in their decision to buy. 52% of B2B buyers cited case studies as a key factor in their decision to buy. Up to 50% of healthcare consumers reported that word-of-mouth was a top factor. A Story to Tell.

Word of Mouth 62

Word of Mouth Case Study Case Studies Stats 62

Directive Agency

MARCH 27, 2017

The best B2B marketers are always looking to improve their craft and hone their skills, which is why the following fifteen B2B marketing books are required reading for any marketer looking to create and foster lasting inter-business relationships. The New Rules of Marketing & PR by David Meerman Scott.

B2B Marketing 49

B2B Marketing B2B Paid Search Agency Social Media 49

Contently

OCTOBER 14, 2020

It’s resulted in a book, Bronze Seeks Silver: Lessons from a Creative Career in Marketing. The series—an early example of branded content — was a hit, extended for three seasons and, according to tracking studies, contributed to negative perceptions of drug use among teens. Together they all were in a band called Bitter Hope.

Advertising Agencies 211

Advertising Agencies Campaigns Paid Search Agency Television marketing 211

B2B Digital Marketer

MARCH 30, 2023

Within one year, book publishers called, and he published his first book, _The NOW Revolution_ (written with Amber Naslund) in 2011. The subsequent book tour put him on stage, a place Jay decided he liked very much indeed. It took off. He even gave a speech at McDonald’s headquarter. Full circle!

Top of Funnel 59

Top of Funnel Digital Marketing Funnels Work Management Marketing Management 59

SmartBrief - Marketing

OCTOBER 16, 2023

Guoji Technology, a data provider of social media, reports that topics related to emotional value on Little Red Book have garnered over 31.33 Most mentioned topics related to “emotional value” on Little Red Book: Growth, Feeling, Hope, Study, Family, Happiness etc. million views in the past 30 days.

Co-Registration 52

Co-Registration Allocation eCommerce Word of Mouth 52

SmartBrief - Marketing

OCTOBER 16, 2023

Guoji Technology, a data provider of social media, reports that topics related to emotional value on Little Red Book have garnered over 31.33 Most mentioned topics related to “emotional value” on Little Red Book: Growth, Feeling, Hope, Study, Family, Happiness etc. million views in the past 30 days.

Co-Registration 52

Co-Registration Allocation eCommerce Word of Mouth 52

Adobe Experience Cloud Blog

JULY 24, 2014

I feel twice as proud of myself when I’m enjoying books I can apply back at work — it’s the best of both worlds. So whether you’re up for a summer get-away, or just a relaxing weekend at home, here are my ten picks for books that will help you return to your desk both refreshed and inspired: 1.

Word of Mouth 48

Word of Mouth Viral Marketing Webinar Metrics PR 48

Convince & Convert

SEPTEMBER 7, 2010

Here’s what makes UnMarketing an unusual, yet worthy use of your marketing education time: UNpretentious Unlike so many marketing books, Stratten doesn’t overcomplicate the subject matter. UNstructured Like Gary Vaynerchuk’s Crush It , Stratten dictated some of the book, and it reads very conversationally.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

JUNE 2, 2013

But the challenge for social media—and for word of mouth marketing—is that they are inherently additive pieces of the conversion funnel, rather than causative. Forrester Research suggests that word of mouth is part of 80% of all purchase funnels. Is social ineffective or just invisible? consumer’s purchase path.

eCommerce 148

eCommerce Social Media Tactics Word of Mouth 148

Marketing Insider Group

OCTOBER 12, 2021

Thankfully, there’s a strong community of authors dedicated to providing tools like B2B marketing books to help marketers grow and evolve in their profession. Hone Your Craft With These B2B Marketing Books. Here are some of the best B2B marketing books available today: 1. How can marketers maximize this effect?

B2B Marketing 330

B2B Marketing B2B Word of Mouth Work Management 330

Paul Gillin

DECEMBER 18, 2012

An idea I’ve been kicking around for a couple of years became a formal book project in January. Now I’d like to ask for your support by liking the book on the Amazon page and registering your like on the book Facebook page. This is the first of my five books that I’ve self-published.

Paid Search Agency 50

Paid Search Agency Word of Mouth Amazon Viral Marketing 50

Hinge Marketing

MARCH 22, 2016

Why don’t business books ever talk about the build industry?” ” When you look at the shelves of a bookstore, you’ll be hard pressed to find any books about the construction industry. And, in the hundreds of business books (like Good to Great ), you rarely ever see an AEC firm mentioned.

Marketing Proposals 48

Marketing Proposals Business Word of Mouth CPA 48

MLT Creative

APRIL 13, 2012

This fascinating book explores how brands are identifying powerful bloggers , tweeters and YouTube celebrities to build brand buzz and increase sales. With more than 50 interviews of industry thought leaders and several social influence marketing case studies, the book shows how to use the latest breakthroughs to meet your goals.

Buzz 40

Buzz Word of Mouth B2B Advertising Agencies 40

Walker Sands

OCTOBER 14, 2021

To help us become masters of persuasion, we recently hosted best-selling author and world-renowned expert on change Jonah Berger at our annual Just a Book event, where he discussed key takeaways from his newest book “The Catalyst: How to Change Anyone’s Mind.” One way to overcome reactance is to start with understanding.

B2B Marketing 52

B2B Marketing Paid Search Agency Barriers B2B 52

Convince & Convert

MAY 22, 2014

Word-of-mouth social sharing of images, videos and online reviews have been proven to greatly influence travel decisions. Social Media Case Studies jessica gioglio schiphol airport social image of the week social media image of the week user generated content visual storytelling' How well do you know your way around the world?

Word of Mouth 155

Word of Mouth Lead Scoring Lead Ranking User-Generated Content 155

Convince & Convert

APRIL 18, 2014

They join us this week to talk about their new book The Power of Visual Storytelling. The book, designed for businesses who want to stand out from the noise , focuses on the ways brands can tell their story in the changing media landscape. That, in turn, can drive positive word-of-mouth and other peer-to-peer recommendations.

Social Media 167

Social Media Social Marketing Peer-to-peer Media 167

SendX

SEPTEMBER 22, 2020

You can suggest: Coupon for subscription Special offers and sales for email newsletter subscribers only Expert insights and interviews in a newsletter that can help customers to solve their problems To become a part of a big community It does not take a lot of effort on your side but it will definitely grow your address book.

Email Marketing 195

Email Marketing eCommerce Newsletter Word of Mouth 195

Ambal's Amusings

SEPTEMBER 10, 2009

All case studies are not created equally. Why are some case studies more effective than others? We asked case study experts "What are the 3 important components that will make a great case study"? Get insights and recommended resources from Case Study Experts. Casey Hibbard's book Stories that Sell.

Case Studies 100

Case Studies Case Study Studies Work Management 100

Walker Sands

OCTOBER 23, 2019

For our fifth annual Just a Book club for marketers, we’re reading “Contagious: Why Things Catch On” by New York Times and Wall Street Journal best-selling author Jonah Berger to find out what it takes to create content that spreads. You’ll have to read the book to find out. Find Inner Remarkability.

Viral Marketing 40

Viral Marketing Tips Word of Mouth Content 40

ConvertKit

DECEMBER 19, 2018

One of my favorite sales books of all time is The Challenger Sale by Matthew Dixon and Brent Adamson. For the book, they performed one of the most expansive sales studies to date on B2B sales representatives. Jay Baer talks about this in his new book, Talk Triggers *It’s a great book and I highly recommend giving it a read.

Tips 98

Tips Word of Mouth Sample Peer-to-peer 98

Biznology

NOVEMBER 9, 2015

Recently, my study and practice of Content Marketing has caused me to reexamine my years in automobile retail marketing and OEM branding offline. More attention needs to be paid to experiential visits, website design, and integrating traffic from third-party web sites, such as Kelley Blue Book, Consumer Reports, or JD Power.

Word of Mouth 80

Word of Mouth Top of Funnel Digital Marketing Funnels Work Management 80