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The 30 Best Content Curation Resources for Marketers and Business Pros

B2B Marketing Insider

When I first graduated from college almost 20 years ago, I quickly learned that I was not prepared to have conversations with experienced business professionals on the reality of the business challenges they were confronting. Disclosure: I am co-founder of Business 2 Community).

Best Social PR Guides and Tips of 2010 (So Far)


And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. Of course, there’s more to (successful) blogger outreach than just pitching, and there’s more to the new practice of social PR than just blogger outreach. For example, “PRO: Twitter gives us a great way to leverage PR.

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Celebrating Ben Franklin the Communicator (the Blogger?)

MLT Creative

From my own involvement in business-to-business social media, I suspect Ben would have eagerly adopted social media and spread the revolutionary word via a blog version of Poor Richard’s Almanac. Sound like any contemporary bloggers you know?

101 Tips from 50 Small Business Bloggers

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website 101 Tips from 50 Small Business Bloggers by Achinta Mitra on September 29, 2009 in Industrial Marketing Blog , Industrial Websites , Social Media Marketing I came across an incredible blog post recently that I think every small business owner should read. As a result, it becomes increasingly difficult to stay on top of things. Click here to read 101 Tips from 50 Small Business Bloggers.

Business Value of Social Networking

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses.

The Blog Tree: New Growth. Fruit for Your RSS Feed [Infographic]

Modern Marketing

by Joe Chernov | Tweet this A couple weeks ago, I attended Content Marketing World , where I presented on the business value of infographics. Looking like everyone else is a reliable way to make sure you go unnoticed. Every leaf links to the corresponding blog. B2B Bloggers.

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Marketers Have Gained Their “Seat at the Table,” Now it’s Time to Prove Why They Deserve it

Modern Marketing

Piecing back together the now fragmented customer experience requires marketing leaders to ramp up their activities far beyond basic brand awareness and meaningfully engage with customers across all marketing channels. Simply put, modern marketers have to deliver the goods.

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B2B Social Media Success Formula Mixes Business with Pleasure

MLT Creative

I enjoy business-to-business marketing, and I’ve discovered many others with the same mindset through social media. When I began blogging and engaging on Twitter and LinkedIn , the first thing I realized is how much I have to learn regardless of my decades of experience. The term social media shouldn’t be limited to sites like Twitter, Linkedin, Facebook , YouTube and foursquare. When: 4:30 to 6:30 p.m. When: 4:30 to 7:00 p.m.

Case study: Re-building a blog from the ground up

grow - Practical Marketing Solutions

A brave person from our {grow} community has volunteered to let me tear apart his blog … in the most gracious way possible, of course! This is the top of Mr. Dodd’s blog with numbers that correspond to my comments. The first opportunity I will point out is invisible to you.

How To Turn Your B2B Blog Into a Golden Egg-Laying Goose

The Forward Observer

So now that we know not to kill the goose, we thought it would be helpful to show how to re-engineer a similar situation, but with a business-to-business blog instead of a goose. Your blog needs to offer high-quality content and be an educational hub.

Seven Ugly Truths About Content Marketing

Modern Marketing

by Contributor Friendly | Tweet this Editor's Note: Today's post comes courtesy of Rachel Metscher , the director of content marketing at ICF Internationa, where she's responsible helping her clients create content that adds value, maximizes results, and contributes to the conversation.

11 Infographics Marketers Should Keep Near Their Desks

Modern Marketing

With that in mind, we wanted to present 11 infographics marketers will probably want to download, print out and keep near their desks. In an age where social media is all the rage, it can be easy to forget just how effective email marketing is. How to Get More Likes on Facebook.

Everyone is Talking about Social CRM. Few are Doing It.

Modern Marketing

Social CRM may seem like the topic du jour, but in reality most of the market isn’t adopting the principles or technology needed to truly make it work. This is the current state of social CRM adoption – at least according to Awareness Inc., Of course, you don’t have to rely on me.

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Learn How to Maximize Lead Generation


And if you’re extra lucky, she agrees to an interview drawn from her new book “Maximizing Lead Generation.”. What are the biggest challenges for marketer to generate the number of leads they need currently? You’re going to kill me, but the truthful answer is: It depends.

B2B Prospecting Data Just Keeps Getting Better


The most reliable and scalable approach to finding new B2B customers is outbound communications, whether by mail, phone or email, to potential prospects, using rented or purchased lists. Out-of-business indicator, plus credit rating and parent/subsidiary linkages (

B2B Lead Generation Using a Business Blog

Industrial Marketing Today

In order to satisfy the demands of the C-suite, the marketing department usually provides easy-to-measure metrics like traffic, page views, time spent and number of leads captured. A good business blog can drive a steady stream of pre-qualified leads that are as good as referrals.

Blog Writing: 29 Experts Share Their Top 3 Must-Follow Rules


You need to do your research, know your audience, be interesting, write compelling headings, keep it simple, write actionable content, make your writing scannable, and include call to actions—and that’s not even everything you need to keep in mind. According to 29 Experts).

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Paul Conley: Has the Content Marketing Dream Become a Nightmare?

B2B Memes

In the trade magazine business, not generally known for early adoption of new-media developments, Paul Conley is something of an anomaly. He is, as he puts it, “hypersensitive to how new technology opens up opportunities in old worlds.” Marketers claim to be journalists.

B2B's Digital Evolution

delicious b2bmarketing

New research from CEBs Marketing Leadership Council shows that potential business customers are increasingly using digital channels to form opinions about major purchases. Todays business buyers do not contact suppliers directly until 57 percent of the purchase process is complete.

Introducing “The Blog Tree: UK Edition” [Infographic]

Modern Marketing

It helps our audience discover new bloggers that relate directly to an area of their professional interest, and in doing so it continues a signature brand that we introduced over a year ago. Called The Blog Tree: UK Edition, our latest infographic centers on bloggers in the UK.

Remember LinkedIn for social media marketing


Social media marketing is what I have been doing for my clients, my business, and my own brand since 2003. LinkedIn is not just an optional social network to use when you’re either between jobs or looking for a business upgrade. Set Up Your LinkedIn Business Page.

How Lack of Marketing Content Can Derail Your Website Redesign Project

Industrial Marketing Today

In the words of Jeffrey Zeldman , the renowned web designer, blogger, independent publisher and the king of Web standards according to Business Week, “Content precedes design. Is your website redesign project on hold waiting for marketing to deliver content?

13 Events You Should Attend In 2013

Modern Marketing

As the former Managing Editor of DemandGen Report, Amanda covered the latest technology, trends and development in the marketing automation technology space, as well as the sales and marketing strategies central to demand generation. .

32 B2B Marketers to Add to Your Google Plus Circles

KoMarketing Associates

Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. SEO impact aside, recent statistics indicate Google Plus is on pace to overtake Facebook (the current leader) in social shares by 2016.

5 Big Marketing Fails of 2011

Modern Marketing

In fact, there are some nightmare scenarios many marketers have come to fear. But the size and scope, along with the amplification of social media and bloggers, puts some marketing blunders on a grand stage. But Kenneth Cole’s breezy mention of the revolution in the Egypt as means to promote their spring line sparked uproar. Penney was taking top ranking in organic search results due to thousands of links from seemingly unrelated websites.

9 Content Marketing Articles You Shouldn’t Miss

B2B Marketing Insider

I am about to jump on a plane to Columbus, OH to share my latest ideas on the topic of content marketing. But before I do, I thought it would be a good idea to share some of the best articles this year on the topic. It used to be so easy.

To YouTube and Beyond! 5 Places Where Including a Video Will Boost Results

Modern Marketing

by contributor | Tweet this Edi to r’s Note: Today’s blog post comes courtesy of Jennifer Pepper, the Content Marketing Manage r at Vidyard. You’ve got to make sure everyone gets to see your video marketing masterpiece. directs to your video and, of course, your blog post.

LinkedIn Lets B2B Marketers Establish Expertise

KEO Marketing

They have devoted considerable time and resources into finding ways to make the platform more valuable and appealing to the business-to-business crowd. And that investment seems to be paying off.

5 Marketing Problems Google+ Says It Can Solve

Modern Marketing

by Jesse Noyes | Tweet this Modern marketers face a slew of problems: a fractured media environment, a need to target and segment messaging across platforms, a noisy marketplace. Social media was supposed to help address many of these issues.

A Blogging Style to Call Your Own

Industrial Marketing Today

Not everyone is a natural born blogger. It takes time and practice to find and develop your own blogging voice. The tricky part is that it must resonate with your audience and not because you happen to be passionate about smoething.

Content Creation Tips from a Texas Garden

Modern Marketing

This is a collection of three tips on the easiest ways to curate and create content. This is a simple idea – landscape in ways that use less water and are suitable to our hot, dry summers. Your options if you choose not to xeriscape in Texas are: Dead, brown plants.

7 Ways to Get Non-Marketing Employees to Blog


You likely already know the answers to your persona’s pain points – and are working to combat them on a daily basis. Not everyone can be a writer, and not every writer has the knowledge or capacity required to create the right content. Why do you want me to waste time on that?''.ways

5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. When adding social media into the mix, marketing departments must be able to prove success, and oftentimes lead generation and ROI are two measurements that upper management wants to see.

5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. When adding social media into the mix, marketing departments must be able to prove success, and oftentimes lead generation and ROI are two measurements that upper management wants to see.

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Successful Content Marketing Plans Do 1 Thing Really Well


Today's guest blogger is Jeff Molander. Jeff is the authority on making social media sell, adjunct faculty at Loyola University business school, author of, Off The Hook Marketing: How to Make Social Media Sell for You and a social sales training speaker. Is your business-to-business (B2B) content marketing plan creating re-action beyond sharing? I’ve been using LinkedIn and blogging to generate B2B leads and sales very effectively lately.

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Study: B-to-B Marketers Lagging With Social Media

delicious b2bmarketing

B2B: Business Media. Sales & Marketing. --> Bloggers. --> Resources. Study: B-to-B Marketers Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing. We reserve the right to edit/remove comments. Business Dev.

5 Ways A/R and PR Pros Can Get the Biggest Bang Out of Dreamforce

Modern Marketing

Over 200 analysts and members of the media are expected to be on site. But you have to think on your feet. If you want to get an analyst, reporter or blogger’s attention, be sure to reach out several weeks in advance. Find Places to Meet. You definitely want to scout out the location and figure out where to meet with analysts or press in advance. It gets crowded so be extremely specific about where to meet.

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