Scoop.it

MARCH 21, 2023

To win SERPs in 2023, we need to write content for people but, at the same time, make it look high-quality for search engines. Use facts, not claims with no background: Back up your information with relevant data and research: use industry studies, surveys, insights, expert quotes, etc. It can be a definition, a list, a table, etc.

SERP 81

SERP Long Tail Marketing Dwell Content 81

Valasys

APRIL 15, 2024

Analyzing your competitors on SERPs can give you valuable insights into improving your SEO. What is SERP Competitor Analysis? Why Check SERP Results for SEO Matters Search engines are constantly ranking websites and shuffling them from top to bottom based on different aspects, like quality content, keywords, technical SEO, etc.

SERP 40

SERP Analysis Keywords SEO 40

Launch Marketing

DECEMBER 15, 2021

Blogging is a popular content marketing tactic for marketers, with over 79% of B2B marketers utilizing it. When measuring marketing success, both the qualitative and quantitative metrics matter and blogging contribute to both. Blogging Benefit #1: Increases the Number of Inbound Links to Your Website.

Planning 147

Planning B2B Thought Leadership Lead Scoring Lead Ranking 147

Marketing Insider Group

JANUARY 9, 2023

If you’re familiar with SEO, you know that domain authority is key to ranking well on SERPs. Domain authority indicates the likelihood of a website ranking on SERPs , and is calculated by the quality of a website’s backlinks. A few relevant backlinks are far more helpful than thousands of low-quality links. How is it measured?

Domain 317

Domain Lead Scoring Lead Ranking SERP 317

Webbiquity

MAY 6, 2020

Social media, email, video marketing, online advertising, and blogging are all effective digital marketing tactics for creating brand awareness and offering promotions. However, compared to other channels, the potential of blogging is still under-realized. Why You Should Consider Blogging (or Posting More Often).

Enterprise Management 208

Enterprise Management Work Management Marketing Management Multi-Channel 208

The Lead Agency

APRIL 2, 2024

How to improve SEO for B2B blog writing In the digital marketing landscape, nothing stays the same for too long. Search engine optimisation (SEO) may still be paramount to business-to-business (B2B) blog writing, but my oh my, how the rules are constantly changing. In B2B, we play the long game.

Lead Scoring 118

Lead Scoring Lead Ranking SEO B2B 118

Marketing Insider Group

AUGUST 28, 2023

Find relevant keywords, hunt for fresh content opportunities , and consistently publish high quality content to keep users engaged. Keep an eye on competitors’ strategies (keywords, content quality, link building tactics and UX design) to create a unique yet relevant approach for better SERP rankings.

SEO 187

SEO Lead Scoring Lead Ranking SERP 187

Webbiquity

APRIL 11, 2023

Image credit: Nguyen Dang Hoang Nhu on Unsplash AI can also be used—carefully—to help create more content for your blog and social media. This means using algorithms to search through a large body of content and identify pieces that are most relevant to your audience. This post explores how AI can assist with content creation.

Marketing AI 318

Marketing AI Curation Content SERP 318

Brightedge

FEBRUARY 4, 2021

We know Google is constantly testing and changing their algorithm with the goal of creating the best user experiences and providing the most relevant search results. The SERP landscape is also constantly changing and has evolved dramatically over time. Tags: google serps, universal results Blog Category: Technical SEO

SERP 59

SERP Trends Mobile Marketing Lock-In 59

Marketing Insider Group

JULY 24, 2023

By using keyword clustering, we can make sure our content ranks high across a bunch of relevant keywords, giving us more visibility in search results. By grouping related keywords together, you make your page seem more relevant and raise your chances of climbing up the ranking ladder. That’s where keyword clustering comes in.

Keywords 208

Keywords SERP Eye-Tracking SEO 208

Brightedge

NOVEMBER 3, 2020

Changes to the SERP Landscape. We know Google is constantly testing and changing their algorithm, with the goal of creating the best user experiences and providing the most relevant search results. The SERP landscape is also constantly changing and has evolved over time. However, Google doesn’t only update the results.

SERP 52

SERP Trends Mobile Marketing Youtube 52

Brightedge

OCTOBER 9, 2020

8 min read Update: This blog has been updated with 2020 data and information. The layout of the search engine results page (SERP) is also up for grabs. They now expect to see only the most relevant search results linking to dynamic content that reflects where they are in their journey. All of this has transformed the buyer.

Buyer's Journey 85

Buyer's Journey SERP Lead Scoring Lead Ranking 85

Brightedge

JUNE 15, 2020

Paid advertisements and aggregator sites including Avvo, Justia, and Super Lawyers fill the first half of the SERPs for a majority of the industry’s top keywords including specialty terms like “attorney for dui” and “attorney for divorce.” Big law firms can combine PPC and SEO together in order to maximize visibility in the SERPs.

Lead Scoring 93

Lead Scoring Lead Ranking Relevance SEO 93

Marketing Insider Group

APRIL 11, 2023

Whether it’s your latest blog post or a viral TikTok, your company’s content creation is essential to engaging your audience. Creating blog posts , videos, articles, Ebooks, case studies, white papers, etc. Creating blog posts , videos, articles, Ebooks, case studies, white papers, etc. Content Creation. Distribution.

Marketing Automation Services 303

Marketing Automation Services Marketing Budget Paid Search Agency Service 303

Navigate the Channel

NOVEMBER 28, 2023

One effective method that has gained significant popularity over the years is blogging. Whether you run a small startup or a well-established corporation, blogging can offer numerous benefits that can enhance your brand, engage your audience, and drive growth. Your potential customers might not even know you exist.

Lead Scoring 65

Lead Scoring Lead Ranking Thought Leadership Peer-to-peer 65

ClearVoice

APRIL 25, 2022

One good way to ensure this happens is to rank on a Google Search Engine Results Page or SERP using link-building strategies. Successful on-page SEO activities should focus on developing relevant, valuable, and compelling content. The foundation of an effective off-page #SEO plan includes developing earned backlinks and guest blogging.

Link Building 98

Link Building Ad Building Lead Scoring Lead Ranking 98

Contently

FEBRUARY 14, 2023

Since search is one of the most common ways for customers to find relevant answers to their problems or to find products, you must write your content with people’s search intent in mind. The search engine breaks down queries like these to give people the most relevant result. And relevance is fundamental to SEO success.

Intent 217

Intent Optimization Google SERP 217

Marketing Insider Group

AUGUST 15, 2023

Updating and republishing outdated blog posts with new information and images can increase organic traffic by as much as 106%. But in order to reap the benefits of organic search, first you need to rank on SERPs. ” As a result, it keeps your website relevant and improves your visibility on SERPs. Link building.

SEO 220

SEO Marketing Agencies 2 Lead Scoring Lead Ranking 220

KoMarketing Associates

MAY 14, 2019

You’ve spent all of this time researching and writing blog content that offers your audiences extremely valuable information. Blog optimization includes everything from proper page tagging to keyword research and usage, heading updates, cross-linking and much more. Consider the longer tail terms that are most relevant to the post.

Optimization 121

Optimization Tactics Lead Scoring Lead Ranking 121

Brightedge

MAY 7, 2021

Some off-page SEO strategies include backlinking and guest blogging. SEM stands for search engine marketing and is a paid marketing tactic to promote a site, drive traffic to your website through pay-per-click advertising (PPC) and increase page exposure in the search engine results pages (SERPs). SEO vs SEM: The Battleground.

SEM 69

SEM SERP SEO Lead Scoring 69

Moz

APRIL 29, 2019

Posted by TheMozTeam This post was originally published on the STAT blog. There’s a lot that goes into producing a robust keyword list and having one can make the difference between seeing the whole SERP landscape or getting just a glimpse. Keyword lists keeping you up at night? We feel you — and so does every other SEO.

SERP 61

SERP Keywords Ad Building Stats 61

Marketing Insider Group

JANUARY 8, 2024

By taking what ChatGPT offers and infusing it with our unique insights and expertise , we’re turning ‘good’ into ‘great’ Join us as we unravel how ChatGPT helps us season our blog content just right – giving it that special MIG touch.

Marketing AI 232

Marketing AI Ethics Content User-Generated Content 232

Webbiquity

OCTOBER 21, 2022

Smart SEO strategies used in blog posts and the proper implementation of both off-page and on-page SEO are the true formula for success. They also know both on-page and off-page SEO and can create articles and blog posts accordingly. This means that the article or blog post a writer develops should not sound robotic or spun.

Copywriting 337

Copywriting Rules SEO Lead Scoring 337

Convince & Convert

DECEMBER 15, 2023

Gone are the days when SEO was important just for the SERP. At the core of SEO is directing the audience towards the most relevant content, businesses, and individuals. Here’s the thing— hashtags exist to help social media platforms find the most relevant content pieces for their audience. Aim for three to five in each post.

Social Media 159

Social Media SEO Cost Per Click Media 159

Contently

APRIL 12, 2023

When it comes to boosting your organic search visibility, creating content for search engine result pages (or SERPs) is essential. After selecting the data type and entering the URL or HTML, you’ll start tagging different elements on the page — in the case of a blog post, you’ll tag content like “Author” or “Date Published.”

CMS Development 166

CMS Development SERP Click Rate Paid Search Agency 166

Top Rank Marketing

DECEMBER 27, 2023

You can do this with a search engine results page (SERP) analysis, a competitive analysis, and a gap analysis — looking at the best ranking content, what your competitors are up to, where your own website stands and what needs to be improved. The types of links that do impact your position on the SERP are called backlinks.

Process 116

Process SEO B2B Marketing Lead Scoring 116

Webbiquity

DECEMBER 9, 2020

SEO impacts the ranking of your content in the search engine results pages (SERPs). The most visible websites in the SERPs are not only relevant and authoritative, but also optimized on technical elements. Slow-loading websites attract Google penalties, and your content will rank lower in SERPs.

SEO 276

SEO Traffic Tips SERP 276

ClearVoice

SEPTEMBER 20, 2022

If you’ve been publishing content on your website or blog for a while, it may seem like you’ve covered every topic under the sun. Instead of sticking to an internal perspective, guest blogging allows your business to work with an external writer or industry expert who can bring a new and fresh approach to your blog.

Marketing & Strategy 52

Marketing & Strategy Blogger Custom Publishing SERP 52

Contently

MAY 11, 2024

Local SEO Content Strategy: Designing for Success When analyzing content for local SEO, Google’s algorithm takes factors like relevance, distance, and prominence into account. It’s critical to ensure your website, blog, and anywhere else you publish content is mobile-friendly. food festivals, culinary awards, state fairs).

SEO 146

SEO Effectiveness Marketing & Strategy Content 146

Optinmonster

DECEMBER 20, 2023

If you’re working on a VPN blog, start with something broad like “unblocking” or “anonymity.” Finally, there are a few other places where you can start identifying keywords, including: Blog comments, making note of when people ask about certain topics. So, a quick look at the SERPs can reveal a lot.

Keywords 92

Keywords Paid Content SEO Lead Scoring 92

Brightedge

SEPTEMBER 20, 2018

When a user types a query into a search engine, they are not interested in scrolling through dozens of SERPs to find the answer to their question. They expect the algorithms within the search engine to properly sort through the available relevant web pages and return the results on the SERP that will best answer […].

SERP 51

SERP Business SEO Relevance 51

Optinmonster

FEBRUARY 21, 2024

Do you want to learn how to increase blog traffic? Blog traffic isn’t rocket science, and there’s no need to reinvent the wheel. In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Here’s our exact, 5-step blog traffic process: 1.

Paid Content 72

Paid Content Traffic Webinar Metrics Marketing & Strategy 72

ClearVoice

JULY 12, 2023

Is writing blog headlines and fine-tuning them worth it? The Power of Blog Headlines Using powerful blog headlines will benefit you in many ways: You get more clicks. Inserting your target keywords in your headlines helps search engines understand what your blog post is about. How do you write a good headline for a blog?

Viral Marketing 52

Viral Marketing Urgency Marketing Keywords Traffic 52

ClickZ

MAY 24, 2019

Google has updated mobile SERP design to show website names and icons. Google has updated mobile SERP design to show website names and icons. The left shows the previous SERPs, the right shows the refresh. In a company blog post on May 21, the LinkedIn team announced a new feature for LinkedIn Pages. What it is.

SERP 58

SERP Transparency Paid Search Agency Linkedin 58

Moz

MAY 14, 2019

Posted by TheMozTeam Your organic result game is on point, but you’ve been hearing a lot of chatter about SERP features and are curious if they can help grow your site’s visibility — how do you find out? Our SERP Features dashboard will be your one-stop shop for everything feature-related. SERP features are driving a whopping 188.2

SERP 55

SERP Features Stats Keywords 55

SmartBug Media

JULY 2, 2021

Your organization is already producing blog articles on a consistent basis. Chances are that you know the benefits of blogging and the impact it can have on your organization’s website traffic growth over time. Simple tweaks might be all you need to get your blog over the hump to becoming a key traffic and lead driver.

Conversion Rate 98

Conversion Rate Conversion Work Management Marketing Management 98

Moz

JANUARY 24, 2019

Posted by TheMozTeam From carousel snippets to related searches to “People also ask” boxes and “People also search for” boxes , the Google SERP is jam-packed with features that not only aid in keyword list creation but can help you better understand the topics your unique search landscape is structured around.

SERP 51

SERP Features Long Tail Marketing Keywords 51