The Forward Observer
JANUARY 19, 2024
Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing by Brian Kurtz About the Book Brian Kurtz is the bridge connecting the bedrock fundamentals of direct response marketing to today’s state-of-the-art strategies, tactics, and channels. It’s the only thing.
Anyword
FEBRUARY 9, 2022
Here are a bunch of the best copywriting books, who if you haven’t read already, you probably should add to your Kindle list. After the glamor of Ogilvy, we take a slightly different path to Gary Halbert, an extremely successful copywriter and expert at direct marketing. The Robert Collier Letter Book. The Boron Letters.
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Biznology
FEBRUARY 9, 2016
They range from marketing managers to sales managers, and even presidents of smaller firms. If you’re an experienced B2B direct marketer, this is probably not for you. In B2B, direct marketing copy leads the process, and finding a good direct marketing copywriter is almost as hard as going undefeated in the NFL.
Marketing Insider Group
NOVEMBER 28, 2022
Ask most people what marketing is and they will describe an ad, tell you a story of a sleazy salesperson, or mention something funny they saw on TikTok. Most people think Marketing is someone trying to sell you something. And to some people, marketing just equates to lying. Marketing has a marketing problem.
ViewPoint
JUNE 15, 2012
Jim's career has been equally divided between marketing and sales. He has written over 95 articles around sales and marketing management and is the author of four books. He is a speaker on sales lead management, sales enablement, and marketing ROI. Jim is seeing a lot of companies lifting off as a result.
Marketing Insider Group
JANUARY 4, 2021
When it comes to developing growth marketing strategies, you don’t have every resource at your disposal. The best growth strategies involve organic SEO, content marketing, organic social media, and email marketing. Growth marketing strategies are not cookie cutter. SEO is fundamental for any marketing growth hack.
Ambal's Amusings
OCTOBER 20, 2009
ClickLaunch is ClickDocument's platform for launching new and exciting eBooks, books and white papers. T he High-Tech Direct Marketing Handbook is packed with 65 tips and techniques on demand generation strategy. Prior to founding CDI in 1990, Howard was a marketing manager for software giant Oracle Corporation.
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