The Effective Marketer

FEBRUARY 10, 2011

I like Dan’s presentation for its brevity and focus on key action items based on solid data. What I wish he had shared is how the data from focus groups and MailChimp is broken down. billion emails sent. How many B2B vs. B2C companies, industries, and even job titles. United States License.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

Optinmonster

MAY 27, 2020

Affiliates can be anyone from your existing customers, bloggers, influencers, industry experts, etc. Start with researching the biggest social media platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and the newcomer TikTok. As you start your research, there are three things to consider: Your sales process.

Social Media 127

Social Media Paid Content Social Marketing Advertising Agencies 127

Webbiquity

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 100

Social Media Media Business Paid Search Agency 100

Writing on the Web

OCTOBER 21, 2010

Market research : in 2005 corporations spent more than $7.3 Companies and brands are gathering the wrong information, because consumer surveys and focus groups can only report back what they consciously experience …and it’s falsified by biases and flaws. Blog this on Blogger. billion in US alone.

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100

Moz

JUNE 8, 2020

Now it’s time to research specific demand. Crosscheck demand via keyword research tools. Free keyword research tools like Answer the Public or the Google Adwords Keyword Planner can also help you assess large-scale demand. Assess local demand. How do you know what’s most needed at a local level? Ask, listen, repeat.

Planning 72

Planning Business Paid Search Agency Communities 72

Writing on the Web

JULY 7, 2010

A bit of background, in case you’re wondering… I’m not making this stuff up, it’s been researched to death by scientists and marketers. “This product has only been used in testing and focus groups; here’s some feedback from initial reviewers.&#. Blog this on Blogger. Share this on Bebo.

Ning 100

Ning Advertorials Trigger Marketing Ethics 100

Webbiquity

MARCH 29, 2022

You can use Quora for free market research. To conduct Quora research, simply look for questions pertaining to your niche, learn what problems people have, and incorporate solutions to the crucial pain points you discover into your product or service. Quora can be useful for competitive research as well. Image source: Quora.

Promotion 292

Promotion Marketing AI Work Management Marketing Management 292

WebMarketCentral

NOVEMBER 18, 2009

Personally, I believe that trade pubs can continue to play an important role in the distribution of industry-specific, niche content to focused groups of readers due to several advantages they have over other channels. As independent third-parties, trade publishers are in a unique position to conduct industry research. Not possible.

Social Media 20

Social Media Aggregators Thought Leadership Media 20

Hubspot

SEPTEMBER 15, 2011

Research shows that companies that added a Twitter sharing button increased Twitter mentions sevenfold.). Start following people, thought leaders, and bloggers in your industry, and provide valuable tweets along the way to entice them to follow you back. Suffering from blogger's block? Conduct a mini focus group.

Paid Content 28

Paid Content Twitter Work Management Paid Search Agency 28

seo.co

APRIL 5, 2022

However, as we enter a new era of search marketing, researching and optimizing for long-tail keywords has become somewhat obsolete. Next, use Google’s Adwords Keyword Tool (for a walk-through on how to use it, read “ How to Perform Keyword Research with Google Adwords Keyword Tool ”). What Are Long-Tail Keywords?

Long Tail Marketing 122

Long Tail Marketing Keywords Traffic SEO 122

Content Marketing Institute

JUNE 27, 2018

And not just for in-house research. Use @BeSmarp to solicit #content for sharing or research within departments. While that external focus is valuable, you can also set up Smarp for internal collaboration around categories or departments. Use @Triberr to exchange ideas & accolades in a professionally focused group.

Curation 110

Curation Tools Enterprise Management Content 110

ClearVoice

JANUARY 16, 2020

Perhaps they’ve neglected their buyer’s guides and instead spent too much time cozying up to mattress bloggers and potentially dubious opinion makers. Customers do research before buying; you should too. If we crunch some quick and dirty numbers, that would mean that there’s approximately $ 1.7 What are these brands doing wrong?

Comparison 85

Comparison Focus Group Internet Marketing Blogger 85

Single Grain

JULY 6, 2021

The primary responsibilities of the CMO include market research, PR and brand management, pricing management, product marketing, and marketing communications. Market Research. Market research is a crucial element of the overall marketing strategy. This research method is all about gathering numbers and other hard data. .

CMO 52

CMO Paid Content Paid Search Agency Work Management 52

Moz

APRIL 3, 2019

Should you focus on research studies or whitepapers? The key to successful blog posts is to have a targeted topic informed by keyword research. Original research. If acquiring external links is one of your SEO goals, conducting original research can be a powerful tactic for achieving success. Do you start a blog?

Paid Content 68

Paid Content Distribution Paid Search Agency Branding 68

Online Marketing Institute

JANUARY 4, 2011

5 Most Popular Blog Posts Content Marketing: How to get your subject matter experts on your corporate blog (7) Social Marketing: Twitter contest boosts followers 43% (6) Marketing Research: Cold, hard cash versus focus groups (4) Email Marketing: Improve deliverability by deleting subscribers? (4)

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

Convince & Convert

MARCH 3, 2010

Forrester Research shows that from 2009-2014, U.S. Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

LeadSquared

JUNE 25, 2015

Now, what I say is not really based on a research. Another one by Dimensional Research puts 90% of the respondents in this bracket. If you want to buy business software , you look at review comparison websites, and neutral articles from influential bloggers. And, that forms the majority of online buyers. It’s an opinion.

Work Management 52

Work Management Buy Marketing Management Landing Pages 52

Hubspot

JUNE 21, 2018

User Research. User research is the last major element of UX design. User research is the way in which companies determine what their customers and users want and need. User Research. User needs, tendencies, and motivations can be determined through different types of user research. User Experience Research.

Design 78

Design Work Management Marketing Management Deliverability 78

Hubspot

OCTOBER 7, 2011

Instead be eager to further research about the topic at hand, become an expert, and share what you've learned. Lead Focus Groups Like a Reporter. Ask some general questions to start a focus group conversation or online dialogue. And if you did miss the train, don’t just disregard the idea altogether.

Inbound Marketing 28

Inbound Marketing Content Paper Custom Publishing 28

B2B Marketing Zone Posts

NOVEMBER 2, 2010

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Focus Group (5). Is a Blog Just a Container? Facebook (128).

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Single Grain

AUGUST 7, 2019

Here’s an example: If this seems like an actual description of a real person, that’s because the brand or the marketer did their research. You might need to offer a small incentive (like a coupon or free sample product) to convince them, but their answers will be valuable for your buyer persona research. In the Frow blog).

Buyer Personas 111

Buyer Personas Template Top of Funnel Work Management 111

Online Marketing Institute

JUNE 22, 2009

The Role of Search in Business to Business Buying Decisions by Enquiro and Marketing Sherpa reported the following: 93% of participants said they would research online when making a B2B… Read more… Doug Kessler | July 17th, 2007 | no comments x5 reasons to blog That’s right, FIVE reasons your company should blog.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Convince & Convert

JUNE 23, 2010

Market research is as important to most companies as the payroll department. Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. Before crowdsourcing there were focus groups, which never really worked too well.

Social Media 122

Social Media Media Paid Content Webinar Metrics 122

Webbiquity

FEBRUARY 23, 2012

The brilliant Shel Holtz explains how organizations can tap into the power of Google+ circles for content marketing, completely apart from brand pages, noting “I’m skeptical about brand pages, since research indicates most people connect with Facebook’s version only to learn about coupons, discounts and special offers.”

Google 100

Google Tactics Tips Best Practices 100

Albacross

JULY 2, 2018

If you’re working on a new feature for your product, it might also be helpful to get your brand advocates to sit down in a focus group session. Check out this guide for more - this was written to cater to bloggers, but the same rules apply for B2B companies. Plus, it’s possible to create a webinar without spending a single cent.

Spending 40

Spending Lead Scoring Lead Ranking Budget Programs 40

Convince & Convert

SEPTEMBER 20, 2010

A new research study of 1,400 U.S. In fact, the research shows that 72% of daily Twitter users write a blog, 61% write at least one product review per month, and 53% upload videos. Interesting post from @jaybaer today w/@ExactTarget research: [link] [link] James Paden RT @JasonFalls: Is Twitter the echo chamber? And for what?

Twitter 147

Twitter CRM Business Paid Search Agency 147

Convince & Convert

JUNE 16, 2010

Yes, many use things like focus groups, gut instinct (entrepreneurs are notorious for this!), This week we are being treated to another breathtakingly ignorant “research&# report. This week we are being treated to another breathtakingly ignorant “research&# report.

Social Media 120

Social Media Paid Content Media Webinar Metrics 120

Hubspot

OCTOBER 18, 2011

And so, we've tried lots of different things videos, research articles, normal blog articles, opinion pieces, slides, audio podcasts. I will summarize years and years of SEO research into 30 seconds the answer is: The best way to rank in Google is to be rank-worthy. There's research on it. You really love those cartoons.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28