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Marketer of The Month Podcast- EPISODE 092: Integrating PR Into Your Marketing Strategy for a Successful 2023

Outgrow

PR credibility vs social media credibility. EPISODE 092: Integrating PR Into Your Marketing Strategy for a Successful 2023. Same thing with the shock and awe package, compared to just sending them a book and a professional letter. And so for six months, we sent half the people, new customers a book with a professional letter.

PR 52
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Book Review: Social Media Marketing

Webbiquity

As she notes in her introduction, Li’s book is organized around four main themes: Research: start by using search and social media monitoring tools to discover where your customers and prospects are congregating. This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups.

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Lesson on storytelling for B2B marketing: Star Wars and Harry Potter are the same story

Sword and the Script | B2B

While I dutifully watched (suffered through) all of the Harry Potter movies – that story doesn’t even come close to Star Wars in my book. Campbell put his thoughts in a book published in 1949 titled “ The Hero with a Thousand Faces.” Then this year she threw me a curveball: Harry Potter was her new favorite – and better than Star Wars.

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MozCon Virtual 2020: Top Takeaways from Day One

Moz

Create original research Write books Share novel ideas. Shannon McGirk — Great Expectations: The Truth About Digital PR Campaigns. Shannon came to set us straight: we aren’t showing the full picture when it comes to Digital PR, and it’s quite toxic. Then, very kindly, Andy laid out exactly what to do to fulfill each aspect.

PR 59
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MozCon Virtual 2020: Top Takeaways from Day One

Moz

Create original research Write books Share novel ideas. Shannon McGirk — Great Expectations: The Truth About Digital PR Campaigns. Shannon came to set us straight: we aren’t showing the full picture when it comes to Digital PR, and it’s quite toxic. Then, very kindly, Andy laid out exactly what to do to fulfill each aspect.

PR 58
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MozCon Virtual 2020: Top Takeaways from Day One

Moz

Create original research Write books Share novel ideas. Shannon McGirk — Great Expectations: The Truth About Digital PR Campaigns. Shannon came to set us straight: we aren’t showing the full picture when it comes to Digital PR, and it’s quite toxic. Then, very kindly, Andy laid out exactly what to do to fulfill each aspect.

PR 58
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9 brands prove vulnerability is good for business

Biznology

Photo credit: Wikipedia. Consumers were angry to discover that the book had suddenly vanished from their Kindles. It nullified the attack, generated PR and brand awareness to the tune of 5,320,375 views on YouTube. It’s not just you talking – it’s your customers talking, too. See for yourself.