Study: B-to-B Marketers Lagging With Social Media
NOVEMBER 28, 2012
B2B: Business Media. Sales & Marketing. --> Bloggers. --> Resources. Study: B-to-B Marketers Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing. We reserve the right to edit/remove comments.
Learn How to Maximize Lead Generation
DECEMBER 2, 2013
And if you’re extra lucky, she agrees to an interview drawn from her new book “Maximizing Lead Generation.”. What are the biggest challenges for marketer to generate the number of leads they need currently? You’re going to kill me, but the truthful answer is: It depends.
B2B Social Media Success Formula Mixes Business with Pleasure
SEPTEMBER 27, 2011
I enjoy business-to-business marketing, and I’ve discovered many others with the same mindset through social media. When I began blogging and engaging on Twitter and LinkedIn , the first thing I realized is how much I have to learn regardless of my decades of experience. The term social media shouldn’t be limited to sites like Twitter, Linkedin, Facebook , YouTube and foursquare. When: 4:30 to 6:30 p.m. When: 4:30 to 7:00 p.m.
Business Value of Social Networking
Industrial Marketing Today
JULY 29, 2009
Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses.
A B2B Marketing Fail With Positive ROI
SEPTEMBER 8, 2011
I n late July I began a month-long mission to increase my contribution to our agency’s content marketing efforts. I wanted to prove something to myself, to my coworkers, and to my clients and prospects. I can do much better and I plan to.
Meeting IRL Makes Social Media More Meaningful
MAY 17, 2010
Nothing compares to good old fashioned face-to-face networking, but the days and weeks leading up to, and even after, a recent trip to Memphis, Tenn., reminded me that social media marketing – regardless of whether its B-to-B or B-to-C – is all about relationships.
I Thought I Knew More Than You about B2B Marketing, But I Forgot
Savvy B2B Marketing
JANUARY 10, 2010
We're delighted to welcome Billy Mitchell to Savvy B2B. After 25 years in business-to-business marketing, I thought I knew all the tricks. But if the economic downturn gave me anything, it was the time to realize how much I still had left to learn.
A B2B Marketing Idea Takes Flight On Twitter
OCTOBER 28, 2010
I like to see a good idea keep getting better, and The B2B Twitterer of the Year Awards are a great example. This year, it is easier to nominate and vote for your favorites. Just to give you an idea, here are some of the B2B Twitterers I follow, and will be voting for.
Before Deep Diving Into B2B Social Media Marketing.
JANUARY 18, 2012
As a B2B marketing agency, we encourage our clients to work on their website content before diving in too aggressively in social media. In most cases it makes sense for our clients to be blogging, providing white papers, case studies, video and other content that will be helpful to their customers and prospects. To be successful in social media, it helps to be human. Follow great bloggers and take time to comment and share links to their content.
Blogs are Becoming the New Front Door for Prospects: Is Yours Open?
JANUARY 4, 2011
84444.com : I have been struggling with getting the other managers here to help me update our corporate blogs. I’m already brainstorming some ideas to help inspire (and reward) my company’s. Matthew Simmons : This is a very interesting point here and all to do with branding.
Top 37 B2B Marketing Posts and Hot Topics August 2010
B2B Marketing Zone Posts
SEPTEMBER 8, 2010
Ten social media and technology mega-trends to watch - grow - Practical Marketing Solutions , August 10, 2010 I just read a fascinating (and lengthy!) report from McKinsey on tech-enabled business trends to watch and thought it was important enough to summarize for our community. 35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far) - Webbiquity , August 26, 2010 Facebook is an extraordinary phenomenon. B to B (18).