Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. You might want to test this. • What about you?

Social Media 158

Social Media Media Paid Content Work Management 158

B2B Marketing Traction

APRIL 9, 2012

Do you want to train or inform your readers? One example is Spin Sucks , a blog by PR firm Arment Dietrich. They feature PR news, tips and opinion pieces. Now the blog features guest bloggers Monday through Thursday. Another example is The Maine PR Maven blog by Nancy Marshall Communications.

PR 100

PR Opinions Planning Blogger 100

Marketing Insider Group

JANUARY 24, 2013

BtoBsocialmedia – BtoBSocialMedia (b2b) offers daily tips on using Twitter, Facebook and other social media to increase brand awareness and social influence. Savvy_B2B – Savvy B2B Marketing – Savvy marketers sharing insights, tips, resources, and war stories. New York, NY. New York – [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Convince & Convert

APRIL 13, 2010

While it pre-dates the Internet (and commercial air travel, ATMs, competitive eating, Red Bull and a lot of other stuff we take for granted), its core premise serves as the foundation for social media effectiveness. The app addresses a huge array of business and communication circumstances, including videos and a nifty tip of the day.

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Online Marketing Institute

MAY 26, 2010

Although brand awareness is certainly a measurement gauge for social media, its success should not only be measured by resulting brand awareness. Social media can offer some very accurate metrics for ROI. Blogger outreach A key component to many, if not most, social media campaigns are blogger outreach programs.

Social Media 40

Social Media Advertising Channels Media Blogger 40

The Effective Marketer

AUGUST 30, 2010

David Meerman Scott , in his book The New Rules of Marketing and PR points out that creating quality content is the new imperative: “The tools of the marketing and PR trade have changed. Yup, it is more complicated when you get to the implementation phase of the program, and that’s where most companies fail. United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

Hubspot

DECEMBER 10, 2010

A common goal among many companies that hire public relations agencies is: "We want to use PR campaigns to increase sales.". Why PR Doesn't Drive Sales. There's No Science Behind PR Success Data - Typical PR campaigns are measured by the number of media coverage / placements per month. Create remarkable content.

Sales Management 28

Sales Management PR Top of Funnel Advertising Agencies 28

Adobe Experience Cloud Blog

SEPTEMBER 6, 2017

Gary Vaynerchuk ’s Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World. This New York Times bestselling author has a few tricks up his sleeve when it comes to building a true connection with your customers across all social media channels. Social media has infiltrated every facet of marketing today.

B2B Thought Leadership 134

B2B Thought Leadership Thought Leadership Planning Digital Marketing Funnels 134

Convince & Convert

APRIL 20, 2010

The most popular search phrase – “ social media strategy &# brought 837 visits, and 2,654 search terms were used by just one visitor during the month. More from Convince and Convert 5 Ways to be a Social Networking Smash How to Create a Share of Voice Report Does Your Facebook Page Have a Pulse?

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Online Marketing Institute

JANUARY 4, 2011

This post is meant to outline the “ quality &# approach to guest blogging where: Linking (and keywords in the links) is not the most important thing What matters is networking with niche bloggers and influencers as well as building a positive brand image So read on if you are serious about guest blogging… 1.

Blogger 40

Blogger Adsense Twitter Buzz 40

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Convince & Convert

JULY 13, 2010

I recently had lunch with an old colleague who now works for a well respected and large competitor PR firm. Naturally, I asked about his interest in mastering social media for his clients. Oh, and for those that think that “blogger outreach” counts as social exposure for your staff, don’t kid yourself. His answer?

Social Media 140

Social Media Media PR Webinar Metrics 140

The Effective Marketer

JUNE 13, 2009

It is a free week long online training program featuring some great speakers on topic such as blogging, SEO, viral marketing, email marketing, lead nurturing… all the tools online marketers need to know. His eBook “ The New Rules of PR ” was offered for free without requiring any registration from his website and was downloaded 250,000 times.

Work Management 100

Work Management Marketing Automation Services Budget Programs Marketing Management 100

Convince & Convert

FEBRUARY 24, 2010

because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond. I developed 6 new requirements that all social media savvy, marketing-centric organizations need to have. Who’s listening? Who do they tell if an opportunity occurs?

Conference 116

Conference Organization Paid Search Agency PR 116

Webbiquity

JULY 22, 2014

As noted in several of the posts highlighted below, the PR professional has changed considerably over the past few years. The audiences, topics, tools, and tactics employed in PR have evolved. This shift has led to today’s emphasis on “social” PR. What role do press releases play in PR today?

PR 100

PR Paid Content Blogger Outreach 100

Convince & Convert

MAY 11, 2010

During my 15 years of Web site strategy and usability work (before I got all social media on you) I very much tried to live by the two-click rule (discover the most common questions customers have about your business, and answer them on your site within two clicks or fewer). Social media makes it possible.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. Pitching bloggers and print journalists are somewhat similar, but in the end, they can be very different things. Don’t send blanket solicitations to bloggers in the same general industry.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

WebMarketCentral

AUGUST 10, 2007

Note: this is the first of two guest-posts from PR guru-ess Cece Salomon-Lee on how Web 2.0 has changed the practice of PR and how PR professionals can best take advantage of blogging and other social media. It goes to the core skills of what being a GOOD PR person is or isn't. I mean, I admit it.

PR 20

PR Outreach Blogger Web 2.0 20

Zoominfo

SEPTEMBER 17, 2018

But, it’s also a great resource for marketers who simply want to learn new tips and strategies or find a bit of motivation for their day-to-day efforts. The podcast is hosted by search engine optimization experts with more than 13 years of experience helping and training marketers all over the world. Listen here. 5. Copyblogger FM.

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

Hubspot

AUGUST 4, 2014

Consumers used to hear about your company and your brand on your schedule: You controlled your ad spend, scheduled earnings calls and investor meetings, and managed PR campaigns based on product launches and business updates. You don’t get “credit” for real-time marketing; it’s the norm, not the exception.

Advertising Agencies 28

Advertising Agencies Paid Search Agency Planning Work Management 28

Hubspot

JUNE 26, 2015

You'll also want articles and information from other employees and guest bloggers -- your managing editor will conduct interviews, write and edit stories, and be in charge of the entire content marketing team. Bachelor’s degree in Business Administration, Journalism, PR, Marketing, or related field. Train Your Current Staff.

Startups 28

Startups Work Management Marketing Management Top of Funnel 28

Hubspot

JUNE 26, 2012

Engage priority social connections via retweets, replies, +1s, etc. Leave comments on top blog posts, respond to brand mentions on social media or in articles, answer relevant questions, and more. Send a blogger or media contact an email—not a pitch—that compliments a recent article well done.

Inbound Marketing 28

Inbound Marketing Planning Advertising Agencies Marketing Analytics Tools 28

Webbiquity

AUGUST 28, 2012

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). What’s the best process for developing a social media marketing plan?

Social Media 100

Social Media CMS Development Tips Wikipedia 100

Biznology

APRIL 1, 2014

I have been riding again after decades out of the saddle and I think there’s a lot I have learned from my newfound respect for the motorcycle that maps perfectly to social media marketing, both from my experience taking a Motorcycle Safety Foundation (MSF) and from the two years of riding experience I have gotten under my belt.

Social Media 80

Social Media Media Adwords Communities 80

Biznology

APRIL 1, 2014

I have been riding again after decades out of the saddle and I think there’s a lot I have learned from my newfound respect for the motorcycle that maps perfectly to social media marketing, both from my experience taking a Motorcycle Safety Foundation (MSF) and from the two years of riding experience I have gotten under my belt.

Social Media 80

Social Media Media Adwords Communities 80

Convince & Convert

AUGUST 3, 2010

Is Google training for a match-up? Another wake up call and a definitive track on which some engagement efforts should be committed. We can hope there be a battle royale on the horizon with Facebook defending their heavyweight title. Is there a surprise contender in the shadows? Now it gets interesting.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Webbiquity

JANUARY 9, 2012

In just a few short years, Twitter has transformed from an odd little sort of public IM service where people posted what they just ate for lunch or what their cat was doing at the moment into one of the big four social networks and a significant channel for news, PR & marketing, politics and more. More than 80% of U.S.

Twitter 100

Twitter Tactics Tools Tips 100

Scoop.it

OCTOBER 29, 2020

We are all just humans (as the saying goes) so the tips below work for all the market segments, be it B2C or B2B – because when something is viral, everybody knows it. Keep in mind the previous tips though. It can range from something easy “the winner has to subscribe to all my social media” to some more sophisticated strategies.

Viral Marketing 86

Viral Marketing Tips Curation Paid Search Agency 86

Webbiquity

OCTOBER 8, 2013

The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” 500 companies use at least one major social media platform.

Social Media 100

Social Media Marketing Budget Social Marketing Budget Programs 100

SmartBug Media

MARCH 25, 2019

In addition to blog articles and content, HubSpot also offers an amazing inbound marketing training curriculum. New articles are posted daily on topics such as inbound marketing, creative design, marketing strategy, paid media, PR, sales enablement, and web development—proving to be a valuable resource for any B2B marketer.

Paid Content 96

Paid Content Inbound Marketing Resources B2B Marketing 96

Webbiquity

OCTOBER 8, 2013

The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” 500 companies use at least one major social media platform.

Social Media 100

Social Media Marketing Budget Social Marketing Budget Programs 100

Convince & Convert

JUNE 30, 2010

It’s time to start thinking about social media the same way. I’m going to write more about my thinking in the area of social segmentation this summer, but for now what do you think? Programs like ThinkGeek ‘s @thinkgeekspam that includes only deals and offers may need to become the rule, not the exception.

Social Media 129

Social Media Media Webinar Metrics Marketing & Strategy 129

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. SazBean ( Social Network Analytics Measurement Social Media ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Online Marketing Institute

JANUARY 4, 2011

“With social media and blogging, it’s kind of changing that dynamic.&# In fact, Delivra has jumped more than 20 pages in Google search results for key phrases such as “email marketing&# since starting its concerted blogging and social media effort. You should even reward yourself when you do your.

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

Convince & Convert

AUGUST 3, 2010

Is Google training for a match-up? Another wake up call and a definitive track on which some engagement efforts should be committed. We can hope there be a battle royale on the horizon with Facebook defending their heavyweight title. Is there a surprise contender in the shadows? Now it gets interesting.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

B2B Marketing Zone Posts

NOVEMBER 2, 2010

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Is social media creating a generation of cowards?

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Magisto

SEPTEMBER 23, 2019

If you’re working in marketing, chances are you are continuously dealing with either a team that works on social media, or you, yourself are working with social media sites and social media tools on the daily. As fun as it is, social media is also a very technical field, with codes and words of its own.

Social Media 64

Social Media Social Marketing Work Management Cost Per Thousand 64