Remove Blogger Remove Focus Group Remove Online Marketing Remove Research
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How to Develop Fresh Ideas for Your B2B Content Marketing Program

KoMarketing Associates

Bring in new writers, guest bloggers, freelancers, or people from other departments to write content that offers more varied perspectives and opinions. Some of the top tools for researching are: Answer the Public. Focus Groups. Ubersuggest. Paid search tools, like SEMrush, Moz, and Raven Tools. Word clouds.

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The Science of Email Marketing « The Effective Marketer

The Effective Marketer

I like Dan’s presentation for its brevity and focus on key action items based on solid data. What I wish he had shared is how the data from focus groups and MailChimp is broken down. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? billion emails sent.

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7 Ways to Market to the Subconscious Brain: The Homer Simpson Guide to Content Marketing

Writing on the Web

But marketers continue to write messages as if people were paying attention. Market research : in 2005 corporations spent more than $7.3 That doesn’t include marketing, advertising, etc. The only true market research comes from monitoring brains of consumers as they react to messages, through neuromarketing.

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Phony Testimonials and Dumb Social Proof

Writing on the Web

A bit of background, in case you’re wondering… I’m not making this stuff up, it’s been researched to death by scientists and marketers. “This product has only been used in testing and focus groups; here’s some feedback from initial reviewers.&#. Blog this on Blogger.

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Blogs are Becoming the New Front Door for Prospects: Is Yours Open?

Online Marketing Institute

5 Most Popular Blog Posts Content Marketing: How to get your subject matter experts on your corporate blog (7) Social Marketing: Twitter contest boosts followers 43% (6) Marketing Research: Cold, hard cash versus focus groups (4) Email Marketing: Improve deliverability by deleting subscribers? (4)

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. Forrester Research shows that from 2009-2014, U.S. Remember, the most important customer of EVERY company is Google.

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Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

Great content this month via the B2B Marketing Zone. 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business.