Marketing Insider Group

APRIL 11, 2023

Even though these options might sound like the logical next-step for your business, what you really need is a website that attracts the right people, communicates your company’s specialty, and converts traffic into leads. Why Spend Your Budget on Digital Marketing Services?

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). But if you’re like me, then chances are you’re pretty selective with your blog subscriptions and visits. That’s exactly why we share a list of the top marketing blogs each year.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Marketing Insider Group

MARCH 11, 2024

Once they do, your company has the information it needs to make contact. How to Determine Why New Leads Aren’t Coming In But what if you aren’t seeing enough new leads online to give you something to work with? You need to determine why a target audience isn’t making the contact you need. Keywords are still important.

Top of Funnel 269

Top of Funnel Sales Qualified Leads Leads Lead 269

Marketing Insider Group

JANUARY 2, 2024

With the reduced efficacy of social media referrals, the focus is now shifting towards enhancing and utilizing owned content channels like websites, blogs, and email newsletters for direct audience engagement. That’s right – we’re first hand witnesses to the decline of social media as the go-to source for driving web traffic.

Social Media 253

Social Media Social Marketing Media Content Marketing 253

Vision Edge Marketing

JANUARY 30, 2024

Profitable growth is a fundamental goal for every company. Let’s review the crucial role of customer-centricity in every growth strategy, examine eight approaches, and identify five signs that your strategy may not be working. This is why placing the customer at the center of every strategy is so fundamental.

Work Management 230

Work Management Marketing Management Marketing & Strategy Planning 230

Webbiquity

JUNE 1, 2021

Nearly every business has a digital marketing strategy, whether documented or not. But getting this right is far more challenging today than in the past, due to the vast quantities of new content being produced every day. Guest post by Atreyee Chowdhury. What sets them apart? What follows is loss of resources, energy, and enthusiasm.

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Marketing Insider Group

FEBRUARY 22, 2023

Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. Few companies have too much product content. But almost every company shows gaps in the earlier stages. But almost every company shows gaps in the earlier stages.

Top of Funnel 262

Top of Funnel Buyer's Journey Lead Ranking Lead Scoring 262

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). But if you’re like me, then chances are you’re pretty selective with your blog subscriptions and visits. That’s exactly why we share a list of the top marketing blogs each year.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Webbiquity

JUNE 13, 2023

Image credit: cottonbro studio on Pexels B2C brands (and B2B companies increasingly, as well) focus on personalizing their services to build recognition in a cutthroat market. It demonstrates the value a company puts on its customers, adds credibility, and keeps the business relevant to the target audience.

Loyalty 256

Loyalty Personalization Budget Programs Marketing Automation Services 256

Webbiquity

APRIL 18, 2024

So, why not let B2B marketing automation take care of the rest? This means sending emails, posting on social media, and even sorting through leads can be done automatically (though a human should still be monitoring the output). Better data collection and insights : Automation tools collect data at every touchpoint.

Marketing Automation Services 159

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 159

Webbiquity

JANUARY 11, 2022

To move customers from awareness to conversion, B2B business sites must be designed with a clear information architecture; provide compelling messaging and details about products and services; and establish the company’s credibility. This is why UX design is so important for B2B businesses. Image credit: Sigmund on Unsplash.

Design 268

Design Paid Search Agency Companies B2B 268

Optinmonster

APRIL 12, 2024

Have you ever wondered why businesses invest in case studies? At OptinMonster, you’ll notice that we spend a lot of time conducting case studies and highlighting them on our blog. Today, I’ll explain what case studies are and why they’re so important. Why Are Case Studies Important? What Is a Case Study?

Case Studies 110

Case Studies Case Study Studies Marketing Management 110

Marketing Insider Group

FEBRUARY 1, 2021

Buyer intent data will help you learn “why” a lead is looking for a solution to their problem. To holistically capture buyer intent data, you should study prospects at each stage of the buyer’s journey, trace customer touch points, and use third-party vendors. What is B2B Buyer Intent Data? In 2019, 90% of all U.S.

Buyer Intent 359

Buyer Intent Intent Work Management Marketing Management 359

Zoominfo

SEPTEMBER 16, 2020

Why Is B2B Brand Development Important? When you think of brand development, your mind probably goes to well-known B2C companies (Nike, Starbucks, Airbnb, etc.). Yet those of us in the B2B space are also well aware that branding is every bit as important in our industry. You should know the exact goal of each channel (i.e

Branding 261

Branding Brand Identity B2B B2B Sales 261

SocialPilot

FEBRUARY 9, 2024

Stelzner He is the founder of the Social Media Examiner blog. Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? She is Business Insider’s ‘Top 5 Social Sales Influencer’ and works globally to help companies with their social media initiatives. Why should you follow her?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Marketing Insider Group

MAY 3, 2021

In this post, we’ll review why B2B content marketing sucks and how to improve it so that it delivers a true ROI (return on investment). Bad content isn’t going to propel a company forward. Companies publish millions of blogs every day. With so much content out there, why does most of it fail to deliver?

B2B Marketing 289

B2B Marketing Content Marketing B2B Thought Leadership Planning 289

Marketing Insider Group

JANUARY 4, 2021

When it comes to developing growth marketing strategies, you don’t have every resource at your disposal. For any SaaS company looking to accelerate growth with minimal investment, we’ve put together a list of actionable tactics to help you do just that. What works for one SaaS company may not work for the next.

Growth Marketing 359

Growth Marketing Marketing & Strategy Marketing Strategy Marketing Automation Services 359

Marketing Insider Group

OCTOBER 15, 2020

As your B2B company grows, it’s essential to develop a social media policy that aligns with your B2B’s marketing strategy to protect your brand integrity and avoid any legal issues. Let’s look at why social media policies are important and how you can develop one for your business. Why is It Important to Develop a Social Media Policy?

Social Media 363

Social Media Media Guidelines PR 363

Marketing Insider Group

JUNE 22, 2023

The software can also automate collecting data and sending out personalized campaigns. Get a good start by having the following three things in place: You should be using customer relationship management software. Data from these campaigns help you properly execute your automated marketing. We’ve got the answers here.

Marketing Automation Services 255

Marketing Automation Services Budget Programs Automation Work Management 255

Zoominfo

FEBRUARY 5, 2019

Welcome back to our B2B Blog Post Round-Up series. We took two months off to plan for the upcoming year. But, we’re back and better than ever with our February 2019 installment. For those of you who aren’t familiar with this series, let us explain. Keep reading! #1: 1: Great interview, bad hire.

Buyer Personas 150

Buyer Personas Zoominfo B2B Work Management 150

Launch Marketing

NOVEMBER 8, 2023

Buyer personas are a powerful tool that every business owner and marketer, especially those in the dynamic startup realm, should have in their arsenal. You might be wondering, what exactly are buyer personas, and why are they such a big deal? Firmographics focus on the traits of the company rather than the individual.

Buyer Personas 127

Buyer Personas Startups Lead Ranking Psychographics 127

ClearVoice

OCTOBER 6, 2020

When was the last time you thought about what your blog actually does? A blog brings people together. People-pleasing is a big part of blogging and the blog topics your team decides upon are a critical part of pleasing your audience. It gets old, fast — especially when the same people are always the blog idea people.

Planning 111

Planning Stats Creativity Paid Search Agency 111

Martech

MARCH 14, 2024

Still, your company’s reputation plays an increasingly important role in influencing consumer decisions and any missteps with AI can damage it. Still, your company’s reputation plays an increasingly important role in influencing consumer decisions and any missteps with AI can damage it. Does this company actually care about me?’

Marketing AI 105

Marketing AI Work Management Marketing Management B2B Thought Leadership 105

Scoop.it

JULY 5, 2022

Here’s how to create reader-focused blog posts that will help you achieve your content marketing goals. Understanding why people read your posts is the most important part of creating content with the reader in mind. If a reader is just starting to explore your line of product, top-level content should cover more general topics.

Rules 102

Rules Top of Funnel Content Marketing Tips 102

Visitor Queue

DECEMBER 10, 2023

Wouldn’t it be nice to save yourself time while reducing errors every day? With stats like 72% of salespeople spending up to an hour every day on data entry, it’s easy to see why companies should take advantage of automation through CRM integrations. By embracing CRM integrations, you can do exactly that.

CRM 88

CRM B2B Marketing B2B Stats 88

Hubspot

FEBRUARY 23, 2021

Every couple of years, we revisit something and place it on the chopping block. Now, with the rise of video and podcasts, it's blogging's turn to feel the heat. I reached out to marketers with backgrounds in product marketing, SEO, YouTube, podcasting, and more and asked them, " Are Blogs dead? Here's what they said. In the U.S.

Paid Content 101

Paid Content Planning Work Management Paid Search Agency 101

Oktopost

SEPTEMBER 8, 2022

When you have to justify what you are doing, most likely it means you are showing up to meetings with data that isn’t impressive. Within the first few minutes of this episode, Matt Bailey, President of SiteLogic, will have you hooked as he cautions marketers to beware of trends and be confident when it comes to working with data.

Enterprise Management 131

Enterprise Management Transparency Paid Search Agency Lock-In 131

BenchmarkONE

MAY 4, 2021

That being said, you don’t always have time to create the various kinds of content you should be creating. Both blogs and podcasts are conversion-driven content methods that are worth your time and effort. On the blogging front, companies who produce blogs see an average of 67% more leads than companies who don’t.

Small Business Marketing 80

Small Business Marketing Paid Content Business Lead Ranking 80

Binary Demand

MARCH 1, 2024

Among the latest innovations, Artificial Intelligence (AI) stands out, causing quite a stir in B2B demand generation companies. Moreover, it should integrate various reusable and configurable AI modules tailored specifically for B2B contexts. The world of B2B marketing automation is on the brink of a full-fledged AI-driven revolution.

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97

Top Rank Marketing

NOVEMBER 6, 2023

Every marketing strategy should include determining the best way to narrow down the total addressable market (TAM) for that particular campaign. Challenges in B2B audience segmentation Segmentation is not always as easy as it should be. Lack of data expertise Handling and interpreting large-scale data can be complex.

Segmentation 116

Segmentation B2B Marketing Planning B2B 116

MKT1

JULY 19, 2022

If the main goal of your content strategy is “producing 10 blog posts” you’re doing it wrong. Good content marketing isn’t just writing blog post after blog post and creating boring formulaic case studies. Much like your product solves a big problem for your audience, so should your content.

Planning 52

Planning Content Marketing Work Management Top of Funnel 52

Martech

JANUARY 30, 2024

Elaine Szu, the company’s Vice President of Global Marketing, says that even with more than a year of planning, there were still things that surprised them. Szu and her team were reviewing how the company connects with its customers and were concerned about over-relying on Google for acquisition. We took a slightly different approach.

Paid Search Agency 117

Paid Search Agency Marketing Attribution Top of Funnel Companies 117

The Lead Agency

APRIL 14, 2024

Every year, the industry’s best and brightest share their perspectives to tell the online world what’s coming around the corner. Tired of trend lists that don’t apply to the unique challenges of B2B marketing? We’ve got something different. B2B marketing can be complicated; buyer journeys are messy.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Velocity Partners

FEBRUARY 20, 2024

Coincidentally, we recently explored this very topic in this blog post. Perhaps it’s the lingering disillusionment with data-driven marketing, once celebrated as the most groundbreaking trend since I started my journey in B2B marketing 15 years ago but now facing scrutiny ( ”Why are my leads not converting ?!” ).

Paid Content 79

Paid Content Paid Search Agency Lead Ranking Planning 79

Martech

MARCH 20, 2024

A successful rebranding can reinvigorate a company’s reputation, value proposition and growth potential. Here are seven critical lessons learned from my 15 years of experience guiding global B2B technology companies through rebranding initiatives, as an internal team member and external consultant.

Enterprise Management 101

Enterprise Management Work Management Marketing Management Branding 101

Salesforce Marketing Cloud

SEPTEMBER 11, 2023

We found that currently 73% of customers expect companies to understand their unique needs and expectations. So understanding and using customer data effectively, and using AI to make the most of that data, will help you create lasting connections. But how you collect customer data will need to change, too.

Account Based Marketing 122

Account Based Marketing Work Management Digital Marketing Funnels Top of Funnel 122

Hubspot

MARCH 31, 2020

And, while it might sound a little out of the ordinary that blogs are popping up on social media channels, like Instagram, it's not an out of the ordinary practice. And, while it might sound a little out of the ordinary that blogs are popping up on social media channels, like Instagram, it's not an out of the ordinary practice.

Social Media 89

Social Media Advertising Channels Media Work Management 89