Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. I wish that could be enough said.

Social Media 100

Social Media Communities Wiki Work Management 100

Outgrow

DECEMBER 20, 2022

So, we split-tested, sending customers a letter, with ideas for their next release, compared to those that we didn’t, we split-tested whether to send a crazy shock and awe package to people or just send them a book and a professional letter. And so for six months, we sent half the people, new customers a book with a professional letter.

PR 52

PR Marketing & Strategy Paid Search Agency Marketing Strategy 52

Biznology

FEBRUARY 21, 2012

Image via Wikipedia. Barrett , author of the new New York Times best-selling book about the cult and culture of the Glock handgun, Glock: The Rise of America’s Gun. I jumped at the opportunity to receive an early copy of the book. Out of nowhere.

Wikipedia 80

Wikipedia Communities Internet Marketing Fulfillment 80

Kevin Indig

JUNE 19, 2023

Community vetting and validation is something neither SGE nor Chat GPT can provide from scratch: Sure, Google can provide me answers for any one of those needs. But none of those have the conversational and community elements that makes Reddit so dang useful. Reddit is the qualitative counterpart to Google’s qualitative results.

Lead Ranking 103

Lead Ranking Content Lead Scoring API 103

Marketing Insider Group

JANUARY 17, 2013

That means marketing needs to work with the business to help it become more social, to engage with the online community and to help our employees grow their personal brands. So Klout updated the algorithm to include wikipedia mentions (a quantifiable measure of offline influence). I read the book and it’s a great read.

Wikipedia 100

Wikipedia Social Networks Social Media Network Marketing 100

Hubspot

FEBRUARY 26, 2019

A wiki is a collaborative space where anyone who visits the site can edit, share, or publish content -- Wikipedia is one of the most popular examples of this. To cultivate an online community and engage with an audience. Matt also created e-books, and used sponsorships and affiliate marketing to make money.

Wiki 101

Wiki Top of Funnel Lead Scoring Lead Ranking 101

Biznology

SEPTEMBER 23, 2013

Photo credit: Wikipedia. Consumers were angry to discover that the book had suddenly vanished from their Kindles. DKNY : After a photographer realized that DKNY was using his photo in a window without his permission, he mobilized his community to share a post asking DKNY to donate $100,000 to a local YMCA in lieu of compensation.

Branding 80

Branding Brand Identity Business Amazon 80

Buzz Marketing for Technology

JUNE 27, 2008

online communities. Wikipatterns book. Stewart Mader compares organizational and public wikis (Wikipedia vs. enterprise wiki), offers several examples of organizations actively using wikis today, and outlines the main business drivers and use cases inside organizations. BlackBerry. boris mann. change management. Clay Shirky.

Wiki 100

Wiki Enterprise Management Web 2.0 Work Management 100

Biznology

JANUARY 10, 2014

(Photo credit: Wikipedia). Naturally, full books can be written on this subject, so the modest objective of this post is to zoom in on typical questions that may come up when implementing your social platform. Thus, a community with content that has lots of views but few comments is not necessarily a failure. If not, why bother?

Business 80

Business Wikipedia Communities Internet Marketing 80

Biznology

OCTOBER 23, 2012

So, next time you think Twitter, Facebook, Pinterest, Google+, reddit, StumbleUpon, Instagram, and Wikipedia are stupid wastes of your time, consider again: they may well be the most profound. If you’re interested in learning more about this subject, I can recommend the book Is the Internet Changing the Way You Think?:

Social Media 80

Social Media Media Social Networks Wikipedia 80

Buzz Marketing for Technology

JUNE 27, 2008

Books Amazon.com Books Wikipedia Collegiate Dictionary Collegiate Thesaurus Daypop Google Google Images Gurteen Hotbot HyperDictionary Translate to French Translate to German Translate to Italian Translate to Portuguese Translate to Spanish Yahoo. My Weblog Gurteen Knowledge Community. Knowledge Community.

Effectiveness 100

Effectiveness Work Management RSS Marketing Management 100

Buzz Marketing for Technology

MARCH 2, 2010

I picked this saying up from Gary Vaynerchuk’s new book. Influencers vs Advocates in B2B Marketing According to Wikipedia – Influencer Marketing is a form of. Tags: Blogging Branding Buzz Marketing Communities Content Marketing Conversational Marketing Inbound Marketing Interactive Marketing Social Media Twitter.

B2B Marketing 100

B2B Marketing B2B B2B Thought Leadership Digg 100

Marketing Insider Group

MARCH 25, 2013

He is also a speaker, blogger, consultant and the CEO of TopRank Online Marketing, a digital marketing and online PR agency that specializes in a 360 degree approach to growing new business and enriching both brand and community engagement online. Optimization as defined in my book, Optimize, is a continuous effort to improve performance.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Planning B2B Thought Leadership 100

Chris Koch

FEBRUARY 24, 2010

Image via Wikipedia. I’m hoping that all the articles, books, and blogs I’m seeing that look at B2B social media strategy in isolation are a function of our excitement over this new channel (and don’t get me wrong; it is really, really exciting). As we put together the questions, we struggled with the issue of social media strategy.

Social Media 100

Social Media Marketing Strategy Marketing & Strategy B2B Thought Leadership 100

Convince & Convert

AUGUST 25, 2011

The reality is that there isn’t a damn thing you’ll learn at a social media event that you couldn’t learn from a blog or a book if you wanted to work that hard. I’m doing a session on Content Marketing Metrics, and a 7-minute burst session at lunch, where I’ll be trial ballooning some concepts for my next book.

Social Media 128

Social Media Media Blogger Co-Registration 128

Tony Zambito

JANUARY 30, 2011

Image via Wikipedia.   This term has for years been associated with the arts and cultural communities as they sought ways to engage members and to increase subscriptions.    Over the years, I have been involved in theatre as a performer as well as a board member for a theatre company. 

Social Media 100

Social Media Social Marketing Buyer Personas Planning 100

Buzz Marketing for Technology

JUNE 27, 2008

community is uniquely prepared to solve. But of more interest, the use cases have evolved and practices are enabling new solutions that offer competitive advantage. Its time to elevate the conversation beyond features (wiki, blog, RSS, social networking, etc.), put aside the hype and talk about what problems the Enteprise 2.0 Conversation.

Enterprise Management 100

Enterprise Management Wiki Conversion RSS 100

Marketing Insider Group

MAY 28, 2015

The clandestine nature of the enterprise and the political climate created a situation in which few scientific papers concerning the project were published for many years, the earliest ones were not accessible to the international community, and many details about the endeavor are still shrouded in mystery. Photo: ~Brenda-Starr~.

Creativity 100

Creativity Content Marketing Copywriting Content 100

Moz

JULY 14, 2020

Create original research Write books Share novel ideas. A few places to find inspiration for innovation that Ross mentioned: Your favorite website’s site map Wayback machine for industry leaders’ sites Wikipedia. Then, very kindly, Andy laid out exactly what to do to fulfill each aspect. Expert Insights. Take a stand.

PR 59

PR Digital Marketing Funnels Thought Leadership Advertising Funnels 59

Moz

JULY 14, 2020

Create original research Write books Share novel ideas. A few places to find inspiration for innovation that Ross mentioned: Your favorite website’s site map Wayback machine for industry leaders’ sites Wikipedia. Then, very kindly, Andy laid out exactly what to do to fulfill each aspect. Expert Insights. Take a stand.

PR 58

PR Digital Marketing Funnels Thought Leadership Advertising Funnels 58

Moz

JULY 14, 2020

Create original research Write books Share novel ideas. A few places to find inspiration for innovation that Ross mentioned: Your favorite website’s site map Wayback machine for industry leaders’ sites Wikipedia. Then, very kindly, Andy laid out exactly what to do to fulfill each aspect. Expert Insights. Take a stand.

PR 58

PR Digital Marketing Funnels Thought Leadership Advertising Funnels 58

Buzz Marketing for Technology

JUNE 27, 2008

CIA Library - The Central Intelligence Agency has a library, an online directory of Chiefs of State and Cabinet Members of Foreign Governments, maps and a World Fact Book that offers information on countries all over the world. Bartleby - Bartleby is an online reference library that publishes literature, reference books, poetry and much more.

Resources 100

Resources Copyright Work Management Wikipedia 100

LeanData

JANUARY 22, 2013

(Image courtesy of Wikipedia via a Creative Commons Attribution-Share Alike License.). In a 2010 article in the New York Review of Books , Garry Kasparov, the famed chess grandmaster, makes some comments about chess that are relevant to data cleanup projects. What do chess and data cleanup projects have in common?

Wikipedia 40

Wikipedia Creativity Rules Impressions 40

Buzz Marketing for Technology

JUNE 27, 2008

I think this book is one of the best treatments of how to empower knowledge workers and it covers what knowledge management should be. He expressed some of his same concerns about blogs in the book (p.108) Book Review. Future of Communities. Tom was writing Thinking for a Living at the time. argues that his own blog â??

Enterprise Management 100

Enterprise Management Work Management Paid Content Marketing Management 100

Martech Advisor

DECEMBER 16, 2019

Image source: Wikipedia. It could be as simple as giving a customized bookmark when people buy a book. Build an online forum or community to encourage users and customers to come together and discuss your product. Three simple tips for delivering an amazing post-purchase experience: Make customers a part of your community.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Customer Satisfaction Work Management 68

Paul Gillin

SEPTEMBER 8, 2010

In this groundbreaking book, the authors expand upon ideas laid down in their early research that are both simple to grasp and momentous in their implications. The popularity of social networks and collaborative projects like Wikipedia attests to these instincts. I wasn’t disappointed.

Rules 50

Rules Organization Work Management Peer-to-peer 50

Buzz Marketing for Technology

JUNE 27, 2008

community. (5). Wikipedia. (4). Agile Development. (10). argumentation. (1). Australia. (16). beautiful. (2). bureaucracy. (1). Christian. (4). Christmas. (1). climate change. (7). conspiracy theory. (3). craftsmanship. (9). economics. (10). education. (3). eLearning. (1). Silverlight. (1). smart thinking. (27). SQL Server. (3).

Work Management 100

Work Management Enterprise Management Marketing Management Web 2.0 100

Webbiquity

NOVEMBER 5, 2012

Divided into three sections— Planning (tactics, audience research, content), Implementation (persona development, keyword research, content optimization, measurement) and Scale —the book provides a comprehensive roadmap for using integrated digital marketing tactics to drive business results. “Pure creation is demanding.

Optimization 100

Optimization Curation PR Public Relations 100

Buzz Marketing for Technology

JULY 15, 2008

via Luca) Ecco un agile e-book gratuito che consiglio di leggere (io l’ho. IL GURU di GURU e wikipedia. How do you interact with content ideas and experiences to build new knowledge, be it in a school classroom, a museum space, a community space or an online space? . - 29-giu-2008. Giuliana Guazzaroni. Twitter Updates.

Google 100

Google Web 2.0 Wikipedia Social Media 100

Biznology

MARCH 6, 2012

Image via Wikipedia. We’ve all had it. Writer’s block. You need to write something and there’s nothing there. Nothing seems like the right approach. Why does it happen? And then I say, in my head so far, “I am so done with this.” ” Don’t worry about it.

Social Media 80

Social Media Media Lock-In Work Management 80

Hubspot

NOVEMBER 11, 2015

One of the wisest things I've ever read about product marketing came from the writer of a children's book. "If The company even has its own Wikipedia page dedicated to the series. Technology writer and NYU Professor Clay Shirky has a great chapter in his first book about the pervasiveness of communications tools in our lives.

Marketing Budget 28

Marketing Budget Promotion Video Marketing Buy 28

Hubspot

SEPTEMBER 26, 2013

The company even has its own Wikipedia page dedicated to the series. The company explains, "Over the past two-and-a-half years, Instagram has become a community." The community is what defines it. The community is what differentiates it. And the community is what is really on display in this product video. (By

Video Marketing 28

Video Marketing Buy Product Best Practices 28

Biznology

FEBRUARY 24, 2015

No matter how worthy your message, no matter how personally passionate or invested you are in what you’re promoting — even if it’s your product, book, service, or religion — you must always be acutely aware that you’re a guest. And, you’re right, I did link both their books and their names! I was native.

Wikipedia 80

Wikipedia PR Internet Marketing Ideal Customer Profiles 80

Buzz Marketing for Technology

OCTOBER 4, 2008

Well if you regard laptops as simply a combo TV and book, then yeah, I guess its been a waste. Facebook or LinkedIn) or other communities of practiceâ?? The investment these companies will make in blogs, social networks, and communities will â??stimulate But again, we can do so much more than that. informal learning.â??

Web 2.0 100

Web 2.0 Ning Wiki Blogger 100

Buzz Marketing for Technology

JULY 24, 2008

From shared databases to communities of practice: A taxonomy of collaboratories. Journal of Computer-Mediated Communication , 12 (2), article 16. From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories. Zimmerman, A., Nathan Bos. Applied Physics Laboratory. Johns Hopkins.

Communities 100

Communities Practices Sample Work Management 100

Convince & Convert

AUGUST 10, 2010

Hope the book writing is going well! We're in the final edits of the book now, so I can't complain about that at all. We're in the final edits of the book now, so I can't complain about that at all. Also, let's not forget the value of predicting consumer behavior through the influence microscope.

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Buzz Marketing for Technology

JUNE 27, 2008

A book about organizing without organizations. Buy the book. As Jen said in the introduction, Ive finished a book called Here Comes Everybody, which has recently come out, and this recognition came out of a conversation I had about the book. I started telling her about the Wikipedia article on Pluto. Comments (0).

Television marketing 100

Television marketing Wikipedia Wiki Enterprise Management 100