Webbiquity

APRIL 5, 2010

Interactive PR, sometimes called social PR, is a combination of search-optimizing press releases, creating social media releases through tools like PitchEngine , blogger outreach and the use of social media to promote company news and announcements. Blogger Outreach. Blogger Relations by Sourcing Innovation.

PR 100

PR Blogger Outreach Best Practices 100

Webbiquity

MARCH 22, 2010

Relevant blogs can drive targeted direct traffic from the blogger’s social media sphere of influence. And coverage from independent bloggers enhances a company’s reputation and credibility. Numerous bloggers have written about how to pitch blogs, such as B.L. Blog links are valuable for SEO.

Blogger 100

Blogger PR Outreach B2B Thought Leadership 100

Webbiquity

MARCH 13, 2019

When we released Press Release Grader the other day, a few blog posts and a few Tweets later, 20+ bloggers blogged about it and many more public relations (PR) professionals told their Twitter followers about it. Whether they become a client or not, we’re converting a high percentage of them into HubSpot fans.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

Webbiquity

MAY 17, 2011

To keep your costs down, it’s best to just automatically tweet all of your press releases and sales messages. Your Twitter followers really want you to sell to them. You should only tweet your own content. Of course not! But these are only some of the more obviously fallacious beliefs still unfortunately extant in the Twittersphere.

Twitter 100

Twitter PR Blogger Press 100

Webbiquity

NOVEMBER 29, 2010

Since every company is a “leading&# something-or-other according to its own press releases, the word has little if any real meaning in most cases. Have respect for bloggers. Bloggers now include highly regarded journalists, analysts, executives and independent subject matter experts. It’s an over-used PR buzzword.

Wikipedia 100

Wikipedia Thought Leadership Wiki Blogger 100

Webbiquity

MARCH 10, 2011

After the second day of mass protest in Egypt, and after Associated Press filmed an Egyptian activist and protester being gunned down, the Internet, texts messages and PDA access to the Internet was shut down by Egyptian government.

Social Media 100

Social Media Effectiveness Media Transparency 100

Webbiquity

MAY 3, 2011

She describes herself as a “small business coach, speaker, corporate trainer, blogger, singer, lover of life, dreams, family and God.” She’s an entrepreneur, marketer, blogger, and alum of Wharton and Purdue. Paul Pioneer Press as well as the Features/Travel editor for the newspaper. Allison Mooney. allimooney. Amber Buhl.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Webbiquity

NOVEMBER 12, 2012

One element that none of the above concepts address, but is addressed in WPO, is that third-party content (from customers, journalists, bloggers or other influencers) has value in influencing the buyer’s decision-making process, even when it doesn’t lead directly to a lead or sale.

Marketing Management 100

Marketing Management SEM Lead Ranking PR 100

Webbiquity

NOVEMBER 2, 2010

Li comes down a bit hard on PR agencies; true, most of them are ham-handed when it comes to social media, mass-blasting out press releases to bloggers (Li offers an excellent guide to conducting blogger outreach the right way in chapter 11) and generally treating social media like a broadcast channel.

Social Media 100

Social Media Social Marketing Media Planning 100

Webbiquity

APRIL 21, 2016

Many marketing and business executives believe that the press release has become an outdated promotion tool. Press releases (or better, news releases) are still used in B2B and can produce meaningful results if produced and distributed properly. and, of course, published a press release with this information on the website.

Press 100

Press Privacy Policies B2B Blogger 100

Webbiquity

SEPTEMBER 9, 2013

Until fairly recently, common SEO guidance was to “Create backlinks from (press releases) to…supporting pages on your website. What matters is knowing how to drive more traffic to your content from social networks and how to drive direct and search visits through social media optimization. •

Paid Content 100

Paid Content Traffic Lead Ranking Lead Scoring 100

Webbiquity

FEBRUARY 14, 2010

These individuals are often the “face&# of their organizations; as they get quoted in press releases and news articles, pen bylined articles, speak at conferences, and talk to industry influencers and prospective customers, their names can become almost as well known as their brands. Consider writing a Wikipedia page about yourself.

Work Management 100

Work Management Jigsaw Wikipedia Digg 100

Webbiquity

DECEMBER 12, 2012

Krista LaRiviere of web presence optimization software vendor gShift Labs offers six reasons for brands to embrace Google+, among them fresh content (“Google+ is just one more place to publish your press releases, blogs, testimonials, case studies and news. This tip from guest blogger Mark Traphagen (again) is almost too good to share.

Google 100

Google Tips Digital Asset Management Best Practices 100

Webbiquity

JULY 22, 2014

What role do press releases play in PR today? Is blogger outreach still an effective PR strategy? A Guide to Press Release Optimization by Business Wire. ” Enduring Questions on Press Releases and SEO by Sword and the Script. Guides to Influencer and Blogger Outreach. Are they still important for SEO?

PR 100

PR Paid Content Blogger Outreach 100

Webbiquity

OCTOBER 6, 2020

The team at Designhill recently brought together five search engine optimization (SEO) experts (well, at least four plus me :-)) for a one hour, deep dive webcast into the most pressing SEO issues of today. Do influencer marketing (the right way; not spammy “spray and pray” guest blogger outreach). Never buy links.

SEO 210

SEO Webcast Budget Programs High Quality Lead 210

Webbiquity

AUGUST 9, 2016

Influencer marketing tools can help marketers identify the most relevant and engaging bloggers, journalists, and media outlets in their specific industry segments; reach out to them more effectively; automate low-level, repetitive tasks; and track and monitor results. It has a very large database of bloggers with powerful search criteria.

Marketing Automation Services 100

Marketing Automation Services Budget Programs Marketing Budget Enterprise Management 100

Webbiquity

MARCH 31, 2014

Optimizing online results today requires creativity, great content, effective social interaction, and link-earning through relationships with key influencers, whoever those may be in your industry: journalists, analysts, bloggers, consultants, thought leaders and others. Lisa Buyer.

PR 100

PR Paid Content Public Relations Press 100

Webbiquity

NOVEMBER 5, 2012

” • Content isn’t just the job of marketing and PR. . ” • Content isn’t just the job of marketing and PR. ” • It’s vital for a business to “be seen” in different places. “48% of consumers are led to make a purchase through a combination of search and social media influences.”

Optimization 100

Optimization Curation PR Public Relations 100

Webbiquity

JANUARY 6, 2015

Is there still a role for press releases? Guides to PR Content and Press Releases. ” The 10 Commandments of Press Release Writing by PR Breakfast Club. Ever notice how many companies are “leaders” in their respective markets, according to their own press releases? What do PR pros need to know about SEO?

PR 100

PR Tips Best Practices Press 100

Webbiquity

OCTOBER 29, 2012

It also requires an active presence and network of relationships in social media, coverage in industry press, and carefully targeted online advertising to be where your prospective buyers are looking, when they are looking. Measurement: What was the result—how much online visibility was achieved with a particular piece of content?

Paid Content 100

Paid Content Optimization SEM Microsite 100

Webbiquity

APRIL 14, 2014

What do 73% of reporters say press releases should contain? adults aged 18-34, four-fiths say bloggers “can be very or somewhat influential in shaping product or service purchasing decisions. ( Though 62% of marketers blog or plan to blog in 2013, only 9% of US marketing companies employ a full-time blogger. No, not that.)

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Webbiquity

MARCH 19, 2013

Debra Mastaler answers seminar questions posed to her and Scott Fasser of Optify on b2b link building tactics, such as “Q: Is submitting press releases as a method for link building efficient? So you may find music bloggers, design bloggers, fashion bloggers.

Link Building 100

Link Building SEO Ad Building Tools 100

Webbiquity

JANUARY 19, 2011

Eric Papczun follows up on his post above with more guidance to help “dominate search engine results pages&# including leveraging alternate domains, creating a corporate presence on social networking and content-sharing sites, and search-optimizing your press releases. When appropriate, let key bloggers know about it.&#

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. Time to Kill the Press Release? Self-promotion, Internet style , June 10, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Webbiquity

NOVEMBER 19, 2012

They provide leaders and team members with an overall picture of press (media outlets), social, website (organic search), industry (e.g. What customers, analysts, journalists, bloggers, and others have to say about you is sometimes more important than your own content. ” • Provide a unified view of results.

CMS Development 100

CMS Development Paid Search Agency Marketing Analytics Tools Marketing Management 100

Webbiquity

DECEMBER 13, 2010

Other Industry Influencers: bloggers and other social media influencers don’t have the same motivations as journalists and shouldn’t be approached the same way (a point that an awful lot of PR firms have yet to figure out, judging by most of the pitches I see). Press releases very rarely meet that standard.

Social Media 100

Social Media Social Marketing Media Digg 100

Webbiquity

AUGUST 19, 2013

It’s low-hanging fruit, and even if many of your customers aren’t local, prospective partners, journalists and bloggers (who may write about your company), prospective employees, investors and others are.

SEO 100

SEO Link Building Domain Tactics 100

Webbiquity

JANUARY 10, 2010

It’s pretty rare to include a press release in a best of list here—actually, this is probably the first time ever—but this one includes key statistics on how b2b buyers use social media on the job. Forrester: B2B Marketers Need To Keep Up With Business Technology Buyers On Social Media by Forrester Research.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Webbiquity

OCTOBER 27, 2010

It’s about engaging with customers, prospects, industry press, analysts, bloggers and other key influencers to increase the amount of positive conversation about your company, product or service. Set goals, understanding what social media is good for — and what it isn’t.

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100

Webbiquity

JANUARY 30, 2014

Pressed for time? 5 Ways to Use Pinterest to Build Links & Blogger Relationships by Vertical Measures. Compare that to the longevity of StumbleUpon (up to 17 days—but with a high bounce rate), Facebook (three hours) or Twitter (18 minutes, on average) updates. 15 “Dos” for Pinterest by Pinterest. Short attention span?

Best Practices 100

Best Practices Social Networks Paid Search Agency Stats 100

Webbiquity

DECEMBER 4, 2012

Guest blogger Lilach Bullock shares a handful of tips for increasing web traffic from social media, including being active and engaged (“The one thing that most business owners using social media don’t do is listen”) and making influential links (“identify a list of key influential people in your industry and engage with them. .”

Social Media 100

Social Media Paid Content Resources Tips 100

Webbiquity

SEPTEMBER 5, 2019

The original strategy for NerdWallet, relying on word of mouth marketing and organic press coverage, failed; the company made less than $100 during its first year. It’s been successful by focusing on information over advertising and Chen’s dedication to the quality of the product.

Startups 195

Startups Budget Programs Marketing Budget Tips 195

Webbiquity

JUNE 8, 2011

by TomPick and guest blogger Maria Verven. Almost every PR pro over a certain age remembers press kits–actual physical folders stuffed with a company’s recent press releases, management bios, a corporate fact sheet, a few case studies, and maybe an article reprint or two. RSS feeds for press releases and blog posts.

Ad Building 100

Ad Building PR Press B2B Thought Leadership 100

Webbiquity

FEBRUARY 13, 2017

Cision is a global provider of PR software and services including media monitoring, media list building, press release distribution, and media analysis.” Sample review: “This site lets you find out how many times a URL was shared, as well as the journalists and bloggers who shared it.” ” — ViralBlog.

Marketing Automation Services 270

Marketing Automation Services Social Media Enterprise Management Budget Programs 270

Webbiquity

FEBRUARY 7, 2012

Scott Gillum believes that tools like Blogger Dynamic Views and Flipcard have “the potential to turn over complete control of the user experience to the visitor.” He notes that some companies try to use a blog simply as a mechanism to re-post their press releases, and are subsequently disappointed by the results.

Paid Content 100

Paid Content Social Media Statistics Research 100

Webbiquity

APRIL 29, 2014

Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.), the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility.

Paid Content 100

Paid Content Brand Identity Branding Multi-Channel 100

Webbiquity

JULY 17, 2018

First, the PR team pitches media persons, bloggers and influencers daily. Help A Reporter Out (HARO) : HARO compiles a list of journalists and bloggers who want expert sources for their stories. BlogDash : BlogDash boasts of a massive network of influential bloggers looking for experts. No, press releases are not dead !).

PR 182

PR Paid Content B2B Thought Leadership B2B Marketing 182